Archive for January, 2010

Podium Finishes 2009

Wednesday, January 27th, 2010

We were asked for a list of our 2009 Awards for a corporate report. Following is the line-up covering Cannes, Gunn Report, CLIOs, ADC, One Show, and EFFIE – plus a few other accolades along the way. Above: “Beware of the Doghouse” for JCPenney (World Retail Award 2009 Best Digital Retail Advertising Campaign).Creative Director Gerry Graf.

Outstanding Recognition

  • Lovemarks recognized in Ad Age’s “Best 10 Ideas of the Decade”
  • World Retail Award 2009 Best Digital Retail Advertising Campaign – Beware of the Doghouse’ for JCPenney
  • Art Director’s Club (ADC), New York – Agency of the Year
  • #3 in Creativity Magazine’s “Most Awarded Agency in the World”
  • #3 Most Awarded Creative Director in the World: Gerry Graf
  • #6 in the Gunn Report for Most Awarded Agencies in the world
  • Procter & Gamble’s Robert Goldstein/Brand-Building Award for Head & Shoulders
  • Gunn Report Most Awarded Commercial in the World – ‘Bulldozer’, ‘Prenup’ and ‘Lice’ from ‘Say Anything With a Smile’ for Crest
  • Old El Paso campaign (general Mills) recognized as one of the top 50 Hottest Brands by Ad Age

Awards

  • Gold Cannes Lion (Press) – Miller High Life
  • Gold CLIO (Radio) – Stuffit Deluxe
  • Gold CLIO (Campaign) – Crest
  • Gold CLIO (Television) – Crest
  • Gold ADC Cube (Promotional) – Cheerios
  • Gold ADC Cube (Promotional) – Stuffit Deluxe
  • Gold ADC Cube (Promotional) – Stuffit Deluxe
  • Gold One Show (Film/TV) – Crest
  • Gold ANDY (TV) – Crest
  • Silver Cannes Lion (TV) – Miller High Life
  • Silver One Show (Print) – Miller High Life
  • Bronze CLIO (Radio) – Stuffit Deluxe
  • Bronze CLIO (Print) – Cheerios
  • Bronze EFFIE (Beverage, Alcohol) – Miller High Life
  • Bronze – One Show – Miller High Life
  • Bronze ADC Cube (Transit) – Tide
Category: Awards

We Love New York #1

Friday, January 15th, 2010

As communications agency for I Love New York, we bring you a regular series of “five things we love” about our State, commencing today with our favorite bookstores – in Hudson, Colgate, Ithaca, Niagara Falls, and Glen Falls. New York State is the ground of great American authors such as James Fenimore Cooper, Susan B Anthony, Saul Bellow, Taylor Caldwell, John Cheever and many others: a guarantee that you’ll find it is the fertile turf for the cultivation of great independent bookstores.

It doesn’t get any better than this — a bar in a bookstore. The Spotty Dog Books & Ale, located in a beautiful old firehouse in Hudson New York, has eight artisan beers on tap and serves five varieties of wine. They also have over 10,000 new books in all categories, including a large section of unique books and toys for kids, preteens, an expanded local section, history, gardening, food & wine and sections featuring local writers and interests. The Spotty Dog also hosts several books clubs, including a banned books group, which reads and discusses books that are banned, or have been banned at one time, whether by a school district in Texas or a government in Europe
http://www.thespottydog.com/index.html

The Colgate Bookstore in Hamilton, the home of Colgate University, isn’t just for textbooks and T-shirts. In addition to Colgate merchandise, this independent bookstore offers general books, dorm supplies, gifts, music, and movies — and a full schedule of public events, from book signings and readings to “knit-ins” and children’s programs. Since moving to its current downtown location in 2002, they have hosted more than 250 appearances by authors such as Andy Rooney, Jesse Jackson and Chris Hedges.
http://www.colgatebookstore.com/

Located in the heart of the Finger Lakes in Ithaca, New York (“the most enlightened” town in the U.S. according to the Utne Reader), The Bookery is actually two quite different bookstores under one roof. Bookery I, opened in 1975, is Ithaca’s oldest and largest used and out-of-print bookstore. It was joined in 1985 by Bookery II, a dynamic, independent bookstore with more than 70,000 titles in stock. In a town noted for having a higher proportion of bookstores per capita than most, Bookery I & II were rated “the two best bookstores” in Ithaca by the Lonely Planet Guide to New York.
http://www.thebookery.com

The oldest, largest independent bookstore in Western New York, The Book Corner has been a Niagara Falls institution since 1927. The store has moved and expanded over the years until now it encompasses three floors and 10,000 square feet on Main Street. Says one reviewer: “This bold little building is filled from basement to second story with every manner of book imaginable. New books, used books, classic titles, obscure titles, best sellers, and books you’ve never heard of — it’s a treasure hunt for any avid reader.”
http://www.fallsbookcorner.com/

Glens Falls, a scenic town just south of the giant Adirondack Park, got its first independent bookstore in an estimated 40 years when husband-and-wife owners Naftali Rottenstreich and Susan Fox opened their eponymously named Red Fox Books in 2006. (Rottenstreich means red stripe.) The store stocks 10,000 titles and hosts frequent readings, particularly by local authors, and a number of groups, including a great books group and a knitters group, are meeting at the store.
http://www.redfoxbookstore.com/

Category: Clients, New York

It Must Be Love

Monday, January 11th, 2010

AdAge checks Lovemarks as one of its Top Ten Ideas of the Decade along with the Long Tail (Chris Anderson); Crowdsourcing (Jeff Howe); and the Tipping Point (Malcolm Gladwell).

And New York Times writer Andrew Adam Newman writes on how love is “a sentiment enthralling Madison Avenue in spite of – or perhaps as an antidote to – a downturn and two wars.”

See the new Blackberry campaign from Leo Burnett with the Beatles “All You Need is Love”; also Lenscrafter; Subaru; McDonalds; Olay; Payless, US Tennis Open – “It Must Be Love.”

Love is a literal thing. Show it.

Our focus is to fill the world with Lovemarks. www.lovemarks.com

Category: Awards, Lovemarks

TIDE Style

Thursday, January 7th, 2010

First breaking campaign of the new decade. Created in 1943, “Tide was disruptive technology at its best, positioning Procter & Gamble for decades of growth.” #1 in Clean for six decades, now Dressed for Success. Saatchi & Saatchi New York lead agency. Article by Stuart Elliott, The New York Times. See also an excerpt from Rising Tide, a history of Procter & Gamble from Harvard Business School Press.

Category: Clients, Print & Direct