Taking the Saatchi & Saatchi mantra to heart, BBS Saatchi & Saatchi Israel is calling for creative solutions to one of the biggest challenges of current times: the conflict between Israel and Palestine – described by the BBC as “enduring and explosive”. The Nothing is Impossible Challenge centers on bringing new and different thinking to the conflict. The brief:

THE BACKGROUND
The Israeli – Palestinian conflict (see Wikipedia page) has been going on for over 60 years. Political leaders have failed in reaching a diplomatic solution to create a sense of closeness between the two nations.

THE OBJECTIVE
To break down the barriers between two nations that for a long time have been physically close, yet mentally worlds apart.

THE MISSION
Rather than “out of date” policies, we need “out of the box” solutions. Let’s show the world that creative minds at their best can inspire even political leaders.

THE IDEA
Detail your original, creative and truly inspiring suggestion for how to bring these two nations closer together.

THE RESULT
The most inspiring solutions will be selected by a joint panel of Israeli and Arab advertising people from the BBR group. The winner will receive a ticket to the 2011 Cannes Lions, and who knows, you may even win a Nobel Peace Prize.

BBR Saatchi & Saatchi Israel, based in Ramat Gan, a city located east of Tel Aviv, has created a a website, Facebook page and a video channel for the project. They launched and promoted The Impossible Brief at the Cannes Advertising Festival in June with billboards, posters, t-shirts, fliers and media/pr. WiredUK has just run a story on the call for ideas, which runs until September 21^st.  Contributions from all parts of the world, especially New York, are called for.

top image source: http://behebekfalasteen.wordpress.com/

Tags: BBR Saatchi & Saatchi, Israel, Palestine