(Part 1 of Adam Werbach’s “Birth of Blue” Speech)
Chief Sustainability Officer of Saatchi & Saatchi and Chairman of Saatchi S Adam Werbach just received word he has been selected for induction into the Advertising Association Federation’s(AAF) Advertising Hall of Achievement. This is a HUGE honor and true testament to Adam’s track record at making the world a better place.
As you likely know, Adam has covered a lot of ground in his career – at 23 he became the youngest ever president of the Sierra Club. In the above (now famous) speech he gave at the Commonwealth Club in San Francisco some years later, he declared “environmentalism dead” because of his feeling that the movement had not achieved a critical mass of participation or action. He changed direction and controversially founded Act Now Productions to undertake a plethora of ambitious sustainability projects for Fortune-500 retailers and marketers. Act Now merged to form Saatchi S and build a global strategic and operational capability within Saatchi & Saatchi and for a range of clients. Adam’s critically acclaimed recent book (Strategy for Sustainability) was named one of the top business books of 2009 by Fast Company. In addition to his work with us, he is a frequent commentator on sustainable business for CNN, NPR, BBC, Charlie Rose and yes, even The O’Reilly Factor.
This year’s induction ceremonies are to be held at Cipriani 42nd Street here in New York. The six other inductees below:
- Andrew Benett, Global CEO, Arnold Worldwide; Global Strategy Officer, Havas Worldwide
- Bant Breen, President, Worldwide Digital Communications, Initiative
- Jeff Levick, President, Global Advertising and Strategy, AOL
- Rob Master, North American Media Director, Unilever
- Erin Nelson, SVP & Chief Marketing Officer, Dell Inc.
- Tiffany R. Warren, SVP, Chief Diversity Officer, Omnicom Group
Congratulations to Adam.
You can watch the rest of Adam’s “Birth of Blue” speech on the Saatchi S YouTube Page. For more information on SaatchiNY True Blue Initiatives, check out Adam’s Recent True Blue Update, our Roof Garden, and our Gold LEED Certification.
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