Last Friday we helped Wheaties FUEL to launch the above new video from DJ Steve Porter. It’s the first of a series of videos designed to mix up the way people feel about the brand. Porter is a renowned DJ, and his real claim to fame is the wild success of his video remixes.
THIS IS THE REMIX
The first of the FUEL series was cut using footage from an earlier campaign featuring athletic partners for the brand like Peyton Manning, Kevin Garnett, Albert Pujols, Bryan Clan and Hunter Kemper. All of the videos will be available on the Wheaties FUEL Facebook and Youtube pages, and a 15-second television spot begins airing this week in Detroit, Salt Lake City, Louisville and Toledo. New York-based agency Saatchi & Saatchi partnered with the Wheaties FUEL team to develop the concept and support the campaign.
MORE TO COME
After the launch of the first video, a second remix will debut with the roll out of a Facebook app this June. The app will feature a tool allowing consumers to create their own mashups online. The third video of the series will be posted on the Wheaties FUEL Facebook and Youtube pages in late June/early July. Stay tuned for more info!