Following up on last night’s Kiwi Poetry Reading, we’ve got another great event to add to your social calendar this week. Our friends over at MediaVest are hosting a “Multi-Cultural Web Content Producer Panel” tonight that will both celebrate and discuss Black History Month. The panel is made up of some of the most creative minds in online content production (full line-up at the bottom of the post).
Sample fact: Did you know that African American consumers watch nearly twice as much web video content as their general market counterparts?
The panel discussion will be held at MediaVest HQ on the 7th Floor Atrium from 5PM to 6PM. If you can find the time to get over there, we highly recommend it. There’s also an hour-long networking session w/ food and drinks immediately following the panel.
Allen Ginsberg once said that “the only thing that can save the world is reclaiming the awareness of the world, and that’s what poetry does.” If that’s the case, we’ll be doing our part to make the world a better place tonigh by hosting an exclusive poetry reading with New Zealand’s Phantom Poetry Project. The festivities kick-off here in our offices at 6:30PM, continuing on until 9PM. It’s also free & open to the public; so please RSVP with your name and email address here.
The reading brings together some of the greatest living Kiwi poets, as well as US writers Gerald Stern (National Book Award winner) & Jeffery McCaleb (Nashville, Tennessee). With the support of Creative New Zealand | The Arts Council of NZ Toi Aotearoa, Phantom are flying 8 poets to New York City to read alongside Stern & McCaleb. Following the event, they’ll paste Poem Posters of the written work all over the streets of New York.
Full Details:
DATE: Today! Tuesday, February 28, 2012
TIME: 6:30 PM – 9:00 PM
LOCATION: Saatchi & Saatchi | 375 Hudson Street (@ Houston) NY 10014 – Ground Floor
The amazing Tide creatives here at Saatchi & Saatchi NY wanted to spin Tide on its head and elevate the mundane act of doing laundry into a fantastical experience and gave it some POP! And so, they’ve rolled out a new product from Tide called Pods. Tide Pods is a new detergent, brightener and stain remover in one little pod (or unit dose) that makes your laundry pop.
To kick start the campaign, the Tide team worked with some amazing modern artists to create bright, vibrant imagery built around the phrase – “Get ready to Pop Your Laundry.” The resulting work (above & below) from Kari Moden, I Love Dust, Steve Wilson, Miles Donovan and Magic Fan Club are intriguing and visually stunning print, OOH and TV spots. They then worked with Motion Theory to create hypnotizing animation also inspired by the pop vernacular.
Yesterday, we kicked off phase two of the campaign during the Oscars. It’s accompanied by a modern take on “Pop goes the world” originally by Men without Hats and re-mastered by the band Savoir Adore. Check it out!
The creatives had this to say about their new campaign, “Instead of coming up with just a campaign, we wanted to create a whole new world for Tide Pods. A world as unique and fascinating and different as the Tide Pods themselves. With its unique sights, sounds, even a language. And we decided to do it around one word: Pop, a nod to the convenience and beauty of the Tide Pod and their impeccable cleaning results.”
PRINT
OUTDOOR
Big thanks to the people who made this campaign happen- drum roll please!
Credits
Global Creative Director: Maru Kopelowicz
Creative Director/Copywriter: Susan Young
Creative Director/Art Director: Daniela Vojta
Designer: Camilla Kristiansen, Barbara Graetzer-Zubieta
Executive Producer (Broadcast): Dani Stoller
Art Buyer, Producer (Photography, Illustration): Hosanna Marshall
Print Producer: Carol Plunkett
Music Producer: Ryan Fitch
Joanne Miserandino: Global Equity Director
Account Director: Andrea Diquez/Mark Rolland
Management Director: Gus Marmarinos
Account Supervisor: Caitlin Reynolds
Account Executive: Laura Tubbs
Assistant Account Executive: Jamie Daigle
Artists/Illustrators: Kari Moden, Miles Donovan, ilovedust, Steve Wilson, Magic Fan Club
Photographer : JUCO
Production Company: MTh
Executive Producer: Javier Jimenez
Directors: Mark Kudsi/Chris Riehl
Post-Production: Mirada
Post-Producer: Peter Nelson
Editor: Fred Fouquet
Here is an article that explains the backlash against Pinterest whispered amongst the social media community. It’s an interesting explanation on what to expect from social media and why hating on a tool that “drives more traffic than Google+ and LinkedIn combined and beats Reddit as a referrer” is kind of lame.
NIELSEN INTRODUCES ‘GENERATION C’
Millennials, or ‘Generation Y’ is now being referred to by as ‘Generation C‘ by Nielsen because the group of 18-34 “make up 23 percent of the U.S. population, yet they represent an outsized portion of consumers watching online video (27%), visiting social networking/blog sites (27%), owning tablets (33%) and using a smartphone (39%)”. In other words, they’re connected. Hence, well, the C.
FRANK & OAK
Frank & Oak is a members-only men’s clothing site that states its “for men like ourselves”. Every month, curators at Frank & Oak tap into the zeitgeist. Their simple mission: to bring you the clothes you crave, efficiently, affordably and intelligently. Everything is classic and under $50 – with that cool vibe all our favorite men strive for. Stationed in Quebec, it adds a little international flavor to your shopping experience.
For this week’s King St. Q&A, we’d like to introduce Bree Newsome. If the name sounds familiar, it’s because she participated in an Advertising Week event last year, talking diversity and the Martha’s Vineyard African Film Fest with Mary Baglivo and Sheldon Levy. Starting this month, Bree has been brought onto the SaatchiNY team as our first ever “Nothing is Impossible” Artist in Residence. We’re elated to have her, so please say hello the next time you see her in the halls. You can check out her Vimeo page to see the trailer for her award winning short, Wake.
WHAT DO YOU DO AT SAATCHI & SAATCHI?
I’m a writer/director and the first-ever “Nothing is Impossible” Artist in Residence at Saatchi & Saatchi NY. Whenever people ask me what an artist in residence is, I say it’s like being a foreign exchange student living in the house of a company that sponsors your creative immersion. So, I’ll be residing with Saatchi & Saatchi NY for a few months learning about the creative process here and working on some projects.
WHAT WAS YOUR FIRST JOB?
I was a freelance videographer in high school, taping events & selling copies. I’d also occasionally sing or play piano for weddings & other events.
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I’ve always loved entertaining people and being creative. I was always writing my own stories, plays and songs or staging little shows and performances. But I’d say the pivotal moments that led me to this particular spot, pursuing a career as a director were:
1) Seeing “The Lion King” as a kid. I was so transfixed by the opening Circle of Life Sequence in that film. When the song ended with that big boom & that big THE LION KING title, I thought to myself “I wanna do that!”
2) I majored in undergrad film at NYU where I wrote & directed a short film, “Wake”.
3) I submitted “Wake” to the Martha’s Vineyard African-American Film Festival, sponsored by Saatchi & Saatchi where I met Sheldon Levy & Danica Rosen.
4) I was invited to be the first-ever Artist in Residence at Saatchi & Saatchi!
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Monster.com “Double Take” <– I distinctly remember how hard I laughed when this spot played during the super bowl a couple years back.
AT&T “Romantic Dinner”
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO? I’d still want to do music & film, but I’d probably set up shop in the Caribbean.
FAVORITE PLACE YOU’VE BEEN TO?
Seabrook Island, SC.
WHAT’S YOUR MOST PRIZED POSSESSION?
A blanket given to me by a friend that has the Serenity Prayer woven into it… which means I’m basically an adult with a blankie. Eh. What can I say?
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Every time I see my 5 year-old niece, we have to do the peanut butter jelly dance at least once & it never gets old.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
Banana nut bread
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Curling up in bed with a hot cup of tea & my journal.
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I make my lunch at home & bring it to work. If I could afford it in terms of money & calories, I’d probably be at Chipotle at least 3 times a week.
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
“Giving Him Something He Can Feel”, but it depends how much sake I’ve had.
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
It’s a 3-way tie between Il Bastardo on 7th Ave, Christmas dinner at my parents’ house and Smithfield’s Chicken & BBQ in NC.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE? Happiest person in the world. Well, I wouldn’t mind winning the most Oscars, Grammys, Tonys & Emmys of anyone in the world, but I’m more than willing to settle for happiness.
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Apart from entertainment, which I seek to do professionally, I really enjoy doing arts & crafts as a hobby. I can really get carried away when it comes to fabric, beads, spray paint, glitter & plywood.
WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I admit it, I’m a Facebook junkie!
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
I went to a private screening of “Hugo”, directed by Martin Scorsese. Brian Selznick, author of “The Invention of Hugo Cabret” (the book that the film is based on) was in attendance and stayed for a Q & A. I found it all very inspiring, both the film & the author’s story behind the story.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
When I was little, my grandma would often say to me, “You’re just a catbird”, (referring to that bird that likes to sit at the top of the tree and put on a good show) “Just be who you are.”
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY? Jeremy Lin, point guard phenom of the NY Knicks, has gotta be the best nothing is impossible story going right now. It’s about breaking through the stereotypes and social barriers, defying all odds and expectations to arrive at that place you’ve always dreamed of. That’s my favorite kind of story.
Lenovo recently launched a new spot featuring an authentic Doer, Raymond Li. “When Do Gets Done” first aired last week (above). Raymond Li had a dream of flight since he was a young kid. He spent years crafting a water-powered jetpack, and he used his Lenovo ThinkPad to do it.
“The Jetpack: A Lenovo ThinkPad Story”:
Ray was always on the move as he developed the JetLev getting guidance from other engineers and marketing the jetpack to potential investors. Ray needed full desktop power wherever he went, which he got from his Lenovo. The ThinkPad W700ds is a powerful computer with dual screens that dwarfs an average ThinkPad. This machine empowered Ray to bring his dream to life and the mystery of flight to everyone- not just sci-fi superheroes.
Saatchi & Saatchi got involved with The Young Women’s Leadership Schools (herein known as TYWLS) in 2010. It’s been such a great experience, that the agency decided to increase our role in the program this year. Since the fall, we’ve participated in a number of TYWLS events, the most recent being ‘TYWLS Works,’ which happened last Wednesday.
‘TYWLS Works’ is a career awareness program that introduces High School girls to the professional world. Saatchi NY hosted nine (awesome) female tenth graders at our Hudson/Houston offices, giving them some expose to the world of advertising. The day included an overview of Saatchi & Saatchi, guest speakers, an agency tour and one-on-one job shadowing where each of our visitors got a sneak peek at the everyday of agency life. The day was interactive, inspiring and extremely rewarding for everyone that participated.
MORE ON TYWLS
The Young Women’s Leadership Schools (TYWLS) is a network of high performing all-girls public schools created to provide economically disadvantaged girls with a high‐quality college-prep education. TYWLS serves predominately low‐income students from non‐college educated households who are most vulnerable to being denied college access. The TYWLS educational model offers a personalized “whole girl” approach that creates academic rigor, science and math‐focused educational opportunities, healthy adolescent development programs, leadership training, connections to the world, early college and career exploration, and college access.
Do you have a case of Linsanity? If you’re currently residing in the NYC area and have a pulse, there’s a 4 out of 5 chance you do. One thing’s for sure, Bloomberg TV definitely does. They came by the Saatchi NY offices last week to talk about branding the Cinderella man, and these are the results.
