The ad industry spends so much time discussing SXSWi, that it’s easy to forget that there’s an entire (and bigger, even) music portion that happens right afterwards. More than 2,000 bands come to South by Southwest to showcase their music for industry insiders, journalists and fans.  SXSW draws some big names, but the core of the festival is in the emerging artists who play multiple sets for an informed – and possibly influential – audience.   Saatchi’s music producer Ryan Fitch was in Austin speaking at a music-related event, and he was kind enough to bring his camera and take some photos of his favorite bands. He also put together a rocking Spotify playlist of some of this year’s most buzzed about acts.

2:54

Beat Connection

Busking between shows . . .

Charlie Mars

Cloud Nothings

Cymbals Eat Guitars

Deerhoof

Glen Hansard

Hospitality

Ingrid Michaelson

Kindness

Me and My Arrow

Peaking Lights

Street Music

Tan Lines

Temper Track

The War on Drugs

Titus Andronicus

Trying to be heard on 6th street . . .

We are Serenades

We Were Promised Jet Packs

Tags: 2:54 band, Beat Connection, Brooklyn Vegan, Charlie Mars, Cloud Nothings, Cymbals Eat Guitars, Deerhoof, Glen Hansard, Hospitality, Ingrid Michaelson, Kindness, Me and My Arrow, Music, Peaking LIghts, Ryan Fitch, South by Southwest, Spotify, Street Music, SXSW, Tan Lines, Temper Track, The War on Drugs, Titus Andronicus, We are Serenades, We Were Promised Jet Packs