We’re excited to announce that Saatchi NY will host its second (yes, we can call it this now) annual True Blue Day on May 11th. As you’ll see from our recap of last year, it’s a day where the agency shuts down, spans out across the city and does a whole lot of good deeds. It’s a fantastic time and the perfect way to cap off 7×7: 5th Edition the night before.
All you have to do to register for your project is go to the NY Cares Saatchi page and sign up for one of the below projects. For inquiring minds, the complete list of activities include:
- School revitalization/Mural painting
- Games with senior citizens
- Snacktivities with 3rd graders
- Participate in a music, dance and acting workshop with elementary school students
- Career exploration workshop with high school juniors
- Revitalize East River Park
- Make baby blankets for Auburn Family Residence
- Deliver meals to senior citizens with Meals on Wheels
- Scavenger Hunt with elementary school students at Museum of Natural History
Imagine a world where everything lives in the cloud for free. That’s essentially what Google Drive wants to offer you. It’s basically Google Docs on steroids.
GAWKER WANTS TO RE-INVENT COMMENTING
Nick Denton is re-inventing the wheel again. This time by totally blowing up the Gawker comments section with a hope of offering something better. Love em’ or hate em’ – you could never say Gawker isn’t at least trying to push the envelope.
Madeleine Miller is Planning Director at Saatchi NY. For more info, go check out her LInkedIn page.
WHAT WAS YOUR FIRST JOB?
I was a salesgirl in the lingerie department at Bloomingdale’s
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I kind of fell into it … I got a job in market research and liked the “thinking” part of what we learned. Moved on to DDB, and then reinvented myself as a planner, as that seemed like a cool job.
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I love all the old Doyle Dane commercials for Volkswagen
In today’s world, I like the Traveler’s insurance TV with the dog.
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel. And there’s an organization called Dress for Success that makes a tremendous difference to the women it helps, so I’d spend time working with them.
FAVORITE PLACE YOU’VE BEEN TO?
Safari in Kenya
WHAT’S YOUR MOST PRIZED POSSESSION?
I have a sterling silver coffee service (pot, sugar and creamer) handmade by my grandfather. I love it!!
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I asked Vaughan the other day to explain the difference between England and Great Britain. Turns out there’s a YOUTUBE video on the subject, and it’s hilarious.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
I have a special mashed potato recipe with onions in it that people love.
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Leaving NYC for someplace warm.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
#1 tennis player in the world would be fun.
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Not sure it counts as “creative”, but I love to play Bridge
WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Must read the NY Times every day. Love People and InStyle magazines, and always have a book I’m reading … love both fiction and non-fiction
We’re always happy when SaatchiNY gets to lend a hand to a good cause. Next Wednesday is one of those times. On Wednesday night (starting at 6:30PM) the agency is hosting the second annual Angelight Films Fundraising auction. If you’re interested in taking part, full details are available below. Reach out to Lynne Collins to RSVP.
Angelight Films gives children with brain and spinal cord tumors the opportunity to express themselves by creating and even starring in their own short film. Each production is guided by a core team of talented, professional filmmakers, beginning with the Director/Producer who works closely with the child to transform his or her ideas into a filmable format. The child can choose what type of short film they would like to make, such as, a narrative, a documentary, a comedy or a music video.
ABOUT THE AUCTION
Wednesday night’s fundraiser will include an auction of lots of great stuff (complete list below), a premiere of some of the films Angelight has produced and a meet-and-greet with the charity’s staff and some of the filmmakers themselves.
Tuscan Vacation, includes one week accommodations for four in Manciano, Italy.
African Safari Photo Shoot, includes six nights lodging and three meals a day for two.
Sonoma California Vacation, includes luxury accommodations, airfare, breakfast and private wine tour for two.
Private Dinner Party or Culinary Lesson for four with Private Gourmet Chef.
2013 Vail Film Festival VIP Prima Passes for two, includes access to all films, exclusive parties, awards ceremony and hotel during festival (March 28th-31st 2013).
New York Jets Package, includes two club tickets, access to on-field deck, parking, food and drinks.
Lobel’s of New York Meat Package plus two Yankees Tickets, section 117A, Row 19.
Durango Film Festival Passes for two in historic Durango, Colorado, includes access to exclusive awards ceremony/party ( Feb 27 – March 3, 2013).
2 Night Kripalu R&R Retreat Package, includes accommodations, meals, workshops, yoga and more.
Private Family Photo Session, includes access to edited photos and 8×10 enlargement of chosen photo.
Gift Certificates to Ann Taylor ($100), Angel Feet Reflexology ($115) and Gilt Group ($100).
Woodloch Pines, all inclusive family resort in Pennsylvania, $300 Vacation Voucher.
Brotherhood Winery Tour & Tasting for four.
Equinox Gym Membership, 3 Months.
Brand new line of plush dolls from House of Ingri , each one comes with its own personality.
Jewelry by Modern Metals, Art Transcending Time and Wall Street Jewelers.
In recent year’s Vietnamese cuisine – and in particular, Banh Mi & Pho – have become favorites for foodies around the city. Michael Huynh’s Baoguette chain played a big part in elevating that craze, and we couldn’t be happier to have a location within walking distance of Hudson/Houston. To up the ante, this particular branch shares space with Pho Sure, offering the best soup and/or sandwich combo in the neighborhood.
SOUP’S WHERE IT’S AT
Pho sure is in the H/H team’s regular lunch rotation, and a big reason is the Pho. Both the Pho Real (beef, brisket & shin served on top of noodles, veggies and a tasty broth) and the Pho Sure (just the beef, with the same everything else) are perfect for cold, rainy or slightly hung-over days. May we suggest adding some heat with Shiracha and complexity with a dollop of Hoisin?
The banh mi at Baoguette might not be the same cut-rate price you’ll find around Chinatown, but we love that the shop offers a nice variety of sandwiches all served on hot out of the oven French bread. The classic baoguette is our usual go-to, but the chicken, sloppy bao and catfish are all great options. The best part? Almost all of the sandwiches run less than 8 bucks.
Saatchi NY has created a dark and twisted campaign for AMDRO Ant Block and wanted to share.”Death Note”, the first spot in the series, is directed by Rob Zombie and stars cult icon Clint Howard as a maddened, cackling, revenge hungry homeowner determined to get even with the 6-legged terrors that darken his doorstep.Because when ants drive you crazy, get crazy right back with AMDRO.
We’re excited to announce the lineup for our 5th edition of 7×7! All of these awesome people will be giving seven minute performances/speeches/presentations in the the Saatchi S Space (375 Hudson St) on Thursday May 10th at 7PM (and our CCO Con Williamson will MC). Tickets for the public are available at the low-low cost of $7 (which includes drinks and is, let’s be honest, kind-of a steal). For full details, head over to Saatchi7x7.com. Or, if you’re feeling lazy and want to skip that step you can head straight to the ticketing site or (Saatchi folks only) can RSVP by emailing your info here.
Another week, come and gone. We’ve got some really great stuff for you in this week’s Links You Should Give a S#*t About. Hope you enjoy them!
A STERLING COOPER DRAPER PRYCE TAKE DOWN
Kudos to Carrot Creative, Jaguar’s real-life ad agency, for coming up with this tongue in cheek “letter” to Don Draper & co. at Mad Men’s Sterling Cooper Draper Price. Great example of the fun to be had when creative work plays on cultural zeitgeist.
TRIBECA FILM FEST
Tribeca Film Fest kicked off this Wednesday, and there’s tons of great films debuting around town. Here’s IndieWire’s take on 12 new films you should go out of your way to see.
TEXT MESSAGE AIRPLANES
This is a fun design idea from Moleskine journals. There’s a reason so many people list them as a Lovemark on our King Street Q&A.
GOOGLE MORSE CODE
Ever need saved from a horrible date but don’t want to call attention to an SOS text? This new feature for Gmail is a little cumbersome, but maybe exactly what the doctor ordered.
Saatchi & Saatchi New York
375 Hudson Street
New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.