As a follow-up to its current Layers “Karaoke” TV spot, Trident has launched a new digital promotion, “Spontaneous Karaoke.” Watch, laugh, and spark some fun into your day as people sing and dance to Lionel Richie’s “All Night Long” for the chance to win $10,000 and a year’s supply of Trident Layers gum. Even though Saatchi employees are not eligible to win the prize (sorry folks), submitting your own Spontaneous Karaoke video offers you the chance to become the most popular person in the office. Hopefully.

The contest is open for submission, so be sure to submit a video and partake in the fun! Mark your calendars and don’t forget to vote for your favorite videos beginning 10/8. So spread the word, tweet about it, share on Facebook, and enjoy some Spontaneous Karaoke.

Visit the Spontaneous Karaoke tab on the Trident Gum Facebook page to learn more.

Tags: spontaneous karaoke, Trident Facebook, Trident Gum, Trident Karaoke, Trident Spontaneous Karaoke