If you missed it yesterday we’d like to point you in the direction of Ad Age, who has a lovely article on the latest (massive) campaign coming down the pipe for Lenovo. To quote a summary, “the campaign backs four new convertible products, which fold, twist or detach, but will first feature the IdeaPad Yoga, an Ultrabook laptop with a tablet screen that folds completely flat.” And the Lenovo team here at SaatchiNY has been hard at work on another short film, which we’ll have on H/H for your enjoyment a bit later this month.
The Ad Age piece is a must read for anyone at Saatchi not only because of the insight into the campaign and great quotes from Lenovo CMO David Roman, but also because there’s a nice shout out for our very own Brian Carley. So what are you waiting for? Make like the Do Devil and read up!