Archive for November, 2012

King St. Q&A w/ Johnnie Ingram

Friday, November 30th, 2012

Johnnie Ingram is an Associate Creative Director at SaatchiNY.  He’s won some awards, made lots of cool stuff, and tends to pair his karaoke outings with tequila shots. Oh, and he has a self-proclaimed penchant for making “frenemies,” so take that for what it’s worth. You can learn more about his past works on his website.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Associate Creative Director

WHAT WAS YOUR FIRST JOB?
Taking out the trash for $2 a week.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Luck and hard work.

WHAT ARE YOUR LOVEMARKS?
Vampire bites.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Make stuff.

FAVORITE PLACE YOU’VE BEEN TO?
Lahore, Pakistan

WHAT’S YOUR MOST PRIZED POSSESSION?
I just sold it on craigslist . . .

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
The pug head tilt. YES!

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Frenemies.

WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Going to the airport and getting out of NYC.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Opening Act: Tequila shots

Followed by: “Hello” – by Lionel Richie

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I could live without all of these.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I’m still writing it.

Category: King St. Q&A

IAMS Love

Thursday, November 29th, 2012

Today we’d like to point you in the direction of IAMS, where the SaatchiNY team has put together a great batch of heartwarming work. The “Keep Love Strong” campaign showcases the unconditional love between people and their pets and the important role premium nutrition like Iams plays in keeping their bodies as strong as their love.  Five TV spots (inspired by real stories – three dogs and two cats) will begin airing in early December, followed by five print ads you’ll see beginning in February 2013.  the hearts of consumers and resonate strongly since this bond is universal among all pet owners.

And here’s where the fun really starts. Prior to the TV launch, we’ve decided to ask the brand’s Facebook fans to choose the stories that speak most to them the most – and the winner will be the first to hit the airwaves. Today is the last day of voting, and we’d like to encourage you to head over to the IAMS Facebook page and vote for your favorite!

Category: Creative, Film & Television

Tomorrow Night = Art of all sorts

Wednesday, November 28th, 2012

This Thursday, we cordially invite you to an evening of music, art, booze and tattoos. From 6-9 PM, SaatchiNY will host the launch of Generation Ink – a coffee table book of Williamsburg tattoos. To add to the fun, Magic Cobra Tattoo Society will be throwing up a pop-up and offering  tattoos, Sailor Jerry Rum will be slinging cocktails AND we’ll debut a new suite of artworks in the lobby by Martin Basher.

Did we mention that there’s also going to be a live acoustic performance by The Dough Rollers?

Sounds fun, no? Invite your friends – all that’s required on your end is to rsvp here.

Category: Creative, Events, New York

Operation #CoatDrop a Success

Tuesday, November 27th, 2012

Happy Holidays (is it too soon to start saying that?)! To set the festive mood, we’d like to share a brief picture of our pre-Thanksgiving #CoatDrop charity drive. The above time lapse captures the set-up, the donations, and even a bit of Grinchian theft (we’re look at you Woody Wright).

On the whole, operation #CoatDrop for Sandy Relief was a big success. The NY office managed to collect over 250 coats for local residents in need and we and even managed to inspire our friends at Saatchi LA, Team One and Saatchi S to host their own #CoatDrop events later this month. One team, one dream indeed.

Special thanks to the team here who pulled everything together, especially:

Project organizers: Shaleen Sahay, Caitlin Pavelle, Kathleen Giacobello
Creative AD: Subodh Samudre, Tara Lannotti, Erin Evon
Creative Copy Writer: Jimmy McDonald
Project Manager: Allison Malecki
Installation: Jon Chicchetti, Dwight Meredith
Video Production: David Perry, Ed Hightower
General Organization and awesomeness: Mohammad Tariq

Category: Events, New York, Our People

Say Hello To Gareth Goodall

Monday, November 26th, 2012

We’re very happy to welcome you back from the Thanksgiving break by introducing a new face. Gareth Goodall starts his new gig today as Deputy Director of Strategic Planning, coming all the way from London to help manage day-to-day operations in the strategy department.

For those not familiar with his background, Gareth has a strong track record of award-winning work, including overseeing two Agency of the Year Awards and earning a place on Campaign’s Top 10 Planners in London list and The Independent’s 100 Most Influential People in British Creative Industries.

Needless to say we’re very excited to have him. There’s a handy photo of him above – when you see him around the office be sure to say hello!

Category: New York, Our People, Strategic Planning

Links You Should Give a S#*t About

Wednesday, November 21st, 2012

For today’s special Wednesday edition of Links You Should Give a S#*t About we’re doing our best to set the Thanksgiving mood. Videos, cooking tips, presidential fun facts and more await. Happy Browsing (and eating)!

THANKSGIVING TRACK MOST LIKELY TO STAY IN YOUR HEAD FOR TOO LONG

Rebecca Black’s “Friday” has a contender for best/worst song of the decade. And it’s about Thanksgiving.

A THANKSGIVING DAY PARADE PRIMER

Never been to the Macy’s parade? Here’s everything you need to know about getting the best seat (mostly) hassle free.

PRESIDENTIALLY PARDONED TURKEYS

Go behind the scenes of one of America’s weirdest political traditions.

A CHARLIE BROWN THANKSGIVING

Because it doesn’t get more Thanksgiving than this.

TOO MANY AWESOME THANKSGIVING THINGS FOR ONE PAGE

Allow Buzzfeed to overload you on Thanksgiving.

FULL THROTTLE THANKSGIVING

SNL’s take on Guy Fieris gets Thanksgiving Shakin’ like deep fried Bacon.

Category: Links

Works of Love

Tuesday, November 20th, 2012

Saatchi is known the world round as “the Lovemarks Company,” and we’re on the hunt for some new music to fit that billing. Building on the success of last year’s Holiday “Love Mix,” the worldwide network is now accepting submissions from Saatchi & Saatchi employees with an ear for music and an interest in being heard.

Starting now, we’re looking for talented musicians (or producers/DJ’s, for that matter) around the network to create songs for our 2012 mix tape – Works of Love. The best songs from around the globe will be compiled into an album and brought to life in a fun way via Pinterest.

Still interested? Here’s how to participate:

Step One – Write an original song about, relating to or at least referring to love.
Step Two – Record said song.
Step Three – Email Norma Clarke for instructions on where to send it, along with a cover design for the single, creative credits and a photo of yourself (or the band if you’re a group).
Step Four – Make sure you do all of that before the deadline of Friday, December 7th.

Category: Lovemarks, Music, Our People

H&S /// TNH

Monday, November 19th, 2012

Earlier this month, members of SaatchiNY’s Head & Shoulders team (and Syracuse University alumni) Neil Levin and Adam Beilman visited their alma mater to kick off a new partnership. TNH, the student-run advertising agency at Syracuse University, was looking for new ways to get students professional experience. They reached out to Adam – class of 2011 alum and a former president of the organization, and a competition was born. the idea – get the students some great experience, while at the same time help meet a business need for one of our clients.

The assignment – Conduct research, write a brief, and produce a campaign to get college-aged women interested in and using the Head & Shoulders brand. The challenge lasted a little over 1 month. On the final day each team presented their work to Adam, Neil, and professors (who happen to be Saatchi alums themselves) Ed Russell and Brian Sheehan.

Four teams competed, and a lot of fantastic ideas were shared.  The judges awarded the plaudits to an agency called Agency 228, under the account leadership of junior Gianna Whitver and strategic direction from senior and former Saatchi intern Lucie Kittel.

“It’s great experience for the students, and we’re coming back with a bunch of cool stuff to take to our clients,” Neil said.

Category: Creative, Events, Our People