Today we’d like to point you in the direction of something cool from our compatriots at Saatchi & Saatchi Berlin, who’ve been picking up quite a bit of buzz for their recent pro-bono campaign called “Days of Hope.” The program is aimed at raising awareness of the homeless in Europe, especially during the cold winter months.

The campaign recruits homeless people to present the weather on local television stations, where they explain the sort of impact weather has on their day-to-day life without a permanent roof over their head. It’s an interesting, provocative and effective way of putting the issue up front and center.

If you’re interested in learning more, you can check it out on Facebook, tweet at them at #DaysOfHope or visit the campaign’s YouTube Page.

Tags: Berlin, Days of Hope, Denmark, homeless weather man, homelessness, Poland, Romania, Russia, Saatchi, Saatchi Berlin, Switzerland