Archive for March, 2013

King St. Q&A w/ Ellen Gutierrez

Friday, March 29th, 2013

ellen

Ellen Gutierrez is SVP Global Planning Director on Mead Johnson at Saatchi NY. For more info, you can find her on LinkedIn here.

WHAT WAS YOUR FIRST JOB?

I lived in Caracas Venezuela and did public relations for a Venezuelan Corporation to promote its 40th anniversary celebrations throughout the country.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?  

Life … I didn’t have any set path or direction, one thing led to another and I ended up here … sort of by chance.

WHAT ARE YOUR LOVEMARKS?

Target. I LOVE TARGET. Also – Apple

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?

Think Different

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO? 

I’d be a rancher in Montana

FAVORITE PLACE YOU’VE BEEN TO?  

My garden at home … which has literally thousands of roses

WHAT’S YOUR MOST PRIZED POSSESSION?

My three absolutely AWESOME children

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?

There are so many great ones my kids send me – many of which have questionable content

WHAT’S SOMETHING YOU MAKE REALLY WELL?  

Butternut squash soup for Thanksgiving

WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?

Snuggling up in bed and watching a good movie

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?

Haven’t been here long enough to find out

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).

Play that Funky Music

WHAT’S THE BEST MEAL YOU’VE EVER HAD?

In the Canary Islands (where my husband is from) there is this restaurant that makes AMAZING arepas with carne mechada, which is shredded brisket with spices. They also havethe best “Mojo picon” (spicy sauce) ever created.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?

Complaining about how much I hate reality TV.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?

Authenticity.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?

None but I have to admit the guilty pleasure I get when I pick up Star or Us magazine

WHAT’S THE LAST GREAT EVENT YOU WENT TO?

 The amazing New Year’s Eve party I threw this past year

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?

You have no control over anything so don’t kid yourself by thinking you do

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY? 

That I have stayed married for 23 years and am still fabulously happy, content, in love and excited about the future. That is truly impossible.

Category: King St. Q&A

OK Go!

Thursday, March 28th, 2013

The 2013 Saatchi & Saatchi Music Video Challenge is upon us, an it’s got us dancing on treadmills we’re so excited. Saatchi WW and Talenthouse.com have partnered with pop stars and dance/dog enthusiasts OK Go to bring you this year’s New Directors’ Showcase challenge. The band has made a name for itself with amazing, over-the-top videos, so the winner of the competition is going to have to bring their A game.

The challenge:  Using OK Go’s brand new track (yes, brand new track) ‘I’m Not Through’, produce an amazing music video. You can find said track here.

The Deadline: May 7th. That’s just about 40 days from now.

The prize: The official winner will be invited to a full week at the Cannes Lions in June this year. Also, their video will be screened at the New Directors Showcase in front of lots of important people.

Category: Creative, Events, Film & Television

Pub Quiz, hot shot.

Wednesday, March 27th, 2013

pub

This Thursday is one of those rare, magical occasions that require you to put on both your thinking and drinking caps. We’re throwing an ‘olde’ fashioned Pub Quiz on the 18th floor. Party starts at 5PM

There will be fun. There will be prizes. There will be blood. (OK, joking about that one).

You’re welcome to join for drinking and spectating, but if you’d like to participate in the quiz portion of our program, put together a team and email your interest to Natalie Cerabino or Frances Edwards.

Cheers!

Category: Events

KR On … Turn Up My Voice

Tuesday, March 26th, 2013

Yesterday we had the pleasure of welcoming Saatchi WW CEO Kevin Roberts to our Monday morning meeting. He’s always an inspiration to have around.  KR is a pretty prolific blogger too, which is a great way to keep tabs on things around the Saatchi Network. He’s been posting regularly for years over at KR Connect, and we thought it might be fun to occasionally bring some of that content to H/H.

“KR on . . .” is recurring feature where we bring you musings from Kevin on interesting things happening around the world. Today he talks about a fantastic new pro-bono campaign out of Saatchi Italy for World Down Syndrome Day.

Last year Saatchi & Saatchi Italy and CoorDown Onlus released the ‘Integration Day’ campaign, which saw a number of commercials’ regular actors replaced by actors with Down Syndrome on World Down Syndrome Day (21 March). The campaign aimed to see people with Down Syndrome better integrated into society, and particularly the workforce.

This year the dynamic duo paired up again to create another heart-warming and thought-provoking campaign to safeguard and promote the rights of people with Down Syndrome. #DammiPiùVoce (Turn Up My Voice) is a bold online awareness and fundraising campaign using the power of celebrity and connectivity. With more funds it is possible to defend rights of people with Down Syndrome through protective measures, projects that stimulate their engagement and autonomy, and through better information activities.

The campaign has seen 50 people with Down Syndrome asking their favorite celebrity to donate a video to support the rights of people with Down Syndrome. In these videos celebrities call for support from the public through donations. The videos, if shared on the celebrities’ social networks, have a higher chance of amplifying the voices of people with Down Syndrome.

The goal was to reach World Down Syndrome Day on 21 March with the highest number of celebrity videos donated. More than 40 celebrities answered the call, not least Sharon Stone and José Mourinho.

In Italy the basic rights of people with Down Syndrome are still too often denied. This fantastic campaign uses modern communication to reach out and bring attention to the prejudices that surround people with Down Syndrome, to try and make real change within society. Let’s all be a part of this.

 

Category: Creative, Digital & Interactive

Durk on March Madness

Monday, March 25th, 2013

Last week our CEO (and the agency’s most credentialed amateur sports coach) Durk Barnhill traveled up to Bloomberg TV to talk about the $1B in advertising spent during March Madness. Check out the video above!

Category: Media, New York, Our People

Links You Should Give a S#*t About

Friday, March 22nd, 2013

Websites as people! Shiny new kindle buttons! Gorgeous visualizations of what the internet looks like on a global scale! We’ve got something for everyone in this week’s Links You Should Give a S#*t About.

FAMOUS WEBSITES AS PEOPLE


If Famous Websites Were People — powered by Cracked.com

All of the webs favorite social sites have a personality. This is what happens when you personify those sites and put them in a big party together. #Like.

AMAZON’S SEND TO KINDLE BUTTON

send-to-kindle-chrome-640

This week Amazon is rolling out a “Send to Kindle” button. Three guesses what function it serves.

MAD MEN’S AUTHENTIC RETRO ADS

mad men

In order to get an authentic feel for the upcoming season’s advertising; Mad Men enlisted the help of a genuine industry legend. The NY Times has the story of Brian Sanders new poster campaign for AMC’s biggest darling.

THE LINK BETWEEN TWITTER AND TV

twitter-tv

If there was still any doubt out there, a new study from Nielsen shows an extremely strong correlation between twitter and successful TV shows.

WHAT THE INTERNET LOOKS LIKE

internet

This gif is the most beautiful capturing of what the internet looks like in real-time, on a global scale.

Category: Links

The Hot List

Thursday, March 21st, 2013

Today we offer our monthly round-up of the hottest videos, films and apps on the market. Enjoy!

Top 6 Viral Videos
1. Pepsi MAX & Jeff Gordon Present: “Test Drive” I 1.5MM shares in last 7 days

2. P!nk – Just Give Me A Reason ft. Nate Ruess I 718k shares in last 7 days

3. Macklemore & Ryan Lewis – Thrift Shop Featuring Wanz I 692k shares in last 7 days

4. BBB da Globo, Entrevista CENSURADA. Esse Cara falou tudo! I 689k shares in last 7 days

5. Taylor Swift – 22 I 601k shares in last 7 days

6. PULCINO PIO – El Pollito Pio I 534k shares in last 7 days

On the Rise: Cumbia Papal – Peligro Sin Codificar I 172k shares in last 24 hours

Source, Top 6: Unruly Viral Video Chart – Top 20 Videos of the Last 7 Days on March 20, 2013

Source, On the Rise: Unruly Viral Video Chart – Top 20 Videos of the Last 24 Hours on March 20, 2013

Top 6 Songs on YouTube

1. Baauer – “Harlem Shake”

2. PSY – “Gangnam Style”

3. Macklemore & Ryan Lewis Feat. Wanz – “Thrift Shop”

4. Pulcino Pio – “El Pollito Pio”

5. Taylor Swift  – “I Knew You Were Trouble.”

6. One Direction – “One Way or Another (Teenage Kicks)”

On the Rise: Swedish House Mafia Featuring John Martin – “Don’t You Worry Child”

Source: Billboard – Most Popular Songs on YouTube on March 20, 2013

Top 6 Box-Office Movies

1. Oz The Great and Powerful | $41MM Weekend Gross, $144MM Total Gross

2. The Call| $17MM Weekend Gross, $17MM Total Gross

3. The Incredible Burt Wonderstone | $10MM Weekend Gross, $10MM Total Gross

4. Jack the Giant Slayer | $6.3MM Weekend Gross, $54MM Total Gross

5. Identity Thief | $4.4MM Weekend Gross, $123.6MM Total Gross

6. Snitch | $3.5MM Weekend Gross, $37MM Total Gross

On the Rise: Parker | $58k Weekend Gross

Source: Box Office Mojo Weekend of March 15-17, 2013

Top 6 Apps

iPhone Android
 Temple Run: Oz SwiftKey Keyboard 
WhatsApp Temple Run: Oz 
Super Stickman Golf 2 Titanium Backup Pro 
Minecraft – Pocket Edition  Minecraft – Pocket Edition
Ridiculous Fishing  Beautiful Widgets 
Wreck-it Ralph  Nova Launcher Prime
On the Rise: Handy Photo On the Rise: Temple Run: Oz

Source, iPhone: Apple App Store – Top Paid Apps on March 20, 2013

Source, Android: Android Google Play Store – Top Paid Apps on March 20, 2013

Source, On the Rise: TopAppCharts.com – iPhone Top Paid Debuts on March 20, 2013

Source, On the Rise: Android Google Play Store – Top New Paid Apps on March 20, 2013

 

Category: Creative, Digital & Interactive, Links

A Real Dad

Wednesday, March 20th, 2013

Tide has been making a lot of waves in 2013, the latest of which popped up in Adweek yesterday. In the article, Rebecca Cullers takes a close look at the brand’s latest TV work – The Princess Dress (above).

She gives credit to the brand for treating Dad like “a normal human,” which is a nice thing that we appreciate quite a bit. Plus, there’s really nothing quite like a dad playing dress up with his adorable daughter.

Category: Creative