On Good Storytelling

March 5, 2013 |

Another week, another fun media appearance. This morning we’d like to point you in the direction of WOBI (also known as The World of Business Ideas), who sat down recently with our Chief Strategy Officer Claudine Cheever. In the interview, Claudine talks magnets, mirrors and the importance of mystery to a good story. Full video embedded for your enjoyment above!

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1 Comment

  1. Hisham Jaafari says:

    What came across in this short interview is a reflection on her earlier and on going experience in the field of communication. Direct, no time is wasted and told as it is…..whenver you want that special or magic moment.

    Turly enjoyed and fully benefitial…..have a nive weekend….Hisham

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