To quote The New York Times from this morning – an American family returns to the table. That family is the lovable mom, dad and daughter from last year’s Cheerios spot “Just Checking” . . . and this time they have a seat at the biggest game in football.
The new spot (above) will be Cheerios first-ever to air during the big game, and the pre-release response today has been phenomenal. In addition to The NY Times, “Gracie” has already received praise from AdWeek (it’s their ad of the day), Ad Age and The Today Show.
Now would also be a good time to mention that voting is open for this year’s USA Today Ad Meter, which ranks all of the Game day Spots. You can register and vote for “Gracie” here.