Amanda Perring is an Account Executive at SaatchiNY. Below, she gives us some insight into JCPenney’s holiday gift giving campaign, as well as the above commercial promoting the event.

THE ANGEL TREE GIVING PROGRAM
JCPenney and The Salvation Army have joined forces this holiday season to give joy to those less fortunate. Through the online Angel Giving Tree Program, you can conveniently adopt an Angel – a child or senior in need –at www.jcp.com/angel. For a more personalized experience, you can even select an Angel based on age, gender or location.

After adopting an Angel, you have the flexibility to purchase gifts at jcp.com, in JCPenney stores or at any retailer of your choice. Gifts purchased through jcp.com will ship free of charge, making it easier than ever to give this holiday season.

WE BELIEVE IN ANGELS
Inspired by this cause, we developed a television spot that highlighted the Angel Giving Tree program and JCPenney’s involvement, while driving customer participation. To capture the joy of giving, we focused on tight shots of children and seniors receiving and opening Christmas gifts. Through these emotional vignettes, we balanced hope, corporate responsibility and a strong call to action.

HOW YOU CAN HELP
There are still thousands of children and seniors nationwide in need of your help.  Please add an Angel to your list and help us give joy this holiday season!

For more information about the Angel Giving Tree program or to adopt your Angel, please visit www.jcp.com/angel. Please note that adoptions and online purchases must be made before Friday, December 10 so sign up soon!