Eva Rosen is a copywriter at SaatchiNY. If you’re interested in learning more about her, you should check out her LinkedIn Page. Photos taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her work on her website.
What was your first job?
When I was a kid, my friend and I used to find random things around the house that nobody would notice was gone and go door to door selling it. Sometimes we told people we worked for the March of Dimes. Awful, right?
If you weren’t at Saatchi & Saatchi, what profession would you most like to try?
Out of the creative field: Neonatologist, a doctor for newborns.
In the creative field: Writer for SNL or something like that. My brain is on a constant sketch idea loop.
What motivates you most?
Smart, funny, driven people who’ve got magnetic personalities and have done something noteworthy.
What blogs, magazines, books, papers or websites can you not live without?
Minortweaks is a blog by a freelance writer from Austin. It used to be my favorite thing to read in the morning. It was so random and humorous. The dude is on hiatus and it I miss it.
What are your Lovemarks?
What’s your best “nothing is impossible” story?
My mom came to America from Cuba in 1963. With her brother, her parents and literally one suitcase that had been ransacked by the government, they started anew in a one-bedroom house. Now she’s a successful lawyer, her brother is a world-renowned neurologist and that’s pretty cool.
What is your favorite place in the world? Why?
Cinque Terre. It’s on the coast of the Italian Riviera. There’s wine there you can’t drink anywhere else. A hike with views that blow your mind. And it’s Italy. So the food is so delicious you’d trade a kidney for a second stomach.
Who do you most aspire to be like?
Nobody is perfect. But there are a few people in my life, even randos I meet on the street, who have qualities that come pretty close. I guess I want to be a melting pot of all the great character traits of the people around me.
If stranded on a deserted island and you could bring only one thing, what would it be?
My adorable, tiny, stubborn, spunky, vigilant, dutiful, never-a-dull-moment dog, Lucy.
Tell us something surprising about yourself.
I’ve somehow mastered a rendition of what Liza Minnelli might sound like if she were drunk and singing “There’s No Business Like Show Business”.
What’s your DOT?
Cloth napkins, being rather stingy with the AC and finding the beauty in not having a dishwasher.
What’s your favorite creative pursuit.
Something I haven’t done much of since I moved to NYC six years ago—playing the piano.
What led you on the path you’re on today?
Oh I dunno… cosmic collisions? Is it wrong that this question scares me? Let’s see…A crazy kid who wouldn’t take no for an answer, good grades, incomparable teachers, lots of hobbies, Austin, Texas, Dr. Murphy’s Intro to Advertising, almost pursing a law degree after feeling burnt out from portfolio school, landing a creative internship at Saatchi & Saatchi, and then some other stuff…
Do you have a motto?
Everything happens for a reason. Cliché— but it usually helps.
What do you do for fun?
Read books and find ways of getting lots and lots of points on the Scrabble board.
What’s your favorite client story?
During my first ad internship, I worked for a boutique shop in Texas doing work for Palais Royal (the JCPenney of the South). We were at a record for the back-to-school campaign and the client, after declaring they hated the voice, asked, “You have another option, right?” And my boss said, “Oh, yea. Sure.” The client stepped out and my creative director goes, “Eva! Go get in the booth. Do your best impression of a pimply, over-enthusiastic tween.” And I did. I made $1000 for maybe a couple hours of work. The client was thrilled and my voice was all over airwaves that summer.
What’s your favorite thing to do in NY?
Who is your favorite artist/musician/designer?
Bette Midler. It was love at first shimmy. I was seven when I first saw her on TV, after which I spent many days spinning records, and myself, around the living room. My Bat Mitzvah theme was “Hollywood Luau” in honor of her career and birth place, of course. She’s sent me several autographs, but the pièce de résistance is when I turned 16 and met her at a CD signing. With a dozen roses and tears streaming down my face, I approached Bette, who, wearing an all-leather getup, walked toward me and pulled me into her bosom. We embraced.
My journal entry that night started with, “I now can die.”
When’s the last time you gave a standing ovation?
June 12, 2010. For my oldest and dearest friend Andy. He had just conducted and played the piano for the Broadway show, Sondheim on Sondheim.