Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for jcpenney, General Mills, P&G and Turner Classic Movies, among others. Below are a few of his picks for the latest and greatest sight, sound and motion on the web and on your phone.
Using both a print ad and an iPhone app VW allowed readers of Norway’s top newspapers to experience the new innovations in their cars using augmented reality (AR). Open the app to test drive a virtual VW and try out lane assist, adaptive lights and adaptive cruise control.
The app takes AR beyond just a gimmick in a fun engaging execution. It’s also a great example of how both traditional and non-traditional media can be used together to deliver and reinforce messages about the cars features.
Absolut Vodka engaged artists in Brazil to create art using their new limited edition Glimmer bottle, and input from fans via social media. Users were encouraged to send messages about what makes them exceptional via Twitter and Faceook. Over 5 days the tweets/posts were turned into unique pieces of art, with photos of each piece tagged back to individual users on Facebook.
Absolut took advantage of one of the best things about social media… the ability to send personalized responses to users in real-time… rewarding them for their participation and ultimately making them feel more connected to the brand.
COLOR IPHONE APP
Color is a new mobile app that allows users to share images, videos and text with people around them… no logins or passwords required. Just open the app, and you’ll immediately have access to the content of other app users around you.
The app launched to little fanfare last month but it’s an interesting concept with very smart technology that takes real-time sharing and location based services to the next level, allowing meaningful connections with people in your immediate vicinity that you may not already know.