This month jcpenney is launching “Pennies from Heaven,” a new program benefiting afterschool programs across the country. One in four students in the U.S. – roughly 15 million kids – is unsupervised between 3pm and 6pm each school day. Over the past decade, jcpenney has been an advocate of some of the leading youth organizations around, including the Boys & Girls Clubs of America, The Y, National 4-H and FIRST® robotics. Together with their customers, they’ve distributed more than $100 million to these programs throughout the country.
Throughout the year, shoppers are invited to ’round up’ their jcpenney purchases to the nearest dollar and donate the difference to the Pennies from Heaven Program. In addition to in-store events, jcpenney is also providing the opportunity for people to donate online. From July 19 – August 27, connect through Pandora, Facebook, Twitter and more to collect virtual pennies. jcpenney will convert those virtual pennies to actual donations for afterschool programs across America.
Given jcpenney’s passion for this initiative and the ability to positively impact our youth, we would love your participation in their Pennies from Heaven Challenge. Please help us reach the goal of 100,000,000 pennies!
Join the challenge at jcp.com/pennies