As part of our ongoing Simple Power campaign, we recently put together a 15 second spot a little different from the brand norm. The above video came from our crew catching some unscripted moments on a shoot. Between takes they managed to catch the star going to town on the Cheerios on his high chair – the results of which are adorable. To push the conversation into social media, we ran the #nomnom hash tag during the middle of the spot.

Since it launched, we’ve received some great feedback on Twitter, ranging from comments about the baby to props for Cheerios’s use of the hash tag. It was a fun experiment and great to see how a small addition to our spot could really spark conversation in a channel we don’t play in too much.