SaatchiNY recently launched a new program for Miller High Life called “The Official Beer of You.” In keeping with the brand’s common-sense positioning, the program calls out the ridiculousness of pro sports sponsorships and allows regular folks to be sponsored just for living the High Life.
The campaign launched with the above :30 spot that introduces the program and urges High Life drinkers to sign up to be sponsored at www.millerhighlife.com.
Once they sign their contract, participants are compensated with their choice of a $1 coupon for Miller High Life or a check for $1 with the option of donating their check directly to IAVA (Iraq and Afghanistan Veterans of America). Participants also receive a downloadable sponsorship kit including their personalized “Official Beer of [YOUR NAME]” logo and the opportunity to purchase their very own personalized Miller High Life T-shirts, mugs, and beer koozies. Lastly, participants also have the chance to be featured in future High Life advertisements.
The program is off to a great start and has already attracted media attention from CNN.
Please share this with your friends and keep living the High Life. (Please note, due to legal constraints, S&S employees are not eligible to participate in the program.)