Author Archive

King St. Q&A w/ Pat Murphy

Friday, November 12th, 2010

Pat rocking out with her office-mate Eric Damassa

Pat Murphy is Chief Information Officer @ SaatchiNY, and has been with the company for 30+ years. If you’re interested in learning more about Pat, her work & her life, you can check out her LinkedIn Page or follow her on Twitter.

Pat’s office-mate Eric Damassa also appears in the front page image. All photos taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her work on her website.

What do you do at Saatchi & Saatchi?

I connect people with knowledge.

Your first job?

I was a meat wrapper at the A&P (brrrrr!).

What led you on the path you’re on today?

I joined Dancer Fitzgerald Sample and heard their CD, Stan Becker, shouting “Where’s the #### Beef!?” I fell in love with this business.

Current desktop picture?

A photo taken by Eric Damassa!

Favorite YouTube video?

Justin Timberlake & Jimmy Fallon in “The History of Rap” Love it! If you haven’t seen it — do check it out!

What’s your best “nothing is impossible” story?

I was asked to deliver an RFI to Atlanta Georgia & left for Newark Airport in speeding cab (still wrapping the box).  Snow storm: flights were canceled or delayed (lines of people everywhere).

I almost made the 7PM flight . . . I was literally inches from the door when the stewardess said “we have room for you, but the HUGE package has to be checked”.  NOT!  I got on the 8:30PM instead (upgraded . . . oh yeah!) and managed to get to the consultants office by midnight.

Everything was locked up, so I banged on the window, slipped the maintenance guy a few dollars and he let me into the building. I climbed three flights of stairs and dropped off our package on top of ALL the other packages.

Left a message on my CMO’s phone: “the Eagle arrived safe and sound. “Nothing is Impossible!”

Tell us something surprising about yourself:

Skinny dipped in Mexico! (Don’t tell my kids!)

What are your Lovemarks?

My new Rav 4 with the heated seats!

Favorite childhood television program?

The Man from U.N.C.L.E! I had a crush on that Blonde Russian Illya Kuryakin (aka: David McCallum).  Actually, I still have a crush on him, but now he’s a Scotsman named Donald “Ducky” Mallard on NCIS.  NCIS is my favorite show as an adult . . . coincidence? I think not.

What’s your favorite creative pursuit?

Ah! So many! But I think inventing little treats for my mom and watching her eat and enjoy them.  When she’s happy she says: “Och! Aye! That’s delicious!”

What do you do for fun?

Torturing Account Ex’s and checking out my new young friends on facebook.  (Don’t worry – your secrets are safe with me).

What blogs/magazines/books/papers/websites can you not live without?

Why Hudson/Houston of course (good job guys!). Also WSJ, NYT, Wired, Business Week, WARC, Ad Age, YouTube, Facebook, eBay and Paypal.

Have you ever won a trophy?

My husband constantly reminds me that:  I’ve won the “Husband” Lottery!  And I have!

Book that you’re currently reading:

Elizabeth Gilbert’s “Eat, Pray & Love” – Och Aye! Delicious!

A guilty pleasure for me is:

Chocolate! Chocolate! Chocolate! & Chocolate!

What do you think the greatest invention is in your lifetime and why?

The iPhone! – and you know why!

Favorite artist/musician/designer?

Da Vinci (brilliant man) and John Lennon (still love him after all these years)

When’s the last time you gave a standing ovation?

My daughter’s gymnastic team.  I stood and roared as only a Mother can!

If you weren’t at Saatchi & Saatchi, what profession would you most like to try?

Cruise Director on the QE2

What’s the last song you listened to?

Pink Floyd “The Wall” because of Damassa & Buckley!!  They sound as good today as they did back then.  Och Aye! Things do get better with age!!

Category: King St. Q&A, Lovemarks, New York, Our People

NETWORK NEWS

Monday, June 7th, 2010

Case Study: How Toyota is Making the Minivan Popular Again with Viral Videos The brilliant minds behind this clever campaign actually belong to the Los Angeles-based marketing company Saatchi & Saatchi LA. As DrivinMedia knows very well, and as I’m sure Saatchi & Saatchi LA would attest, the sustained success of these videos wasn’t an accident. Instead, and as is the case with essentially any and every video that goes viral, the popularity and much-needed positive PR for Toyota brought about by these videos shows businesses of all sizes what’s possible when the right team of people are pulling the web strategy strings. Drivin Media (blog)

T-Mobile Recruits The Saturdays to Launch Night In Campaign Customers who fancy the chance to star in their very own TV ad within T-Mobile’s latest campaign, simply need to climb onto the Big Sofa and invite their friends round to their perfect T-Mobile Night In. Their auditions will be recorded and uploaded onto YouTube at youtube.com/lifesforsharing where they’ll be judged by T-Mobile’s casting panel. The winners will be featured in the T-Mobile ‘Night In’ television campaign by Saatchi & Saatchi. Marketing Magazine

What Makes a Good World Cup Advert Football-related adverts are filling the commercial breaks. As the World Cup in South Africa nears, many brands are hoping to capitalise on the national fervour surrounding England’s hopes. How are they doing it? There is emotional symbolism in the use of Sir Bobby Robson and 1966 World Cup winning captain Bobby Moore, he says. And it took agency Saatchi & Saatchi months to write the script and find the right voice to read it. BBC

Emirates in Twitter Campaign to Create a ‘Twexican Wave’ Emirates has launched a competition on Twitter inviting countries including Australia to create the longest “Twexican Wave” as part of its marketing activity as an official FIFA partner. In Australia, advertising and the promotion of the campaign is being handled by Saatchi & Saatchi Sydney and Professional Public Relations, with media by Starcom Sydney. There will be ads on Adshel and JC Decaux street furniture, as well as on Optus mobile. Mumbrella

Saatchi & Saatchi Russia Scoops Gold and Silver for the 2009 Print & Outdoor campaign for Fenistil (Novartis) at Kiev International Advertising Festival. Adfestival.com.au.

Rip Unfashionable Stains Off with Ariel Pro-zim 2 Cool work by Saatchi & Saatchi in Dubai, the stains were placed on these ads in fashion magazines, all you have to do is to simply remove them with the Ariel Pro-zim 2! Nice! Jazarah (blog)

More Awards for Earth Hour I was happy to see that Saatchi & Saatchi picked up a Bronze Apex award and a special award for the ‘green’ category at the recent 2010 Apex award ceremony in Johannesburg for the 2009 Earth Hour South Africa campaign. The Apex awards measure the effectiveness of a campaign. The 2009 Earth Hour campaign had previously won the environmental best practice award at the Mail & Guardian’s Green the Future Awards. Brand Architect (blog)

HSM Brings Author of Lovemarks to Sao Paulo HSM, specializing in multimedia content management, promotes the HSM Seminar with Kevin Roberts, author of the bestseller Lovemarks, with the theme “Marketing, innovation and the new consumer: How to compete in the era of ideas”. Roberts’ proposal is to demonstrate how, in an interactive market, brands are vulnerable to the experiences of consumers, highlighting the need to maintain an emotional relationship to consolidate itself as a Lovemark, or turn customers into passionate followers that are loyal to their brand. In Portuguese, Baguete (blog)

Animals Can’t Drive Utes I get a lot of interesting things sent to me about Lovemarks, and here is one out of left field. A Masters student in Australia, Bibi Deena Syed sent me over a hardbound thesis…that’s a psychoanalytic study of Lovemarks.The subject of the research? The iconic Australian Ute. Much loved down under, the Ute is an interesting Lovemark. The researcher interviewed 12 different Ute drivers about why they liked them so much, then searched the responses for answers pointing to things like sexiness, love, power, body appeal and identification. Blogging Innovation

Now Again What is a Lovemark? A Lovemark is a business philosophy by Kevin Roberts (CEO Worldwide Saatchi & Saatchi). It’s involves the mind and heart, creating a connection, a bond of affinity so great that consumers have achieved unconditional loyalty beyond reason to a brand. In Spanish, Club de Emprendedores

From Good to STaR After visiting Boston, I picked up a Harvard Business Press book while waiting at Dulles for the plane to Frankfurt. It turned out to be a very lucky choice indeed: “Strategy for Sustainability – A Business Manifesto” by Adam Werbach [Saatchi & Saatchi S]. In this book several of my favorite theories are joined in a neat way. So if you like Jim Collins, Martin Seligman and Marcus Buckingham, this is an excellent summer vacation companion. “There is only one bottom line – the profitability of a corporation. If what a company is doing for sustainability doesn’t lead to sustained cash returns, then the company’s strategy probably needs to be rethought.” Lena M Holmberg (blog)

Nothing is Impossible Challenge Aniboom and Saatchi & Saatchi are collaborating for the Nothing is Impossible Challenge – the winner of which will be featured at the New Directors’ Showcase at the Cannes Advertising Festival. As this is the 20th anniversary of the New Directors Showcase – Saatchi & Saatchi is looking for New Directors in their 20′s only. Virtual Outworlding (blog)

Saatchi & Saatchi: “Little Treasures” Game Lift Veil on Human Trafficking The Salvation Army, together with Saatchi & Saatchi Cape Town, has set out to lift the veil on child trafficking with an innovative outdoor campaign to inform the unknowing South African public about the severity of human trafficking, the fastest growing criminal industry in the world. Trafficking Monitor (blog)

Category: Clients, Creative, Media Scan, Our People

“Chocolate Charmer” – Saatchi & Saatchi Worldwide Media Scan

Thursday, April 15th, 2010

Creative Work

Chocolate Charmer Stars in Latest Cadbury Dairy Milk Ad – Watch it Here Cadbury’s latest TV spot, airing tonight, will follow drumming gorillas and eyebrow-dancing children with the chocolate charmer, a man who possesses a magical approach to making milk chocolate. The TV spot was created by Fallon and marks the next phase in Cadbury’s Glass and a Half Full ads, which previously created ‘Gorilla’, ‘Airport Trucks’, and ‘Eyebrows’. Campaignlive.com, 9 April 2010

Labour Turns to Online Drive with Manifesto in Bid to Reach the Masses “We are delighted to have been able to work with RSA (Ridley Scott Associates) on the manifesto – the illustrative approach they have used is both future facing and captures a realistic optimism,” said CEO of Saatchi & Saatchi London, Robert Senior. Utalkmarketing.com, 13 April 2010

Site of the day #7– From the Makers of Gladiator You’ve cowered at Alien. Marveled at Gladiator. Felt eerily uneasy at Blade Runner. From the team that gave you these blockbusters – Ridley Scott Associates – we bring you…the Labour manifesto 2010. They’ve worked on this with Labour’s ad agency, Saatchi & Saatchi. It’s incredibly creative. Anthonypainter.co.uk, 12 April 2010

Saatchi & Saatchi CT’s WWF Earth Hour Campaign Helps Garner Support From Over a Million Households Saatchi & Saatchi Cape Town’s TV, radio, online and social media campaign for Earth Hour has been hailed a great success in helping to inspire more than one million South African households to switch off their lights on 27th March from 20h30-21h30. Bizcommunity.com, 14 April 2010

Wellington Firms Race to Develop Website for Nascar and Toyota It’s been life in the fast lane for two Wellington firms charged with developing a high-profile website for Nascar and Toyota. Global advertising giant Saatchi & Saatchi commissioned local web development firms Resn and 3months to create the site, which lets visitors design their own race cars for the Nascar Sprint Cup series. Stuff.co.nz, 12 April 2010

Polish Ariel: Brilliant (In French) Procter & Gamble is launching a campaign for Polish Ariel. Saatchi & Saatchi produced the ad, which is simply brilliant. Angiesflac.blogpost.com, 8 April 2010

Carlsberg Appoints Saatchi & Saatchi Beijing to Three Creative Accounts This week Benjamin Li of Asia Media reports that Saatchi & Saatchi Beijing has been appointed to handle the main summer campaigns for three of Carlsberg China’s leading local beer brands including Dali from Yunnan, Wusu from Xinjiang and XiXia from Ningxia. Chinabevnews.com, 14 April 2010

Category: Media Scan

‘What Are Your Barriers To Getting It Done?’

Wednesday, April 7th, 2010

News About Our People

What Are Your Barriers to Getting It Done? (Video 18:35 min) Bob Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of consecutive growth – his secret…the personal approach! MeetTheBossTV, 31 March 2010

Bob Seelert Reflects On His Time at Saatchi & Saatchi in New Interview Bob Seelert, the chairman of Saatchi & Saatchi, has spoken out about his time at the agency so far, in an interview with the business management website www.meettheboss.tv. Brand Republic, 02 April 2010.

The Secret of Saatchi & Saatchi’s CEO: The Personal Approach “From my first day at Saatchi & Saatchi,” explains Bob Seelert, chairman of Saatchi & Saatchi, “I met with as many people as I possibly could. There is no substitute for a personal presence, I went to four companies in London and then got on a Concorde and did the same in New York before meeting with the Chairman of our biggest client, Procter & Gamble.” Web Logic, 31 March 2010.

Ashley Goodall on Art and the Recession This week, we’ve had the opportunity to put a couple of questions to Ashley Goodall, Managing Director of Saatchi & Saatchi Design. Saatchi Design is a leading design consultancy with expertise in brand positioning, brand identity, brand language and branded photography, and we’re thrilled to have Ashley as one of the judges of our competition. Here’s what Ashley had to say about art and the recession. The Site, 31 March 2010

Creative Work

Pampers Cruisers To present Pampers Cruisers in an exceptional, playtime focused way and find mothers where they frequently are with their little ones Saatchi & Saatchi whose regular baby-swings, which can be found on most playgrounds, as a perfect medium for playtime in motion. Outdoor swings were made for parks in Europe and indoor swings were used for a national PR launch event in NYC. They were covered with super-sized Cruisers, with the simple message: “Play on”. Butterfly Effecter, 04 April 2010.

Tui Honours Year-Round Fools and Foolishness The new ad for Tui Blond by Saatchi & Saatchi sticks to what it knows and dishes out a few home truths and cheeky social observations on the Kiwi zeitgeist for April Fools, focusing on the many fools and some of the head-shaking foolishness recently seen in our fine land. Stop Press, 05 April 2010.

Colts’ Irsay Takes on Unusual Role as Car Salesman In a television commercial which begins airing early this month, Indianapolis Colts owner Jim Irsay takes on the unusual role of pitchman. The commercials were produced by Saatchi & Saatchi, a well-known worldwide ad agency that handles the Toyota account. Indianapolis Business Journal, 05 April 2010.

Flash Mob Mania Imagine that you’re walking down the street in a crowded city. You stroll past music blaring from stereos, ignoring street performers trying to make some change. All of a sudden, you see a large crowd gathering. Curious to see what has sparked their interest, you walk closer and see the crowd is surrounding a big group of seemingly random people dancing in sync. This, my friends, is a flash mob. Saatchi & Saatchi used a flash mob at Liverpool Street Station to launch T-Mobile’s “Life’s for Sharing” campaign. Harlomedia, 31 March 2010

Are You Working Or… Ever find yourself a little sleepy at work? Just drink a little coffee and bring out the genius inside of you! That’s essentially the message behind this creative ad campaign by F/Nazca Saatchi & Saatchi, Brazil. Blog, 31 March 2010

Must Long Lasting – Date To communicate the long-lasting flavour of Must Long Last chewing gum, BBR Saatchi & Saatchi Tel Aviv created this TV ad which parodies a ‘long-lasting relationship’ between a man and his chewing gum. Adland, 31 March 2010

Category: Media Scan

“Getting Away with Manliness”

Monday, March 22nd, 2010

T-Mobile “Life’s for Sharing” Best 1 in UK; leading US and UK awards for SaatchiX; JCPenney “Best Costume Design” at the Oscars; Miller High Life “one of the few brands that can get away with “manliness”; work for Visa, Lexus, Sony Ericsson; learning from Lovemarks;

Awards

T-Mobile Wins Top Prize at the BTAAs Saatchi & Saatchi scooped the top gong at last night’s British Television Advertising Awards, where its ‘Dance’ ad for T-Mobile was named Best Television Commercial of the Year. The spot also won two golds in the Telecommuni¬cations Services and Best Over 90-Second Commercial categories. CampaignLive, 11 March

Saatchi & Saatchi X USA Tops Local ADDY Awards Again Springdale, Arkansas – Saatchi & Saatchi X, for the second consecutive year, won the most awards and the top prize at the recent 30th annual Northwest Arkansas Advertising Federation ADDY Awards. Saatchi.com, 08 March

MCCA Best Awards Name Saatchi & Saatchi X UK ‘Agency of the Year’ Saatchi & Saatchi X London won the prestigious Agency of the Year Award at last week’s annual MCCA Best Awards. The leading shopper marketing agency also celebrated one of the biggest hauls of the evening, winning a total of four Merits and five Best Awards. Saatchi.com 09 March

Creative Work

For Marketers, a Different Set of Oscar Winners Best Costume Design: New commercials from JCPenney showed off to good advantage a closet’s worth of colorful, kicky women’s clothes bearing labels like Olsenboye and Bisou Bisou. Agency: Saatchi & Saatchi, New York. NY Times, 08 March

The High Life The attempted brand rejuvenation of Miller High Life over the last couple years has resulted in some incredible work. Saatchi & Saatchi New York won the Gold Press Lion at Cannes International Advertising Festival in 2009 for their ‘High Life Innovations’ campaign. Theyshootactors.com, 10 March

FIFA World Cup: Story Flows Better with Visa Saatchi & Saatchi’s Executive Creative Director Kate Stanners conceived the idea of a ‘couch potato’ football fan, getting up off his couch and running across continents to reach the World Cup stadium in South Africa. It’s interesting that this campaign did not use any CGI and the actors did their own stunts, including running with wild animals in Africa! Ibhat.com, 09 March

Lexus Spells Out Hybrids’ History Lexus has introduced a new campaign that showcases its hybrid vehicle line and reminds customers of the company’s five-year history of putting hybrids on the road. The campaign, from Team One in El Segundo, Calif., includes print, online and out-of-home advertising. AdWeek, 09 March

Diageo and Coca-Cola Enterprises Join for £4m Mixer and Spirit Push Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. The ad campaign, created by Saatchi & Saatchi X, will include radio, print, outdoor and in-outlet POS, carrying the strapline ‘Together for a Better Summer’. Marketing Magazine, 10 March

Kareena Kapoor Signed on as Brand Ambassador of Sony Ericsson Actress Kareena Kapoor seems to be on an endorsement spree these days. After winning the Sony Vaio endorsement, Kapoor has now been signed on as the brand ambassador of Sony Ericsson mobile phones. Saatchi & Saatchi is the creative agency for the Sony Ericsson account. Businessofconema.com, 11 March

Jealous Girlfriends Solution (In Spanish) This wonderful advertising campaign is a product of the company Del Campo Nazca Saatchi & Saatchi for Andes beer, a riot of creativity and originality impressive outside conventional methods. Marcianos.com,10 March

Weekly Pitchlist Saatchi & Saatchi Canada creates a Claes Oldenburg-esque ad for Covergirl’s LashBlast mascara, co-opting subway turnstiles. Inthepitch.com, 08 March

Thought Leadership

Carl Wohlt: Learning from Starbucks “Kevin Roberts, in his book Lovemarks: the Future Beyond Brands, underscores the value of making emotional connections. To Roberts, the sensory connection is how “Lovemarks” – brands that “inspire loyalty beyond reason” – are created. The Lovemarks concept helps to explain why Starbucks remains one of the world’s top brands even though they’ve faced some serious marketplace challenges over the past several years.” Urbanophile.com, 09 March

Shopping Aisles at Cutting Edge of Consumer Research and Tech Andy Murray, worldwide CEO, Saatchi X, said that now is the time for retailers and manufacturers to be testing and learning. They won’t be done, he said, until they can mirror experiences like those on Amazon, which suggests complimentary purchases for every item put in the shopping cart. Mr. Murray maintains that 85% of purchase decisions have an emotional basis. For that reason, Saatchi now has a psychologist and an anthropologist on staff to analyze shopper data. AdAge, 15 March

The Winthrop Roundtable with Bob Seelert Bob Seelert has been the CEO of five companies in three different industries. Mr Seelert spent 23 years with General Foods Corporation and closely observed one of the biggest mega-mergers in US corporate history: the acquisition of General Foods by Philip Morris in 1985. Known for building brands and enacting numerous turnarounds, Mr Seelert has been World Chairman of Saatchi & Saatchi since 1997. College of Charleston, 08 March

Category: Media Scan

Tapping Into The Mind Of A Shopper – Marketing Media Scan

Tuesday, March 9th, 2010

Photograph by Lars Ploughman

Tapping Into the Mind of a Shopper “People focus very narrowly and they don’t go beyond what’s in front of them,” says Shane Frederick, an associate professor at Yale School of Management, who decided to study this phenomenon after his own, agonizing hour in the electronics store ended when he bought the cheaper car stereo system – only after the salesman pointed out the savings could buy a pile of CDs. “I went from being completely indifferent to seeing clearly which stereo was better. I was fascinated and embarrassed by it.” Miami Herald, 07 March

Emotions Will Unlock Your Wallet, Study Finds A research study into buying habits of “happy” consumers says you will probably go for the watch because its showiness complements your feeling of pride. The study, to be published in the Journal of Consumer Research from Chicago found that contentment makes consumers seek familiar places to “savor and integrate” their pleasant emotions. By Trish Crawford, The Star, 22 February

Shoppers Choose to Touch and Feel The ‘Amazon effect’, whereby consumers were meant to abandon shops in favor of delivery to the door, turns out to have been sector-specific. True, some retailers, such as French firm Fnac, have suffered from 10% of retail migrating online. But outside of books and music downloads, consumers seem unable to renounce look-and-feel. IPE, 09 March

Reaching Affluents on Social Nets Based on a study from Unity Marketing, the outlook is mixed. Most affluents use social networking sites to hear about their friends and family and reconnect with old friends – not to connect with brands. Just 7% logged on to look for offers or research purchases, while 6% went social to share or buy products or look for coupons. EMarketer.com, 08 March

Category: Media Scan, Retail & Shopping

Fun & Flirty for JCPenney at the Oscars

Thursday, March 4th, 2010

Creative Work

Penney to Kick Off New Campaign During Oscars JCPenney says it will unleash its spring campaign, emphasizing its commitment to a higher level of fashion, during the Academy Awards presentation on Sunday. A company spokesperson says it makes sense to launch the Saatchi & Saatchi-created ads during the Academy Awards, since “we consider the Oscars the Super Bowl for women.” MediaPost.com, 01 March

JCPenney Pushing Style During Oscar Broadcast This is the ninth year that Penney has been the exclusive retail sponsor of the Academy Awards. It purchased six 30-second spots. The campaign, created by Saatchi & Saatchi, also uses social media venues such as jcp.com, Penney’s Facebook page and YouTube channel. DallasNews.com, 01 March

Memo Pad: Penney’s New Look for Spring JCPenney’s upcoming spring ad campaign focuses on the fun and flirty. The campaign, kicking off during the Academy Awards on Sunday with six 30-second spots created with Saatchi & Saatchi, introduces a new banner – “New look. New day. Who knew.” Wwd.com, 01 March

The Super-Branding Of Geneva As of March 1, 2010 Geneva, Switzerland, has its first protected logo created by Saatchi & Saatchi in tandem with a public/private sector pilot group that joined together cantonal, city, and local community representatives along with members of the hospitality and commercial sectors and Geneva’s tourism board. SwitzerlandTravel.com, 01 March

Case Study: Sightsavers At the end of 2008, the organization decided to create a new brand identity that would reflect their mission and increase awareness of the charity during its 60th birthday celebrations. Sightsavers chose Saatchi & Saatchi Design UK to develop the brand. The creative process was informed by internal research with staff from 20 country offices examining the identity of the organization and its future direction. SightSavers, 01 March

Extremely Long Lashes. LashBlast Extremely long brush. Extremely long lashes. LashBlast Length mascara. Advertising Agency: Saatchi & Saatchi Canada. Beauty-ADV, 26 February

Andes Beer: Teletransporter Oh if only the creatives of beer commercials could be inventors instead. Funny spot by Saatchi & Saatchi. WolfStories, 01 March

Labour Attacks George Osborne in New Print Campaign Shadow Chancellor George Osborne is the target of the latest Saatchi & Saatchi campaign for the Labour Party. The new press ad, which is running in Brighton to coincide with the Conservative Party spring conference, asks the public to consider whether Osborne has the level of competence needed to become the next Chancellor of the Exchequer. CampaignLive.com, 02 March

Sony and Canteen Launch Campaign to Raise $15m For Youth Cancer Centres Sony Foundation, the charity arm of the Sony group of companies, has launched an initiative in Australia in partnership with CanTeen to raise $15m over three years to fund youth cancer treatment centres. It is being promoted through TV, cinema, radio and press ads created by Saatchi & Saatchi, with media being handled by Starcom. Mumbrella.com, 02 March

Boy Next Door Becomes Star in Reality TV Campaign Some months ago, Saatchi & Saatchi Netherlands set out to shoot T-Mobile’s new TV campaign on the streets of Netherlands with real people. And the one question they had when they hit the streets was this – what would you do with all your extra minutes and texts? Saatchi.com, 03 March

Wellington Zoo: Meerkat There’s a new hospital drama in town. Our state-of-the-art animal hospital is now open. New episodes daily.” Advertising Agency: Saatchi & Saatchi Wellington, New Zealand.AdsOfTheWorld.com, 01 March

Awards

Saatchi & Saatchi is the Most Successful German Agency at One Show At this year’s One Show Entertainment Awards Saatchi & Saatchi Germany has been awarded two Pencils. The creative bunch in Frankfurt has received Gold and Bronze Pencils for their work for Piss Screen and Sony Ericsson. kulow-kommunikation.de, 27 February
Creative Work

10 Historic Marketing Breakthroughs and Their Legacy In January 2009, Saatchi & Saatchi launched T-Mobile’s ‘Life’s for Sharing’ campaign, which included flash mobs. In this case, it was a smartly choreographed dance routine in the middle of a London Tube station. The video became a YouTube phenomenon. Also including campaigns for Avis, the Marlboro Man and Barack Obama. MarketingNetwork.com, 26 February

Thought Leadership

For a “Crash Course” Sustainable MBA, Here’s Your Homework The results are in! The 3P reader poll we conducted 2 weeks ago received a lot of attention and traffic, and generated an interesting list of green business books that our readers consider important. The top vote getter was Strategy For Sustainability: A Business Manifesto, a strategy book, written by Adam Werbach, former President of the Sierra Club and Global CEO of sustainability consulting firm Saatchi & Saatchi S. Triplepundit.com, 01 March

In Conversation: Saatchi & Saatchi’s Bob Seelert In this edition of the Thought Leadership Project, I talk to Bob Seelert, who for the last 12 years has been the Chairman of Saatchi & Saatchi, one of the world’s leading creative ideas companies. His journey from small-town Connecticut to being CEO of five companies in three different industries, and a member of the board of directors of nine companies in the United States, England and France, reads like a script for “The Great American Success Story”. OperationsBuzz.com, 04 March

JCPenney Taps Most Promising Minority Students As part of the Company’s ongoing commitment to increasing the value of inclusion and diversity, JCPenney was the principal sponsor of the 14th Annual American Advertising Federation’s (AAF) Most Promising Minority Students Program. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the company’s national advertising agency. MarketWatch.com, 03 March

New Business

Saatchi & Saatchi Wins Global Lurpak Account Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out against the UK incumbent, Wieden & Kennedy London. The agency will now handle Lurpak’s advertising and develop a global brand strategy for all of its markets outside the UK, where W&K will continue to handle the business. DesignTaxi.com, 26 February

Category: Clients, Media Scan

Communication Arts Ad Annual 2009

Wednesday, February 10th, 2010

Saatchi & Saatchi New York work featured in the annual advertising edition of the beautiful Communication Arts magazine. Covering online, television, consumer magazine and newspapers, for our client brands Tide, Olay, Luvs (all Procter & Gamble), and Miller High Life (Miller Brewing Company). Gerry Graf Chief Creative Officer.

Consumer Newspaper Ads (pg 112-113)
Procter & Gamble, Olay, client (series)
Ralph Watson, art director
Beverly Okada / Ralph Watson, creative directors
Gerry Graf, chief creative officer
Ric Frazier, photographer
Maggie Summer, art buyer
Yan Apostolides, retoucher
Saatchi & Saatchi New York (New York, NY), ad agency

Consumer Magazine Ads (pg 103)
Procter & Gamble, Tide, client
Michael Vaughan, art director
Neil Levin, writer
Maru Kopelowicz / Neil Levin / Michal Vaughan, creative directors
Gerry Graf, chief creative officer
Mark Weiss, photographer
Marcie Heffron, art buyer
Saatchi & Saatchi New York (New York, NY), ad agency

Consumer Newspaper Ads (pg 114-115)
Miller Brewing Company, Miller High Life, client (series)
Kirstin Graham, art director
Mitch Gage, writer
Andy Carrigan / Ralph Watson, creative directors
Gerry Graf, chief creative officer
Hamish Mcarthur, graphic designer
Paul Ober, photographer
Maggie Sumner, art buyer
Saatchi & Saatchi New York (New York, NY), ad agency

Online Advertising (pg 172)
Miller Brewing Company, Miller High Life, client “Foam Finger”
Kirstin Graham, art director
Mitch Gage, writer
Andy Carrigan / Ralph Watson, creative directors
Gerry Graf, chief creative officer
Stephen Dunmon, editor
Final Cut, editorial company
Joe Arcidiacono / Andy Carrigan / Ralph Watson, directors
John Swartz, intergrated production director
Diane Burton, agency producer
Saatchi & Saatchi New York (New York, NY), ad agency

Online Advertising (pg 173)
Procter & Gamble, Luvs, client “New Kid”
Gerry Graf, writer/chief creative officer
Tris Gates-Bonarius, creative director
Ian Mackenzie, editor
Andrew Sherman, sound design
Harold Einstein, director
David Perry, producer
Station Film, production company
Saatchi & Saatchi New York (New York, NY), ad agency

Television Commercials (pg 199)
Miller Brewing Company, Miller High Life, client (single and part of series / series)
Kirstin Graham / Jaclyn Rink, art directors
Ashley Davis Marshall / Mitch Gage, writers
Andy Carrigan / Ralph Watson, creative directors
Gerry Graf, chief creative officer
Stephen Dunmonceau / Alex Israel, editors
Final Cut, editorial company
Joe Arcidiacono / Andy Carrigan / Ralph Watson, directors
Diane Burton, producer
Saatchi & Saatchi New York (New York, NY), ad agency

Category: Clients, Digital & Interactive, Film & Television, Print & Direct