Author Archive

The Great Googa Mooga

Monday, May 21st, 2012

If you’ve ever read our Saatchi Eats series, you’ll know that we kind of love food. It’s a big deal in New York! We’re a “culinary destination of the world!” So when we heard that the biggest of big food festivals was coming to Brooklyn last weekend, we put the word out to Saatchi NYers to see if anyone would be willing to snap some photos and/or thoughts on The Great Googa Mooga Festival. Rita Maurer-Hollaender stepped up to the plate (pun intended), and, spoiler Alert – it was delicious.  

This past Saturday, Prospect Park was host to the Great GoogaMooga food and music festival. Upon entering there was an overwhelming question of where to start. Ticket holders were free to explore the park with 75 food vendors, 35 brewers, 30 winemakers and 20 live music performances. Day 1 resulted in some frustration with long lines and some vendors selling out – the lines were particularly long at Blue Ribbon, Roberta’s Pizza and Luke’s Lobster. Pictured below is the combo MAHARLIKA. The festival continued into the evening with a performance by The Roots. Despite frustrations with the lines and some other logistics, it didn’t stop crowd from enjoying the show!

Category: Saatchi Eats

375 Style – Rita Maurer-Hollaender

Monday, November 22nd, 2010

Rita in a fall "at the office" look

A closer look at Rita's Accesories

Today we introduce another regular feature on Hudson/Houston – 375 Style. As with most creative companies in NYC, we’re not short on employees with an amazing (and sometimes bold) sense of style.

To celebrate our fashion-forward friends, our very own Ashley Johns & Sasithon Pooviriyakul have put together a monthly fashion profile, including photos of each participant in a “style representative” outfit & a questionnaire on their favorite brands, favorite places to shop & their best tips for dressing to the nines.

In their first feature, Ash & Sas talked with Rita Maurer-Hollaender, a SaatchiNY AAE. Photos were taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her work on her website.


What’s the best kept fashion/shopping secret in NYC?
Not telling! . . . OK, Gilt Groupe

Is there anything in your wardrobe you keep trying to wear but haven’t? How long have you had the piece?
I have been trying to wear this beautiful emerald green silk scarf for LONG time, going on 3 years. I’m never happy with the way I fold it and always end up wearing a wool scarf or necklace instead. Besides that, anything I own with pleats always ends up being a problem. While I know nothing is perfect, imperfect pleats make me crazy!

What’s the difference between your “office” and “OOO” style (If you have one)?
Whether I’m in the office or not is not a major factor. It mostly depends on how I’m feeling in the morning, but when I think about getting dressed for the office I go for comfortable and classic with an edge. OOO I’m a more experimental with my style- I love incorporating anything monochromatic and ripped.

How has your interest in fashion/clothes changed over time?
When I was young I was focused on athletics, a “tomboy.” I dreaded the idea of shopping and never thought about fashion. My mother always said I would find the beauty in it and that I would grow to love it. And while I hate to admit it, I find myself saying this more and more… She was right! I have fallen in love with evolving my style.

What would the 9 year old you think about what you’re wearing today?
“What are you doing walking out of the house like that?! You look like a girl!”

What’s your style inspiration?
I have so many! But I have to say my mother and grandmother are my most consistent sources of style inspiration: two ladies who always look effortlessly elegant and beautiful. Both have passed onto me my most valued pieces of fashion advice: style is not complicated. Keep it simple- all you need is one special piece to make any look a great one.

Who are your favorite designers?
ALC, Phillip Lim, Alexander Wang, Kimberly Ovitz, Madewell, Of Two Minds,Vince, The Row, Rag and Bone, Current/Elliott, American Apparel, Lululemon, Dries Van Noten

Favorite stores?
What Goes Around Comes Around, Kirna Zabette, Farenheit 451

Whose style do you admire?  Anyone from the office?  Who should be featured next on our Saatchi Style Blog?
Sienna Miller, Leighton Meester, Chloe Sevigny … this list goes on but you get the idea. I’m a celebrity junkie and am a loyal who/what/wear reader. I admire so many people’s style from the office. It’s so easy to find style inspiration around here. Michael Arguello makes it look effortless to look stylish and comfortable everyday. I definitely look to him for style inspiration so my vote goes to Michael.

What are your key pieces for fall?
Camel coat, thin wool scarf, anything with leather or in the color palette of black, white, blush, and caramel.

What’s your favorite piece of clothing in your closet?
Tough one! Please don’t make me choose one. My top three are: destroyed gray t-shirt, motorcycle chain necklace, and my Wisconsin Badgers sweatshirt. I don’t stray too far without these three pieces in tow.

Where does your signature look come from?
My need to feel comfortable yet beautiful at all times.

Any specific style tips?
Keep it simple. Wear what makes you feel beautiful. Always smile!