Author Archive

King St. Q&A w/ Robin Erler

Friday, August 26th, 2011

Robin keeping company w/ her travel photos

Robin Erler is an Account Supervisor on a global account at Saatchi NY. She’s also instrumental in many of our True Blue Initiatives in the office and around the city. For more info on her work and world, feel free to checkout her previous mentions on Hudson/Houston or to follow her on Twitter @robinerler. Photos taken by Erin Lyons.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I collaborate and create.  I’m at my best when I’m barefoot.  It’s a solid life strategy.

WHAT WAS YOUR FIRST JOB?
I grew up working on a horse farm, pushing wheelbarrows instead of buttons.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I’d like to thank my Finance 3000 college professor.

WHAT ARE YOUR LOVEMARKS?

Nike – Every time I put them on, whether they’re hanging over my shoulder by the laces or on my feet, I have the strength to take over the world.

Google – I can barely do anything, including spelling my name correctly, without Google.  ”Google it” is as versatile as my favorite curse word.  I’ll say it whenever I’m at a loss or need to make friendly conversation.

Levi’s – The answer to my impossible to find a pair of jeans that fits my hips and thighs drama.  If the event requires pants, I’m definitely in Levi’s.

Vita Coco – This is the coconut tree of the concrete jungle.

Pandora – The Erykah Badu and Joe Budden stations never fail me.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The Levi’s Go Forth Campaign is brilliant.  All of the work brings to life the brand’s values & vision, “We are the embodiment of the energy & events of our times, inspiring people with a pioneering spirit.”  They take risks and it’s beautifully executed.

I love the workshops and

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?

I’d get lost and find myself in a dream, which includes (*but not limited to) traveling the world in search of great storytellers.

FAVORITE PLACE YOU’VE BEEN TO?

New York is my favorite city and Brasil is my favorite country.  The waterfalls seen in Avatar can be found in Lençóis and I could easily live happily ever after in Trindade.

WHAT’S YOUR MOST PRIZED POSSESSION?
New York City

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?

This is my all-time favorite.  I’m pretty sure I’m responsible for 3,425,223 of the hits:

-and-

I want to be Karmin’s best friend:

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Cereal.  I make a mean bowl of cereal with real milk from happy cows.  I don’t mess around with skim, soy, or 1%, blah.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Central Park Summerstage It’s the best free New York you can get, hands down.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Sanpanino.  #1 toasted with salt, oatmeal cookie, and fresh lemonade.  Enjoy tastebuds.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
No Doubt – Spider Webs.  I’m really bad at signing, but really good at yelling, “Sorry I’m not home right now. I’m walking into spider webs, leave a message and I’ll call you back.”  It’s best when performed with Jomo and Brett.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
The best part of a meal is the company you share it with, so the best meal ever happens every time I sit down with loved ones.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
I’d be able to exhale better than an accomplished yogi.  I’m over the days when hearing a group of people collectively moan freaked me out.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
A face-to-face conversation (shared language is not required)

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?

Google, TED, The Economist, Pandora, Creativity, Hulu, and Twitter.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
My grandmother’s 90th birthday party

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Pack light

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?

Life:  The time I spent living in South America.  And by living, I mean waking up in a new city/village every day for 5 months.

Saatchi NY:  Being part of the team that organized the first agency volunteer day with New York Cares.

Category: King St. Q&A

Tide Loads of Hope

Thursday, September 30th, 2010

Doing work in Pakistan

Pakistan Floods: Disaster is the Worst in the UN’s History

“The United Nations has rated the floods in Pakistan as the greatest humanitarian crisis in recent history with more people affected than the South-East Asian tsunami and the recent earthquakes in Kashmir and Haiti combined.”  
 
To help the families affected by the floods in Pakistan, P&G joined hands with HOPE, READ Foundation, and Pakistan Medical Association, three long term partners for disaster relief.  Through these organizations, P&G provided financial support to help mobilize relief efforts, distribute PUR packets (current commitment will provide 70M liters of clean drinking water) as well as P&G products to meet the hygiene needs of the affected families.
 
Loads of Hope – Global Initiative
 
P&G reapplied Tide Loads of Hope under the name Ariel Humwatan Humqadam (Nation Walking Together).  Eleven laundry stations were setup in flood affected areas of Punjab and Khyber-Pukhtunkhwa where clothes were washed, dried, packed and returned to families free of cost.   In addition, an Ariel Laundry Station was setup at a key Metro store in Karachi to allow consumers and employees to donate clothes.  The Ariel team in Pakistan was able to wash more than 10,000 garments each day, totaling nearly 300,000 clothes items for families in need.

Time & Time Again

This marks the 5th time the Loads of Hope program has been reapplied across lower income markets in the past 12 months, including the Philippines, Saudi Arabia, Haiti, and Hungary.  In each instance, the program has been customized to best suit the local environment and needs of the people.  For example, in Haiti the team partnered with Frigidaire to supply washers, dryers, and Tide Coldwater to hospitals and raised $500,000 through the sales of Tide Load of Hope Vintage T-shirts.  The funds are being used to rebuild the laundry rooms of the National Hospital and Zanmi Beni home.    

Saatchi & Saatchi congratulates P&G for their leadership and encourages everyone to support the Loads of Hope program.  The families affected by the floods in Pakistan will need continued aid and awareness in the months and years to come.

Category: Sustainability