Scott Buckley, EVP/Global Equity Director at SaatchiNY, has been spearheading our revamp of The Crime Prevention Council’s much-loved McGruff the Crime Dog character over the past year. Today he shares the latest work on the campaign, an awesome comic book from our internal animation guys.

Our McGruff makeover steamed forward this week in “The Case of the Missing Sock Puppet” as we debut our first feature length comic book starring McGruff the Crime Dog, his nephew Scruff and an expanded cast of characters that offer a stronger opportunity to better reflect the problems of modern society.

After recently updating and re-skinning Mcgruff.org and developing a 5 minute anti-bullying film called “Samantha’s Choice” for the National Crime Prevention Council (NCPC), the comic focuses on quality story-telling, contemporary production values, and a stronger emphasis on informing through entertainment to help break through the clutter and engage kids with important lessons on how to “Take A Bite Out Of Crime” and help keep themselves and their families safe.

Saatchi created the McGruff Public Service Campaign over 30 years ago for NCPC with funding from the U.S. Department of Justice and to this day he is regarded in the White House as one of the very best brands the US Government has ever been associated with.  The original designs were created by none other than John Sullivan, who was then a junior Art Director.  Our “close-to-home” status continues with our comic book and Mcgruff.org credits going to Manny Galan, Adam Kline and Travis Lau among others.

Check out “Samantha’s Choice” at McGruff.org and click here to view a PDF of the comic book.  Share with kids and pass on these timeless tips to this generation of youth.