Susie Robinson is VP Management Supervisor at SaatchiNY. Below she’s shared some info on a fantastic new campaign for Pampers called Little Miracle Missions.
Last week Pampers unveiled its Little Miracle Missions program, which seeks to celebrate, support and protect babies everywhere. The central theme is acts of kindness to little miracles (ie: babies) and their families, encouraging parents to “pay it forward” and support others. As part of the effort, last Monday Pampers and Graham’s Foundation began donating more than 30,000 care packages to families with babies in level-three Neonatal Intensive Care Units (NICU) across the country. The care packages will be used for the care of premature or ill newborn babies.
Tuesday, roll-out continued by partnering with a variety of celebrity parents sharing their own miracle stories. Joey Lawrence and Mark Consuelos, alongside Ali Larter and LaLa Anthony personally delivered the care packages to The Mount Sinai Hospital’s NICU in New York City.
PAY IT FORWARD
As part of the Little Miracle Missions program, Pampers is asking consumers to visiting the brand’s Facebook page and participate in the first Little Miracle Mission. The mission? Congratulate and offer support to an expectant mother. How? By giving a gift or surprise to remind her that it’s her special day. When consumers pledge that they’ve met the call to action Pampers will respond by throwing baby showers to expectant mothers nationwide. This is only the first of a series of “missions” Pampers will challenge people with. Throughout the year, the Facebook page will offer up new goals for helping parents, family and friends. In the end, they hope to somehow touch the lives of babies born in the next 12 months, no matter where they are.
We encourage everyone to check out the :60 spot on YouTube (above) pass it along to friends and family. Visit their Facebook page to learn more & participate in the Pampers Miracle Missions program.