Lenovo is launching exciting new creative today for the ThinkPad and IdeaPad Tablets via the Lenovo YouTube Page. The work features the Lenovo Do Devil, a suited hero that uses his Lenovo Tablets to power his unstoppable DO. He reviews a Powerpoint presentation while bungee jumping, edits his resume in a demolition race and hones his gaming skills while riding a tandem dirt bike. And to really see his skills in action, let him sketch a photo of you while mid-air! To see how you can do anything, anywhere like the Do Devil, go to DoDevil.com.
In case you missed it, the Lenovo “For Those Who Do” campaign launched last Sunday during the Billboard Music Awards. The “Anthem” spot (seen above) kick-starts a big communications effort that includes additional TV spots, print, OOH, and digital work.
The campaign is aimed at all the Doers – those individuals who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them.
The Lenovo team at SaatchiNY has been hard at work the last few months to produce creative that will bring the Lenovo brand to the forefront and inspire the Doers to Do more and Do better with the help of Lenovo.
Be sure to look out for all the great work which will be rolling out in the coming weeks!