We told you Monday that the Kool-Aid man was returning to the spotlight – now here’s the proof. The above spot unveiled the new and improved Kool-Aid Man, who’s got more to say than just Ohhh Yeah.
In addition to the new TV work, he also comes complete with his own new Facebook page. If you’re interested in learning more about the new look and feel of the iconic character, you can check out more details in this Adweek profile.
Feeling lucky? You might be inclined to Chase for the Charms – a real-time, super-awesome augmented reality app and competition for Lucky Charms. The fun kicks off this week and culminates on St. Paddys day. The 60 second trailer is above for your convenience, and you can investigate further by reading this nice article on Ad Age.
What do you do when a beloved NFL great miraculously graces the world with his presence on the front of your jersey? Soak up your 15 minutes of fame. That’s what.
Check out our Tide Super Bowl spot and start voting! There are polls that are still open…help us get to #1!
YouTube’s AdBlitz: http://www.youtube.com/user/adblitz
Twitter’s Ad Scrimmage: https://adscrimmage.twitter.com
The match-up for Super Bowl Sunday is set and there’s nothing left to do but sit back, wait, and get excited about the commercials. And with the intriguing brother vs. brother story-line, we’re genuinely excited for the football too (lack-of-NYC-teams-aside).
We’re ALSO excited that one of our spots for Tide (above) is in the running for CBS’s all-time best Super Bowl Commercial. We know we already mentioned this last week, but voting is still open . . . so consider it a gentle reminder to go here and cast yours now. If we make it to the final three, the spot will be part of the live vote to determine the all-time winner.
If you didn’t see the story already in Ad Age, we wanted to give a shout out to one of our client’s who’s been doing a whole lot of good in the past few weeks – Duracell. The battery maker certainly understands the issues the region is facing post-Sandy (their power was knocked out with everyone else), so it shouldn’t be a surprise that they were one of the first brands on the ground after the storm helping people out.
Duracell’s rapid response mobile power stations have been making the rounds since the day after the storm, handing out free batteries and giving people a safe, dry place to charge their phones and computers. It might seem like a little thing, but for those of us who went without our phones for a week – it’s really difficult to be unable to let family and friends elsewhere know that everything’s ok. In the past week, some of the SaatchiNY team (shout-out to Jamie Daigle & Mark Rolland) have been lending a hand on the ground with the rapid response truck and the makeshift community center in Island Park (at Warwick & Long Beach Rd). Here are a few photos they took while out and about. If you haven’t already, now would also be a good time to go and like the brand on Facebook. We think they’ve earned it.
If you missed it yesterday we’d like to point you in the direction of Ad Age, who has a lovely article on the latest (massive) campaign coming down the pipe for Lenovo. To quote a summary, “the campaign backs four new convertible products, which fold, twist or detach, but will first feature the IdeaPad Yoga, an Ultrabook laptop with a tablet screen that folds completely flat.” And the Lenovo team here at SaatchiNY has been hard at work on another short film, which we’ll have on H/H for your enjoyment a bit later this month.
The Ad Age piece is a must read for anyone at Saatchi not only because of the insight into the campaign and great quotes from Lenovo CMO David Roman, but also because there’s a nice shout out for our very own Brian Carley. So what are you waiting for? Make like the Do Devil and read up!
Professional athletes are role models for a lot of people. They’re rich, they’re famous, and they almost always have been blessed with some amazing physical abilities, so it’s easy to overlook the level of work and commitment that went into them reaching the highest level of their respective sports.
The new spot SaatchiNY put together for Duracell batteries takes a look inside the life and training of one such individual – Patrick Willis of the San Francisco 49ers. “Trust Your Power” follows Patrick from childhood all the way up to the NFL, and we’re really proud of the final product. Take a look, share with your friends.
Last season, as you may recall, Head & Shoulders followed Troy Polamalu as he exploited the naivete of museum-goers at Madame Tussaud’s wax museum. Now in his fourth year with Head & Shoulders, Troy is going deeper than ever before with a new campaign for Head & Shoulders Deep Clean. When the guys at Saatchi discovered just how deep Troy really was, they gave him the perfect platform to talk about our new product: behind the piano on the fifty yard line, with appropriate rings and tails. If only we could all be deep, like Troy.