Earlier this week we introduced you to the Miller Time Interns. Today we bring you he first webisode from their journey. Enjoy!
Archive for the ‘Creative’ Category
There’s no time like Miller Time – especially when Miller Time means traveling around the country with your best friends doing amazing things that none of you have to pay for. And that’s exactly what’s happening for one group of extremely lucky (and might we add: well dressed) friends who were recently named the Miller Time interns.
Mason, Johnny, Matt and Will make up the winning crew, and they’re in the midst of the adventure of a lifetime as you read this post. NASCAR, movie premieres, training camp . . . it’s all going down.
The Miller team is working on web-isodes highlighting each of the groups’ pit stops – each of which we’ll be featuring here on H/H. They’ll also all be hosted on the Miller Lite Facebook and YouTube Pages.
This month Olay launched a Facebook application that let’s women become a model on a real-life billboard in Times Square. It’s a simple, effective way to give fans of the brand a chance to see themselves (or at least their eyes) larger than life in one of the busiest places on earth.
And in true dedication to Olay’s brand – our Times Square models don’t have to fit the unrealistic standards of perfectly smooth hair, pencil-thin figure and a size zero dress size. All that’s required is a photo of the one beautiful feature that almost every women is comfortable showcasing – their eyes.
HOW IT WORKS
To start – a user snaps a photo of their eyes with their smartphone or digital camera. Next, After the photo gets uploaded to the Olay Facebook application, where it’s placed in rotation with all the other submitted images. When it’s your turn – a camera positioned in Times Square captures the “WOW” moment live for you to both see and share on social media.
DO IT LIVE
For those that live in the tri-state area – Olay has also set up an on-site beauty truck where users can have their picture taken, party with a live DJ, receive giveaways and makeup tips from beauty specialists, and witness your WOW moment live as it goes up.
So far the application has been a huge success. Women across the country are tweeting and sharing their 15 seconds of fame with their friends and family. We’re giving the everyday woman a chance to feel like a celebrity.
To give your eyes there moment of fame, all you have to do is visit Olay’s FB page and get started.
7×7: Seventh Edition has come and gone, but that doesn’t mean we can’t still enjoy the memories. We’re working on videos of each of our presenters . . . but in the meantime you’ll have to settle for good old-fashioned photography. Have a look, and stay tuned for more vibrant content to consume in the coming weeks. Special thanks to Angela Kuo for taking these lovely images.
NICK CARR – on the many castles and lesser-known places of NYC
TAYLOR MALI – slams poetry on a three legged dog
ORLY WAHBA – Stresses the power of kindness
GARETH GOODALL – on what’s good for governments is good for brands
SARAH AUSTIN – on how doing good = good business
JEN RUBIO – talks bridges and brands.
SPIKE MENDELSOHN on the importance of washing dishes
When tasked with creating a campaign to promote Miller Lite’s partnership with this summer’s hottest comedy, The Internship (starring Vince Vaughn and Owen Wilson) we decided to cook up an internship of our own. Obviously it’s not coffee they’ll be pouring.
For two weeks, Miller Lite is sending four friends on an epic journey across the country (in a delivery truck turned man cave on wheels, no less) to take on the best jobs Miller Lite has to offer. They’ll be Pour Masters in Philadelphia, Blue Deuce pit crew at the All Star race in Charlotte, Brewery Taste Testers in Milwaukee, Scoreboard Supervisors at the White Sox game in Chicago, Hall of Fame Practice Opponents in Dallas, VIP Pool Party Delivery Guys in Vegas and naturally, Red Carpet Entourage at the premiere of The Internship movie in LA.
The call for entry phase of the Miller Time Internship kicked off at SXSW with a “job fair” happy hour that included celebrity appearances from the cast of the movie as well as a :30 TV spot that aired during March Madness. The promotions drove traffic to the Facebook hub where friends could apply as a group. The call for entry was supplemented by on-premise advertising, out of home, social media, radio, integration on the Jimmy Kimmel Live show as well as promotion specialists on the ground in local markets.
Although the trip itself will only last two weeks, the journey will live on as a 7-episode web series and social media collaboration online. The entire journey will be documented by a traveling reality TV film crew who’ll produce a webisode for every first day on the job which we’ll broadcast to our 1.5 million + fans on Facebook. Because of the real time nature of the program, fans will be able to interact with our Miller Time interns on Facebook and Twitter live and influence the journey along the way by voting on happy hour stops, suggesting dares, detours, etc.
The Interns will also be joined by Cousin Sal of the Jimmy Kimmel Live show for various stops along the way to be featured during the Jimmy Kimmel Live show airing various nights throughout the weeks.
The winners will be announced the first week of May and hit the road May 17th. Follow along on Facebook and on Twitter – #millertimeinternship.
We told you Monday that the Kool-Aid man was returning to the spotlight – now here’s the proof. The above spot unveiled the new and improved Kool-Aid Man, who’s got more to say than just Ohhh Yeah.
In addition to the new TV work, he also comes complete with his own new Facebook page. If you’re interested in learning more about the new look and feel of the iconic character, you can check out more details in this Adweek profile.
Attention lovers of music and good things! The weather is warming, which means we’re officially kicking off this year’s Saatchi Sound Series. Our first musical guest is On an On, who will play this Friday at 12:30 in the 16th Floor Boardroom.
We’ve included a video of their rockiness above, or you can listen to their entire album on Spotify.