Archive for the ‘Creative’ Category

TEDx Big Apple

Wednesday, January 25th, 2012

T-minus 10 days and counting! On Saturday, February the 4th, Saatchi & Saatchi are playing host to TEDx Big Apple. There’s an amazing lineup of presenters that range from physicians to the fashion forward, green tech innovators to urban planners. The over-arching theme on the day is Disruptive Ideas, and we’re expecting a great amount of discourse and discussion.

Though tickets are sold out- due to high demand, we made a few more tickets available for Saatchi employees & friends!

What: TEDx Big Apple one day live conference
When:Saturday February 4th 2012, 2pm- 9pm.
Where: 375 Hudson (Hudson & Houston) S Space on ground floor
How: Visit TEDx Big Apple website.

TED’s employs a unique method to curate crowd, which ensures a diverse mix of the most interesting and interested people attend TED events, so a compelling essay can get you a long way! If you have questions, please email Osher Assouline for further information.

Live streaming parties will be hosted all over town, or you can host your own streaming party! Stay tuned for full details on these next week.

PUT THE BIG APPLE IN TEDx BIG APPLE

There’s one additional way you can guarantee yourself a seat (maybe even a few!). TEDx Big Apple is looking for a big apple to dress the stage on the 4th. Planning, creative, production— this is a task for you all!

We’ve put together some inspirational photos of apples for you:

#1 (Because size matters!).

# 2 (can’t go wrong with color):

#3 (go for creative materials). Recycled material, garbage, confectioner’s sugar, even real apples are encouraged.  Any material really as long as it’s safe and harmless.

If you are looking to collaborate with others to create the dream big Apple team, email & let us know. Good luck!

TEDx SALONS
Don’t forget that Saatchi New York is also the proud host of TEDx NewYork weekly salons. They’re held every Friday at 5pm in the S Space on the ground floor, and are free and open to the public.

Category: Creative, Events, New York

ARTIST WATCH: Art/Elier LTD.

Tuesday, January 24th, 2012

Untitled (additive painting) / 2011 / Mark Hagen & Hans Coper Stoneware Vase 1966 / 2011 / Kathleen Ryan

Artist watch is a feature we’ve put together for Hudson/Houston that offers a spotlight of an exciting, engaging artist that’s attracting attention from the SaatchiNY team.  For this installment, SaatchiNY Head of Design Camilla Flesche Kristiansen highlights the Art/Elier LTD.

Art consultant Nino Mier and creative entrepreneur Peter White are both art enthusiast and collectors. Together they set out to solve one of the most common challenges for collectors – finding a way to both share your discoveries/research with fellow collectors, and to promote the artists you’re personally supporting. The result is ART/ELIER ltd, a place to discover and foster new talent while giving something back to the art community.

ART/ELIER ltd. is an online retail art site that showcases the best in emerging contemporary art. The mission is to promote artists they believe are at the forefront of innovative art, making it accessible for people to collect regardless of means and experience. In addition to nurturing the need of artists today, Art Elier helps the next generation of talent through MFA programs and philanthropic partnerships.

Artists already signed include: Leigh Ledare, Mark Hagen, Lisa Williamson, Jay Stuckey, Juliana Romano, Dashiell Manly and Kathleen Ryan – with an extensive list lined up early 2012.

KEEPING IT AFFORDABLE
The site’s big idea is that each artist will create a limited edition work exclusive for ART/ELIER ltd. that will be sold at a fraction of their usual asking price – making real art affordable for all. Many artists have chosen to finish editions by hand – making each one truly unique – while others have gone as far as creating 50 unique works for sale. Artworks are available unframed or framed to the artist’s specifications and come with a signed and sealed artist card ensuring authenticity. What they’ve succeeded in doing is providing a democratized market for contemporary art that offers work priced between $300 and $500.

BLOG/ELIER, ETC.

Through ‘BLOG/ELIER’, the sites daily blog, the site promotes and provides information on the contemporary art world, including the latest shows and emerging and established talent – regionally, nationally and globally. The company also supports the future of the arts by giving a percentage of it’s profits to PS Arts, a non-profit organization dedicated to improving the lives of children by bringing arts education to underserved public schools and their communities. They also donate a portion of sales from selected works to partnering institutions.

THE TEAM BEHIND ART ELIER

Pete White/Co-Founder
Pete White has worked as a designer and brand consultant in Australia, London, Hong Kong, New York and Los Angeles. After graduating from Melbourne University with a double Major in Criminology and Politics, he realized his real passion was in the creative field, so he went back to school to study painting and graphic design. ART/ELIER ltd. is an opportunity for Pete to immerse himself with the contemporary art and artists that have always inspired him.

NINO MIER / CO-FOUNDER
ART/ELIER ltd. utilizes Nino Mier’s  years of successful collecting and art consulting and Peter’s refined eye for art and design – as well as a community of artists, curators and collectors – to bring it’s members access to a selection of the most exciting established and emerging talent in the contemporary art world today.

After graduating from Cornell University with a major in Hotel and Restaurant Management and a minor in Painting, Nino moved back to Los Angeles to pursue his art. Nino decided to apply his business and arts education to the restaurant business, and focus on collecting, rather than making art. ART/ELIER ltd. is a way to further share his personal research with anyone and everyone interested in collecting art.

Category: Creative, Digital & Interactive

Latest Obsessions: Gaming

Thursday, November 10th, 2011

A few weeks ago, some of us were sitting around a table discussing future features for H/H, almost all of which began with – “oh my god, have you seen this film?! Or; woah, did you hear the new [insert band name here] album?!? In other words, our “latest obsessions.” Enter:  an ongoing profile of latest pop-culture obsessions from around the agency.

This week marks our second such feature, with a focus on gaming. Our author, Malcolm Egun, was particularly amped about Modern Warfare 3. Rather than writing a review, he thought he’d ask people in the office about their all time favorite video game obsessions. Below are the results.

JOHN COMETTE

GAME: Uncharted 3 for PS3.

WHY?: “It’s like playing a movie: innovative and interactive.”

RITA MAURER-HOLLAENDER

GAME: Sonic for Sega Genesis

WHY?: “I was good at it!” It was also my first game on my first gaming system.” Ah, nostalgia.

LAURA MULLOY

GAME: Angry Birds for iPad

WHY: “Because it satisfies my destructive urges.”

GAME: Super Mario Brothers for Nintendo

WHY?: No explanation necessary. We totally get it.

JASMINE WOODARD

GAME: Solitaire for everywhere

WHY?: “I can play Solitaire anywhere and everywhere. Computer, phone, or even regular cards!”

CHARLES LODGE

GAME: Fight Night 3 for Nintendo 64

WHY?: “Toggles, not buttons. Did really well with that.”

Category: Creative, Our People

FAB NY Reel Showcase

Tuesday, November 8th, 2011

Consider this your weekly social alert. We received a tip yesterday from an Assoc. Creative Director about a great event tomorrow night @ Gallery Bar – the FAB Reel Showcase. The event is sponsored by FAB-NY (Film & Advertising Broads [no, that’s not a typo, and we didn’t mean boards]), who are one the most dynamic social networking group for women in NYC’s creative industries.

They also work in tandem with She Says, of which you’ll know something about if you saw Lillian Coryn speak at 7×7 awhile back. It’s a great opportunity to network and meet other smart, creative people in the field.  Get out and go if you get the chance!

Category: Creative, Events, Film & Television

One Big Baby

Monday, November 7th, 2011

Here’s a fun way to kick off your Monday – some great integrated creative for Luvs diapers. The team built a 20 foot tall inflatable baby inside the Mall of America, and real-time video of the installation is streamed to an app on the Luvs’ Facebook page. The gigantic baby responds in real time anytime that someone clicks the “drop a dooty” button. On site at the Mall of America are 3 large display screens that loop the Blowout Championship TV spot and an up-to-date news feed of the amount of “Likes” and total number of diapers donated.

SUSTAINABLE ENGAGEMENT
To ensure that the program could generate sustained engagement, the team also built a sweepstakes and charity component into the program. Once someone has liked Luvs, and clicked to “drop a dooty” they are automatically entered into the sweepstakes for a chance to win free Luvs diapers, gift cards, prizes from SnapFish, and a family vacation. To keep fans coming back to engage every day, there is a varied prize-giving structure that awards daily, weekly and an overall grand prize.  Additionally, Luvs will donate one diaper to Project Night Night for each click for the first 30,000 clicks.

IT’S WORKING
So far the response from our consumers has been fantastic.

How to Join the Challenge: Head over to Luvs’ Facebook page and like Luvs. Then click on the Heavy Dooty Blowout Challenge link under the profile picture.

Category: Clients, Creative, Digital & Interactive

Latest Obsessions: M83

Tuesday, November 1st, 2011

Last week a few of us were sitting around a table discussing future features for H/H, almost all of which began with – “oh my god, have you seen this film?! Or; woah, did you hear the new [insert band name here] album?!? In other words, our “latest obsessions.” Enter:  an ongoing profile of latest pop-culture obsessions from around the agency.

Our first comes from Woody Wright, who has kindly reviewed the latest album from M83 – Hurry Up, We’re Dreaming (the video for the first single above). If you’re currently obsessing over a record/videogame/app/film/brand, give us a shout. We’d love to throw it up as part of the series.

HURRY UP, WE’RE DREAMING
Anthony Gonzalez’ sixth album, “Hurry Up We’re Dreaming” delivers a two disc, 74 minute experience that is self-proclaimed as “epic” for good reason.  With each song acting as an interpretation of people’s dreams, listeners are led through nostalgic mixes of 80’s pop and new wave electronic that seemingly go on for hours.

“Hurry Up We’re Dreaming” begs listeners to forget about the cares of their daily life and get lost in the world Gonzalez has created for them. “For me, the imaginary world is so much more powerful than real life, and I don’t really want to be bothered by real life. I would rather live in an imaginary world forever. My music is my retreat.”

The album is “a reflection of my 30 years of being a human being [...] a compilation of all my previous music together [...] a retrospective of myself”, but it is much more than a simple solipsistic affair. The murkiness of his lyrics, and the continuously changing style of music that this record contains, serve to effectively capitulate the burdened memories each of us has of our own childhood, and beyond.

Tracks to listen to: “Midnight City” “Soon, My Friend” “Steve McQueen”

 

Category: Creative, Music, Our People

Daphne Guinness at FIT

Wednesday, October 26th, 2011

Special thanks to SaatchiNY INKLAB design duo of Louis Hess & Heidi Ng for putting together this post.

Last week, INK LAB recently took an inspirational trip to Louis’ Alma Mater to see the DAPHNE GUINNESS exhibit at The Museum of FIT.

Daphne Guinness is a creative style force who’s inspired some of the worlds best designers.

Looking at her collection of haute couture for us was seeing art in the form of a curated sculpture garden. From fashion design to graphic design the principles remain the same. Line. Shape. Value. Color. Space. Texture.

Once you understand the language of the visual arts its easier to see why something is pleasing to the eye…and how that can be translated into another design task.

She has famously said:
“We need better things, not more. We should not pollute the world with meaningless, unused things when we can make and support things of rare and precious beauty”

For more information on Daphne Guinness see her wiki page.

And the Daphne Guinness’ Alexander McQueen Tribute:

The exhibition is open until January 7th.

Category: Creative, Events, New York

Head & Shoulders “Mane Man”

Thursday, October 20th, 2011

A new football season brings a new round of advertising from Head & Shoulders “mane man,” Troy Polamalu. Men will go to any length to get legendary hair, from borrowing Troy’s shampoo to borrowing his hair altogether.

Troy’s third season as a spokesman for H&S also brought some hi-jinks. Madame Tussaud’s unveiled a wax figure of Troy at their museum in New York last week, but some visitors in LA were led to believe that the statue was completed this summer. The video’s had great success, picking up over a million hits already.

Category: Clients, Creative, Film & Television