Earlier this week we introduced you to the Miller Time Interns. Today we bring you he first webisode from their journey. Enjoy!
Archive for the ‘Digital & Interactive’ Category
There’s no time like Miller Time – especially when Miller Time means traveling around the country with your best friends doing amazing things that none of you have to pay for. And that’s exactly what’s happening for one group of extremely lucky (and might we add: well dressed) friends who were recently named the Miller Time interns.
Mason, Johnny, Matt and Will make up the winning crew, and they’re in the midst of the adventure of a lifetime as you read this post. NASCAR, movie premieres, training camp . . . it’s all going down.
The Miller team is working on web-isodes highlighting each of the groups’ pit stops – each of which we’ll be featuring here on H/H. They’ll also all be hosted on the Miller Lite Facebook and YouTube Pages.
This month Olay launched a Facebook application that let’s women become a model on a real-life billboard in Times Square. It’s a simple, effective way to give fans of the brand a chance to see themselves (or at least their eyes) larger than life in one of the busiest places on earth.
And in true dedication to Olay’s brand – our Times Square models don’t have to fit the unrealistic standards of perfectly smooth hair, pencil-thin figure and a size zero dress size. All that’s required is a photo of the one beautiful feature that almost every women is comfortable showcasing – their eyes.
HOW IT WORKS
To start – a user snaps a photo of their eyes with their smartphone or digital camera. Next, After the photo gets uploaded to the Olay Facebook application, where it’s placed in rotation with all the other submitted images. When it’s your turn – a camera positioned in Times Square captures the “WOW” moment live for you to both see and share on social media.
DO IT LIVE
For those that live in the tri-state area – Olay has also set up an on-site beauty truck where users can have their picture taken, party with a live DJ, receive giveaways and makeup tips from beauty specialists, and witness your WOW moment live as it goes up.
So far the application has been a huge success. Women across the country are tweeting and sharing their 15 seconds of fame with their friends and family. We’re giving the everyday woman a chance to feel like a celebrity.
To give your eyes there moment of fame, all you have to do is visit Olay’s FB page and get started.
When tasked with creating a campaign to promote Miller Lite’s partnership with this summer’s hottest comedy, The Internship (starring Vince Vaughn and Owen Wilson) we decided to cook up an internship of our own. Obviously it’s not coffee they’ll be pouring.
For two weeks, Miller Lite is sending four friends on an epic journey across the country (in a delivery truck turned man cave on wheels, no less) to take on the best jobs Miller Lite has to offer. They’ll be Pour Masters in Philadelphia, Blue Deuce pit crew at the All Star race in Charlotte, Brewery Taste Testers in Milwaukee, Scoreboard Supervisors at the White Sox game in Chicago, Hall of Fame Practice Opponents in Dallas, VIP Pool Party Delivery Guys in Vegas and naturally, Red Carpet Entourage at the premiere of The Internship movie in LA.
The call for entry phase of the Miller Time Internship kicked off at SXSW with a “job fair” happy hour that included celebrity appearances from the cast of the movie as well as a :30 TV spot that aired during March Madness. The promotions drove traffic to the Facebook hub where friends could apply as a group. The call for entry was supplemented by on-premise advertising, out of home, social media, radio, integration on the Jimmy Kimmel Live show as well as promotion specialists on the ground in local markets.
Although the trip itself will only last two weeks, the journey will live on as a 7-episode web series and social media collaboration online. The entire journey will be documented by a traveling reality TV film crew who’ll produce a webisode for every first day on the job which we’ll broadcast to our 1.5 million + fans on Facebook. Because of the real time nature of the program, fans will be able to interact with our Miller Time interns on Facebook and Twitter live and influence the journey along the way by voting on happy hour stops, suggesting dares, detours, etc.
The Interns will also be joined by Cousin Sal of the Jimmy Kimmel Live show for various stops along the way to be featured during the Jimmy Kimmel Live show airing various nights throughout the weeks.
The winners will be announced the first week of May and hit the road May 17th. Follow along on Facebook and on Twitter – #millertimeinternship.
Here’s a fun way to start your Monday. Our Chief Strategy Officer and resident smartest-person-we-know Claudine Cheever recently did a Q&A with a set of NYC school kids. The session was shot for Career Day, a new YouTube show for The Coin Network. The full episode isn’t available yet, but the network just launched an epic teaser for all their content. It looks pretty cool! You can get a brief taste of Claudine at around the 1:20 mark.
Yesterday we had the pleasure of welcoming Saatchi WW CEO Kevin Roberts to our Monday morning meeting. He’s always an inspiration to have around. KR is a pretty prolific blogger too, which is a great way to keep tabs on things around the Saatchi Network. He’s been posting regularly for years over at KR Connect, and we thought it might be fun to occasionally bring some of that content to H/H.
“KR on . . .” is recurring feature where we bring you musings from Kevin on interesting things happening around the world. Today he talks about a fantastic new pro-bono campaign out of Saatchi Italy for World Down Syndrome Day.
Last year Saatchi & Saatchi Italy and CoorDown Onlus released the ‘Integration Day’ campaign, which saw a number of commercials’ regular actors replaced by actors with Down Syndrome on World Down Syndrome Day (21 March). The campaign aimed to see people with Down Syndrome better integrated into society, and particularly the workforce.
This year the dynamic duo paired up again to create another heart-warming and thought-provoking campaign to safeguard and promote the rights of people with Down Syndrome. #DammiPiùVoce (Turn Up My Voice) is a bold online awareness and fundraising campaign using the power of celebrity and connectivity. With more funds it is possible to defend rights of people with Down Syndrome through protective measures, projects that stimulate their engagement and autonomy, and through better information activities.
The campaign has seen 50 people with Down Syndrome asking their favorite celebrity to donate a video to support the rights of people with Down Syndrome. In these videos celebrities call for support from the public through donations. The videos, if shared on the celebrities’ social networks, have a higher chance of amplifying the voices of people with Down Syndrome.
In Italy the basic rights of people with Down Syndrome are still too often denied. This fantastic campaign uses modern communication to reach out and bring attention to the prejudices that surround people with Down Syndrome, to try and make real change within society. Let’s all be a part of this.
Veronica Mars is a cancelled TV Series with a rabid fan base and boastings of modest but not stellar ratings. Its star Kristen Bell has gone on to achieve some notoriety in the film world (Sarah Marshall!), but otherwise it’s synonymous with dozens of other long-gone shows. Until last week.
The show’s creator, Rob Thomas, worked out a unique deal with the studio (Warner Brothers) who owns the rights to the property. Basically: I raise enough money to make a film version of the show; you foot the bill for promotion and release. It was a low-risk option for the studio, so they signed on for the experiment. What no one (except maybe Thomas himself) expected was that a Kickstarter for the project would raise more than 3 MILLION dollars in under 48 hours. The fans have spoken, and we could be looking at a new dynamic in Hollywood’s landscape.
Sure there are logistical details to combat. The thousands upon thousands of t-shirts, DVD’s, signed memorabilia and special screenings are going to be a nightmare to organize and distribute. Also: super expensive. But if Thomas and co. can pull it off, he can add media innovator to his existing moniker of cult-classic show runner.
Ad folks can take a simple lesson from this. If a project isn’t working, take a few steps outside the box to find another way in. Also, be mindful of the new tools popping up on the internet and in the app store. The most inconspicuous product could just hold the key to the next innovative breakthrough for a client.
Sometimes a crazy idea turns out to be a fantastic one.