Tim Leake is a Creative Director at SaatchiNY. Since December, he and a number of other members of the Toyota Dealers Association team have been working on a huge grassroots project for the TDA built around the announcement that Santa’s official vehicle for 2010 was the Toyota Prius. Below is a breakdown of the campaign, as well as number of photos and links to check out.

SANTA BOUGHT A PRIUS
In December, the Greater New York Toyota Dealers got a huge show of support when (the one and only) Santa Claus himself upgraded to a new 2011 Toyota Prius.  The twist? The dealers were concerned about what would happen to the reindeer. They asked our team at SaatchiNY to make sure they were taken care of.

LIVING THE DREAM
As it turns out, Santa’s Prius upgrade may be the best thing that ever happened to the reindeer. Since going their separate ways with the big guy, they’ve each moved to NYC to and pursue their dreams.

They’ve been seen all over town the last few weeks performing and passing out treats or flyers. If you were at the SaatchiNY Holiday party, you may have seen them hanging around (and performing). We’ve helped them set up a Life After Santa Blog and a YouTube channel where we’ll add content as their journey continues.

Blitzen is pursuing a music career. Dasher, a life as a personal trainer.

Blitzen & Dasher Rocking a Jets Rally

Cupid has discovered his inner artist.

Cupid's forthcoming coffee table book

Comet is running for public office.

Comet for MTA Chief

Donner has become a writer.

Donner goes academic

Vixen has started her own baked goods company.

Vixen selling cupcakes in NYC

Prancer is getting into real estate.

Prancer Realty - Under Construction

And Dancer has become… a dancer.

Dancer gets his dance on