As an integrated planner, I spend a lot of time reading decks. Decks about social, decks about planning, decks about social planning . . . you get the picture. The H/H team thought it would be fun to start asking planners which decks they’d been getting the most out of recently, and I’m kickstarting said project here. Happy keynoting!
STOCK & FLOW
A content curation and creation deck, stock & flow explains the basic concept of social sharing and influencing. use it for personal brand use or client brand use – in the end, they’re pretty similar, right?
WHY PLANNERS & CREATIVES SHOULD BE BEST FRIENDS
This deck is chock full with the kind of thinking all agencies should take on – integrated planning. It explains why creatives and planners should work together from the start, why strategy shouldn’t be trying to justify creative in the aftermath, and why in reality, planners and creatives are very similar jobs (gasp!). P.S. follow @stefsel – he wrote it & is the Group Creative Director at Boondoggle
SOCIAL LISTENING
A deck by yours truly @cristina_simone and past Saatchi rockstar @rosiesiman, this social listening tools deck will give you reviews of tools you can use for free. It also explains what social listening brings to the table, and just how important it is to actually take what consumers say online seriously. It’s an unbiased focus group people… get with it!
HOW TO TALK TO PEOPLE ABOUT ABSTRACT STUFF
Get off your ass and talk to people… that’s the gist of this awesome deck from Farrah Bostic. It doesn’t have to be 1,000 people. It can be 10 on the line of Shake Shack. Determine what nuggets of insight you acquired from those 10 3-minute conversations and run with it. And hey, maybe throw some social listening in there using the above deck as a guide. The possibilities are endless!
