Archive for the ‘Lovemarks’ Category

Love Works.

Wednesday, June 19th, 2013

Ladies and gentlemen, please allow us to introduce Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. It’s the 4th book in the Lovemarks series, and it’s officially launching this evening in Cannes. If you’re interested in getting your very own copy, SaatchiNYers can get their hands on one by emailing here. Everyone else can get their copies via Amazon (for the low-low price of $16.50!) or find it on display at your nearest bookstore.

ABOUT THE BOOK
As you’ll see from the trailer above, the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in Loveworks include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton. Stories originate from the consumer markets of USA, China, Brazil, Nigeria, Australia, UK, Japan, Israel and Argentina.

ABOUT THE AUTHOR
While the first three books were penned by our WW CEO Kevin Roberts, Loveworks is researched and written by Brian Sheehan, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, New York. Sheehan does have a history with the agency though; he was with Saatchi & Saatchi for 25 years before retiring to teach. In fact, he joined the NY agency (which at the time was Dancer Fitzgerald) right out of college. He went on to work as CEO of Saatchi & Saatchi in Japan and Australia, and at Team One in Los Angeles.

Category: Brand Building, Creative, Events, Lovemarks, Thought Leadership

Things We Love: Kickstarting Movies

Monday, March 18th, 2013

Veronica Mars is a cancelled TV Series with a rabid fan base and boastings of modest but not stellar ratings. Its star Kristen Bell has gone on to achieve some notoriety in the film world (Sarah Marshall!), but otherwise it’s synonymous with dozens of other long-gone shows. Until last week.

The show’s creator, Rob Thomas, worked out a unique deal with the studio (Warner Brothers) who owns the rights to the property. Basically: I raise enough money to make a film version of the show; you foot the bill for promotion and release. It was a low-risk option for the studio, so they signed on for the experiment. What no one (except maybe Thomas himself) expected was that a Kickstarter for the project would raise more than 3 MILLION dollars in under 48 hours. The fans have spoken, and we could be looking at a new dynamic in Hollywood’s landscape.

Sure there are logistical details to combat. The thousands upon thousands of t-shirts, DVD’s, signed memorabilia and special screenings are going to be a nightmare to organize and distribute. Also: super expensive. But if Thomas and co. can pull it off, he can add media innovator to his existing moniker of cult-classic show runner.

Ad folks can take a simple lesson from this. If a project isn’t working, take a few steps outside the box to find another way in. Also, be mindful of the new tools popping up on the internet and in the app store. The most inconspicuous product could just hold the key to the next innovative breakthrough for a client.

Sometimes a crazy idea turns out to be a fantastic one.

Category: Brand Building, Digital & Interactive, Lovemarks

Works of Love

Tuesday, November 20th, 2012

Saatchi is known the world round as “the Lovemarks Company,” and we’re on the hunt for some new music to fit that billing. Building on the success of last year’s Holiday “Love Mix,” the worldwide network is now accepting submissions from Saatchi & Saatchi employees with an ear for music and an interest in being heard.

Starting now, we’re looking for talented musicians (or producers/DJ’s, for that matter) around the network to create songs for our 2012 mix tape – Works of Love. The best songs from around the globe will be compiled into an album and brought to life in a fun way via Pinterest.

Still interested? Here’s how to participate:

Step One – Write an original song about, relating to or at least referring to love.
Step Two – Record said song.
Step Three – Email Norma Clarke for instructions on where to send it, along with a cover design for the single, creative credits and a photo of yourself (or the band if you’re a group).
Step Four – Make sure you do all of that before the deadline of Friday, December 7th.

Category: Lovemarks, Music, Our People

(Em)Power Breakfast

Thursday, September 20th, 2012

We’d like to take a minute to congratulate  our Worldwide CEO Kevin Roberts, who is set to be honored at tomorrow morning’s The Young Women’s Leadership Network Annual (Em)Power Breakfast. And he’s certainly in good company, the TYWLN will also be honoring Editor-in-Chief for Newsweek/Daily Beast Tina Brown, Gilt Croupe’s Chairman Susan Lye and Ann Shoket, Editor-in-Chief for Seventeen.

If The Young Women’s Leadership Network sounds familiar, it’s likely because SaatchiNY hosted students from one for their local schools just a few months ago. Also, our very own Gina Chrstie is set to receive an ADCOLOR Award later this year for her work with the organization.

Long story short, it’s a great organization and we couldn’t be more pleased to have a relationship with them. Congrats to Kevin, whose work with TYWLN definitely merits “The man We Love Award” he’ll be receiving tomorrow morning at the Pierre Hotel.

Category: Awards, Lovemarks, Our People

Wanderfly

Monday, May 7th, 2012

The hardest thing about going on vacation is finding the right places to see while you’re in a new place. If you’re destination (like the trip I just got back from) is a big, famous, culturally-packed city like Paris or London – how do you know which sights to see, which ones to skip, and maybe even more importantly . . . where to eat? Planning for my last trip, a friend pointed me towards Wanderfly, and I was so happy to have found it that I wanted to share it with you guys too.

WHAT’S WANDEFLY?

Wanderfly is one of the best digital places to discover and share personalized travel recommendations that I’ve found thus far. The premise is simple: everyone travels differently, so we all need different recommendations. The site makes travel planning more personal, simple, fun, human and inspiring. You create your own profile, recommend places in cities you’ve been to, and can “save” places you’d like to go to or want to remember to see.  The best part? All of the real-life tips about the places your visiting. Going to a new bar in a foreign country is awesome. Knowing to “Ask for George – he’s from Switzerland and knows everything about Paris!” is even better.

Category: Digital & Interactive, Lovemarks

The Saatchi LoveMix

Thursday, December 22nd, 2011

This year for the holidays, the Saatchi global network teamed up to create a massive and (dare we say?) awesome album of songs inspired by love and hope called the Saatchi LoveMix. Sure it might sound a little cheesey, but sentimentality and joy is part of what the holiday season is all about – so we’re reveling in it!

From a selfish perspective though, we’re very proud of the two NYC contributions, which came from John Wolff (Track name “Dance forever”) and Jeremy Yuricek (Love Chemistry). Head over to the Saatchi WW site, where you can stream both tracks, as well as many other soon-to-be hits. Happy Holidays!

Category: Lovemarks, Music, Our People

Lovemarks Campus

Tuesday, March 29th, 2011

Lovemarkscampus.com

At our year-end agency meeting in December, we talked about a lot of stuff planned for 2011 to accelerate the embrace of Lovemarks. It’s been a great tool for winning new business, creating memorable work and seeding amazing ideas. Now is the time to really focus on the tangible impact of Lovemarks on the consumer.

IT’S ON CAMPUS
Lovemarks has had significant traction among professors and students of advertising, marketing, sociology, even international relations, across American and across the globe. Following on the heels of World-wide CEO Kevin Robert’s February 14 Ad Age Opinion piece recapping the 10 year journey of Lovemarks to the heart of marketing, we introduce Lovemarks Campus - an international Facebook community, website & twitter feed dedicated to (the brainier side of) Lovemarks.

WHAT YOU’LL FIND
We’ve built teaching modules for college professors and students, created forums discussing the various tenants of Lovemarks-dom, and posted a wide array of studies and papers on emotional advertising. It’s a fantastic tool for students, teachers and advertising types. Already there are over 1,000 people enrolled. Do yourself a favor; go visit the page and give it a “Like.” Get involved in the discussions and share your thoughts. We promise it’s going to be fun.

Category: Lovemarks, Strategic Planning

King St. Q&A w/ Mark Cochrane

Friday, March 4th, 2011

Mark ponders the world of Lovemarks

Mark Cochrane is VP Management Supervisor on Olay at SaatchiNY. He comes to Hudson/Houston by way of Saatchi London, where he was last working as an Account Director. If you’re interested in more info on Mark, be sure to check out his LinkedIn page. It’s a thoroughly informative read.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Bits n’ bobs – part time organizer, dictator, mediator, therapist….

WHAT WAS YOUR FIRST JOB?
Paperboy. After being bitten by various dogs I later jumped at the opportunity to collect wayward trolleys (shopping carts) in a supermarket car park. I would stack roughly 20 trolleys together like a train and maneuver them through the busy car park. A feat I’m very proud of to this day.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A.D.D……hence short sharp entertaining adverts always had me mesmerized.

IF YOU WEREN’T IN ADVERTISING, WHAT CAREER WOULD YOU MOST LIKE TO TRY?
Video game community manager.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Way too many to mention. But I will. J

This Arnie Commando Opera is my favourite at the moment.

Plus, I occasionally create my own content. I saw an interview with K$sha one evening when I was testing out the Xtranormal software. So I made the following video in a couple of hours. People seem to like it:

TELL US SOMETHING SURPRISING ABOUT YOURSELF:
I’m obsessed with a video game called Street Fighter. I have tickets to watch the World Championships in Las Vegas in July. Yes, I’m a nerd…..but nerds are cool right?….anyone???

WHAT ARE YOUR LOVEMARKS?
Xbox Live, Dyson Hand Dryers (hand dryers that work!), Apple, Cadbury Dairy Milk Chocolate. Netflix Instant Watch

FAVORITE CHILDHOOD TELEVISION PROGRAM?
Ulysses:

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Acting.

BOOK THAT YOU’RE CURRENTLY READING?
The 7 habits of successful people (I’m hoping to master at least one!).

A GUILTY PLEASURE FOR ME IS:
The website FML.

WHAT DO YOU THINK THE GREATEST INVENTION IS IN YOUR LIFETIME AND WHY?
The Internet. I’m sure I don’t need to explain why…

Category: King St. Q&A, Lovemarks, New York, Our People