Archive for the ‘Lovemarks’ Category

The Saatchi LoveMix

Thursday, December 22nd, 2011

This year for the holidays, the Saatchi global network teamed up to create a massive and (dare we say?) awesome album of songs inspired by love and hope called the Saatchi LoveMix. Sure it might sound a little cheesey, but sentimentality and joy is part of what the holiday season is all about – so we’re reveling in it!

From a selfish perspective though, we’re very proud of the two NYC contributions, which came from John Wolff (Track name “Dance forever”) and Jeremy Yuricek (Love Chemistry). Head over to the Saatchi WW site, where you can stream both tracks, as well as many other soon-to-be hits. Happy Holidays!

Category: Lovemarks, Music, Our People

Lovemarks Campus

Tuesday, March 29th, 2011

Lovemarkscampus.com

At our year-end agency meeting in December, we talked about a lot of stuff planned for 2011 to accelerate the embrace of Lovemarks. It’s been a great tool for winning new business, creating memorable work and seeding amazing ideas. Now is the time to really focus on the tangible impact of Lovemarks on the consumer.

IT’S ON CAMPUS
Lovemarks has had significant traction among professors and students of advertising, marketing, sociology, even international relations, across American and across the globe. Following on the heels of World-wide CEO Kevin Robert’s February 14 Ad Age Opinion piece recapping the 10 year journey of Lovemarks to the heart of marketing, we introduce Lovemarks Campus - an international Facebook community, website & twitter feed dedicated to (the brainier side of) Lovemarks.

WHAT YOU’LL FIND
We’ve built teaching modules for college professors and students, created forums discussing the various tenants of Lovemarks-dom, and posted a wide array of studies and papers on emotional advertising. It’s a fantastic tool for students, teachers and advertising types. Already there are over 1,000 people enrolled. Do yourself a favor; go visit the page and give it a “Like.” Get involved in the discussions and share your thoughts. We promise it’s going to be fun.

Category: Lovemarks, Strategic Planning

King St. Q&A w/ Mark Cochrane

Friday, March 4th, 2011

Mark ponders the world of Lovemarks

Mark Cochrane is VP Management Supervisor on Olay at SaatchiNY. He comes to Hudson/Houston by way of Saatchi London, where he was last working as an Account Director. If you’re interested in more info on Mark, be sure to check out his LinkedIn page. It’s a thoroughly informative read.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Bits n’ bobs – part time organizer, dictator, mediator, therapist….

WHAT WAS YOUR FIRST JOB?
Paperboy. After being bitten by various dogs I later jumped at the opportunity to collect wayward trolleys (shopping carts) in a supermarket car park. I would stack roughly 20 trolleys together like a train and maneuver them through the busy car park. A feat I’m very proud of to this day.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A.D.D……hence short sharp entertaining adverts always had me mesmerized.

IF YOU WEREN’T IN ADVERTISING, WHAT CAREER WOULD YOU MOST LIKE TO TRY?
Video game community manager.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Way too many to mention. But I will. J

This Arnie Commando Opera is my favourite at the moment.

Plus, I occasionally create my own content. I saw an interview with K$sha one evening when I was testing out the Xtranormal software. So I made the following video in a couple of hours. People seem to like it:

TELL US SOMETHING SURPRISING ABOUT YOURSELF:
I’m obsessed with a video game called Street Fighter. I have tickets to watch the World Championships in Las Vegas in July. Yes, I’m a nerd…..but nerds are cool right?….anyone???

WHAT ARE YOUR LOVEMARKS?
Xbox Live, Dyson Hand Dryers (hand dryers that work!), Apple, Cadbury Dairy Milk Chocolate. Netflix Instant Watch

FAVORITE CHILDHOOD TELEVISION PROGRAM?
Ulysses:

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Acting.

BOOK THAT YOU’RE CURRENTLY READING?
The 7 habits of successful people (I’m hoping to master at least one!).

A GUILTY PLEASURE FOR ME IS:
The website FML.

WHAT DO YOU THINK THE GREATEST INVENTION IS IN YOUR LIFETIME AND WHY?
The Internet. I’m sure I don’t need to explain why…

Category: King St. Q&A, Lovemarks, New York, Our People

King St. Q&A w/ Craig Schlesinger & Steve Mendonca

Friday, February 25th, 2011

Steve & Craig @ Hudson & Houston

Stephen Mendonca & Craig Schlesinger are Junior Art Directors & Copywriters (respectively) at SaatchiNY. Since they’re a creative team, they’ve opted to answer our survey in the same fashion as they approach their work – together. Craig = C. Stephen = S. For more information on Stephen and his work, please visit his website.

Photos taken by Erin Lyons

WHAT DO YOU DO AT SAATCHI & SAATCHI?
C: I’m a Junior Copywriter. I write things. And think of things.S: Junior Art Director

WHAT WAS YOUR FIRST JOB?
C: I worked at a media agency…for four months…not writing.
S: Worked at a moderately-sized farm stand when I was 16. I am still able to spot the freshest produce.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
C: I always liked to write and I figured if I could do it for real…
S: I accidentally applied to Syracuse’s communication school and stumbled upon advertising. It sounded awesome so I declared it as my major.

IF YOU WEREN’T IN ADVERTISING, WHAT CAREER WOULD YOU MOST LIKE TO TRY?
C: I’d like to be a screenwriter. Yea, that would be sweeet.
S: I’d try to travel, take photos, make stories worth telling, and share them with people. Not sure how that would pan out.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
C: I like the video of the kid getting hit in the head with a soccer ball. Brings me back to old times.
S: Does anyone have one stand alone? I usually look up hilarious Will Ferrell movie scenes for a laugh. 60% of the time, it works everytime.

TELL US SOMETHING SURPRISING ABOUT YOURSELF:
C: My eyes change color with what I wear (it’s true, really).
S: I dabble in yoga.

WHAT ARE YOUR LOVEMARKS?
C: Reebok, Apple, and Irish Spring body wash. Can’t get enough of smellin’ good.
S: Nikon, Yogi Tea, Apple, and Deadmau5

FAVORITE CHILDHOOD TELEVISION PROGRAM?
C: Doug. Best show. Ever. Period. Exclamation point.
S: Tough…Rocket Power and Hey Arnold!

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
C: That’s a loaded question. I just like to write. I like taking seemingly mundane things and making them sound amazing. I like making people’s jaws drop. Is that even remotely applicable to this question?
S: I love taking photos, both film and digital.

WHAT DO YOU DO FOR FUN?
C: I like reading classic books so that I can say I’m reading a classic book. I also like hockey.
S: Hang with the girlfriend, snowboard, take pictures, go to the jersey shore, go out to a bar or discotheque, catch a movie, and a weekend trip every now and again with friends…Nothing too strange

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
C: Take away my Sports Illustrated or my NYTimes and you’re in big trouble, mister.
S: ? I kind of miss life when they didn’t exist, but Pinterest.com is rapidly becoming a favorite. The Timesheet entry site too…need the money to live.

BOOK THAT YOU’RE CURRENTLY READING?
C: On and off…Catch-22
S: About to start Russell Brand’s Booky Wook 2 – non-digitized.

A GUILTY PLEASURE FOR ME IS:
C: Pretending I’m an NHL goalie. What? Like you don’t have dreams?
S: The occasional Rom Com. Love Actually is brilliant.

WHAT DO YOU THINK THE GREATEST INVENTION IS IN YOUR LIFETIME AND WHY?
C: The iPhone. Because it changed cell phones for good. It’s really incredible what you can do with something the size of a deck of cards these days.
S: The segway. Because walking is a bit much. I’m just kidding.

WHAT’S THE LAST GREAT TRIP YOU WENT ON?
C: I studied abroad in Australia. I love Sydney. Send me back.
S: Portugal in August for 2 weeks with girlfriend and her family. Good times.

WHEN’S THE LAST TIME YOU GAVE A STANDING OVATION?
C: At a New York Rangers game like 3 months ago. I give out standing ovations like skittles. I’m a sucker that way.
S: Saatchi artist series…but I was already standing.

Category: Creative, King St. Q&A, Lovemarks, Our People

The Age of Now

Tuesday, February 15th, 2011

Kevin Roberts on Lovemarks - 10 years later

We are first and foremost a company built on the notion that “Nothing is Impossible.” We were founded that way, and our leadership has always been a driving force behind believing that if you think big enough, good things will happen. In 2001 our worldwide CEO Kevin Roberts delivered a speech announcing Lovemarks to the world. It invigorated the Saatchi & Saatchi network then, and is still painted on the walls of our Hudson/Houston offices today.

IT’S ALL ABOUT RELATIONSHIPS
Yesterday, Advertising Age released their first-ever “relationships issue,” focusing on the many relationships relevant to the industry (it’s worth noting that the cover of the issue is worth its weight in gold). Inside, they explore relationships between consumers and agencies, traditional agencies and digital ones, consumers and other consumers (social networks, etc.) and yes, consumers and brands.  Since it’s the ten year anniversary of Lovemarks, Kevin was asked to contribute an op-ed on the impact the idea’s had on the industry. The final result is a piece titled “Why Lovemarks are More Valid than Ever or, Welcome to the Age of Now.”

We know that you need a subscription to access the article on Ad Age’s website, but have no fear. We’ve put together some of the key takeaways to tide you over until you get your hands on a hard copy. You can also check out some of KR’s thoughts on his personal blog KR Connect

LOVEMARKS THEN

  • “The future would be won on relationships, not just transactions. Yet, the client world ran mostly on rational appeals and exchanges, pummeling people with “-er” words like whiter, brighter, cleaner, faster, newer and — the race-to-the-bottom word — cheaper.”
  • “I knew that if people loved something rather than merely liked it, they would be loyal beyond reason, beyond price, beyond recession. Lovemarks? The future beyond brands, infused with mystery, sensuality and intimacy. Delivering premium margins because people don’t merely like them, they love them.”

LOVEMARKS NOW

  • “In 1998, Google was a startup and Mark Zuckerberg was 14 years old. Today they have ushered in the Age of Now. New is effectively over; we’re not looking to some event horizon for change to come; it’s happening in real time. We live in the moment and we’re happier for it. Participation and involvement are the keys to success.”
  • “In the Era of New marketing, it was all about your product. In the Age of Now it’s all about the single question consumers have of you: “How will you improve my life?” Answering this is to deliver priceless value.”
  • “The way the world is heading, the future looks less calculating/reptilian, and more connective/emotional. We are seeing national indexes of happiness, insurrections against control, and revolts against materialism.”
Category: Lovemarks, Our People, Thought Leadership

King St. Q&A w/ Nick Miaritis

Friday, January 21st, 2011

Nick approves his daily dose of the news

Nick Miaritis is an Account Supervisor on the Miller & IAVA account at SaatchiNY. You may have seen him mentioned in some of our past posts on the great work the Miller team has done with the IAVA in the past year.  If you’re looking for a laugh or interesting story to perk up your day, be sure to also check out his blog, Unintentional Greatness.

WHAT WAS YOUR FIRST JOB?
At the tender age of 7, I was made to dress up as a Native American and walk around my family’s restaurant handing out toys to the children on Thanksgiving. I made over $125 in tips and spent nearly every penny buying cookies from the school cafeteria for the entire 3rd grade.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Mostly my feet.

IF YOU WEREN’T IN ADVERTISING, WHAT CAREER WOULD YOU MOST LIKE TO TRY?
Musician.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Hmmmm….  Tough to pick just one.  Right now, I’m really into an old clip from Saved By The Bell where Mario Lopez is dancing at The Max. It’s about as good as it gets.

TELL US SOMETHING SURPRISING ABOUT YOURSELF:
At the age of 8, I ate breakfast with the Dalai Lama. At the time, I had no idea who he was and I was definitely not on my best behavior. I’m still doing good deeds to dig myself out of that Karmic black hole.

WHAT ARE YOUR LOVEMARKS?
Robert August surfboards, Fender guitars, Whole Foods, Starbucks, Pearl Jam, Chipotle, Cocoa Puffs, Steven Seagal movies

FAVORITE CHILDHOOD TELEVISION PROGRAM?
Tie between Alf and Duck Tales.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Writing music.

WHAT DO YOU DO FOR FUN?
Surf, snowboard, music, cook, read, write, work out, compute

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Magazines: Fast Company, Harvard Business Review, Foreign Affairs

Websites:  Surfline.com, CNN.com, commondreams.org

Blogs:  Richard Branson’s blog, Mark Cuban’s blog

BOOK THAT YOU’RE CURRENTLY READING?
The Wave: In Pursuit of the Rogues, Freaks and Giants of the Ocean by Susan Casey

A GUILTY PLEASURE FOR ME IS:
Dark Chocolate.  Pretty sure I’m an addict.

WHAT DO YOU THINK THE GREATEST INVENTION IS IN YOUR LIFETIME AND WHY?
Hands down, the KFC Double Down.  Because buns are so played out.

WHAT’S THE LAST GREAT TRIP YOU WENT ON?
Night snowboarding at Jiminy Peak last weekend.  We rode from 9am – 10pm.  It only costs $4 extra for night snowboarding and there are no lift lines.  Think I may stop riding during the day all together.

WHEN’S THE LAST TIME YOU GAVE A STANDING OVATION?
The IAVA’s Heroes Gala.

Category: King St. Q&A, Lovemarks, New York, Our People

King St. Q&A w/ Showanna Dykes

Friday, January 7th, 2011

Showanna hard at work

A beloved barista and a joy to have around,  Showanna Dykes is a Lovemark of  SaatchiNY. A staple of the central hub of activity that is the Hudson/Houston Atrium, Showanna always greets you with a smile. If you haven’t stopped to chat with her when you’re picking up your morning cup of coffee, make sure you do next time. We promise it will brighten up your morning.

Photos were taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her work on her (recently upgraded) website.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Make people’s day by making their coffee.

WHAT WAS YOUR FIRST JOB?
Cashier

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My son.

IF YOU WEREN’T AT HUDSON/HOUSTON, WHAT CAREER WOULD YOU MOST LIKE TO TRY?
If I wasn’t in food service, I think I would like to try the medical field.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
The little boy from Bed-Stuy who made the song for the guys to stop looking at his mom.

WHAT IS YOUR BEST “NOTHING IS IMPOSSIBLE” STORY?
Watching my coworker Julieta Ramos grow within the company from cashier to manager lets me know that I can too!

TELL US SOMETHING SURPRISING ABOUT YOURSELF:
I’m a very emotional person.

WHAT ARE YOUR LOVEMARKS?
MY SON!!!

FAVORITE CHILDHOOD TELEVISION SHOW?
The Cosby Show

WHAT IS YOUR FAVORITE PURSUIT?
Putting a smile on my customer’s face and having them look forward to seeing me.

WHAT DO YOU DO FOR FUN?
I love to play video games with my son (and cheat a little so I can win).

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Facebook

HAVE YOU EVER WON A TROPHY?
Yes – when I was a teenager I was in a dance group called The Step Five.

BOOK THAT YOU’RE CURRENTLY READING:
“When You are Engulfed by Flames” by David Sedaris

A GUILTY PLEASURE FOR ME IS:
Lying in bed eating junk food… don’t tell anyone.

WHAT DO YOU THINK IS THE GREATEST INVENTION OF YOUR LIFETIME & WHY?
My son – because of him I stay positive and try to stay happy.

FAVORITE ARTIST/MUSICIAN DESIGNER?
Trey Songz is my favorite artist – and I love Ralph Lauren.

WHAT’S THE LAST SONG YOU LISTENED TO?
Trey Songz – Can’t be Friends

WHAT’S THE LAST GREAT TRIP YOU WERE ON?
Down south to see my grandmother – who I hadn’t seen for over a year.

WHEN’S THE LAST TIME YOU GAVE A STANDING OVATION?
Today – for the homeless man with the golden voice.

Category: King St. Q&A, Lovemarks, New York, Our People

Let’s Get Unreasonable

Monday, January 3rd, 2011

Saatchi. That name means something to us. It’s this agency, its the name on the front door, its every single person who decided to work here. We made a video love letter to Saatchi NY and our people on the 40th anniversary of a place that has always been driven by the power of unreasonable creativity.

Category: Creative, Digital & Interactive, Lovemarks, New York