Ladies and gentlemen, please allow us to introduce Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. It’s the 4th book in the Lovemarks series, and it’s officially launching this evening in Cannes. If you’re interested in getting your very own copy, SaatchiNYers can get their hands on one by emailing here. Everyone else can get their copies via Amazon (for the low-low price of $16.50!) or find it on display at your nearest bookstore.
ABOUT THE BOOK
As you’ll see from the trailer above, the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in Loveworks include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton. Stories originate from the consumer markets of USA, China, Brazil, Nigeria, Australia, UK, Japan, Israel and Argentina.
ABOUT THE AUTHOR
While the first three books were penned by our WW CEO Kevin Roberts, Loveworks is researched and written by Brian Sheehan, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, New York. Sheehan does have a history with the agency though; he was with Saatchi & Saatchi for 25 years before retiring to teach. In fact, he joined the NY agency (which at the time was Dancer Fitzgerald) right out of college. He went on to work as CEO of Saatchi & Saatchi in Japan and Australia, and at Team One in Los Angeles.