Archive for the ‘Media’ Category

Baglivo on Bloomberg

Wednesday, October 19th, 2011

As you’ll see in the video above, our CEO Mary Baglivo recently made a guest appearance on Bloomberg Television. Her clip starts at the 32 minute mark, feel free to jump right to it. Nothing beats a good interview on a Wednesday morning, no?

TV Has Staying Power

Thursday, June 23rd, 2011


Cheever Says Internet Is `Raising the Bar' for… by Bloomberg

Hot on the heels of her last TV interview, SaatchiNY Chief Strategy Officer Claudine Cheever was back on the airwaves again Tuesday morning. This time around she was talking the changing role of television in advertising, what the future holds for digital and the possibility of print dying off in the future. As always, she came off lovely and clever. Check out the video at the top of the post!

Joke’s On You

Monday, April 4th, 2011

Rosie Siman is a recent addition to our integrated planning team and our resident social & emerging media strategist. When she’s not writing for H/H, you can find her on Twitter (@rosiesiman) & Tumblr.

I overheard someone say that April Fools’ Day is the Super Bowl for web ads, and I tend to agree. In no particular order.

THE TOP PICKS

YouTube brought us the Top 5 Viral Pictures of 1911:

Hulu took us back to 1996 and dial up modems . . . complete with X-Files featured on the homepage:

LinkedIn connected us to Hemingway, Robin Hood, and others:

CollegeHumor’s Jake & Amir faked their retirement.

Google brought to us Gmail Motion, a technology where you can use web cams to work with Gmail:

Google also joked about hiring auto-completers, who type 32k words/minute and go through a keyboard/day.

LivingSocial announced a Spa-Lami Ultimate Protein Package for their daily deal:

ThinkGeek announced loads of new products, including a Playmobil Apple Store set. (Don’t miss the video!)

Funny Or Die turned to FRIDAY or Die, where you could only view Rebecca Black’s videos. They even had lyrics bar scrolling at the top!

Tumblr announced the introduction of a snowman icon so that they wouldn’t run out of unique IDs:

Perhaps my favorite, Virgin announced that Sir Richard Branson purchased Pluto and was reinstating it as a planet:

Richard Branson Claims Pluto

Richard Branson claims Pluto

Arianna Huffington announced a paid subscription model to access The Huffington Post for NY Times employees where they can view the first 6 letters of an article as well as slideshows of adorable kittens before having to pay:

Improv Everywhere staged the sequel to their Star Wars Subway video when three gentlemen got a little out of hand:

What were your favorites? Anything we missed?

Uncle Sam & The Super Bowl

Thursday, February 3rd, 2011

What's more American than Mt. Rushmore?

The cover story of February’s Harper’s Magazine’s is titled “A Super Bowl Spot for Uncle Sam: Can Madison Avenue Make Us Love Our Government?” The piece is a round-table discussion featuring our very own Con Williamson, as well as lead creatives at Grey, Wieden+Kennedy, Goodby, Silverstein & Partners and two members of the Harper’s staff. The online version of the story is behind their pay wall, but the hard copy will be on news stands all month. In anticipation of this weekend’s Super Bowl celebrations, we’ve put together some of the main takeaways below.

THE BRIEF
During the Kennedy administration, more than 70% of Americans trusted the Federal Government. Today, more than 70% of people polled don’t just mistrust the government; they downright hate it. Harper’s brought together some of the top creative minds in advertising to question where the American Federal Government “brand” went south, and to brainstorm a Super Bowl commercial to combat the problem.

THE IDEAS
The article reads more or less as a transcribed brainstorming session, and it’s great to get a bird’s eye view of Con in the room with such a diverse group of talents sharing ideas. Why do people like the post office, but not the federal government? What’s the most effective way to remind people of all the good stuff the government does? Is advertising for the government propaganda? How do you toe the line between patriotic and cheesy?

THE RESULTS
At the end of the round-table, each of the participants returned to their agencies, teamed up with a copywriter and art director, and created a pitch for their Super Bowl Spot. Con partnered with Amy Ferguson (Art Director) and Laura Mulloy (Copywriter), who helped him flesh out a script for “America,” a 90-second spot featuring Robert Downey Jr. standing atop Mt. Rushmore, Rod Blogojevich, a group of Hippies in a tree and a bald eagle. We feel more patriotic just thinking about it.

Front Page Image from Concoxions.com.

Category: Creative, Media, Our People

Miners & Media

Thursday, October 14th, 2010

Fenix being lowered into the mine shaft

As I begin this post, Dario Segovia, the 20th of 33 miners rescued after 68 days trapped in the Chilean underground, is nestled in the NASA-design rescue capsule (dubbed Fenix). He’s heading toward freedom at a rate of 2-3 feet per second.

I currently have CNN’s live feed running under my various work projects, and every 30 minutes or so (more frequently now that rescue operation becomes more confident) a smattering of applause and the cry of “Chi-Chi-Chi Le-Le-Le”, prompts me to pull up that buried window hoping to catch the unparalleled vision of a man seeing daylight for the first time in over two months.  All day I’ve reveled in that overwhelming moment when a family took their loved one into their arms after so long.  I get a little misty-eyed.  Yes, I am a sucker for a good human interest story.

A NEW TYPE OF MEDIA
Coverage of a dramatic rescue is far from unprecedented, but the use of technology and social media in tracking these events moment-to-moment is part of a larger trend that we’ve now seen in Haiti, Iran, Indonesia and Pakistan.  The big difference?  This time we’re seeking good news.

Millions of people worldwide have been glued to live news feeds; both on television and the internet – for over 16 hours, all of us watching a “miracle” unfold.  My Facebook and Twitter feeds have been filled with comments about the rescue; most often referring to people’s emotional reactions at seeing the men tearfully reunited with their family.

FROM OLD COMMUNICATION TO NEW
Over 1,000 new tweets referencing the miners were posted on Twitter in the time it took me to write this article.  Dozens of “Chilean Miners” Facebook pages have been “liked” by over 7,500 people; including over 90 who have vowed to buy the Chilean miners a pint when they get out – an offer that would, I imagine, be very well received by the men at this point.

While the first communication from the miners was as old-fashioned as it gets – a short note (Estamos bien en el refugio los 33) written in red ink and tied to a probe sent down from the surface; soon the miners were creating short video segments with cameras provided to them and narrating their incredible experiences.

Technology offered the men an invaluable connection to the outside world and surely helped to keep them psychologically stable.  Consider this:

  • On September 15th Ariel Tacona witnessed the birth of his 3rd child, Esperanza (meaning Hope) via a fiber optic video link and the mine echoed with the cheers of the celebrating miners.
  • Another miner, Estiban Rojas proposed to his long-time partner via a note that read “When I get out, buy the dress, we’ll get married. He later repeated his sentiments via a communication line that gave the miners face time with loved ones for a brief 20 seconds each.

These moments that have sharpened the human element of this story, further entrancing their worldwide viewers, telling their story even before they’ve been saved.

2047 FEET BELOW
News coverage of the rescue has paired talking heads from around the globe with incredible live shots from 2,047 feet underground.  Viewers got to peer through the darkness to watch in real-time as the miners carefully prepared each man for his turn to rise in the Fenix.  The experience was made all the more thrilling by the media outlets lack of forewarning that the underground live feed would be shown.

FINALLY RESCUED
The Fenix capsule has just broken the surface.  Dario emerges, drops to his knees in prayer and embraces his wife for a long time, the blue of his helmet and her cardigan blending together before the cloudless Chilean sky.  It’s an emotional scene.

But the drama’s not over yet. The next scheduled rescue is Yonni Barrios, a man with conundrum awaiting him above ground.  The crisis has made famous not only how distraught his wife has been, but also his mistress… Twitter should have a field day with that.

Front Page Image from “The Frame.” Interior image from the NYTimes

Category: Media, Our People

STOP, TALK, WALK

Tuesday, July 6th, 2010

We hope everyone had a safe and enjoyable 4th of July. Last Friday Scott Buckley (EVP/Global Equity Director) and Pat Giles (SVP/Creative Director) were interviewed by Ashley Dvorkin on FoxNews.com’s Variety Hour about the new animated campaign for the National Crime Prevention Council (NCPC).

The lead was our recent re-boot of McGruff the Crime Dog and his mission to give children the coping and communication skills to deal with bullies. NCPC research has found that 160,000 students miss school every day out of fear of being bullied.

The Stop/ Talk/ Walk message is at the core of McGruff’s message, not only as a means of defence, but also as a way of diminishing the practice of bullying. 

In September 12,000 schools will receive classroom resources giving further instructions to 3rd and 4th graders on how to manage and communicate about bullies, including cyberbullies using text, social media and email.

A High Five for the McGruff Team.

Not your father’s privacy

Tuesday, May 18th, 2010

A recent New York Times article about four NYU students looking to build a new open source social network got us thinking.

The definition of privacy is changing in the age of social networking. It used to be about controlling who has access to information about you, and it still does in many ways, but more and more it seems to be about who is amassing huge amounts of information about lots of people, and how they are making money off of it.

We’re not asking “who is Facebook-stalking us” as much as we’re asking “what the hell are Facebook and Google doing with all that stuff they know about us.” Privacy is no longer about secrecy, it’s about ownership and profit.

I know intellectually that Google is not “free,” that everytime I conduct a search I am giving them an ounce of my mental flesh that they, in turn, monetize. But I guess it’s worth it to me—a fair exchange.

But not everyone agrees, apparently. Just as previous generations ranted about the evils of advertising yet were perfectly happy to consume the media it paid for, there is a new generation that seeks to find the next great free lunch.

Claudine Cheever is Chief Strategy Officer at Saatchi & Saatchi New York.

Image source: Copenhagen Campus Connection