Archive for the ‘Media’ Category

Double High Five

Wednesday, May 8th, 2013

ad-age-cover

First let us say thanks to everyone who came out to 7×7: Seventh Edition last night. We had a blast and hope that you did too. While we all come down from the collective excitement, we’d like to point you in the direction of two nice pieces of press from Ad Age last week. The first covers the topic of “fast-moving-agencies” and features a few very intelligent quotes from our favorite CSO Claudine Cheever.

The second was a shout out to the Tide team in Ad Age’s annual “strongest client relationships” piece. The business has had a great year with all the hubbub from the Super Bowl, and it’s always great to have some recognition of how strong the tie between the agency and client really is.

Category: Media, New York, Our People

Talking Provocative

Wednesday, April 3rd, 2013

It’s been a busy media week for Claudine Cheever. Following up on the freshly unveiled trailer for the Coin Network, she was invited up to Bloomberg yesterday to talk about provocative advertising, creative mis-fires and the pros and cons of celebrity endorsements. It made for great television.

You can watch the full interview above.

Category: Management, Media

Durk on March Madness

Monday, March 25th, 2013

Last week our CEO (and the agency’s most credentialed amateur sports coach) Durk Barnhill traveled up to Bloomberg TV to talk about the $1B in advertising spent during March Madness. Check out the video above!

Category: Media, New York, Our People

On Good Storytelling

Tuesday, March 5th, 2013

Another week, another fun media appearance. This morning we’d like to point you in the direction of WOBI (also known as The World of Business Ideas), who sat down recently with our Chief Strategy Officer Claudine Cheever. In the interview, Claudine talks magnets, mirrors and the importance of mystery to a good story. Full video embedded for your enjoyment above!

Category: Management, Media, New York, Our People

Durk Talks The Oscars

Monday, February 25th, 2013

On Friday our CEO Durk Barnhill was invited up to Bloomberg HQ to talk about advertising and social media during the Oscars. He touched on Tide’s Super Bowl presence, the changing nature of how brands interact with their customers and the importance of Return on Involvement. Enjoy!

Category: Management, Media, Our People

Ad Age Talks Lenovo

Thursday, October 11th, 2012

If you missed it yesterday we’d like to point you in the direction of Ad Age, who has a lovely article on the latest (massive) campaign coming down the pipe for Lenovo. To quote a summary, “the campaign backs four new convertible products, which fold, twist or detach, but will first feature the IdeaPad Yoga, an Ultrabook laptop with a tablet screen that folds completely flat.”  And the Lenovo team here at SaatchiNY has been hard at work on another short film, which we’ll have on H/H for your enjoyment a bit later this month.

The Ad Age piece is a must read for anyone at Saatchi not only because of the insight into the campaign and great quotes from Lenovo CMO David Roman, but also because there’s a nice shout out for our very own Brian Carley. So what are you waiting for? Make like the Do Devil and read up!

Category: Clients, Media

Trident & Steve Aoki

Tuesday, June 19th, 2012

Trident’s new campaign See What Unfolds is dropping the beat and bringing Steve Aoki to NYC for a one-of-a-kind concert event. On June 20th, Aoki  and a surprise special guest will be performing at Terminal 5.

After the event, there will be a chance to download Steve Aoki’s new mash up track with our surprise special guest. Check out Trident’s Facebook page to see how you can get your hands on it after the event!

A music video will premiere on Vevo on June 29th, so check back on Hudson/Houston to get a first look!

Category: Clients, Events, Media, New York, Our People

10 Q’s w/ Claudine

Thursday, May 31st, 2012

Hot on the heels of yesterday’s post about SaatchiNY music producer Ryan Fitch, we’ve got more fun press coverage for you this morning. Claudine Cheever, our newly promoted (and it should be mentioned – awesome) Chief Transformation Officer/Chief Strategy Officer of the Americas, answered Tangerine’s 10 Questions Survey this weekend.

It’s pretty short, so we’ll send you over to the Tangerine site to read the entire thing, but we’ll close with our favorite of our answers –

 Where is your favorite place for a breakfast meeting?

Oh my god I really love breakfast meetings. Le pain quotidian on Hudson Street. It’s halfway between my daughters school and work, and the strangely laid back French vibe is a good excuse to eat bread stuffed with chocolate.

[Editor’s Note – totally agree. If you have a breakfast meeting, Le Pain is a great spot]

Category: Media, Our People, Strategic Planning