Today we’ve got some great news from our friends at the Publicis LGBT employee resource group, Égalité. The folks from Égalité participated in last Sunday’s rainy (yet fun & uplifting) annual AIDS Walk NY, where they fielded the group of 87 people. The team raised $19,420 for the event, surpassing their goal by almost 2,000 dollars!
For more info on Égalité’s involvement in the walk, be sure to check out our preview post from last week. We’ve also included a few photos of the team for you below.
Rachel Hutchison is a newly welcomed Integrated Senior Copywriter here at SaatchiNY. If her name sounds familiar, it’s because her partner Kimi Peterson was our featured Q&A from last week! You can see both of their past work at RachelAndKimi.com, and if you’re interested in what Rachel’s up to elsewhere on the internets- she can be found on Twitter @heyheyhutch, Instagram (also as heyheyhutch) and on Tumblr at TeamTaco.
WHAT DO YOU DO AT SAATCHI & SAATCHI?
Me and Kimi’s first mission: change the way women around world view Olay, beauty and hopefully, themselves.
WHAT WAS YOUR FIRST JOB?
Worked at the concession stand at a movie theater. I burned the popcorn twice on my first day. It smelled awful.
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My mother taught me every decision in life affects the next. My father pushed me to be passionate about expressing myself in a creative way.
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
It’s totally ridiculous, but this Denny’s Commercial called “Nanerpus”. It cracks me up and I really wish I had written that silly song.
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I’d sell all of my possessions, buy an awesome camera and travel the world.
FAVORITE PLACE YOU’VE BEEN TO?
Rio de Janeiro. There is something magical about the way the landscape meets the city. The Carioca women have an enormous amount of self-confidence. They are who they are and if you don’t like it, then don’t look at it. All women should carry themselves with such confidence.
WHAT’S YOUR MOST PRIZED POSSESSION?
My French Bulldog – Alice Louise. AKA: Miss Lady Pig.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
A video of Stevie Nicks singing “Wild Heart” before her Rolling Stone photo session.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
Pottery. I threw ceramics all through high school and college, and most recently at a studio in Williamsburg.
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Going to museums and getting out of the cold. I’m from Texas, we don’t have cold there.
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
TBD. Taking any and all recommendations.
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
“Stay” by Lisa Loeb.
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Filet Mignon in Buenos Aires. And I grew up on a beef farm, so that’s saying a lot.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
For speaking the most languages.
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Taking pictures. I’m a serious amateur but I think I have a pretty good eye.
We’re excited to host the third installment of our NOTHING IS IMPOSSIBLE Award screening series tomorrow. For those of you that missed the first two occasions, the series gives SaatchiNYers the chance to see finalists from the NOTHING IS IMPOSSIBLE Producer’s Award we dole out at each year’s Martha’s Vineyard African American Film Fest. All of the films are fantastic, but even better is that screenings are often paired with a discussion with the people who make the films.
Tomorrow we’ll be screening Versailles ’73: American Runway Revolution (trailer above) – a fantastic documentary about the legendary 1973 face-off between American and French fashion designers. The show was turned on its head by a group of African American models who forever changed the face of the industry.
The screening starts at Noon tomorrow and will be immediately followed by a Q&A w/ the director and producer Deborah Riley Draper. Food and drink will also be served. If you’re interested in joining, please RSVP here.
Prepare yourselves for some rock, because The Features are coming to town. And by town we mean our building. And by our building we mean the SaatchiNY offices.
The Tennessee trio (who play some of the best high energy indie rock you’ll hear this year) will be playing a set for the agency at 12:30 tomorrow. Did we mention that we’ll be providing lunch and beverages as well?
This year marks the 28th annual AIDS Walk New York. It also marks the 2nd year that Publicis Groupeʼs network of agencies will take part. The Publicis Groupe team isorganized and coordinated by the LGBT employee resource group, Égalité, and we’d like to invite you to get involved too.
AIDS Walk NY raises vital funds more than 40 AIDS service organizations in the tri-state area. The event is one of the largest, most diverse, and highly anticipated annual events in New York City. Last year, 45,000 walkers and 2,500 volunteers raised nearly $6 million for HIV/AIDS prevention, treatment, and advocacy programs.
Last year our group raised over $25,000 with over 80 walkers – significantly exceeding our goals. Our team placed 17th in fundraising out of over 3500 teams, and in the process earned the designation of “Gold Team” for this yearʼs walk. We are extremely proud of our groupʼs contribution and plan to surpass last yearʼs success. This year we’re aiming to recruit 100walkers and raise at least $35,000!
If you’d like to donate or join us for this year’s walk – you can sign up to do either by visiting our Fundraising Page.
It’s May and the sun is shining in NYC. There are also lots of cool things happening on the internet this week. In this edition of Links You Should Give a S#*t About, we’ve got WTC News, the intersection of TV and digital, 3D Printing, Saatchi event news and atom-sized film-making. Happy browsing!
With every season television shows are pushing further and further outside the traditional boundaries of your TV set. In this post, Michelle Reed from 360i explores some of the best examples of how TV shows are extending their stories into the digital world. It’s a really good read.
Consider this our self-promotional link of the week. We’re hosting an awesome event next Tuesday and you should come. 82 Mercer Street. 5 PM. Tuesday, May 7th. All of the details are available here.
THE WORLDS TINIEST MOVIE
The future is now. IBM and Ogilvy joined forces to make this amazing stop motion short film using Atoms. Yes, you read that correctly – a film starring the building blocks of life. Pretty amazing stuff.
Here at Saatchi we’re big on Sisomo. That’s sight-sound-motion. Today we’re rolling RSVP, which points you towards the best to see, hear and taste in NYC. All suggestions and tips come courtesy of Thea Hughes, who will help you stay up on the current must haves, must sees and must dos in NYC, right now.
If you haven’t already heard George Maple’s soulful sound check out her latest single “fixed”. Better yet Snakehips released “On & On” featuring Maple’s captivating voice making the perfect springtime tune.
Cinco de Mayo is coming and we all know what that means – another unnecessary reason to cheers to a margarita (or 3). Here are our top picks for where to spend your 5th:
Barrio Chino: The place is small and the wait may be long but the margaritas are worth the wait
Salon Hecho (crew behind Hecho en Dumbo): Live music, street-food snacks and mexcal cocktails. Everything you want for a Cinco de Maya celebration.
Habana Outpost: Good friends, good food, chill time. A relaxed take on the 5th for the whole family – try their SoHo location off Elizabeth.
Brooklyn Taco Co.: If you’re looking for a more stop-and-go option, Essex Street Market is the way to go. Cheap & cheerful – enjoy!
Saatchi & Saatchi New York
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New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.