Archive for the ‘sisomo’ Category

Saatchinspiration: Links you should give a S#*t about

Friday, April 22nd, 2011

If you didn’t catch our post last week, each Friday we’re going to share some of the links that have inspired us this week. We’d love to hear what’s been inspiring you, too, so feel free to leave a comment or send us a tweet with #saatchinspiration!

WILL + KATE OR WIEDEN + KENNEDY?

W+K's take on the royal wedding

Sharing initials with the royal couple, Wieden + Kennedy London turned their window into a royal wedding themed installation.

PLEASURE HUNT

Magnum pleasure hunt

Magnum launches a pleasure hunt across the internet. [Get your mind out of the gutter!]

HIS, HER AND THEM

The opening of Him, Her and Them

Want a second in the spotlight? Him, Her and Them is a social film, only on Facebook. You (& anyone else on Facebook) can add to it. “There is no one film.”

CHICKS WITH BUSCEMEYES
Chicks with Steve Buscemeyes. Enough said.

Too scary for words

MORGAN SPURLOCK

Fast Company goes behind the scenes with Morgan Spurlock, speaking to him about his latest flick Pom Presents: The Greatest Movie Ever Sold.

ZAARLY

Be sure to check out the Zaarly video

Zaarly brings us a new kind of ecommerce.

HOT AD GIRL
Wondering who that hot girl was in the TV spot you saw? This Tumblr is here to solve your problems.

SELLING JUNIOR TALENT
And finally, we’ll leave you with some thoughts from our pals over at BBH who wonder if junior talent in advertising are packaging themselves wrong.

Happy Friday!

Category: Creative, Digital & Interactive, sisomo

Color, etc.

Tuesday, April 5th, 2011

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for jcpenney, General Mills, P&G and Turner Classic Movies, among others. Below are a few of his picks for the latest and greatest sight, sound and motion on the web and on your phone.

VW INNOVATIONS

The new VW app in action

Using both a print ad and an iPhone app VW allowed readers of Norway’s top newspapers to experience the new innovations in their cars using augmented reality (AR). Open the app to test drive a virtual VW and try out lane assist, adaptive lights and adaptive cruise control.

The app takes AR beyond just a gimmick in a fun engaging execution. It’s also a great example of how both traditional and non-traditional media can be used together to deliver and reinforce messages about the cars features.

ABSOLUT GLIMMER

Absolut Vodka engaged artists in Brazil to create art using their new limited edition Glimmer bottle, and input from fans via social media. Users were encouraged to send messages about what makes them exceptional via Twitter and Faceook. Over 5 days the tweets/posts were turned into unique pieces of art, with photos of each piece tagged back to individual users on Facebook.

Absolut took advantage of one of the best things about social media… the ability to send personalized responses to users in real-time… rewarding them for their participation and ultimately making them feel more connected to the brand.

COLOR IPHONE APP

Color, on an iPhone near you

Color is a new mobile app that allows users to share images, videos and text with people around them… no logins or passwords required. Just open the app, and you’ll immediately have access to the content of other app users around you.

The app launched to little fanfare last month but it’s an interesting concept with very smart technology that takes real-time sharing and location based services to the next level, allowing meaningful connections with people in your immediate vicinity that you may not already know.

Category: Creative, Digital & Interactive, sisomo

HTML5

Monday, February 7th, 2011

Wagner Paula and Sharon Showalter joined Saatchi & Saatchi in 2010 as Creative Technologists

There’s been a lot of talk about HTML5; it even has a logo now (see: front page image). Sometimes it is hard to understand what HTML5 really means to us all. We wanted to give you brief overview and show you some of the cool stuff it can do.

Basically, HTML5 is an update to HTML. The biggest difference HTML5 brings to the masses is more accessibility to content like audio, video and animations. With HTML5 we rely less on Flash to display content, which is important, especially since Apple won’t render Flash on their mobile devices.

When you use Flash, it becomes an intermediary between the code and the browser (Safari, Firefox, Chrome or Internet Explorer). With HTML5, your browser interprets the code directly. This can result in faster load times, smoother animations and wider accessibility across devices.


Two organizations, WHATWG and W3C, work to define how browsers should interpret code and then the browsers work to implement their standards. It is a lengthy process that takes time, as this infographic on html5readiness.com explains. This is why the implementation of HTML5 is a long process that will extend over many years.

HTML5 has a lot of capabilities, like audio and video playback and semantic mark-up (coding tags that help describe the content). One of the elements that we are most interested in is the canvas element.

CANVAS
The canvas element basically works like an artboard. You can use it to assign x and y coordinates to objects and then use javascript and css to manipulate and animate these objects, replacing some of the functionality we traditionally rely on Flash for.

Here are some cool examples of the canvas element in use:

NIKEBETTERWORLD.COM

The dotted line that extends down the Nike Better World page is not an image. It was drawn on the page using the canvas element.

MTA.ME

A beautiful musical visualization of the New York subway map. It uses the canvas element to display the paths of the trains.

WEAVESILK.COM

On WeaveSilk, the canvas element is used to allow you to draw a line and then the line is echoed and manipulated in a beautiful display.

We hope you all are as excited about HTML5 and the canvas element we are. If you have more questions or could use some advice on incorporating it into your work, please talk to us. We sit at the long tables on 18.


Category: Creative, Digital & Interactive, sisomo

HOLIDAY SISOMO

Wednesday, December 22nd, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo produced specifically for the Holiday Season.


SAATCHI & SAATCHI LA – NOGPONG

Saatchi LA Staffers Drinking Eggnog . . . for charity

Created by Saatchi LA, this inventive site allowed visters to play a game of beer pong (using eggnog) with a Saatchi employee. Vistors took turns launching balls into cups of nog, with every shot made earning money for charity. Fun game, cool tech… and another excellent example of how the lines between the physical and digitals worlds are slowly (but surely) being blurred.

NOGPONG.com

Editors Note: The Front Page image showcases some of the behind-the-scenes technology used to make NOGPONG run.

PNC BANK CHRISTMAS PRICE INDEX

The Christmas Index

PNC Bank created this beautiful interactive picture-book to share the results of their “Christmas Price Index”, which sums up the value of all the gifts given in “The 12 Days of Christmas”. They’ve been keeping the index for 27 years and over that time it’s insights on consumer spending and trends in the economy have closely mirrored the very real Consumer Price Index. Fun site to check out… especially since it’s the season for gifting.

The Christmas Price Index

CIROC SAFE RIDES

Ciroc Vodka and the NYC department of transportation team up to offer free cab rides on New Year’s Eve. Feels right for the Official Vodka of New Year’s Eve… and it supports their campaign celebrating designated drivers and responsible planning. Don’t forget to grab a pre-paid debit card and enjoy the New Year. See you in 2011.

Category: Creative, Digital & Interactive, sisomo

Kinect: Upgraded

Monday, December 13th, 2010

Eric Damassa is Manager of Business Development at SaatchiNY. He’s also an avid gamer. Below are some of his thoughts on the recent release of Microsoft’s Kinect for XBox and the user-driven movement to take the technology to the next level.


One of the beautiful things about technology is that the more sophisticated it gets, the cooler the hacks get.

Kinect, the (somewhat) new motion-tracking robot eye from Microsoft (a videogame peripheral for Xbox) – has given hackers a whole new environment in which to play. And they’ve really done some amazing things—ranging from recreating Predator-esque camouflage, to realizing an interactive, motion-controlled GUI (graphical user interface) right out of Minority Report.

PREDATOR CAMOUFLAGE

AUTOMATED RC CAR

MINORITY REPORT GUI

The beauty of open source technology is the ability to crowdsource innovation. Microsoft quickly realized the power behind the Kinect-hacking phenomenon and reversed their anti-kinect-hacking stance.

Next stop, your electronics will be beaming advertisements directly into your brain … just kidding … but not really.

Category: Creative, Digital & Interactive, sisomo

SISOMO, ETC.

Tuesday, November 16th, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo campaigns floating around the web, followed by some of his thoughts on each project.

JAY-Z: DECODED CAMPAIGN



For the launch campaign of Jay-Z’s first book Decoded, each page was recreated in the context of where the events described took place; lining of a suit, bottom of a pool, billboard etc. The fans were invited, via a partnership with Bing Maps, to find every page with the first people to do so winning a signed copy of the book and tickets to an exclusive New Year’s Eve concert on New Years. The book launches today and there are still a few pages left to find so… get your search on.

Decode Jay-Z

VOLKSWAGEN FUN THEORY: THE SPEED CAMERA LOTTERY

More innovative work from Volkswagen and the Swedish National Society for Road Safety. This social experiment, which asked drivers to obey the speed limit for a chance to win a pot of money (which was contributed by the people speeding) proved that fun, and some cash, go a long way in changing behavior.

The Speed Camera Lottery

RALPH LAUREN: 4D EXPERIENCE

Ralph Lauren turned the front of their flagship stores in NY and London into an engaging brand experience using 3D imagery; featuring their latest fashion products, digital sound effects and scents from Ralph Lauren Fragrances. Very SISOMO. Be sure to checkout the behind the scenes video.

The 4D Experience

MONET 2010

For the art lover in you. This beautiful interactive experience celebrates Claude Monet’s work, currently on display at the Grand Palais museum in Paris, France.

Check it out Here

Category: Creative, Digital & Interactive, sisomo

Sight. Sound. Motion.

Tuesday, October 12th, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo campaigns floating around the web, followed by some of his thoughts on each project.

ARCADE FIRE – The Wilderness Downtown

Rock group Arcade Fire collaborated with Google to create what is probably the most impressive demo of Google’s Chrome browser to date. Enter your address to get a personalized version of their latest music video featuring animations, images and maps of your neighborhood in beautifully timed browser windows. Not only is it very cool, but is also does a great job of showing how powerful Chrome is (Any doubts? try using the site in Safari or Internet Explore).

Uniqlo’s Lucky Counter & Lucky Machine


Simple and smart promotions for retail brand Uniqlo that take advantage of two popular trends; twitter and casual gaming. Lucky Counter allows users to lower prices on specific products by tweeting about them. The new lower price is then available for all to enjoy. If you’re more of a gamer then checkout Lucky Machine and win coupons of up to $2000 by beating as many levels of a fun pinball game as you can.

How Many Friends Do You Know?

Check out this un-branded social experiment that puts all your “virtual” friendships into perspective. Sign into the site using Facebook and complete a simple test which asks you to name a few Facebook friends using nothing but … their profile pictures. Turns out I only “know” 20% of my friends, which might explain why the most popular pick up line of 2010 is “You look familiar… aren’t we Facebook friends?”

Category: Creative, Digital & Interactive, sisomo

Gusher for an Eye

Thursday, October 7th, 2010

DID YOU KNOW TODD HAS A GUSHER FOR AN EYE?
Saatchi & Saatchi New York and the General Mills Betty Crocker Fruit Snacks team recently launched the latest SISOMO idea for Gushers Fruit Flavored Snacks.  The integrated campaign is a result of winning a General Mills marketing competition and has been a highly anticipated project within the General Mills and Saatchi & Saatchi New York communities.

MEET TODD. BE TODD.
The first step in the campaign lets you “Meet Todd,” a kid born with a Gusher for an eye.  We make the introduction through a 90 second music video that’s screening on TV and in Cinemas around the country. Following the introduction, you’ll get the chance to “Be Todd” through an online interactive experience that allows you to control Todd eye’s.

WHERE IS TODD?
Find Todd on the Gusher for an Eye website & on YouTube - where visitors can control Todd and his eye to discover a gush world!

Screen shot of the Gusher for an Eye Website

Category: Clients, Digital & Interactive, sisomo