Saatchi & Saatchi New York have partnered up with WorldSoccerShop.com – the world’s largest online soccer retailer – to sell official World Cup merchandise through the web. The one-stop shop for soccer fans from around the world is called TwentyTenTweets, and it allows users to purchase a home or away team shirt and follow what people are tweeting about their national team at the same time.
TwentyTenTweets allows soccer fans to view the jerseys of all 32 teams participating in the South African finals in all of their glory. They can even “try them on” by uploading their picture to the site or snapping a quick image on their webcams. Once they’ve had a look at themselves wearing the shirt, visitors have the option to then buy the shirts through WorldSoccerShop.com.
In addition to the interactive shopping, the site aggregates all World Cup tweets using the WC2010 hashtag (#wc2010). Every single tweet related to the Cup will be displayed in an easy-to-navigate way, organized in relation to each national team or location. When browsing by location, the tweets are shown over an image of the official 2010 World Cup Ball – the Adidas Jabulani. Handily, The Jubalani is also available for purchase with just one click.
The site is already live, and the user experience will get better and better as the World Cup (June 11th – July 11th) heats up. One of the coolest features will show visitors not just who fans are tweeting about, but actually show the location where people are tweeting from during the games. This should come in handy if you’re looking for a posse of US fans watching a match in a bar on Broadway or how big the Brazilian contingent is partying in Little Brazil.
Special bonus for Saatchi & Saatchi New York team members, the twitter icon at the top of the page directs you to a Twitter feed James Cooper will be updating from South Africa!
Creative Director / Copywriter : James Cooper
Creative Director / Art Director: Jason Musante
Programmer: Paula Wagner
Producer: John Swartz