Archive for the ‘Sustainability’ Category

Creative WW: The Peace Star

Wednesday, December 5th, 2012

Creative WW is a series dedicated to the work of our Saatchi compatriots around the globe. For today’s installment we look down under, where we recently noticed a project coming out of Australia that:

a) exhibits all the nice things we associate with the holidays (yes, we’re sticking with that theme this week because our holiday party is on Thursday and we’re very excited about it) and;

b) is really pretty cool.

The Peace Star is a project created to promote World Peace Day, which (as you might guess) is a day set aside to call a world-wide truce, aspiring to put an end to war . . . if even for a day. Our friends at Saatchi Sydney had the idea of launching a satellite into space that would light the sky every year on said day, bringing people together to watch as it passes over their country. They’ve made a short video (above) explaining the whole thing, and there’s a Peace Star Twitter feed that you can follow as well.

Category: Creative, Sustainability, true blue

A Tree Grows on Varick Street

Monday, June 11th, 2012

Everyone knows that here at SaatchiNY, we love being green. In a late, yet festive gesture to better Mother Earth in honor of April’s Earth Day, Saatchi NY sponsored a tree plating on Broome Street between Varick and 6th Avenue near Chelsea Vocational High School by the New York Horticultural Society.  The lush Zelkova tree that bears our name undeniably makes the surrounding area a little bit brighter, fresher, and of course (literally) greener.

Go check out our nearby office sapling!

Category: Sustainability

Luvs Heavy Dooty Blowout Challenge

Thursday, February 9th, 2012

The Luvs Heavy Dooty Blowout Challenge has come to an end, but the effects of the program are still being felt across the country. With the help of the Luvs fans on Facebook, 60,000 Luvs diapers were donated to those who need them the most. Here’s a video of the project’s impact.

Luvs and Project Night Night worked with 20 amazing shelters to provide diapers to families in need. The whole team here at Hudson/Houston were touched by these photos of the initiative in action, and we look forward to continuing our work within the community.

 

 

Category: Clients, Sustainability

New Face @ Saatchi S

Tuesday, January 10th, 2012

This week our friends and partners in all things sustainability, Saatchi S, announced a new CEO for North America. It’s always exciting to add some new blood to the family, and Annie Longsworth brings all kinds of great experience from the worlds of business and sustainability. As an introduction, we present you with the above clip of Annie talking sustainability marketing and emotional resonance in 2010.

Sounds like she’ll fit right in at the home of Lovemarks.

Category: Our People, Sustainability

Paying It Forward

Monday, December 19th, 2011

In our world of deadlines, meetings and daily pressures we often forget to take a few steps back and reflect on what we give back to the world.  There’s truth in the simple philosophy of “paying it forward”; lending a few hours a month to help others can make a difference.

This Tuesday (December20th) we have five open slots for Saatchi employees to volunteer 2 hours of their time to help spread cheer to those less fortunate than ourselves. We’ll be traveling to the New York City Rescue Mission to help serve dinner to shelter residents.  It is always a meaningful experience that provides so much to the people you serve, especially during the holiday season.

We welcome any and all to participate!!!  Please reach out directly to Daniel Riddick (x3890) to reserve your spot for tomorrow, December 20th.

The shelter is located on the corner of Lafayette and White Streets.  Volunteering lasts from 4:30 PM until around 6:30.  We typically meet in the lobby of 375 Hudson and walk down as a group.  We look forward to you joining us on Tuesday!

Category: New York, Our People, Sustainability

2011 Hall of Achievement

Thursday, November 3rd, 2011

Mr Werbach at last year's AAF Hall of Achievement (2nd from the right)

Today’s post is just a quick congrats to fellow-ad folks. Yesterday Adam Werbach, the Chairman of Saatchi S (& recent Influencer Conference speaker) was asked to give the introduction to this year’s AAF Hall of Achievement Awards.  The event celebrates 6 inspiring leaders under 40 who are both on top of their field and doing social good. Adam is Co-Chair of event and former inductee, and Saatchi & Saatchi also was a gold corporate sponsor. It’s also worth mentioning  that our own Mary Baglivo is also a past inductee. Congrats to this year’s winners, a full list of which can be found – here.

Category: Events, Sustainability

ADCOLOR WIN

Monday, September 19th, 2011

This weekend, some of the Saatchi NY team had the privilege to travel to Los Angeles for the 2011 ADCOLOR awards. While they were there, they accepted this year’s Most Valuable Partnership (MVP for short) award on behalf of the agency. The award went our way as a result of our 12 year partnership with the amazing, wonderful, spectacular, and most importantly, effective, Street Lights program. We’ve provided a little more information on the program for you below, and since Mr. Sheldon Levy had to skype his acceptance speech, we had the chance to include it for you above. Congrats to everyone who’s helped us win this recognition!

ON STREETLIGHTS
For over 10 years, Saatchi has participated in the Commercial Diversity Initiative (CDI) to specifically target TV commercial production.   The group, through Streetlights, partners with clients to offer qualified graduates of the program a chance to make that difficult first move up the career ladder to apprenticeships.  The majority of Streetlights participants are economically and socially disadvantaged and the ultimate goal is to help advance their professional careers.  It’s also building a much needed industry-wide minority talent pool, with jobs ranging from Gaffer to Grip, Producer to Prop Master, Assistant Camera to Assistant Director. Experienced graduate apprentices earn Union eligibility days in order to join their Union local.

At the same time, the financial assistance of the partner companies allows Streetlights to train more Production Assistants, so they can also advance and become part of our minority database. Streetlights enables Saatchi to “speak our hearts with our spend” in a tangible way. Through our partnership with Streetlights, we have been able to target the money we spend on our clients behalf to have a specific and consistent effect on the participants in the program.

Category: Awards, Film & Television, Sustainability

5 Outdoor Markets to Hit Before Summer’s End

Wednesday, August 31st, 2011

Too early to start thinking about long sleeves and jackets? Maybe. But it’s not too early to start your end of summer checklist. While it’s still warm outside, make sure you take a trip to the best outdoor markets in NYC.

NEW AMSTERDAM MARKET

The New Amsterdam Market, located slightly east of the South Street Seaport, is a mix between a green market and a street fair. You’ll find fresh produce, local wines and canned goods in addition to prepared food like lobster rolls, popsicles and even meat pies! Check the website before you go as many times there are themed days (IE Local Wine Weekend or Oyster Fest.) And across the street is the Fulton Street Stall Market which features a smaller selection of prepared goods like jam, coffee and wine.

Hours & Location: Sundays, 11a-4p (except September 4 & November 27) // Fulton Fish Market
Website:  http://www.newamsterdammarket.org // Fulton Stall Market: http://fultonstallmarket.com

HESTER STREET FAIR

The Hester Street Fair is a foodie’s paradise. While nearly 75% of the vendors change each week, some of the regulars include Luke’s Lobster, Mighty Balls, Daisy Duke’s BBQ and The Shaved Ice Shop. You’ll still find some local produce, but the emphasis is much more on the culture of the LES and vendors that encompass that culture than plain produce.

Hours & Location: Saturdays, 10a-6p // Hester St. & Essex St.
Website:  http://www.hesterstreetfair.com/

BROOKLYN FLEA


Brooklyn Flea is best known for the art of thrifting. The hunt is on for unique vintage items – from furniture to clothes, from jewelry to art. Local artists sell their wares for reduced rates and each vendor has amazing stories to tell.

Hours & Location: 10a-5p
Saturdays: 176 Lafayette Ave (Ft Greene)
Sundays: East River Waterfront (Williamsburg)
Website: http://www.brooklynflea.com/

SMORGASBURG

Smorgasburg is run by the same people who run the Brooklyn Flea, but is entirely food focused. My mouth is watering over Speedy Romeo‘s hand-pulled mozzarella topped with salsa verde and seasonal garnishes that Daily Candy featured in their guide to the market. Like the New Amsterdam Market, many Saturdays are themed (ex: Drinks Day & Meatopia) so check the website for favorites and mark your calendars in advance.

Hours & Location: Saturdays 9a-5p // 127 North Street (at the waterfront)
Website: http://brooklynflea.com/smorgasburg/

UNION SQUARE GREENMARKET

If you’re looking to stock up on produce, the Union Square Greenmarket has the largest selection. In addition to loads of fresh-picked veggies and fruits, you’ll also find a great selection of artisanal cheeses & breads, locally produced wine and locally sourced meat. It can be a bit crowded on Saturday, but it’s always worth the chaos.

Hours & Location: 8a-6p Monday, Wednesday, Friday & Saturday // Union Square
Website: http://www.grownyc.org/unionsquaregreenmarket

 

Category: New York, Outdoor & Ambient, Sustainability