The below posts comes from three of our awesome interns: Kelisha Menon, Catherine Wright, Eve Pollet.
Here’s the thing. ‘Going Green’ means that you have to change your whole lifestyle and that’s hard. It’s such a big ask that it’s actually not efficient at all. You don’t want hard and overwhelming. You want easy and efficient. You want positivity. You want to feel like you’re already a part of something awesome. That’s why Saatchi wants everyone to Go Blue. True Blue. It came to our attention recently that a lot of people around the office haven’t even heard of True Blue, let alone know what it is. But the fact is – it’s awesome! So do your good deed for the day and check out the 101.
A lot of people care green issues but very few actually act on them. Blue is better than green. It’s sustainability, and at the heart of sustainability is people. Sustainability is about working together to make sure we can all coexist, but it’s also about being realistic. After all, it’s not the earth we need to save per se – the earth would do just fine without us – it’s humanity we have to save. True Blue puts people at the center.
Our approach to sustainability is broken into 4 pillars; environmental, society, cultural, and economic efforts. These pillars are used to inspire people to make good choices that may benefit the planet, but also their personal well being. Going blue is attainable. It goes beyond the political to personal. You do not have to be a barefooted granola to be blue, you just have to care about yourself and the world around you – which hopefully isn’t too hard.
Saatchi & Saatchi S was founded in 2008 and was the birth of blue at Saatchi. It is designed to inspire clients and “activate companies for good” by encouraging them to engage in and promote Blue practices.
True Blue has significantly impacted the way that Saatchi does things and efforts have already shown effect. First of all, Saatchi headquarters is the first (existing – meaning wasn’t built since LEED certification came around) building in the city to be LEED (Leadership in Energy and Environmental Design) gold certified. That means alternative wind energy, low-flush toilets to reduce water consumption, and sorting garbage, just to name a few. We also have the beautiful Roof Top Garden (RTG:375), organic options in the atrium, a reusable mug program, and affiliations with charity organizations. Just by being in the building, you are already part of the True Blue effort.