Archive for the ‘true blue’ Category

Let’s Walk

Thursday, May 9th, 2013

aids walk 2

This year marks the 28th annual AIDS Walk New York. It also marks the 2nd year that Publicis Groupeʼs network of agencies will take part. The Publicis Groupe team isorganized and coordinated by the LGBT employee resource group, Égalité, and we’d like to invite you to get involved too.

AIDS Walk NY raises vital funds more than 40 AIDS service organizations in the tri-state area. The event is one of the largest, most diverse, and highly anticipated annual events in New York City. Last year, 45,000 walkers and 2,500 volunteers raised nearly $6 million for HIV/AIDS prevention, treatment, and advocacy programs.

OUR GOAL:

Last year our group raised over $25,000 with over 80 walkers – significantly exceeding our goals. Our team placed 17th in fundraising out of over 3500 teams, and in the process earned the designation of “Gold Team” for this yearʼs walk. We are extremely proud of our groupʼs contribution and plan to surpass last yearʼs success. This year we’re aiming to recruit 100 walkers and raise at least $35,000!

If you’d like to donate or join us for this year’s walk – you can sign up to do either by visiting our Fundraising Page.

Category: Events, New York, true blue

Creative WW: The Peace Star

Wednesday, December 5th, 2012

Creative WW is a series dedicated to the work of our Saatchi compatriots around the globe. For today’s installment we look down under, where we recently noticed a project coming out of Australia that:

a) exhibits all the nice things we associate with the holidays (yes, we’re sticking with that theme this week because our holiday party is on Thursday and we’re very excited about it) and;

b) is really pretty cool.

The Peace Star is a project created to promote World Peace Day, which (as you might guess) is a day set aside to call a world-wide truce, aspiring to put an end to war . . . if even for a day. Our friends at Saatchi Sydney had the idea of launching a satellite into space that would light the sky every year on said day, bringing people together to watch as it passes over their country. They’ve made a short video (above) explaining the whole thing, and there’s a Peace Star Twitter feed that you can follow as well.

Category: Creative, Sustainability, true blue

Power Forward

Wednesday, November 14th, 2012

If you didn’t see the story already in Ad Age, we wanted to give a shout out to one of our client’s who’s been doing a whole lot of good in the past few weeks – Duracell. The battery maker certainly understands the issues the region is facing post-Sandy (their power was knocked out with everyone else), so it shouldn’t be a surprise that they were one of the first brands on the ground after the storm helping people out.

Duracell’s rapid response mobile power stations have been making the rounds since the day after the storm, handing out free batteries and giving people a safe, dry place to charge their phones and computers. It might seem like a little thing, but for those of us who went without our phones for a week – it’s really difficult to be unable to let family and friends elsewhere know that everything’s ok. In the past week, some of the SaatchiNY team (shout-out to Jamie Daigle & Mark Rolland) have been lending a hand on the ground with the rapid response truck and the makeshift community center in Island Park (at Warwick & Long Beach Rd). Here are a few photos they took while out and about.  If you haven’t already, now would also be a good time to go and like the brand on Facebook. We think they’ve earned it.

Category: Clients, true blue

Links You Should Give a S#*t About

Friday, November 9th, 2012

Happy Friday, and welcome to our first post-Sandy Links You Should Give a S#*t About. Yes, there’s been lots of cool stuff on the internet this week, but we won’t be getting to it until next Friday. Instead, we thought this was a good opportunity to share some of the many places you can lend a hand, or clothes, or a donation to NYC & NJ’s recovery after the storm and subsequent Nor’easter. The subway might be back, but there’re still a lot of people hurting out there. Let’s show some one team, one dream spirit – get out there and do some good.

NEW YORK CARES


Saatchi New York has partnered with NY Cares (and done some creative work for them) a lot in the past few years. They’re doing a lot to help out people who’ve lost their homes/power/all-of-the-above. Here’s what you can do to help.

PARK SLOPE ARMORY

The Park Slope Armory has become an emergency housing pop-up indefinitely. They’re in need of volunteers, food and clothing for displaced New Yorkers. Found out more here.

THE HUMANE SOCIETY

If you’re a pet lover, there’s a lot you can do through the Humane Society to help pets separated from their owners. Their website has the details.

EAT DOWN, TIP UP

Since the power was out in our neck of the woods for such a long time, many of the local restaurants took a big hit financially. Eat Down Tip Up offers a comprehensive list of places to eat downtown that could use a bit of your money this weekend.

BLOOD RELATIONS


And finally, there’s been a shortage of blood in the region ever since Sandy. Saatchi Israel made a short film last year titled Blood Relations that’s screening in NYC this weekend. They’re pairing it with a blood drive. Go see a movie, support a fellow Saatchi agency and help some people in need – all in the same place.

Category: Links, true blue

New Yorkers Who Care

Wednesday, July 25th, 2012

All of the folks at SaatchiNY who volunteered their time to Saatchi’s True Blue day are no strangers to New York Cares , the organization that makes it all happen. In case you need a quick crash course on what the amazing organization does, above is their latest volunteer video created in-house at Saatchi & Saatchi. 

New York Cares is all about strengthening the fabric of New York City, injecting vibrancy and life back into every street, park and school. To do this, NYC needs New Yorkers who care about the city enough to give back. Which is how we were able to score the voice of Mr. Harvey Keitel and “The OtherSide” track from The Roots to make the video that much more authentic. The results, we hope, will encourage even more people around the city to donate some time to making the best city in the world a little bit better.

Special thanks to Alex Lea, Justin Ebert & Danny Miller for their amazing work on the spot.

Category: Creative, New York, true blue

A True Blue Kind of Day

Monday, May 14th, 2012

We had a blast volunteering around the city last Friday, and wanted to share some snapshots with the world. Here’s a sampling of photos courtesy of several volunteers’ iPhones and twitter handles -

Category: Events, New York, Our People, true blue

True Blue Day

Friday, May 11th, 2012

Today Saatchi NY is spreading out across the city, going to work and doing some good. For our 2nd annual True Blue Day, the office is officially closed . . . so we’ll see you on Monday!

Category: true blue

Green is Overrated

Monday, July 25th, 2011

The below posts comes from three of our awesome interns: Kelisha Menon, Catherine Wright, Eve Pollet.

Here’s the thing.  ‘Going Green’ means that you have to change your whole lifestyle and that’s hard. It’s such a big ask that it’s actually not efficient at all. You don’t want hard and overwhelming. You want easy and efficient.  You want positivity.  You want to feel like you’re already a part of something awesome.  That’s why Saatchi wants everyone to Go Blue. True Blue. It came to our attention recently that a lot of people around the office haven’t even heard of True Blue, let alone know what it is. But the fact is – it’s awesome! So do your good deed for the day and check out the 101.

WHAT’S BLUE?
A lot of people care green issues but very few actually act on them.  Blue is better than green. It’s sustainability, and at the heart of sustainability is people. Sustainability is about working together to make sure we can all coexist, but it’s also about being realistic.  After all, it’s not the earth we need to save per se – the earth would do just fine without us – it’s humanity we have to save.  True Blue puts people at the center.

Our approach to sustainability is broken into 4 pillars; environmental, society, cultural, and economic efforts.  These pillars are used to inspire people to make good choices that may benefit the planet, but also their personal well being.  Going blue is attainable.  It goes beyond the political to personal.  You do not have to be a barefooted granola to be blue, you just have to care about yourself and the world around you – which hopefully isn’t too hard.

THE HISTORY
Saatchi & Saatchi S was founded in 2008 and was the birth of blue at Saatchi.  It is designed to inspire clients and “activate companies for good” by encouraging them to engage in and promote Blue practices.

THE IMPACT
True Blue has significantly impacted the way that Saatchi does things and efforts have already shown effect.  First of all, Saatchi headquarters is the first (existing – meaning wasn’t built since LEED certification came around) building in the city to be LEED (Leadership in Energy and Environmental Design) gold certified.  That means alternative wind energy, low-flush toilets to reduce water consumption, and sorting garbage, just to name a few.  We also have the beautiful Roof Top Garden (RTG:375), organic options in the atrium, a reusable mug program, and affiliations with charity organizations.  Just by being in the building, you are already part of the True Blue effort.

Category: Sustainability, true blue