7×7: Seventh Edition has come and gone, but that doesn’t mean we can’t still enjoy the memories. We’re working on videos of each of our presenters . . . but in the meantime you’ll have to settle for good old-fashioned photography. Have a look, and stay tuned for more vibrant content to consume in the coming weeks. Special thanks to Angela Kuo for taking these lovely images.
NICK CARR – on the many castles and lesser-known places of NYC
TAYLOR MALI – slams poetry on a three legged dog
ORLY WAHBA – Stresses the power of kindness
GARETH GOODALL – on what’s good for governments is good for brands
SARAH AUSTIN – on how doing good = good business
JEN RUBIO – talks bridges and brands.
SPIKE MENDELSOHN on the importance of washing dishes
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Chelsea vs. Fulham Football match in London UK
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
In short, always tell a story.
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
When I was a student at the University of Toronto I wanted to intern at Canada’s biggest advertising firm, Cossette Communications group. At the time I had no practical skills but was eager to help out and learn. The creative director politely told me there wasn’t a position. I didn’t accept his answer as final, and persisted by calling and emailing. I finally sold him on my obscure knowledge of semiotics and he let me join the team for the summer. Up until today, I still thank him for giving me my first taste of the ad-business and I’m proud I didn’t give up.
Our very own CSO and resident smart person Claudine Cheever made the media rounds last week to talk about the Super Bowl. On Friday afternoon she was invited over to 30 Rock to talk with MSNBC’s “The Cycle” about some of the years most anticipated spots, common themes for blockbuster Super Bowl ads and what she thinks is changing in the way we interact with Advertising’s Big Day.
Unfortunately we can’t share the video due to copyright issues, but we CAN share the wonderfully Brady Bunch screenshot of Claudine impressing the program’s many hosts. For a more in-depth look at the themes touched on during the interview, we direct you to Claudine’s blog post from Monday Morning. Enjoy!
Last week several SaatchiNYers headed to Las Vegas for CES, the largest and most intense consumer electronics showcase of all the land. One of those people, the lovely Meghan Sturges, put together a recap of some of the week’s main trends and takeaways. Read on and enlarge your knowledge of the future.
CES = Consumer Electronics Show
1.9 MM square feet of exhibition space = 37 football fields
Over 150K attendees
IT’S ALL CONNECTED
We’re starting to see a convergence of technology through all aspects of life: home, auto, entertainment, health, etc. CES showcased TV’s that connect to your smartphone and push content from one screen to another (Samsung) and a fully integrated digital home (Lowe’s Iris). Digital is no longer a media channel – it’s a thread that connects your entire life.
SMARTPHONE AS COMMAND CENTER
The center of our connected lives is the Smartphone. We use it to check our blood pressure, change the channel on our TV and to check our baby’s weight – it is the command center for everything.
Voice, touch and more natural gesture controls that feel intuitive to us thanks to the iPhone are now making their way into laptops, TVs and cars.
LG touted an intelligent line of appliances equipped with near-field communication technology on the show floor. Now, you can scan the NFC tag on your dishwasher with your mobile device to activate and control the appliance and connect it to the rest of your wireless kitchen gear
In the auto space, technology varies – from simply unlocking and starting your car (Chevy) to planning a route on Google maps and sending it to your car (Audi) to the ultimate self-driving car (Lexus)
THE QUANTIFIED SELF
Since the 70′s we’ve been inventing new ways to monitor our bodies to gather data. You log its activity, its inputs (food) and outputs (energy), to provide yourself with a ‘quantifiable’ picture of your actions. More apps and gadgets are taking this idea to the next level every year. A few from CES included:
HAPIfork is a “high-tech” fork designed to monitor how quickly you’re eating. If you eat too quickly it vibrates in your mouth. It also records data about your food intake and allows you to connect it to your computer, phone, or into the cloud. As the year goes on you can track your dietary progress over time.
BIGGER AND BETTER SCREENS
A new generation of screens was unveiled in Las Vegas. What do they have in common? They’re massive, super high-def, and pushing the boundaries of what we think TV’s are.
Flexible screens hint to a future of wraparound screens that are no longer fixed in one place.
Even phone screens are growing. A number of major manufacturers unveiled phones that fit nicely in between the average smart phone and the common tablet
Two years ago, a teenager asked her friends to wear purple to show support for young LGBT (lesbian, gay, bisexual and transgender) people. Soon, with the help of GLAAD, millions participated, including cast members from Glee, Ricky Martin, Katie Couric, The White House, brands like Facebook and Goldman Sachs, the cast of the View and on-air hosts at CNBC. The video above supported Spirit Day from last year, and is filled with the reasons we’re so supportive of the cause.
Publicis’ Egalite Group and Saatchi & Saatchi are proud supporters of Spirit Day 2012, which is happening tomorrow (October 19th). We hope that you’ll consider joining us in “Going Purple” On Friday. To take the pledge online, go to www.glaad.org/spiritday and be sure to hashtag photos of yourself using #SpiritDay.
Summer is a time to celebrate, and what better reason to make merry than some fun new creative? Last week Ad Age ran a great piece on our new campaign for Yoplait, which is battling the current Greek Yogurt craze by embracing everything about their brand that makes it so loved.
The new manifesto video is posted for you above, but we think our WW managing director on GMI (Brent Smart) said it best – they’re “being incredibly confident and incredibly proud of what Yoplait is really about, which is about lots of variety, lots of flavors [and] color.”
Saatchi & Saatchi New York
375 Hudson Street
New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.