Posts Tagged ‘Awards’

Sports Marketing Gold

Thursday, December 1st, 2011

Some exciting news from the Head & Shoulders camp this week. The team was awarded two Golds at this year’s Sports Media Marketing Awards. Both of the awards were under the Sponsorship and Corporate Partner Category.

BEST PARTNERSHIP WITH AN ATHLETE
The first award of the night came to the team for the H&S partnership with Troy Polamalu (and his glorious head of hair). “Not for You” (at the top of the post) was specifically pointed out for the win.

BEST SPOT
“Not for You” also took home the coveted best spot award. We were up against a number of established brands with tons of experience working in the sports category, so it’s a fantastic icing on the proverbial cake. It’s worth noting that we were finalists in the Best Use of Humor and Best Campaign categories.

Congrats guys!

Category: Awards

Creativity Rules

Friday, July 2nd, 2010

I want to share my delight at Saatchi & Saatchi New York’s four Cannes Lions, and congratulate each of the teams and all of the individuals and partners involved and our clients – General Mills, Procter & Gamble, JCPenney. For General Mills to come away with a Gold Lion is irresistible.

The creative and production work on each of the films/tvcs is superb – and I would like to especially recognize our planners as each piece works off acute insights. Fruit by the Foot totally got into the mindset of young teenage boys – what a miracle! Apart from being out-and-out hilarious, Luvs gets right into the feelings of a three year old. And Return to the Doghouse so speaks to the problem of many relationships – men who don’t think about a woman’s needs!

Each of these stories shows our abilities to get into the heart of the character, the customer, the consumer. Lovemarks inspires empathy; this is what I feel when I see this work.

The Cannes performance comes after four Gold Effies a week ago. Congratulations again. In addition to being New York CEO I am also Chair of The Americas for Saatchi & Saatchi, so I’m doubly delighted at the success of Del Campo/NAZCA Saatchi in Argentina with their five Lions and Grand Prix, and Conill (a Gold Lion in Film).

I reiterate the IPA data that James Cooper quoted in his Hudson/Houston post on Tuesday: ads that win creative awards are 11 times more efficient at delivering business success than those that don’t.

We are a creative company, this is our purpose. Please keep delivering the great work.

Category: Awards, Creative

Cannes We Did

Monday, June 28th, 2010

At the conclusion of Cannes yesterday, Saatchi & Saatchi New York won Gold, Silver and Bronze Lions for work for General Mills, Procter & Gamble, and JCPenney. Congratulations to all creative, planning and account teams involved. Overall the Saatchi & Saatchi network won 26 Lions, including one Grand Prix and nine Golds. The full list of winners appears below

Andes Teletransporter – Del Campo/NAZCA Saatchi & Saatchi – Argentina
Client: Inbev – Andes Beer
Executive Creative Directors ­– Maxi Itzkoff/Mariano Serkin
Creative Director – Javier Campopiano
Grand Prix Winner (Outdoor) – Ambient: Special Build
3 Silver Lions (Direct/Media) – Use of Direct Marketing/Ambient Media (Large Scale); Product & Service/Fast Moving Consumer Goods; Use of Media/Best Use of Special Events and Stunt/Live Advertising
2 Bronze Lions (Promo & Activation) – Use of Promo & Activation/Event and Field Marketing; Product & Service/Alcoholic and Non-Alcoholic Drinks

Nothing Soft Gets In – Saatchi & Saatchi Australia
Client: Toyota Motor Corporation – 4WD Range
Executive Creative Director – Steve Back
Creative Director – Dave Bowman
5 Gold Lions (Promo & Activation/Direct) Product & Service – Cars & Automotive Services; Best Integrated Promo Campaign/Best Integrated Campaign Led by Promo & Activation; Strategy/Traffic & Brand Building; Product & Service/Cars & Automotive Services; Best Integrated Campaign/Best Integrated Campaign Led by Direct Marketing

Replacement – Saatchi & Saatchi New York
Category – Film
Client – General Mills (Fruit By the Foot)
Chief Creative Officer – Gerry Graf
Creative Director – Ralph Watson/Dan Kelleher
Copywriter – Michael Illick
Agency Producer – John Doris
Account Supervisor – Lisa Miller
Production Company – MJZ Los Angeles
Director – Tom Kuntz
Gold Film Lion – Products and Services/Sweets and Snacks

Crying – Conill Saatchi & Saatchi Torrance
Category – Products & Service/Entertainment & Leisure
Client: Consulate General of Argentina in Los Angeles
Chief Creative Officer: Pablo Buffagni
Creative Director: Mario Granatur
Gold Lion – Film

Singalong – Saatchi & Saatchi London
Client – T-Mobile
Executive Creative Directors – Paul Silburn/Kate Stanners
Creative Director – Jirka Mika
Gold Lion – Ambient: Stunts & Live Advertising

Water Conservation Awareness – F/NAZCA Saatchi & Saatchi – Brazil
Category: Film Craft – Animation
Client: SOS Atlantic Forest Foundation
Creative Directors: Fabio Fernandes/Eduardo Lima
Gold Lion – Film Craft, Silver Lion – Titanium and Integrated

New Kid – Saatchi & Saatchi New York
Category: Film & Film Craft
Client: Procter & Gamble –Luvs Diapers
Chief Creative Officer – Gerry Graf
Creative Director – Tris Gates-Bonarius
Copywriter – Gerry Graf
Agency Producer – David Perry
Production Company – Station Film, New York
Director – Harold Einstein
Silver Lion (Copywriting), Bronze Lion (Internet Film)

Meeting, Class & Library – F/NAZCA Saatchi & Saatchi – Brazil
Category: Posters/Consumer Products: Food & Drink
Client: Suplicy Coffees
Creative Directors: Fabio Fernandes/Eduardo Lima
Silver Lion – Outdoor

Baldy, Fatty & Borat – PT Perwanal Saatchi & Saatchi Jakarta
Category – Billboards & Street Furniture/Toiletries
Client: PT. Panosonic Gobel Indonesia –  Nose Hair Trimmer ER-115
Executive Creative Director: Juhi Kalia
Silver Lion – Outdoor

Candy & Horse – Del Campo/NAZCA Saatchi & Saatchi – Argentina
Category: Billboards & Street Furniture/Commercial Public Services
Client: Hospital Aleman – Kinder Plan
Executive Creative Directors: Maxi Itzkoff/Mariano Serkin
Silver Lion Outdoor

Return to the Doghouse – Saatchi & Saatchi New York
Category – Film
Client – JCPenney
Chief Creative Officer – Gerry Graf
Interactive Creative Director – James Cooper
Creative Director/Art Director – Jason Muscante
Creative Director/Copywriter – Josh Rubin
Senior Producer – John Doris
VP Integrated Production – John Swartz
Account Supervision – Kate Weis
Production Company – Hungry Man, New York
Director – Stephen Pearson
Bronze Lion – Internet Film

Leak, Nana & SMS – Saatchi & Saatchi Australia
Client – Tooheys New Beer
Executive Creative Director – Steve Back
Creative Director – Dave Bowman
Bronze Lion – Products and Services – Alcoholic Drink

Beer Economy – Saatchi & Saatchi Australia
Client – Tooheys New Beer
Executive Creative Director – Steve Back
Creative Director – Dave Bowman
Bronze Lion – Titanium & Integrated

Check & You’re Right – Del Campo/NAZCA Saatchi & Saatchi – Argentina
Category: Products and Services – Sweets and Snacks
Client: Cadbury
Executive Creative Directors – Maxi Itzkoff/Mariano Serkin
Creative Director – Diego Medvedocky
Bronze Lion – Film

Josh’s Band – Saatchi & Saatchi London
Category: Product & Service/Commercial Public Services
Client: T-Mobile (Josh’s Band)
Executive Creative Directors: Paul Silburn/ Kate Stanners
Bronze Lion Media

The Bubble Project – BBR Saatchi & Saatchi Israel
Category: Best Use of Television
Client: Bekol
VP/Creative Director – Yoram Levi
Executive Creative Directors: Nadav Pressman/Ban Sever
Bronze Lion Media

Category: Awards, Creative

Windell Wins!

Wednesday, June 9th, 2010

Last night the 42nd annual Effie Gala went down at Cipriani 42nd Street in New York, and what a record-breaking night it was. Saatchi & Saatchi New York took out FOUR GOLD EFFIES, the most Golds awarded to any single agency:

  • three Golds for MillerCoors’ Miller High Life “1-Second Ad” in the Alcoholic Beverage, David vs. Goliath, and Media Idea categories.
  • Gold for JCPenney’s “Beware of the Doghouse” in the Fashion/Style category.

SaatchiLA took home a Bronze Effie for Toyota Venza’s “Appetite for Life” in the Boomer category.

Massive congratulations to clients, our creative, strategy and account teams, and our production partners.

The Grand Effie Award was won by our Publicis sister agency Leo Burnett for the Detroit Public Schools’ “I’m in.” campaign, which created a movement to save the city’s school system.

Official campaign descriptions and creative credits for each campaign follow.

Miller High Life “1-Second Ad”

Miller High Life endeavored to steal Budweiser’s thunder during the Super Bowl despite Budweiser having event exclusivity and a budget for the game 60 times the size of High Life’s.  High Life sought to make an economic statement by bringing common sense back to the Super Bowl.  Saatchi & Saatchi NY’s “One-Second Ad” idea was rooted in media innovation and successfully leveled the playing field by sparking media wildfire. High Life volume growth during the Super Bowl aperture versus last year far exceeded competitors, and the campaign generated significantly more internet buzz following the game than Budweiser.

Creative Credits

Chief Creative Officer Gerry Graf

Creative Director (art) Ralph Watson

Creative Director (copywriter) Dan Kelleher

Executive Producer David Perry

Producer Diane Burton

Senior Integrated Producer John Swartz

Production Company Station Film, Culver City, CA

Editing House The Cutting Room, NYC

Interactive Production Company iMundo

Public Relations Dig Communications

JCPenney Beware of the Doghouse

When JCPenney wanted to get men to buy diamonds for their women at the holidays, we didn’t resort to using images of women jumping for joy or give guys lectures on the 4C’s. Instead, we created a cautionary tale for men everywhere. For years, men have referred to being in trouble with their wives as being “in the doghouse.” It was just a figure of speech, until now. Saatchi & Saatchi NY brought the doghouse to life in an integrated, multi-platform campaign that let guys know that no bad gift shall go unpunished.

Creative Credits

Chief Creative Officer Gerry Graf

Executive Creative Director Aime Valentine

Creative Director /Copywriter Josh Rubin

Creative Director / Art Director Jason Musante

Designer Jessica Raddatz

Head of Digital Production John Swartz

Integrated Producer Kwame Taylor-Hayford

Sr. Producer (video)  John Doris

Production Company (video) Hungry Man

Director Bryan Buckley

Producer Mino Jarjoura

Editorial Company Big Sky

Editor Chris Franklin

Production Company (interactive) TerraLever

Toyota Venza “Appetite for Life” Saatchi & Saatchi LA

“Appetite for Life” featured Travel Channel’s Bizarre Food host Andrew Zimmern on a culinary road trip across the US. In 24 webisodes, Andrew met active Boomers living their passions, while learning about unique destinations and experiences along the way. Travelling in the Toyota Venza, he highlighted key product features from the GPS navigation to loading wine crates into the vehicle with the remote cargo opener. Saatchi LA’s Consumer Context Research pointed to an active segment of the boomer generation not at all intimidated by new technology; they tend to use technology to discover their two key passion points – food and travel. Appetite for Life engaged more than 3.5 million viewers (exceeding goal by 40%) who spent an average of 4 minutes per episode (exceeding our goal by 60%). The results exceeded market norms for an all new vehicle launch in brand favorability, and purchase consideration.

Creative Credits

Saatchi & Saatchi LA: Chris Nicholls, Adam Bauer, Scott Huebescher, Rebecca Albert, Kristin Hoy, Evan Ferrari, Chris Thorton, John Lisko

MSN Brand Entertainment Experience Team

Reveille Productions

Category: Awards, Clients

Fun & Flirty for JCPenney at the Oscars

Thursday, March 4th, 2010

Creative Work

Penney to Kick Off New Campaign During Oscars JCPenney says it will unleash its spring campaign, emphasizing its commitment to a higher level of fashion, during the Academy Awards presentation on Sunday. A company spokesperson says it makes sense to launch the Saatchi & Saatchi-created ads during the Academy Awards, since “we consider the Oscars the Super Bowl for women.” MediaPost.com, 01 March

JCPenney Pushing Style During Oscar Broadcast This is the ninth year that Penney has been the exclusive retail sponsor of the Academy Awards. It purchased six 30-second spots. The campaign, created by Saatchi & Saatchi, also uses social media venues such as jcp.com, Penney’s Facebook page and YouTube channel. DallasNews.com, 01 March

Memo Pad: Penney’s New Look for Spring JCPenney’s upcoming spring ad campaign focuses on the fun and flirty. The campaign, kicking off during the Academy Awards on Sunday with six 30-second spots created with Saatchi & Saatchi, introduces a new banner – “New look. New day. Who knew.” Wwd.com, 01 March

The Super-Branding Of Geneva As of March 1, 2010 Geneva, Switzerland, has its first protected logo created by Saatchi & Saatchi in tandem with a public/private sector pilot group that joined together cantonal, city, and local community representatives along with members of the hospitality and commercial sectors and Geneva’s tourism board. SwitzerlandTravel.com, 01 March

Case Study: Sightsavers At the end of 2008, the organization decided to create a new brand identity that would reflect their mission and increase awareness of the charity during its 60th birthday celebrations. Sightsavers chose Saatchi & Saatchi Design UK to develop the brand. The creative process was informed by internal research with staff from 20 country offices examining the identity of the organization and its future direction. SightSavers, 01 March

Extremely Long Lashes. LashBlast Extremely long brush. Extremely long lashes. LashBlast Length mascara. Advertising Agency: Saatchi & Saatchi Canada. Beauty-ADV, 26 February

Andes Beer: Teletransporter Oh if only the creatives of beer commercials could be inventors instead. Funny spot by Saatchi & Saatchi. WolfStories, 01 March

Labour Attacks George Osborne in New Print Campaign Shadow Chancellor George Osborne is the target of the latest Saatchi & Saatchi campaign for the Labour Party. The new press ad, which is running in Brighton to coincide with the Conservative Party spring conference, asks the public to consider whether Osborne has the level of competence needed to become the next Chancellor of the Exchequer. CampaignLive.com, 02 March

Sony and Canteen Launch Campaign to Raise $15m For Youth Cancer Centres Sony Foundation, the charity arm of the Sony group of companies, has launched an initiative in Australia in partnership with CanTeen to raise $15m over three years to fund youth cancer treatment centres. It is being promoted through TV, cinema, radio and press ads created by Saatchi & Saatchi, with media being handled by Starcom. Mumbrella.com, 02 March

Boy Next Door Becomes Star in Reality TV Campaign Some months ago, Saatchi & Saatchi Netherlands set out to shoot T-Mobile’s new TV campaign on the streets of Netherlands with real people. And the one question they had when they hit the streets was this – what would you do with all your extra minutes and texts? Saatchi.com, 03 March

Wellington Zoo: Meerkat There’s a new hospital drama in town. Our state-of-the-art animal hospital is now open. New episodes daily.” Advertising Agency: Saatchi & Saatchi Wellington, New Zealand.AdsOfTheWorld.com, 01 March

Awards

Saatchi & Saatchi is the Most Successful German Agency at One Show At this year’s One Show Entertainment Awards Saatchi & Saatchi Germany has been awarded two Pencils. The creative bunch in Frankfurt has received Gold and Bronze Pencils for their work for Piss Screen and Sony Ericsson. kulow-kommunikation.de, 27 February
Creative Work

10 Historic Marketing Breakthroughs and Their Legacy In January 2009, Saatchi & Saatchi launched T-Mobile’s ‘Life’s for Sharing’ campaign, which included flash mobs. In this case, it was a smartly choreographed dance routine in the middle of a London Tube station. The video became a YouTube phenomenon. Also including campaigns for Avis, the Marlboro Man and Barack Obama. MarketingNetwork.com, 26 February

Thought Leadership

For a “Crash Course” Sustainable MBA, Here’s Your Homework The results are in! The 3P reader poll we conducted 2 weeks ago received a lot of attention and traffic, and generated an interesting list of green business books that our readers consider important. The top vote getter was Strategy For Sustainability: A Business Manifesto, a strategy book, written by Adam Werbach, former President of the Sierra Club and Global CEO of sustainability consulting firm Saatchi & Saatchi S. Triplepundit.com, 01 March

In Conversation: Saatchi & Saatchi’s Bob Seelert In this edition of the Thought Leadership Project, I talk to Bob Seelert, who for the last 12 years has been the Chairman of Saatchi & Saatchi, one of the world’s leading creative ideas companies. His journey from small-town Connecticut to being CEO of five companies in three different industries, and a member of the board of directors of nine companies in the United States, England and France, reads like a script for “The Great American Success Story”. OperationsBuzz.com, 04 March

JCPenney Taps Most Promising Minority Students As part of the Company’s ongoing commitment to increasing the value of inclusion and diversity, JCPenney was the principal sponsor of the 14th Annual American Advertising Federation’s (AAF) Most Promising Minority Students Program. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the company’s national advertising agency. MarketWatch.com, 03 March

New Business

Saatchi & Saatchi Wins Global Lurpak Account Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out against the UK incumbent, Wieden & Kennedy London. The agency will now handle Lurpak’s advertising and develop a global brand strategy for all of its markets outside the UK, where W&K will continue to handle the business. DesignTaxi.com, 26 February

Category: Clients, Media Scan

Podium Finishes 2009

Wednesday, January 27th, 2010

We were asked for a list of our 2009 Awards for a corporate report. Following is the line-up covering Cannes, Gunn Report, CLIOs, ADC, One Show, and EFFIE – plus a few other accolades along the way. Above: “Beware of the Doghouse” for JCPenney (World Retail Award 2009 Best Digital Retail Advertising Campaign).Creative Director Gerry Graf.

Outstanding Recognition

  • Lovemarks recognized in Ad Age’s “Best 10 Ideas of the Decade”
  • World Retail Award 2009 Best Digital Retail Advertising Campaign – Beware of the Doghouse’ for JCPenney
  • Art Director’s Club (ADC), New York – Agency of the Year
  • #3 in Creativity Magazine’s “Most Awarded Agency in the World”
  • #3 Most Awarded Creative Director in the World: Gerry Graf
  • #6 in the Gunn Report for Most Awarded Agencies in the world
  • Procter & Gamble’s Robert Goldstein/Brand-Building Award for Head & Shoulders
  • Gunn Report Most Awarded Commercial in the World – ‘Bulldozer’, ‘Prenup’ and ‘Lice’ from ‘Say Anything With a Smile’ for Crest
  • Old El Paso campaign (general Mills) recognized as one of the top 50 Hottest Brands by Ad Age

Awards

  • Gold Cannes Lion (Press) – Miller High Life
  • Gold CLIO (Radio) – Stuffit Deluxe
  • Gold CLIO (Campaign) – Crest
  • Gold CLIO (Television) – Crest
  • Gold ADC Cube (Promotional) – Cheerios
  • Gold ADC Cube (Promotional) – Stuffit Deluxe
  • Gold ADC Cube (Promotional) – Stuffit Deluxe
  • Gold One Show (Film/TV) – Crest
  • Gold ANDY (TV) – Crest
  • Silver Cannes Lion (TV) – Miller High Life
  • Silver One Show (Print) – Miller High Life
  • Bronze CLIO (Radio) – Stuffit Deluxe
  • Bronze CLIO (Print) – Cheerios
  • Bronze EFFIE (Beverage, Alcohol) – Miller High Life
  • Bronze – One Show – Miller High Life
  • Bronze ADC Cube (Transit) – Tide
Category: Awards