In the past, Digital Download was an internal event designed to educate Saatchi NY employees on current digital trends and vendors. Today, some of us (Cristina, Pansolini, Rita Maurer-Hollaender, Laura Massie and Thea Hughes) decided to take it to the masses, creating this bi-monthly update about all things digital. From vendors to inspiration, we give you the new and improved Digital Download.
“People have called Thrillist a DailyCandy for men,” AdWeek stated when speaking to Thrillist VP Shane Rahmani. Shane agreed this was accurate, but he also said “Thrillist was a platform lifestyle brand that connects guys to wherever they are. About things they give a s#*t about.” JackThreads is also associated with Thrillist as their e-commerce site, a playground for guys to buy products they love, and didn’t know they love.
Everyone knows Birchbox as a beauty products site for women, but here they are introducing their men’s version. Men can now “sample the latest grooming and lifestyle products. get advice on how to use their new gear, and buy products that are right for them,” just like women!
Hearst Magazines + YouTube
Hearst is taking its brands into the digital space to keep these beloved brands that really only exist in print relevant and modern. They’re doing this in a pretty interesting way- launching a YouTube channel Hello Style, a collaboration of five of its women’s books.
Houzz (pronounced sort-of like house) lets homeowners collect their favorite photos, find design professionals in their areas, upload photos of their homes and gardens, and swap tips and questions with other members. More than a million idea books have been created by Houzz members, and new ones are added every minute.
Since the 1960s, music festivals have achieved mythic status; fans who attended the first Woodstock or Lollapalooza recount stories of the events as defining moments in their lives. Now, a new generation of passionate music fans are discovering, comparing, building and sharing their ultimate festival experiences at FestHeads.
Kraft Mac & Cheese: Old Birds New Tweets
Kraft decided to capitalize on how funny old people are by handing them control of their Mac & Cheese social platforms. Hilarious is an understatement.
This video recently went viral and speaks to online marketing and social media outreach. Caine is a young boy in a fairly poor neighborhood who spent his summer at his dad’s auto parts shop. To entertain his days, he created a cardboard, make-shift arcade. He had never had a customer until one filmmaker bought a “fun pass” – which costs $2 and buys you 500 plays in Caine’s arcade. With the help of social media, a donation-based college fund has been created for Caine, and it has reached over $150k already.
DIGITAL SHOPS TO LOOK OUT FOR
This digital agency oversees relationships with conglomerates like Diageo and Unilever on accounts such as Smirnoff and TRESemme. It’s strong creatively and strategically in core markets like New York and London, and a forerunner in programming and analytics in locales like Beijing and Shanghai.
Some example of their work: Smirnoff Nightlife Exchange Project