T-Mobile “Life’s for Sharing” Best 1 in UK; leading US and UK awards for SaatchiX; JCPenney “Best Costume Design” at the Oscars; Miller High Life “one of the few brands that can get away with “manliness”; work for Visa, Lexus, Sony Ericsson; learning from Lovemarks;
Awards
T-Mobile Wins Top Prize at the BTAAs Saatchi & Saatchi scooped the top gong at last night’s British Television Advertising Awards, where its ‘Dance’ ad for T-Mobile was named Best Television Commercial of the Year. The spot also won two golds in the Telecommuni¬cations Services and Best Over 90-Second Commercial categories. CampaignLive, 11 March
Saatchi & Saatchi X USA Tops Local ADDY Awards Again Springdale, Arkansas – Saatchi & Saatchi X, for the second consecutive year, won the most awards and the top prize at the recent 30th annual Northwest Arkansas Advertising Federation ADDY Awards. Saatchi.com, 08 March
MCCA Best Awards Name Saatchi & Saatchi X UK ‘Agency of the Year’ Saatchi & Saatchi X London won the prestigious Agency of the Year Award at last week’s annual MCCA Best Awards. The leading shopper marketing agency also celebrated one of the biggest hauls of the evening, winning a total of four Merits and five Best Awards. Saatchi.com 09 March
Creative Work
For Marketers, a Different Set of Oscar Winners Best Costume Design: New commercials from JCPenney showed off to good advantage a closet’s worth of colorful, kicky women’s clothes bearing labels like Olsenboye and Bisou Bisou. Agency: Saatchi & Saatchi, New York. NY Times, 08 March
The High Life The attempted brand rejuvenation of Miller High Life over the last couple years has resulted in some incredible work. Saatchi & Saatchi New York won the Gold Press Lion at Cannes International Advertising Festival in 2009 for their ‘High Life Innovations’ campaign. Theyshootactors.com, 10 March
FIFA World Cup: Story Flows Better with Visa Saatchi & Saatchi’s Executive Creative Director Kate Stanners conceived the idea of a ‘couch potato’ football fan, getting up off his couch and running across continents to reach the World Cup stadium in South Africa. It’s interesting that this campaign did not use any CGI and the actors did their own stunts, including running with wild animals in Africa! Ibhat.com, 09 March
Lexus Spells Out Hybrids’ History Lexus has introduced a new campaign that showcases its hybrid vehicle line and reminds customers of the company’s five-year history of putting hybrids on the road. The campaign, from Team One in El Segundo, Calif., includes print, online and out-of-home advertising. AdWeek, 09 March
Diageo and Coca-Cola Enterprises Join for £4m Mixer and Spirit Push Coca-Cola Enterprises and Diageo Great Britain have teamed up to launch their biggest joint marketing campaign to date, in a bid to drive spirit and mixer sales in pubs and supermarkets. The ad campaign, created by Saatchi & Saatchi X, will include radio, print, outdoor and in-outlet POS, carrying the strapline ‘Together for a Better Summer’. Marketing Magazine, 10 March
Kareena Kapoor Signed on as Brand Ambassador of Sony Ericsson Actress Kareena Kapoor seems to be on an endorsement spree these days. After winning the Sony Vaio endorsement, Kapoor has now been signed on as the brand ambassador of Sony Ericsson mobile phones. Saatchi & Saatchi is the creative agency for the Sony Ericsson account. Businessofconema.com, 11 March
Jealous Girlfriends Solution (In Spanish) This wonderful advertising campaign is a product of the company Del Campo Nazca Saatchi & Saatchi for Andes beer, a riot of creativity and originality impressive outside conventional methods. Marcianos.com,10 March
Weekly Pitchlist Saatchi & Saatchi Canada creates a Claes Oldenburg-esque ad for Covergirl’s LashBlast mascara, co-opting subway turnstiles. Inthepitch.com, 08 March
Thought Leadership
Carl Wohlt: Learning from Starbucks “Kevin Roberts, in his book Lovemarks: the Future Beyond Brands, underscores the value of making emotional connections. To Roberts, the sensory connection is how “Lovemarks” – brands that “inspire loyalty beyond reason” – are created. The Lovemarks concept helps to explain why Starbucks remains one of the world’s top brands even though they’ve faced some serious marketplace challenges over the past several years.” Urbanophile.com, 09 March
Shopping Aisles at Cutting Edge of Consumer Research and Tech Andy Murray, worldwide CEO, Saatchi X, said that now is the time for retailers and manufacturers to be testing and learning. They won’t be done, he said, until they can mirror experiences like those on Amazon, which suggests complimentary purchases for every item put in the shopping cart. Mr. Murray maintains that 85% of purchase decisions have an emotional basis. For that reason, Saatchi now has a psychologist and an anthropologist on staff to analyze shopper data. AdAge, 15 March
The Winthrop Roundtable with Bob Seelert Bob Seelert has been the CEO of five companies in three different industries. Mr Seelert spent 23 years with General Foods Corporation and closely observed one of the biggest mega-mergers in US corporate history: the acquisition of General Foods by Philip Morris in 1985. Known for building brands and enacting numerous turnarounds, Mr Seelert has been World Chairman of Saatchi & Saatchi since 1997. College of Charleston, 08 March
