The Winter Olympics are finally here and what better way to celebrate than with baby Game Faces?
Pampers is putting a baby-centric spin on the Games with the Pampers Game Face Maker on Facebook where parents can create their own Olympics-themed meme, and share their keepsake with friends. After, fans can also enter the sweepstakes for a chance to win a photo shoot with Team USA Freeskier David Wise or a year supply of diapers.
Follow on Twitter (@Pampers) for real time commentary by babies and “Like” Pampers on Facebook to see Game Faces created by fans through the Olympics.
This week was brought to you by the letter F. The internet was ablaze with f-word topics like Freelancing and Facebook and Filibustering. We’ve got all three covered in this week’s Links You Should Give a S#*t About, plus a cool new project from Google and the saddest/best fun fact we’ve read in a long time. Happy browsing!
THE STATE OF FREELANCE WRITING
Nate Thayer is a freelance journalist who’s traveled the world and amassed 20+ years of experience. So when The Atlantic asked if they could use his story without paying for it, he was obviously a little insulted. The social media force of freelance journalists have since taken up the cause and it’s raising lots of interesting questions about what good writing on the internet is worth these days. We particularly like this gigantic discussion from The Awl.
Not to be outdone, Google also introduced a fun new product this week. Meet Art, Copy & Code. A still-sort-of-hazily defined re-imagining of advertising. It looks cool enough we’re interested in learning more, anyway.
RAND PAUL TALKED FOR A LONG TIME (AND TWITTER LIKED IT)
Kentucky Senator Rand Paul proved that he could stand-up and talk for a long time, unleashing a 13 hour old-school filibuster in response to President Obama’s nomination for Head of the CIA. In a modern twist, Twitter fueled excitement over the whole thing so much that fellow republicans started showing up later in the day to bask in some of Paul’s limelight.
DANIEL-SAN = MIYAGI
Perhaps the most mind-altering facts from the internet comes from Yahoo Movie News, which informed the world this week that Ralph Macchio (better known as Daniel-san from the original Karate Kid films) is currently the same age that Pat Morita (aka Mr. Miyagi) was when the first film was shot in 1984. I feel old, you feel old . . . we all feel old! Hooray for Friday.
We took a break from Links You Should Give a S#*t About last thanks to a short Friday before Memorial Day. Today we’re back – and we’ve got some great stuff for you! Seriously, there’s at least two links here that will blow your mind/make your jaw drop. Happy browsing!
SUPER TALENTED SISTER MUSICIANS ARE BETTER THAN YOU AT LIFE
A few different people sent us the link to this ridiculous cover video of two young sisters performing a Robyn song. Beware – this will make you feel less talented almost immediately.
FACEBOOK MARKETING INFOGRAPH
The majority of the FB stories this week have been both negative and IPO focused. However, we came across this cool infographic about the brands best utilizing the site.
THE NEW YORKER SERIALIZES A SHORT STORY ON TWITTER
The New Yorker is serially publishing a short story sequel to last year’s Pulitzer Prize winning novel Visit From the Goon Squad on Twitter. The story is being tweeted in installments, one per minute for an hour, starting nightly at 8 p.m. Interesting stuff.
Tax season got you down? Maybe you should think about heading over to the Trident Fun Audit. If you haven’t done it already, head over to Bureau of Fun, connect to Facebook and try it out! The experience is part of the digital launch of the new “See What Unfolds” campaign.
It’s Friday the 13th, which means this is an especially spooky-scary edition of Links You Should Give a S#*t About. Or just a typical one . . . except it’s on Friday the 13th, which makes it somewhat spooky by default . . . right? OK, fine, it’s just some cool stuff from the internet . . . but Jim Henson! The Muppets! Internet-related brain atrophy!
Jason Segel’s “The Muppet’s” introduced a whole new generation to The Muppet’s last year, but this pitch video is a shining example of why the brand was so loved to begin with. Advertising agencies and creative folks in general can learn a lot from the enthusiasm, passion and smarts that made this 3 minute piece of genius.
We’ve strategically tuned out Super Bowl related items for this week’s Links To Give a S#*t About due an upcoming game-day centric post on Monday. Instead, we give you some brilliant viral marketing, a great infograpic on Facebook, some funny shorts from Old Spice, and a fashion tip from some ladies on the H/H editorial team. Enjoy!
FLYING OVER MANHATTAN
This video was shot to promote The new action film Chronicle. Simple, smart and awesome. Everything you look for in a successful viral campaign.
If you ever find yourself in Nashville (or, more likely, shopping on line) Sleeveless and The Trunk are the jam. Sleelevess is an amazing fashion line created by designer Kyah Hillis. The trunk is a traveling retail space like no other. Both are much worth looking into. Follow them on Twitter @Sleeveless and @TheTrunkNash, and/or like them on Facebook: Sleeveless and The Trunk Nashville!
Happy Friday! We hope everyone enjoyed their first week of 2012 as much as we did. To close out the week right, we offer you our year’s first edition of the best and brightest from the internet.
THIS IS YOUR TIMELINE ON DRUGS
It was only a matter of time before someone found a clever way to advertise through Facebook’s new Timeline. The Israeli Anti-Drug Authority might not have been the first one, but they’re certainly the first to do it well enough to earn lots of media attention. This is a great example of how a good idea and a new channel can come together for an awesome finished project.
Here’s a fun way to kick off your Monday – some great integrated creative for Luvs diapers. The team built a 20 foot tall inflatable baby inside the Mall of America, and real-time video of the installation is streamed to an app on the Luvs’ Facebook page. The gigantic baby responds in real time anytime that someone clicks the “drop a dooty” button. On site at the Mall of America are 3 large display screens that loop the Blowout Championship TV spot and an up-to-date news feed of the amount of “Likes” and total number of diapers donated.
To ensure that the program could generate sustained engagement, the team also built a sweepstakes and charity component into the program. Once someone has liked Luvs, and clicked to “drop a dooty” they are automatically entered into the sweepstakes for a chance to win free Luvs diapers, gift cards, prizes from SnapFish, and a family vacation. To keep fans coming back to engage every day, there is a varied prize-giving structure that awards daily, weekly and an overall grand prize. Additionally, Luvs will donate one diaper to Project Night Night for each click for the first 30,000 clicks.
So far the response from our consumers has been fantastic.
How to Join the Challenge: Head over to Luvs’ Facebook page and like Luvs. Then click on the Heavy Dooty Blowout Challenge link under the profile picture.
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Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.