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Links You Should Give a S#*t About

Friday, March 8th, 2013

This week was brought to you by the letter F. The internet was ablaze with f-word topics like Freelancing and Facebook and Filibustering. We’ve got all three covered in this week’s Links You Should Give a S#*t About, plus a cool new project from Google and the saddest/best fun fact we’ve read in a long time. Happy browsing!

THE STATE OF FREELANCE WRITING

Nate Thayer is a freelance journalist who’s traveled the world and amassed 20+ years of experience. So when The Atlantic asked if they could use his story without paying for it, he was obviously a little insulted. The social media force of freelance journalists have since taken up the cause and it’s raising lots of interesting questions about what good writing on the internet is worth these days. We particularly like this gigantic discussion from The Awl.

FACEBOOK’S NEW-NEW NEWSFEED

Yesterday Facebook unveiled their biggest update in 2 years. The new-new News-feed incorporates larger photos and videos, looks like a mash-up of Instagram and Twitter’s best qualities and will be rejoiced by brands that use the platform. You can add your name to the early-adopter wait-list here.

ART, COPY & CODE

Not to be outdone, Google also introduced a fun new product this week. Meet Art, Copy & Code. A still-sort-of-hazily defined re-imagining of advertising. It looks cool enough we’re interested in learning more, anyway.

RAND PAUL TALKED FOR A LONG TIME (AND TWITTER LIKED IT)

Kentucky Senator Rand Paul proved that he could stand-up and talk for a long time, unleashing a 13 hour old-school filibuster in response to President Obama’s nomination for Head of the CIA. In a modern twist, Twitter fueled excitement over the whole thing so much that fellow republicans started showing up later in the day to bask in some of Paul’s limelight.

DANIEL-SAN = MIYAGI

Perhaps the most mind-altering facts from the internet comes from Yahoo Movie News, which informed the world this week that Ralph Macchio (better known as Daniel-san from the original Karate Kid films) is currently the same age that Pat Morita (aka Mr. Miyagi) was when the first film was shot in 1984. I feel old, you feel old . . . we all feel old! Hooray for Friday.

Category: Links

Links You Should Give A S#*t About

Friday, June 1st, 2012

We took a break from Links You Should Give a S#*t About last thanks to a short Friday before Memorial Day. Today we’re back – and we’ve got some great stuff for you! Seriously, there’s at least two links here that will blow your mind/make your jaw drop. Happy browsing!

SUPER TALENTED SISTER MUSICIANS ARE BETTER THAN YOU AT LIFE

A few different people sent us the link to this ridiculous cover video of two young sisters performing a Robyn song. Beware – this will make you feel less talented almost immediately.

FACEBOOK MARKETING INFOGRAPH

The majority of the FB stories this week have been both negative and IPO focused. However, we came across this cool infographic about the brands best utilizing the site.

THE NEW YORKER SERIALIZES A SHORT STORY ON TWITTER

The New Yorker is serially publishing a short story sequel to last year’s Pulitzer Prize winning novel Visit From the Goon Squad on Twitter. The story is being tweeted in installments, one per minute for an hour, starting nightly at 8 p.m. Interesting stuff.

HISTORICAL NEW YORK (IN PHOTOS)

These photos from the NYC municipal archives are some of the most breathtaking images of New York that you’ll ever see.

BIT.ly REDESIGN

Bit.ly got a redesign. Here’s some tips on getting the most out of the new and improved version.

Category: Links

The Fun Audit

Tuesday, April 17th, 2012

Tax season got you down? Maybe you should think about heading over to the Trident Fun Audit. If you haven’t done it already, head over to Bureau of Fun, connect to Facebook and try it out! The experience is part of the digital launch of the new “See What Unfolds” campaign.

Give it a whirl. See what unfolds.

Category: Clients, Creative, Digital & Interactive

Links You Should Give a S#*t About

Friday, April 13th, 2012

It’s Friday the 13^th, which means this is an especially spooky-scary edition of Links You Should Give a S#*t About. Or just a typical one . . . except it’s on Friday the 13^th, which makes it somewhat spooky by default . . . right? OK, fine, it’s just some cool stuff from the internet . . . but Jim Henson! The Muppets! Internet-related brain atrophy!

WHY FACEBOOK (REALLY) BOUGHT INSTAGRAM

Gigaom.com makes a compelling argument that Facebook’s $1 Billion dollar acquisition of the tiny photo app that could was driven, more than anything else, out of fear. It’s a great read.

JIM HENSON’S ORIGINAL MUPPET SHOW PITCH

Jason Segel’s “The Muppet’s” introduced a whole new generation to The Muppet’s last year, but this pitch video is a shining example of why the brand was so loved to begin with. Advertising agencies and creative folks in general can learn a lot from the enthusiasm, passion and smarts that made this 3 minute piece of genius.

A SMARTER SUPERMARKET SCANNER

A supermarket scanner that recognizes objects instead of barcodes. A Classic example of making a good idea better.

THE INTERNET IS BREAKING YOUR BRAIN

You know how when you’re sitting at dinner with four friends trying to remember the name of an actor or movie and then everybody reaches for the phone to Google it at the same time? That’s because the internet is replacing your brain.

Category: Links

Links You Should Give a S#*t About

Friday, February 3rd, 2012

We’ve strategically tuned out Super Bowl related items for this week’s Links To Give a S#*t About due an upcoming game-day centric post on Monday. Instead, we give you some brilliant viral marketing, a great infograpic on Facebook, some funny shorts from Old Spice, and a fashion tip from some ladies on the H/H editorial team. Enjoy!

FLYING OVER MANHATTAN

This video was shot to promote The new action film Chronicle. Simple, smart and awesome. Everything you look for in a successful viral campaign.

HOW FACEBOOK AFFECTS YOUR RELATIONSHIP

Ever wonder what Facebook is doing to your real-world relationships? Here’s the answer to all of those questions in one handy place.

OLD SPICE POWER

This is a fun meta-take on advertising. The new Old Spice spokesperson busting his way into other ads.

SLEEVELESS / THE TRUNK

If you ever find yourself in Nashville (or, more likely, shopping on line) Sleeveless and The Trunk are the jam. Sleelevess is an amazing fashion line created by designer Kyah Hillis. The trunk is a traveling retail space like no other. Both are much worth looking into. Follow them on Twitter @Sleeveless and @TheTrunkNash, and/or like them on Facebook: Sleeveless and The Trunk Nashville!

Category: Links

Links You Should Give a S#*t About

Friday, January 6th, 2012

Happy Friday! We hope everyone enjoyed their first week of 2012 as much as we did. To close out the week right, we offer you our year’s first edition of the best and brightest from the internet.

THIS IS YOUR TIMELINE ON DRUGS

It was only a matter of time before someone found a clever way to advertise through Facebook’s new Timeline. The Israeli Anti-Drug Authority might not have been the first one, but they’re certainly the first to do it well enough to earn lots of media attention. This is a great example of how a good idea and a new channel can come together for an awesome finished project.

BRIBERY “LIKES”

SaatchiNY and Team One Creative Director Tim Leake sat down with Yahoo to discuss how marketers are doing their best to kill the Like button. It’s a good read!

AD LIFE COMICS

Two Kansas City ad guys (we’re guessing creatives) created a recurring one-panel comic strip parodying the day-to-day of the industry. Funny stuff.

INSTAGRAM GOES TO WASHINGTON

The founders of Instagram are likely jumping with joy after the President signed up this week.

AD AGENCY RYAN GOSLING

It was only a matter of time before the Ryan Gosling Tumblr meme found its way into the advertising world.

Category: Links

One Big Baby

Monday, November 7th, 2011

Here’s a fun way to kick off your Monday – some great integrated creative for Luvs diapers. The team built a 20 foot tall inflatable baby inside the Mall of America, and real-time video of the installation is streamed to an app on the Luvs’ Facebook page. The gigantic baby responds in real time anytime that someone clicks the “drop a dooty” button. On site at the Mall of America are 3 large display screens that loop the Blowout Championship TV spot and an up-to-date news feed of the amount of “Likes” and total number of diapers donated.

SUSTAINABLE ENGAGEMENT
To ensure that the program could generate sustained engagement, the team also built a sweepstakes and charity component into the program. Once someone has liked Luvs, and clicked to “drop a dooty” they are automatically entered into the sweepstakes for a chance to win free Luvs diapers, gift cards, prizes from SnapFish, and a family vacation. To keep fans coming back to engage every day, there is a varied prize-giving structure that awards daily, weekly and an overall grand prize. Additionally, Luvs will donate one diaper to Project Night Night for each click for the first 30,000 clicks.

IT’S WORKING
So far the response from our consumers has been fantastic.

How to Join the Challenge: Head over to Luvs’ Facebook page and like Luvs. Then click on the Heavy Dooty Blowout Challenge link under the profile picture.

Category: Clients, Creative, Digital & Interactive

#Irene

Tuesday, August 30th, 2011

The Saatchi NY team was back in the office yesterday, despite slow subways and slower moving traffic in from the outer boroughs. And despite all the complaining about over-the-top preparations from city and state government, we’re happy that NYC came out relatively unscathed.

What’s more, the place Irene had the biggest impact was in the social media world. The power didn’t go out, and Twitter, Flickr, Facebook, YouTube and a half dozen other sites were ablaze with personal accounts and sarcastic jokes (because it wouldn’t be a NY response without a few of those). To celebrate the escape from total weather-related destruction, we’ve put together a few of our favorite stories on #HurricaneIrene for you below:

THE FUNNIEST #IRENE TWEETS FROM HUFF POST: