Posts Tagged ‘google’

King St. Q&A W/ Jen Brotman

Friday, July 18th, 2014

Brotman_Picture 1

Meet Jen Brotman, an Account Executive for Tide.  Not only could she beat you in a race with ease, she would sing you all of the lyrics to Rent afterwards as a consolation prize. You can find her on LinkedIn here, get socially connected with her on Instagram at @jbrot8, or stop by and say hello in person!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
AE on Tide

WHAT WAS YOUR FIRST JOB?
I worked at a Dairy Queen, and no I have not been to the new one in the city yet, but I used to make a mean blizzard

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I knew I wanted to go into communications so Newhouse (Go ‘Cuse!) was the logical choice. One Saturday Freshman year, we had to go to an 8 AM, four hour session to learn about the different majors – I was between Magazine Journalism and Advertising – I fell asleep during the Magazine session and loved the advertising one and have loved it ever since.

WHAT ARE YOUR LOVEMARKS?
Trader Joes, Syracuse, Jif, Google

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I love the Google work, specifically Dear Sophie and Parisian Love

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I like baking, so I’d want to go to Pastry School to actually know what I am doing

FAVORITE PLACE YOU’VE BEEN TO?
Israel

WHAT’S YOUR MOST PRIZED POSSESSION?
Some jewelry that was my Grandma’s – My Mom has this tradition to wear her Grandmother’s jewelry on holidays and I want to keep that going

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
They usually get sent to me, I’m not very good at finding them

WHAT’S SOMETHING YOU MAKE REALLY WELL? 
Cupcakes

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Running in Central Park and/or on the Westside Highway

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Do Jacques Torres cookies count as lunch?

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
For starters I know all the words to Rent…

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
I love anything with peanut butter, banana and chocolate

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
The world record holder of the most world records, duh

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I guess baking is a creative pursuit although it’s hard to experiment in my apartment

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Everything on my Kindle and Spotify/Pandora because I’m not very good at downloading and keeping up with the latest music, but I like a good playlist

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
The Brooklyn Half Marathon – it was my first official half and I hit the goal time I wanted after coming off an injury

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
I’m a big believer in everything happens for a reason

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Sorry for another running one, but every time I run a longer race or have a faster time, it’s a great way to remind myself nothing is impossible

Category: King St. Q&A

Banner Week

Wednesday, June 25th, 2014

Banner_week_2

Education does not stop once you get handed your diploma! Continued education is part of every industry, particularly when technology, social media, and platform development is constantly changing the way people interact with the brands and products they love like it is in advertising.

As we continue our Saatchi education, we try to keep our eye on some of the latest and greatest innovations and the people that helped make them possible. This week we are inviting outside perspectives into our office for Banner Week! We have already had the pleasure of hosting Alex Powers from Adroll, Katie Hiatt from Undertone, and Ari Levine from Tumblr - but there will be some more awesome afternoon and lunch & learns presentations the rest of the week as well.

Please come and join us for our daily sessions to take advantage of this opportunity, you might just be inspired and learn a thing or two!

Wednesday 4pm-5pm: Cheezburger (power of humor with CEO Ben Huh) – Speaker: Ben Huh 18th Floor – Bar Area – Snacks & Drinks

Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.

Thursday 12:30pm-2pm: Google / Mobile, Display, Search, YouTube (101 & holiday insight) – Speaker: Jill Randell – 12:30- 2 Lunch & Learn Boardroom

Overview of various creative case studies and ad units available from Google and YouTube including Mobile, Search, Display and Video ads.

Friday 12:30pm-2pm: Hook (display creative) – 12:30- 2 Lunch & Learn Boardroom

Hook is a digital ad unit specific creative agency that partners with leading advertising agencies to design and develop spectacular interactive ad content for desktops and mobile devices. They’ve launched 513 projects for eighty-five popular brands and have contributed to some of the most awarded campaigns of the decade.

KING ST. Q&A W/ KEEGAN FIERTL

Friday, April 25th, 2014

Keegan king st 2
Meet one of the Assistant Account Executive from our Pampers team, Keegan Fiertl. An aspiring world traveling photographer, a Nintendo fan, and a cat video connoisseur, Keegan is one of those people you need to know!  You can check out his LinkedIn profile here if you want to get professionally acquainted with him, or you can learn more about him below!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I’m an Assistant Account Executive on the Pampers team.

WHAT WAS YOUR FIRST JOB?
Selling shoes at Skechers Footwear, we’ve all got to start somewhere right?

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My internship that I did with the KFC marketing team back in Sydney.

WHAT ARE YOUR LOVEMARKS?
Nintendo, Spotify, Google and Samsung.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Google Search: Reunion by Ogilvy & Mather India. Perfection!

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel the world with a really expensive camera and take amazing photos. I’m not a photographer but I reckon this would be really cool.

FAVORITE PLACE YOU’VE BEEN TO?
Florence, Italy.

WHAT’S YOUR MOST PRIZED POSSESSION?
I don’t really have one. I still have a watch that a friend back home gave me so I guess it would have to be that.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I’m not a big cat video person but this one always makes me laugh.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Friends.

WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Haven’t been here long enough to figure that out yet.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
The only place I’ve been to so far in the area is Westville and that was great!

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Bohemian Rhapsody by Queen.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Seafood Marinara in Venice, Italy. That meal changed my life.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Being the fastest person in the world.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?

Definitely music, I used to play a lot of different instruments when I was younger.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Facebook, Reddit, AdAge and the Harry Potter series.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
The night before I Sydney left I saw a band called The National perform at the Sydney Opera House.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
You can achieve anything as long as you work hard enough for it.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I packed up everything I owned and moved to New York on a whim, now I’m working at my dream agency three months after finishing university!

Category: King St. Q&A

Links You Should Give A S#*T About

Friday, February 22nd, 2013

Happy Friday! This week’s Links You Should Give a S#*t About has everything you want from the internet: 3D Space objects, brand theory, video games, The Oscars and more. Happy browsing.

BRAND PROGRAMMING AS THE NEW MARKETING

beck

Forbes issues the latest musing on “Brand Programming” and asks if it will eventually replace traditional advertising and/or marketing. It’s a good read.

NEBULA’S IN 3D

Great space photos are great, but you know what’s better? Great space photos (in this case of Nebula’s) in 3D.

WEARING THE FUTURE

glass

This week the LA Times examined the future convergence of technology and clothing/accessories. Google’s already pushing the notion with Google Glass. Could an iWatch be on the way as well?

11 PROBLEMS PEOPLE HAD IN THE 00’S

 buzzfeed

Just for fun, here’s a Buzzfeed list of 11 problems people faced in the 00’s. #NostalgicListsAreFunny

PS4 IS COMING

ps4

Sony unveiled the specs (though not the hardware) for the new PS4 – due out around Christmas time. It’s going to be really fast and pretty and have a mobile component. Sign us up!

THE OSCARS ARE HERE

This Saturday Seth Macfarlane will host the Oscars. Our vote is on Argo taking home Best Picture, but you can get the full skinny on all the awards here. Bonus link: check out a young Bradley Cooper (who’s nominated for Best Actor this year) asking Sean Penn a question on Inside the Actors Studio. Adorable!

Category: Links

Links You Should Give a S#*t About

Friday, December 14th, 2012

Music, creative, recaps of the entire year . . . good stuff abounds on the internet this week. Plus – t-minus one week until the holiday break, so there’s plenty to celebrate. Without further ado, here’s this week’s Links You Should Give a S#*t About. Happy browsing!

DROPBOX AND MUSIC

dropbox

Dropbox might be taking on music in the clouds. Could be pretty interesting.

GOOGLE ON 2012

Google’s developing a tradition of great year-end ads. Here’s their latest.

THE GOLDEN GLOBES

The Golden Globes announced their nominees for this year. Also, Amy Poehler and Tina Fey are hosting – so that should be awesome.

THE CONCERT TO SAVE NEW YORK (and New Jersey)

Links - thumb

Every one of your parent’s favorite musicians played the Garden Wednesday night to raise money for Sandy relief.

#POLOWERS

Here’s a simple gamification technique, paired with social media in a clever (and effective) way.

Category: Links

Links You Should Give a S#*t About

Friday, July 20th, 2012

Another Friday, another heat wave. Got to love NYC in the summer time . . . Anyway, we’re beating the heat by surfing the interwebs indoors, and you should too. Here’s this week’s Links You Should Give a S#*t About to send you on your way. Happy browsing!

YAHOO GETS A NEW CEO

Yahoo rocked the tech world by announcing original Googler Marissa Mayer as their new CEO. Do you think she can course correct the company? Oh, and she also announced that she’s pregnant . . . so double congratulations are in order.

ORIGINAL TECH COMPANY LOGOS

Every company goes through a re-branding process as they grow, and it’s always fun to take a look back at where they started. Here’s a roundup of some of the most recognizable tech companies original logos.

MEET STANLEY

The folks over at the Digital Kitchen created the “world’s first interactive player piano.” You can request songs via twitter from July 20th – 22nd.

1 BACKPACK, 1 MILLION GADGETS

This break-down of Apple co-founder Steve Wozniak’s travelling backpack was too amazing not to share. Behold the wonder of fitting so many cool gizmos into such a small space.

THE DARK KNIGHT RISES (to make a ton of cash)

The third and final Batman film debuts today to what could be the biggest box office tally of all time. The only thing standing in its way is that they DIDN’T make it in 3D.

Category: Links

Links You Should Give a S#*t About

Friday, April 20th, 2012

Another week, come and gone. We’ve got some really great stuff for you in this week’s Links You Should Give a S#*t About. Hope you enjoy them!

A STERLING COOPER DRAPER PRYCE TAKE DOWN

Kudos to Carrot Creative, Jaguar’s real-life ad agency, for coming up with this tongue in cheek “letter” to Don Draper & co. at Mad Men’s Sterling Cooper Draper Price. Great example of the fun to be had when creative work plays on cultural zeitgeist.

TRIBECA FILM FEST

Tribeca Film Fest kicked off this Wednesday, and there’s tons of great films debuting around town. Here’s IndieWire’s take on 12 new films you should go out of your way to see.

TEXT MESSAGE AIRPLANES

This is a fun design idea from Moleskine journals. There’s a reason so many people list them as a Lovemark on our King Street Q&A.

GOOGLE MORSE CODE

Ever need saved from a horrible date but don’t want to call attention to an SOS text? This new feature for Gmail is a little cumbersome, but maybe exactly what the doctor ordered.

Category: Links

Digital Download: The Re-Design

Thursday, April 19th, 2012

In the past, Digital Download was an internal event designed to educate Saatchi NY employees on current digital trends and vendors. Today, some of us (Cristina, Pansolini, Rita Maurer-Hollaender, Laura Massie and Thea Hughes) decided to take it to the masses, creating this bi-monthly update about all things digital. From vendors to inspiration, we give you the new and improved Digital Download.

DIGITAL IN-THE-KNOW

Thrillist
“People have called Thrillist a DailyCandy for men,” AdWeek stated when speaking to Thrillist VP Shane Rahmani. Shane agreed this was accurate, but he also said “Thrillist was a platform lifestyle brand that connects guys to wherever they are. About things they give a s#*t about.” JackThreads is also associated with Thrillist as their e-commerce site, a playground for guys to buy products they love, and didn’t know they love.

BirchBox
Everyone knows Birchbox as a beauty products site for women, but here they are introducing their men’s version. Men can now “sample the latest grooming and lifestyle products. get advice on how to use their new gear, and buy products that are right for them,” just like women!

Hearst Magazines + YouTube
Hearst is taking its brands into the digital space to keep these beloved brands that really only exist in print relevant and modern. They’re doing this in a pretty interesting way- launching a YouTube channel Hello Style, a collaboration of five of its women’s books.

Houzz
Houzz (pronounced sort-of like house) lets homeowners collect their favorite photos, find design professionals in their areas, upload photos of their homes and gardens, and swap tips and questions with other members. More than a million idea books have been created by Houzz members, and new ones are added every minute.

FestHeads
Since the 1960s, music festivals have achieved mythic status; fans who attended the first Woodstock or Lollapalooza recount stories of the events as defining moments in their lives. Now, a new generation of passionate music fans are discovering, comparing, building and sharing their ultimate festival experiences at FestHeads.

DIGITAL INSPIRATION

Kraft Mac & Cheese: Old Birds New Tweets
Kraft decided to capitalize on how funny old people are by handing them control of their Mac & Cheese social platforms. Hilarious is an understatement.

Caine’s Arcade
This video recently went viral and speaks to online marketing and social media outreach. Caine is a young boy in a fairly poor neighborhood who spent his summer at his dad’s auto parts shop. To entertain his days, he created a cardboard, make-shift arcade. He had never had a customer until one filmmaker bought a “fun pass” – which costs $2 and buys you 500 plays in Caine’s arcade. With the help of social media, a donation-based college fund has been created for Caine, and it has reached over $150k already.

DIGITAL SHOPS TO LOOK OUT FOR

Profero
This digital agency oversees relationships with conglomerates like Diageo and Unilever on accounts such as Smirnoff and TRESemme. It’s strong creatively and strategically in core markets like New York and London, and a forerunner in programming and analytics in locales like Beijing and Shanghai.

Some example of their work: Smirnoff Nightlife Exchange Project

DIGITAL TOOLS

Check out these 10 Google Products You Probably Never Knew Existed