Posts Tagged ‘google’

Links You Should Give A S#*T About

Friday, February 22nd, 2013

Happy Friday! This week’s Links You Should Give a S#*t About has everything you want from the internet: 3D Space objects, brand theory, video games, The Oscars and more. Happy browsing.

BRAND PROGRAMMING AS THE NEW MARKETING

beck

Forbes issues the latest musing on “Brand Programming” and asks if it will eventually replace traditional advertising and/or marketing. It’s a good read.

NEBULA’S IN 3D

Great space photos are great, but you know what’s better? Great space photos (in this case of Nebula’s) in 3D.

WEARING THE FUTURE

glass

This week the LA Times examined the future convergence of technology and clothing/accessories. Google’s already pushing the notion with Google Glass. Could an iWatch be on the way as well?

11 PROBLEMS PEOPLE HAD IN THE 00’S

 buzzfeed

Just for fun, here’s a Buzzfeed list of 11 problems people faced in the 00’s. #NostalgicListsAreFunny

PS4 IS COMING

ps4

Sony unveiled the specs (though not the hardware) for the new PS4 – due out around Christmas time. It’s going to be really fast and pretty and have a mobile component. Sign us up!

THE OSCARS ARE HERE

This Saturday Seth Macfarlane will host the Oscars. Our vote is on Argo taking home Best Picture, but you can get the full skinny on all the awards here. Bonus link: check out a young Bradley Cooper (who’s nominated for Best Actor this year) asking Sean Penn a question on Inside the Actors Studio. Adorable!

Category: Links

Links You Should Give a S#*t About

Friday, December 14th, 2012

Music, creative, recaps of the entire year . . . good stuff abounds on the internet this week. Plus – t-minus one week until the holiday break, so there’s plenty to celebrate. Without further ado, here’s this week’s Links You Should Give a S#*t About. Happy browsing!

DROPBOX AND MUSIC

dropbox

Dropbox might be taking on music in the clouds. Could be pretty interesting.

GOOGLE ON 2012

Google’s developing a tradition of great year-end ads. Here’s their latest.

THE GOLDEN GLOBES

The Golden Globes announced their nominees for this year. Also, Amy Poehler and Tina Fey are hosting – so that should be awesome.

THE CONCERT TO SAVE NEW YORK (and New Jersey)

Links - thumb

Every one of your parent’s favorite musicians played the Garden Wednesday night to raise money for Sandy relief.

#POLOWERS

Here’s a simple gamification technique, paired with social media in a clever (and effective) way.

Category: Links

Links You Should Give a S#*t About

Friday, July 20th, 2012

Another Friday, another heat wave. Got to love NYC in the summer time . . . Anyway, we’re beating the heat by surfing the interwebs indoors, and you should too. Here’s this week’s Links You Should Give a S#*t About to send you on your way. Happy browsing!

YAHOO GETS A NEW CEO

Yahoo rocked the tech world by announcing original Googler Marissa Mayer as their new CEO. Do you think she can course correct the company? Oh, and she also announced that she’s pregnant . . . so double congratulations are in order.

ORIGINAL TECH COMPANY LOGOS

Every company goes through a re-branding process as they grow, and it’s always fun to take a look back at where they started. Here’s a roundup of some of the most recognizable tech companies original logos.

MEET STANLEY

The folks over at the Digital Kitchen created the “world’s first interactive player piano.” You can request songs via twitter from July 20th – 22nd.

1 BACKPACK, 1 MILLION GADGETS

This break-down of Apple co-founder Steve Wozniak’s travelling backpack was too amazing not to share. Behold the wonder of fitting so many cool gizmos into such a small space.

THE DARK KNIGHT RISES (to make a ton of cash)

The third and final Batman film debuts today to what could be the biggest box office tally of all time. The only thing standing in its way is that they DIDN’T make it in 3D.

Category: Links

Links You Should Give a S#*t About

Friday, April 20th, 2012

Another week, come and gone. We’ve got some really great stuff for you in this week’s Links You Should Give a S#*t About. Hope you enjoy them!

A STERLING COOPER DRAPER PRYCE TAKE DOWN

Kudos to Carrot Creative, Jaguar’s real-life ad agency, for coming up with this tongue in cheek “letter” to Don Draper & co. at Mad Men’s Sterling Cooper Draper Price. Great example of the fun to be had when creative work plays on cultural zeitgeist.

TRIBECA FILM FEST

Tribeca Film Fest kicked off this Wednesday, and there’s tons of great films debuting around town. Here’s IndieWire’s take on 12 new films you should go out of your way to see.

TEXT MESSAGE AIRPLANES

This is a fun design idea from Moleskine journals. There’s a reason so many people list them as a Lovemark on our King Street Q&A.

GOOGLE MORSE CODE

Ever need saved from a horrible date but don’t want to call attention to an SOS text? This new feature for Gmail is a little cumbersome, but maybe exactly what the doctor ordered.

Category: Links

Digital Download: The Re-Design

Thursday, April 19th, 2012

In the past, Digital Download was an internal event designed to educate Saatchi NY employees on current digital trends and vendors. Today, some of us (Cristina, Pansolini, Rita Maurer-Hollaender, Laura Massie and Thea Hughes) decided to take it to the masses, creating this bi-monthly update about all things digital. From vendors to inspiration, we give you the new and improved Digital Download.

DIGITAL IN-THE-KNOW

Thrillist
“People have called Thrillist a DailyCandy for men,” AdWeek stated when speaking to Thrillist VP Shane Rahmani. Shane agreed this was accurate, but he also said “Thrillist was a platform lifestyle brand that connects guys to wherever they are. About things they give a s#*t about.” JackThreads is also associated with Thrillist as their e-commerce site, a playground for guys to buy products they love, and didn’t know they love.

BirchBox
Everyone knows Birchbox as a beauty products site for women, but here they are introducing their men’s version. Men can now “sample the latest grooming and lifestyle products. get advice on how to use their new gear, and buy products that are right for them,” just like women!

Hearst Magazines + YouTube
Hearst is taking its brands into the digital space to keep these beloved brands that really only exist in print relevant and modern. They’re doing this in a pretty interesting way- launching a YouTube channel Hello Style, a collaboration of five of its women’s books.

Houzz
Houzz (pronounced sort-of like house) lets homeowners collect their favorite photos, find design professionals in their areas, upload photos of their homes and gardens, and swap tips and questions with other members. More than a million idea books have been created by Houzz members, and new ones are added every minute.

FestHeads
Since the 1960s, music festivals have achieved mythic status; fans who attended the first Woodstock or Lollapalooza recount stories of the events as defining moments in their lives. Now, a new generation of passionate music fans are discovering, comparing, building and sharing their ultimate festival experiences at FestHeads.

DIGITAL INSPIRATION

Kraft Mac & Cheese: Old Birds New Tweets
Kraft decided to capitalize on how funny old people are by handing them control of their Mac & Cheese social platforms. Hilarious is an understatement.

Caine’s Arcade
This video recently went viral and speaks to online marketing and social media outreach. Caine is a young boy in a fairly poor neighborhood who spent his summer at his dad’s auto parts shop. To entertain his days, he created a cardboard, make-shift arcade. He had never had a customer until one filmmaker bought a “fun pass” – which costs $2 and buys you 500 plays in Caine’s arcade. With the help of social media, a donation-based college fund has been created for Caine, and it has reached over $150k already.

DIGITAL SHOPS TO LOOK OUT FOR

Profero
This digital agency oversees relationships with conglomerates like Diageo and Unilever on accounts such as Smirnoff and TRESemme. It’s strong creatively and strategically in core markets like New York and London, and a forerunner in programming and analytics in locales like Beijing and Shanghai.

Some example of their work: Smirnoff Nightlife Exchange Project

DIGITAL TOOLS

Check out these 10 Google Products You Probably Never Knew Existed

 

Links You Should Give a S#*t About

Friday, April 13th, 2012

It’s Friday the 13th, which means this is an especially spooky-scary edition of Links You Should Give a S#*t About.  Or just a typical one . . . except it’s on Friday the 13th, which makes it somewhat spooky by default . . . right? OK, fine, it’s just some cool stuff from the internet . . . but Jim Henson! The Muppets! Internet-related brain atrophy!

WHY FACEBOOK (REALLY) BOUGHT INSTAGRAM

Gigaom.com makes a compelling argument that Facebook’s $1 Billion dollar acquisition of the tiny photo app that could was driven, more than anything else, out of fear. It’s a great read.

JIM HENSON’S ORIGINAL MUPPET SHOW PITCH

Jason Segel’s “The Muppet’s” introduced a whole new generation to The Muppet’s last year, but this pitch video is a shining example of why the brand was so loved to begin with. Advertising agencies and creative folks in general can learn a lot from the enthusiasm, passion and smarts that made this 3 minute piece of genius.

A SMARTER SUPERMARKET SCANNER

A supermarket scanner that recognizes objects instead of barcodes. A Classic example of making a good idea better.

THE INTERNET IS BREAKING YOUR BRAIN

You know how when you’re sitting at dinner with four friends trying to remember the name of an actor or movie and then everybody reaches for the phone to Google it at the same time? That’s because the internet is replacing your brain.

Category: Links

Saatchinspiration: Links You Should Give A S#*t About

Friday, July 15th, 2011

It’s that time of the week again! Before you head out of the office for happy hour on a rooftop, check out some of our favorites from this week:

TATT.LY
I’ve always wanted a tattoo, but think that in reality I’m just too fickle. So for all those who are just as fickle as me, Tatt.ly has arrived to save us! Featuring designer temporary tattoos, you can get all tatted up for just $35. (or pick one design for $5!)

IN.GREDIENTS

Oh Austin, we’re jealous! In.gredients claims to be the first package-free and zero waste grocery store in the US. Pretty cool concept, we have to say. Bring in your own containers (or use their compostable ones), fill ‘em up with goodies from the grocery and then pay using their checkout scales. If you’d like to be a part of their launch, you can also help fund the store!

WHAT DO YOU LOVE

 

What Do You Love by Google lets you search for your favorite brands, people, places and things and provides an aggregation of information in return.

CITY MAPS

City Maps gives you a new way to explore your city by showing logos and names of places in the places where they’re located. They’ve just released their new iPhone app and let us tell you, finding an ATM has never been easier!

 VIZUALIZE.ME

While everyone knows that anyone can make themselves look good on paper, resumes are still seen as one of the most crucial parts of the job hunt. So why do so many people have crappy word documents to show off their past experience? Now, there’s no excuse. Vizualize.me will turn your resume into a beautiful infographic. While it’s not quite open to the public, you can still sign up to be notified when access is available!


Category: Links

Local + Mobile

Thursday, June 30th, 2011

Hyper-local is the next big thing

Following up on yesterday’s post from Cristina Pansolini, we’ve got some more great insights coming out of Digiday’s Local conference here in NYC last week. Today, Strategic Planner Charles Lodge offers his take on the synergy between local and mobile, and what it all means for the industry.

Local marketing has shifted from traditional channels into digital channels that offer powerful solutions for brands to reach local consumers.  Mobile, social and other local digital advertising technologies and platforms are quickly becoming a must, and  brands are seeking higher ROI and one-on-one connections with consumers.  As technology moves off your desk and into your pocket, social and local media are giving advertisers the opportunity to enhance a “clicks to bricks” model with localized calls to action.  By combining behavioral and geographic tracking, communication is becoming localized down to the city block, driving real foot traffic to real brick and mortar stores.  However, with this change in communication venues we’re also seeing a change in the rules of advertising; social and local media is about giving people knowledge, not a compelling argument.

LOCAL AND MOBILE GO HAND-IN-HAND
Local advertising, by definition, is opening a golf magazine and seeing ads for golf equipment. But these days we can deliver content relevant not just to a publication or network demo, but to location, activity, interests and even mindset.  This progression of media into local atmospheres is directly in line with the appearance of new mobile technology, and “local” and “mobile” absolutely go hand in hand.

In 2003 brands were asking their agencies to help them have a greater digital presence. In 2007 they were all trying to connect with consumers in various online social spaces. This year they’re striving to connect with their consumers on a local level.  In the recent past there were generally two ways to find your target consumer’s location — a computer’s IP address or a mobile device’s GPS locator. That’s not the case anymore.  The rise in mobile coordinate-based services, such as GoogleMaps, gives context to location-based searches, adding a third means of specializing your targeted content.

GOOGLE MAPS
GoogleMaps has become the pillar of Google’s local strategy; regular users use it an average of 25 times a month . . . literally telling advertisers where they are and where they’re going.  And now, pairing Google with a GPS device, allows users to search by a destination (IE: “Saatchi & Saatchi”) instead of an address (IE: “375 Hudson St”) which is both user-friendly and creates an opportunity for advertisers to know not just where their consumers are . . .  but what they’re doing while they’re there.  This flood of location data is a valuable tool for advertisers; while we have always known that our communication will reach someone, we have seldom had any guarantee that our ads will be relevant to the viewer.  With more surgical installations of communication we are expected to produce better returns on investment, and contextual targeting can ensure that the media space we buy will match up with the target demographic.

LOCAL CALLS TO ACTION
The recent growing demand for “deals near me” has gone hyper-local in the daily deal ecosystem (Groupon, LivingSocial, etc.). 51% of consumers say they are willing to share their location in order to be exposed to ads relevant to their position. The CTA surrounding all of local media placement is providing consumers with real-time information about deals in stores near their current location.

And we’re finding that if you can get location specific you get real results—deals near me offerings have better than a fifty percent buy rate. While the next step may be a digital overhaul of the Sunday circular, right now the best way to get a good ROI out of local media strategies is to connect consumers with local discounts that are actually local—not deals in their county, but on their street.

SHRINKING YOUR WAY TO GREATNESS: BIG RETAILERS ARE PLAYING SMALL BALL
Online video content is becoming a more reliable and effective way to communicate with your target consumers and a recent trend of localizing online content has proved efficient at generating specialized messages and increased returns.  Schwinn and Lowe’s have both learned how a national campaign can hit local parameters, embracing strategies aimed at giving extra incentive—depending on location—for consumer-action.

Schwinn has over 6000 different spots in rotation, and each gets neighborhood-specific, using various calls to action within their creative, such as referencing the particularly high gas prices of one town, or the bike-friendly nature of another town’s streets.  Lowe’s, on the other hand, uses local factors like the weather to determine what sort of spots to run in a location. If it is raining out, Lowe’s will play a spot about what great deals they have on interior home design materials. If it’s sunny, they’ll talk about deals on exterior paint and lawnmowers.  With the examples we saw at DigiDay, only the voiceover was specific to each spot, exemplifying the elasticity of a national message, portrayed on a very local scale.

Lastly, and this is probably the best part, part of the model of this form of advertising includes the ability to test the effectiveness—beyond click-through rate—of these personalized spots versus traditional TV buys.

AND IN CLOSING
We “check-in” or “allow” nearly every day of our lives—some more than once a day—and advertisers and marketers stand to gain both a huge return on their investments and great insight into the way consumers move, shop and communicate with brands and each other. While any business stands to increase profits by creating local buying-incentives, the learning we stand to acquire during this time creates huge potential for the streamlining of future brand strategy.

The “big idea” of localized media is to drive foot traffic into real stores, but we are responsible for the lifeblood of our brands and we have the creative license to designate what our brands do for consumers.  If we can take what we learn from contextual targeting and plant that within a national brand’s strategic direction, not only our media buys, but also the gravity of our communication will benefit greatly.