Posts Tagged ‘Kwame Taylor-Hayford’

Color, etc.

Tuesday, April 5th, 2011

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for jcpenney, General Mills, P&G and Turner Classic Movies, among others. Below are a few of his picks for the latest and greatest sight, sound and motion on the web and on your phone.

VW INNOVATIONS

The new VW app in action

Using both a print ad and an iPhone app VW allowed readers of Norway’s top newspapers to experience the new innovations in their cars using augmented reality (AR). Open the app to test drive a virtual VW and try out lane assist, adaptive lights and adaptive cruise control.

The app takes AR beyond just a gimmick in a fun engaging execution. It’s also a great example of how both traditional and non-traditional media can be used together to deliver and reinforce messages about the cars features.

ABSOLUT GLIMMER

Absolut Vodka engaged artists in Brazil to create art using their new limited edition Glimmer bottle, and input from fans via social media. Users were encouraged to send messages about what makes them exceptional via Twitter and Faceook. Over 5 days the tweets/posts were turned into unique pieces of art, with photos of each piece tagged back to individual users on Facebook.

Absolut took advantage of one of the best things about social media… the ability to send personalized responses to users in real-time… rewarding them for their participation and ultimately making them feel more connected to the brand.

COLOR IPHONE APP

Color, on an iPhone near you

Color is a new mobile app that allows users to share images, videos and text with people around them… no logins or passwords required. Just open the app, and you’ll immediately have access to the content of other app users around you.

The app launched to little fanfare last month but it’s an interesting concept with very smart technology that takes real-time sharing and location based services to the next level, allowing meaningful connections with people in your immediate vicinity that you may not already know.

Category: Creative, Digital & Interactive, sisomo

#LeRoadTrip

Monday, January 31st, 2011

On January 26th, a group of SaatchiNY team members were slated to return to NYC from a week of meetings at Lenovo HQ in Raleigh. Those plans were interrupted by 18 inches of snow blanketing the Northeast. Flights were cancelled, the airports packed . . . and a bold decision was made. A road trip all the way back to Hudson/Houston. Below is the true story of Team Snowflake, Team BlackIce, and the epic LeRoadTrip of 2011 – as told through twitter.

@aisea Aisea Laungaue: Flights cancelled from @Lenovo Raleigh to NY. So the team is driving back. We hope to still be a team in 9 hours. Let #LeRoadTrip begin

@xquamx kwame taylor-hayford:  back to NY #LeRoadTrip http://instagr.am/p/BOHxa/

@aisea: We’ve split the team, 1 car for Gen Y and 1 for the Gen X-ers (i.e @veryshortstori @Dunleavy)  #LeRoadTrip

Owly Images

@lenovo Lenovo:  @aisea wow good luck! stop at Chick-Fil-a on the way to keep your sanity!

@aisea: @lenovo Yes! Great idea! Something to think about for the remaining 475 miles ;) PS We think we love your team #LeRoadTrip

@lenovo: @aisea we think the feeling is mutual. Drive safe!

@lenovo: @skimen we hope those of you who are tweeting are not the ones driving, we need you guys to be safe!

@skimen Shel Kimen: #LeRoadTrip team blizzard @Aisea @Danni_mo @xquamx and the guy with the cash! We miss you in car b @veryshortstori & we heart you @lenovo !

@HudsonHouston Saatchi New York: @aisea @veryshortstori @Dunleavy Keep taking pics! We’ll chronicle the trip on H/H . . . ala Griswold family vacation. #LeRoadTrip

@skimen: Team @veryshortstori in front. 487 miles to go! #LeRoadTrip / cc: @Aisea @Danni_mo @xquamx @ North Carolina http://instagr.am/p/BOI-3/

@skimen: Team #blackIce ! Team #snowFlake on your tail! #LeRoadTrip 425 miles to go! @ I-95 North Carolina http://instagr.am/p/BOJph/

@esavestheworld Erin Lyons: @skimen @aisea @veryshortstori @Danni_mo @xquamx You guys get to have all the fun! :) Drive SAFE on #LeRoadTrip!

@Danni_mo Danni Mohammed: 1hr down: Roads looking like driving on the M25, UK #LeRoadTrip

@aisea: @Danni_Mo aka Gizmondo being boring in the car. Yawn #LeRoadTrip http://ow.ly/i/7yYT

Owly Images

@Danni_mo: 400miles to go @HudsonHouston; weather = rain spitting #LeRoadTrip

@Danni_mo: Nothing will stop him @aisea #LeRoadTrip http://yfrog.com/gy5m3yj

@JimmyThePencil James O: From the corner office to the side of the road with his own stenographer! [full disclosure: @skimen tweeting for driver!] #LeRoadTrip

@xquamx: crossing into VA. making good time @JimmyThePencil #LeRoadTrip

@aisea: Can’t believe we drove past that KFC Buffet #tragedy #LeRoadTrip

@skimen: 40 miles to Richmond VA! Team #snowflake making good time ! and I’ve found a new job as Twitter Concierge for @jimmythepencil #LeRoadTrip

@aisea: And there goes @xquamx, sweet dreams haha http://ow.ly/i/7z7m #LeRoadTrip

Owly Images

@skimen:  Snowing in VA. Here we go. #LeRoadTrip

@skimen: Slow going by DC. Great driving @jimmythepencil #LeRoadTrip @ I 95 S & Rt 17 http://instagr.am/p/BOTYM/

@aisea: And so it’s come to this. http://ow.ly/i/7zlM #LeRoadTrip

Owly Images

@Danni_mo: Passing by Baltimore, major snow jam, but #snowflake is treating us well #LeRoadTrip http://yfrog.com/hsek4qij

@Danni_mo: #LeRoadTrip overnight at the RedRoofInn: a room with a broken lock – this motel reminds me of “no country for old men”

@xquamx: #LeRoadTrip…. dramatic pause. spending the night in Maryland. good times. http://instagr.am/p/BOcsJ/

@aisea: It’s 6:10 and a call from @Danni_mo tells me that, yeah, the POWER has gone out in this motel. Fumbling in the dark, leaving now #LeRoadTrip

@skimen: Team #snowflake after a night without power! Dennys and #LeRoadTrip soon on the road again. @ Denny’s http://instagr.am/p/BO1J1/

@skimen: Part two of team #snowflake on #LeRoadTrip http://instagr.am/p/BO1T4/

@Danni_mo:  #LeRoadTrip “If it makes you happy” Cheryl Crow #snowflake sing along, still smiling http://yfrog.com/gz1afcj

@Danni_mo: Another down on #LeRoadTrip @aisea #snowflake http://yfrog.com/hsmvioj

@Danni_mo: Living the work-life blend in USA #LeRoadTrip, #snowflake bonding

@skimen: Mmmmmmmm #LeRoadTrip http://instagr.am/p/BO63X/

@esavestheworld: @skimen @aisea @veryshortstori @Danni_mo @xquamx I’m so glad you guys stopped for the night – I was worried! EPIC #LeRoadTrip!!!

@neilredding Neil Redding: @skimen #LeRoadTrip, having transfixed us all for the wink of an eye, will be over much too soon. A contemporary epic, ending in #blacksnow.

@Danni_mo: #blackice and #snowflake separated c.7pm last night. #snowflake driving thru NJ #blackice back to Saatchi style on the Acela #LeRoadTrip

@skimen: Team rallies for @jimmythepencil for at least 13 hours behind the wheel so far! Mad special ops skills for sure! #LeRoadTrip

@Danni_mo: @skimen finds Haribos in back seat from #LeRoadTrip pic posting. What else will she find? Half-eaten blueberry bagels @aisea got bored of

@skimen: Light at the end of the tunnel! NYC!! #LeRoadTrip http://instagr.am/p/BPDo4/

@xquamx:  #LeRoadTrip fin. now back to work @aisea @skimen (@ Saatchi & Saatchi w/ 3 others) http://4sq.com/fG84Hg

@HudsonHouston: Welcome Back!

@skimen: The incredible power of unreasonable! Back to work! #LeRoadTrip forever! @ Saatchi & Saatchi http://instagr.am/p/BPEnK/

Category: Digital & Interactive, Our People, Saatchi & Social

SISOMO, ETC.

Tuesday, November 16th, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo campaigns floating around the web, followed by some of his thoughts on each project.

JAY-Z: DECODED CAMPAIGN



For the launch campaign of Jay-Z’s first book Decoded, each page was recreated in the context of where the events described took place; lining of a suit, bottom of a pool, billboard etc. The fans were invited, via a partnership with Bing Maps, to find every page with the first people to do so winning a signed copy of the book and tickets to an exclusive New Year’s Eve concert on New Years. The book launches today and there are still a few pages left to find so… get your search on.

Decode Jay-Z

VOLKSWAGEN FUN THEORY: THE SPEED CAMERA LOTTERY

More innovative work from Volkswagen and the Swedish National Society for Road Safety. This social experiment, which asked drivers to obey the speed limit for a chance to win a pot of money (which was contributed by the people speeding) proved that fun, and some cash, go a long way in changing behavior.

The Speed Camera Lottery

RALPH LAUREN: 4D EXPERIENCE

Ralph Lauren turned the front of their flagship stores in NY and London into an engaging brand experience using 3D imagery; featuring their latest fashion products, digital sound effects and scents from Ralph Lauren Fragrances. Very SISOMO. Be sure to checkout the behind the scenes video.

The 4D Experience

MONET 2010

For the art lover in you. This beautiful interactive experience celebrates Claude Monet’s work, currently on display at the Grand Palais museum in Paris, France.

Check it out Here

Category: Creative, Digital & Interactive, sisomo

Kwame Taylor-Hayford wins at ADCOLOR

Thursday, November 11th, 2010
Kwame accepting his award in Miami

Kwame accepting his award in Miami

Sunday, November 9th, marked the kick-off of the fourth annual ADCOLOR® Awards in Miami, FL.  ADCOLOR® celebrates the accomplishments of diverse role models and industry leaders.  As the first cross-industry initiative of its kind, the awards are meant to serve as a catalyst for the next generation of diversity programs.  For the third year in a row, Saatchi & Saatchi had the pleasure of seeing ADCOLOR® honor one of our own:  Kwame Taylor-Hayford. Kwame was a winner in the “Rising Star” category (individuals with less than 7 years experience who making inroads in their disciplines).

THE EVENT

Inspiration was in the air as over 800 people came together to see 17 industry professionals honored for their great work.  The evening was star-studded and full of surprises. There was an introduction from Miami Heat player Dwyane Wayde and the return of the 2009 All Star Award winner (and Emmy award-winning journalist) Cristina Saraleguira; in addition to a pitch-perfect MC performance by CNN’s Soledad O’Brien and a powerful acceptance speech from this years All Star Winner, Queen Latifah.

THE RISING STAR
All 17 of the night’s honorees showed a passion for what they do and a deep humility for the recognition they received.  Of course, the most notable was Kwame, who quite simply thanked his parents during his moment in the spotlight.  As a much-deserved winner in the category, Kwame is a strong believer that ideas must move mountains, embracing Saatchi & Saatchi’s spirit of “Nothing’s impossible.”  He is a visionary, an innovator and definitely a rising star in this ever changing, multi-platform media world.  So, cheers to Kwame, Saatchi’s own Rising Star, and to the others that will follow after him.  Keep rising.

For all interested parties, there are some fantastic photos of Kwame and all of the other honorees on the ADCOLOR® Facebook page.

Category: Awards, Events, Our People

Sight. Sound. Motion.

Tuesday, October 12th, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined the agency in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo campaigns floating around the web, followed by some of his thoughts on each project.

ARCADE FIRE – The Wilderness Downtown

Rock group Arcade Fire collaborated with Google to create what is probably the most impressive demo of Google’s Chrome browser to date. Enter your address to get a personalized version of their latest music video featuring animations, images and maps of your neighborhood in beautifully timed browser windows. Not only is it very cool, but is also does a great job of showing how powerful Chrome is (Any doubts? try using the site in Safari or Internet Explore).

Uniqlo’s Lucky Counter & Lucky Machine


Simple and smart promotions for retail brand Uniqlo that take advantage of two popular trends; twitter and casual gaming. Lucky Counter allows users to lower prices on specific products by tweeting about them. The new lower price is then available for all to enjoy. If you’re more of a gamer then checkout Lucky Machine and win coupons of up to $2000 by beating as many levels of a fun pinball game as you can.

How Many Friends Do You Know?

Check out this un-branded social experiment that puts all your “virtual” friendships into perspective. Sign into the site using Facebook and complete a simple test which asks you to name a few Facebook friends using nothing but … their profile pictures. Turns out I only “know” 20% of my friends, which might explain why the most popular pick up line of 2010 is “You look familiar… aren’t we Facebook friends?”

Category: Creative, Digital & Interactive, sisomo

ADCOLOR Award Win

Tuesday, September 28th, 2010

Kwame Taylor-Hayford: 2010 ADCOLOR Rising Star

 Last week, the 2010 ADCOLOR Industry Coalition announced the recipients of their annual awards, and SaatchiNY VP/Senior Sisomo Producer Kwame Taylor-Hayford has been named one of just three winners in the Rising Star category! This is exactly the sort of news we love to celebrate during Advertising week, and are ecstatic to wish Kwame congratulations.  

The Awards 

There are only 19 honorees who will be celebrated at the November 17th ceremony in Miami Beach, so this is a huge honor for Kwame. Award winners were selected from agencies around the country, and representatives from major players like BBDO, CNN, DraftFCB, Omnicom Group, Pepsi, Translation and many others will all be honored. CNN’s Soldedad O’Brien is slated to host the awards, which will kick off the 12th Annual Association of National Advertisers’ Multicultural Marketing & Diversity Conference.

The Model 

According to their media, Kwame and each of the other winners were selected based on “their ability to redefine diversity; deliver strong outcomes; their contributions to their respective companies, industries and/or communities; and their reputation as “best in class” by serving as role models for others.”

Congratulations Kwame!

The Winners: 

Rising Star Awards presented by Google & The Advertising Club

  • Kwame Taylor-Hayford, VP, Senior SISOMO Producer, Saatchi & Saatchi
  • Ronnie Dickerson, Interactive Media Supervisor, DraftFCB Chicago
  • Tiffany Edwards, Education & Diversity Director, The One Club

All-Star Award presented by Omnicom Group

  • Queen Latifah

MVP (Most Valuable Partnership) Award presented by CNN

  • RPM  Group & PepsiCo

Lifetime Achievement Awards presented by DIAGEO & American Advertising Federation

  • Roy Eaton, Former VP, Music Director, Benton & Bowles (retired)
  • Bill Lamar, Former CMO, McDonald’s (retired)
  • Douglass L. Alligood, SVP, Chairman, Diversity Council, BBDO New York

Legend Awards presented by McDonald’s USA & Association of National Advertisers

  • Carmen Baez, President, Diversified Agency Services Latin America, Omnicom Group, Inc.
  • Vita Harris, Chief Strategy Officer, DraftFCB NY
  • Frank Cooper III, Chief Consumer Engagement Officer, PepsiCo

Creative Award presented by Publicis USA & The One Club

  • J.D. Michaels, SVP, Director of Creative Engineering & Production, BBDO NY
  • Danny Robinson, SVP, Creative Director, The Martin Agency

Change Agent Awards presented by Microsoft Advertising & American Association of Advertising Agencies

  • Greg D’Alba, EVP, Chief Operating Officer of Ad Sales & Marketing, CNN
  • Kim Hunter, Founder & Chairman, The LAGRANT Foundation
  • Sallie Mars, Director of Creative Services & Chief Diversity Officer, McCann Worldgroup

Innovator Awards presented by Arnold

  • Coltrane Curtis, Founder & Creative Director, Team Epiphany
  • Kendra Hatcher King, EVP, Worldwide Director, Insight & Innovation, Initiative
  • Steve Stoute, Founder, Chairman & CEO, Translation

Photos taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her wonderful work on her website.

Category: Awards, New York, Our People

SaatchiNY Loves Sisomo

Thursday, August 12th, 2010

Kwame Taylor-Hayford is VP/Senior Sisomo Producer at SaatchiNY. He joined Saatchi in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. Below is a round-up of some of the cooler Integrated/Sisomo campaigns floating around the web, followed by some of his thoughts on each project.

TAP project: Dirty Water Vending Machine

Excellent example of leveraging non-traditional media to not only raise awareness of a social issue but also generate revenue to support the cause.  Money spent purchasing Dirty Water from this vending machine will be donated to help raise awareness of water conservation, potentially impacting the lives of millions of people worldwide.

Sony: The Rocket Project

Experiments are always fun… especially when they involve rockets. Sony tapped some brainy high school students to build and launch a rocket with the help of their new Vaio laptops. The entire experience was filmed, with daily updates posted to the site for the 100 day duration of the project. The entire story will air on the Science Channel this fall.

Pacifico: Mexico via Pacifico Micro Site

No video for this, but you can click the above image to check it out. Blurring the lines between the physical and digital worlds will be a big theme moving forward. Each page on this micro site is a live video feed from murals in Mexico and California. As new content and functionality are added to the site, the murals will be repainted. It’s no Nike Chalkbot, but it’s a fun twist on a micro site.

Front Page Image from The Rocket Mavericks’ Flickr Page

Category: Creative, Digital & Interactive, Our People, sisomo

King St. Q&A – Kwame Taylor-Hayford

Friday, July 16th, 2010

Kwame Taylor-Hayford is a VP/Senior Sisomo Producer at SaatchiNY. He joined Saatchi in 2008, and has worked on integrated campaigns for JC Penney, General Mills, P&G and Turner Classic Movies, among others. If you’re interested in learning more about him, be sure to check out his Twitter and LinkedIn pages.

Photos taken by Sasithon Pooviriyakul, an Account Supervisor at SaatchiNY. You can see more of her wonderful work on her website.

1. What do you do at Saatchi & Saatchi?
Help bring our creative ideas to life through sight, sound and motion

2. What was your first job?

I used to teach all the old guys in my neighbourhood how to use their computers for $25/hr.

3. If you weren’t at Saatchi & Saatchi, what profession would you most like to try?

Professional soccer player… playing in the world cup… for Spain since they won.

4. What motivates you most?

My old man, he’s an impressive guy.

5. What blogs, magazines, books, papers or websites can you not live without?

Complex

Kanyeuniversity

Engadget

GQ

More recently –  twitter.

6. What are your Lovemarks?

Family

Apple

Coke

7. What’s your best “nothing is impossible” story?

I once saved a child from a burning apartment… just kidding. that would be a great story though wouldn’t it?

8. What is your favorite place in the world? Why?

Accra, Ghana. We go back every other summer; it’s a great escape… no TV, no emails… just quality family time.

9. Who do you most aspire to be like?

Like the greatest ____ ever.

10. If stranded on a deserted island and you could bring only one thing, what would it be?

HBO

11. Tell us something surprising about yourself.

I grew up mostly overseas in Ghana, Egypt, England and South Africa.

12. What’s your DOT?

Shutting down my AC before leaving home.

13. What’s your favorite creative pursuit.

Writing… about anything really.

14. What led you on the path you’re on today?

Trying a few things and figuring out what I didn’t want to do with my life…

15. Do you have a motto?

“It’s only impossible until someone does it.”

16. What do you do for fun?

Is it bad that I had to check my facebook page for the answer to this?

17. What’s your favorite client story?

If I remembered it… it probably wouldn’t be my favorite.

18. What’s your favorite thing to do in NY?

Being out in the city… meeting people, trying new things.

19. Whose your favorite artist/musician/designer?

It changes a lot, but for now . . .

KAWS

Lupe Fiasco

Johnathan Ive

20. When’s the last time you gave a standing ovation?

N.E.R.D concert at Irving Plaza. Good times.

EDITORS NOTE:

Interested in doing the King St. Q&A? We want to meet all of you! All you have to do is copy and paste the Q&A, overwrite with your own responses, then send it to the editors via the Contribute button on the bottom right.

Category: Creative, King St. Q&A, New York, Our People