The Miller Time Internship has officially come to a close, but for four college bros, the memories will last a lifetime. The interns finished their trip with a walk down the red carpet of The Internship premiere in LA, where they got to meet Vince Vaughn and party like movie stars.
Thanks to everyone who followed along the way and special thanks to Will, Matt, John and Mason for being such good sports throughout the trip. Cheers!
There’s no time like Miller Time – especially when Miller Time means traveling around the country with your best friends doing amazing things that none of you have to pay for. And that’s exactly what’s happening for one group of extremely lucky (and might we add: well dressed) friends who were recently named the Miller Time interns.
Mason, Johnny, Matt and Will make up the winning crew, and they’re in the midst of the adventure of a lifetime as you read this post. NASCAR, movie premieres, training camp . . . it’s all going down.
The Miller team is working on web-isodes highlighting each of the groups’ pit stops – each of which we’ll be featuring here on H/H. They’ll also all be hosted on the Miller Lite Facebook and YouTube Pages.
When tasked with creating a campaign to promote Miller Lite’s partnership with this summer’s hottest comedy, The Internship (starring Vince Vaughn and Owen Wilson) we decided to cook up an internship of our own. Obviously it’s not coffee they’ll be pouring.
For two weeks, Miller Lite is sending four friends on an epic journey across the country (in a delivery truck turned man cave on wheels, no less) to take on the best jobs Miller Lite has to offer. They’ll be Pour Masters in Philadelphia, Blue Deuce pit crew at the All Star race in Charlotte, Brewery Taste Testers in Milwaukee, Scoreboard Supervisors at the White Sox game in Chicago, Hall of Fame Practice Opponents in Dallas, VIP Pool Party Delivery Guys in Vegas and naturally, Red Carpet Entourage at the premiere of The Internship movie in LA.
The call for entry phase of the Miller Time Internship kicked off at SXSW with a “job fair” happy hour that included celebrity appearances from the cast of the movie as well as a :30 TV spot that aired during March Madness. The promotions drove traffic to the Facebook hub where friends could apply as a group. The call for entry was supplemented by on-premise advertising, out of home, social media, radio, integration on the Jimmy Kimmel Live show as well as promotion specialists on the ground in local markets.
Although the trip itself will only last two weeks, the journey will live on as a 7-episode web series and social media collaboration online. The entire journey will be documented by a traveling reality TV film crew who’ll produce a webisode for every first day on the job which we’ll broadcast to our 1.5 million + fans on Facebook. Because of the real time nature of the program, fans will be able to interact with our Miller Time interns on Facebook and Twitter live and influence the journey along the way by voting on happy hour stops, suggesting dares, detours, etc.
The Interns will also be joined by Cousin Sal of the Jimmy Kimmel Live show for various stops along the way to be featured during the Jimmy Kimmel Live show airing various nights throughout the weeks.
The winners will be announced the first week of May and hit the road May 17th. Follow along on Facebook and on Twitter – #millertimeinternship.
It’s Monday and NYC has started to shed the snow-that-always-turns-into-depressingly-gray-sludge from Winter Storm Saturn, so that’s a good thing. Another good thing we’d like you to check out is a story in Ad Age last week, in which E.J. Schultz covers the new work soon to roll out for Miller Lite.
They were pleasantly complimentary of the campaign the team here at SaatchiNY produced and we’re excited to be getting some love. There are a few quotes from our Chief Creative Officer and resident cool-dude Con Williamson, as well as an embed of a new Miller Time spot with The Hangover’s Ken Jeong (see ridiculously great photo above).
It’s always nice to get good news, and yesterday we got some BIG news – Saatchi NY is now officially the lead creative shop for Miller Lite! For the full nitty-gritty, head over to the Ad Age report. We’ve had such a blast working on Miller brands over the past few years that we can’t wait to show the world all the fun stuff ahead for Lite. It’s Miller Time!
Remember Miller Time? The much beloved tag line for Miller Lite is back, and we couldn’t be happier about it. Following hot on the heels of the new stuff for Miller 64, the Miller team here at Saatchi NY debuted a new set of spots for Miller Lite last week (one of which is above). For the full story, be sure to head over to the great piece Ad Age did on the brand.
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