In case you missed it earlier this week, the fine people at Adweek profiled the latest work we’ve put together for Luvs. Well done to the Luvs team for the great insight and awesome final product. If you haven’t seen any of the spots, be sure to check them out. It’s funny, funny stuff.
Posts Tagged ‘new work’
This launch work is intended to drive awareness of Enfagrow as an important nutritional component for a toddler’s brain development. The message is simple, yet urgent and enlightening for moms. Because many moms don’t know that most toddlers only get 25% of the DHA levels they need during the first 3 years – a critical period for brain development. And Enfagrow has brain nourishing DHA that’s not available from other sources, like milk. Our campaign was built to educate moms on the importance of Enfagrow and DHA through a focused, multi-channel approach to get moms to think about - and rethink - their toddlers’ nutrition.
Charter offers more content. More choices. More speed. And more overall technology bells and whistles than satellite. But what they really offer is so much more than that. Every time you flip on your TV, pick up the phone, or power on your computer, you get more smiles, more joy, more understanding, more excitement. And through it all, you get to discover more about yourself. In this new campaign, Charter shows how it’s the human benefit behind the technology that makes it so valuable.
Here’s some new work we did for them. We hope you like it!
Today we’ve got an exciting new piece of film from the Lenovo team. It follows up on last year’s Yoga launch, and we think you’re really going to like it. Here’s all the details:
As part of the “For Those Who Do” campaign, the “Getaway” film involves the consumer in a story centered on the versatility of the new Lenovo Yoga 11S, in the way only Lenovo can. It’s dark and slightly subversive. Stylish without being too sleek. And, best of all, it showcases our single product’s four incredible modes, in a storyline that allows our consumer to interact directly with the product and the campaign’s hero, Lizzie.
“Getaway” isn’t a sequel in the literal sense, but it uses our illustrious heroine from last year’s campaign, “The Pursuit,” and adds to the story. It tells us that she’s gone through incredible measures to capture Lenovo’s technology more than once – in fact, this is her eleventh heist. And now that she’s completed her final mission, she wants to give the tech back to the people – our biggest fans. The end result is an entertaining piece of film with our incredible technology as the real hero, and a call to our fans to join the story and claim one of Lizzie’s eleven Yoga 11S’s for themselves.
Following the strong response to our last spot for Cheerios, we were excited to release the follow-up. The subsequent ad (called “Nana”) started airing last week, and it’s been getting a great (albeit less intense reaction). We got an especially nice nod from the likes of Adweek, who named it one of their top spots of the week.
At the end of the day though, we’ll just let the spot speak for itself. Enjoy!
We told you Monday that the Kool-Aid man was returning to the spotlight – now here’s the proof. The above spot unveiled the new and improved Kool-Aid Man, who’s got more to say than just Ohhh Yeah.
In addition to the new TV work, he also comes complete with his own new Facebook page. If you’re interested in learning more about the new look and feel of the iconic character, you can check out more details in this Adweek profile.
He’s the coolest of the kool, and we’ve just brought him back. We’ll have video for you later this week, but for now, just revel in the tasty, tasty joy. You can have a look at the full story from CBS News!
Saatchi and Kraft are at it again with some more fun weirdness. You can check out the newest spot for Capri Sun Super-V here (sorry, it’s not embeddable). In this latest endeavor, Lisa, a young tween-age girl, bucks her contemporaries and chooses Capri Sun as her drink du jour. Of course, it just so happens on this day a crew of intergalactic luminaries decides to pay her little planet a visit. Well, impressed by the advanced, space-agey pouch she’s slurping from, they immediately crown her Queen of Earth. And with her newly-granted sovereign powers, she immediately transforms her girl’s basketball team into a force to be reckoned with.
The commercial opens in a junior high school cafeteria and focuses on the young Lisa, who, while drinking from the “space-agey” Capri Sun Super V pouch, is crowned Queen of Earth by visiting aliens, giving the typical scene a cool sci-fi twist.
The commercial emphasizes the innovative and surprisingly sleek design of the new Capri Sun Super V pouch, which is cleverly made to look like something from outer space, highlight the message that this drink is not like an ordinary juice experience in a box or can.