Earlier this month Saatchi NY’s own Global Creative Director Tris Gates-Bonarius was invited to come out to Phoenix as part of the AAF Admerica event. While there, she spoke on an afternoon panel centered on Creativity, joining other speakers from BBDO, Milward Brown & i.d.e.a.
The panel covered the state of digital in advertising, wrangling with “the big idea” and how to structure teams to get the best effect out of new channels like mobile. Unfortunately there’s no video of the panel, but trust us when we say that she absolutely killed it. We do have some photos from the day, some of which we’ve copied for you below.
Ladies and gentlemen, please allow us to introduce Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. It’s the 4th book in the Lovemarks series, and it’s officially launching this evening in Cannes. If you’re interested in getting your very own copy, SaatchiNYers can get their hands on one by emailing here. Everyone else can get their copies via Amazon (for the low-low price of $16.50!) or find it on display at your nearest bookstore.
ABOUT THE BOOK
As you’ll see from the trailer above, the book features 20 case stories showcasing brands winning in the marketplace by applying the Lovemarks method. Brands featured in Loveworks include Lenovo, Guinness, Pampers, Swiffer, Safeguard, Camry, Lexus, Cheerios, T-Mobile, Visa, Miller, Skol, and The Ritz-Carlton. Stories originate from the consumer markets of USA, China, Brazil, Nigeria, Australia, UK, Japan, Israel and Argentina.
ABOUT THE AUTHOR
While the first three books were penned by our WW CEO Kevin Roberts, Loveworks is researched and written by Brian Sheehan, a professor of advertising at the S.I. Newhouse School of Public Communications at Syracuse University, New York. Sheehan does have a history with the agency though; he was with Saatchi & Saatchi for 25 years before retiring to teach. In fact, he joined the NY agency (which at the time was Dancer Fitzgerald) right out of college. He went on to work as CEO of Saatchi & Saatchi in Japan and Australia, and at Team One in Los Angeles.
Bridget Auerbach is a relatively-new-to-SaatchiNY Project Manager. If you’re interested in more background on her professional world, we strongly advise you to visit her LinkedIn page.
WHAT DO YOU DO AT SAATCHI & SAATCHI?
I’m a project Manager for General Mills, cereal brands.
WHAT WAS YOUR FIRST JOB?
One of my very first jobs was at an Uncle Louie-G’s icy store (EDITORS NOTE: The auto-play theme song on the Uncle Louie-G website is amazing) as soon as I got my working papers in 8th grade. Out of college my first “real” job was at Ogilvy & Mather Los Angeles, I was a Coordinator on Mattel (Barbie and Hot Wheels mostly).
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I always loved the ad world because it’s big business but also creative and less rigid than some other comparable career paths. I enjoy project management because I believe it’s an important role that really supports the process — I like being a central person helping hold projects together by looking out for the team and keeping things on track.
WHAT ARE YOUR LOVEMARKS?
I’d say my main lovemark is the Kim Barnouin brand, co-author of the New York Times’ bestselling book, “Skinny Bitch,” and daily blog, “HealthyBitchDaily.Com.” Otherwise I really love American Vintage T-Shirts.
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The Skittles “Touch” spot makes me laugh, but really that whole run for Skittles by TBWA.
Also the series of Kayak spots by Barton F. Graf9000 (BFG9000).
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I’d travel the world doing humanitarian work, studying yoga and nutrition.
FAVORITE PLACE YOU’VE BEEN TO?
I haven’t been to too many places (I’ve only left the country 3 times) but I think the favorite place I have ever been would be simply Big Sur along the coast in California… I love that grass meets beach/ocean, the geography is beautiful and charming.
WHAT’S YOUR MOST PRIZED POSSESSION?
Gosh, I don’t think I have one. I wish I cared more about my things, but I can’t think of any that I consider prized.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I don’t…
WHAT’S SOMETHING YOU MAKE REALLY WELL?
Everything I cook is really simple, I like to make turmeric tea: add ginger pieces (peeled), turmeric and raw honey in a big pot of water and simmer for 15-20 minutes; then strain = yummy
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
I really dislike the cold, so I guess something cuddled up at home – otherwise going to see live music or theatre/dance of some sort.
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE? Westville, for sure!
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
I don’t have a favorite song for karaoke; I have a terrible voice so avoid singing as much as possible!
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Lobsters in Maine, super simple but super delicious!
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Out of anything most I’d want to be a humanitarian, so I’d love to be known for having some profound, positive effect on the world’s human population. Perhaps I could bring work to third world countries or alleviate world hunger in some way.
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Writing, I write only for myself but find solace in it, it’s kind of like having conversation with myself.
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
The last event was Jay Z and Coldplay for New Year’s Eve, it’s not anything too outside of the box but it was a lot of fun, we danced the night away and laughed a lot.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
I don’t know the exact best piece of advice I’ve received, but overall I think it’s been to always be compassionate toward others and myself.
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
A little one would be that I ran a half marathon on May 18th. When I started training 12 weeks before, running was really uncomfortable for me and I didn’t enjoy it at all, now I’m able to run 10 miles enjoyably and without a problem!
Last week, we had the pleasure of hosting VivaWomen! Conversations Between Women: Leveraging Your Value. The event drew over 300 attendees with women from every background who came to be inspired by some of the industry’s top ad women and their success stories. The premise behind VivaWomen! is simple–create ways for women to succeed and lead at Publicis companies.
The event focused on four areas: leadership, mentoring, career path/navigation and work-life integration. The amazing speakers shed some light on how to handle both personal and professional obstacles they have faced to get to where they are now.
There was so much great wisdom, in fact, that there’s too much for one blog post. Which is why I’d like to formally suggest searching “#VivaWomen” on Twitter for some tweet-worthy advice from the established panel.
The speakers included:
Laura Desmond (CEO, Starcom), Renee Wilson (President, MSL GROUP) Linda Kaplan Thaler (Chairman, Publicis Kaplan Thaler), Susan Treacy (EVP, Creative Director, Leo Burnett), Sandra Sims-Williams (Chief Diversity Officer, Publicis Groupe), Cynthia McFarlane (Chairman and CEO, Saatchi & Saatchi Latin America), and Lily Kenney (Director and Discipline Lead of Functional Analysis, Razorfish)
Its summer time, which means we get the pleasure to welcome the 2013 class of SaatchiNY Interns!
The new group started work on Monday morning, and we couldn’t be happier to have them here. There’s a lot of them (25, in fact), so we thought an Intern Facebook might be a helpful way to get to put faces to names. If you see one of these folks in the halls – be sure to say hi.
Oh also, we’re welcoming the group with a happy hour today at Mr. Dennehy’s tomorrow from 5-7PM to welcome them to the team properly. Come, drink and be merry.
Put it down in your calendar now – this Wednesday we’re hosting the fifth installment of our NOTHING IS IMPOSSIBLE Award Screening Series from the 2012 Martha’s Vineyard African American Film Festival.
The feature film Homecoming (TRT: 90min) is the story of five former classmates from a Historically Black College who reconnect at their alma mater where the old school colors are not the only things unveiled that weekend.
We’re especially excited because the film’s director and producer Eugene Ashe will be joining us for a Q&A immediately following the screening! If you’d like to attend, please RSVP with Danica Rosen.
Christian S. Chico recently joined the SaatchiNY team as an Integrated Art Director. If you’re interested in scoping out some of his past work, we point you towards his website. If you prefer witticisms and/or Vines, we suggest following him on Twitter at@christianschico
WHAT DO YOU DO AT SAATCHI & SAATCHI?
Art Direction
WHAT WAS YOUR FIRST JOB?
Sales Associate at Urban Outfitters
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Illustration
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Currently I’d say Dove Real Beauty Sketches.
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Choose a job you love, and you’ll never have to work a day in your life. I believe it, but if I had to not work I would try to learn as many languages as I could in their countries of origin.
FAVORITE PLACE YOU’VE BEEN TO?
Tokyo.
WHAT’S YOUR MOST PRIZED POSSESSION?
My time.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Nope.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
Habanero Bleu Cheese Burgers
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
Friends and Hot Toddies
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE? Westville
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Bohemian Rhapsody
In it, Elliott examines a growing trend that sees marketers riding the post-deep-into-the-recession themes of thriftiness and austerity into a more rounded thrifty, but money-for-value sort of message. One such brand that’s going that route is IAMS, who are launching a new value line this month called IAMS So Good. It’s a great preview of the new work we’ve created to launch the brand.
There’s a link to the entire article above, but we pulled a quote from our own Tris Gates-Bonarius to give you a hint of what to expect –
“We don’t talk about the value or the price,” said Tris Gates-Bonarius, global creative director on the Iams and Eukanuba brands at Saatchi & Saatchi, so “the look and feel of the campaign” can be in “the Iams tone of voice, celebrating authentic, real relationships between pets and owners.”
