Posts Tagged ‘Saatchi New York’

3rd Shift

Tuesday, September 16th, 2014

Breakfast is the most important meal of the day – and it doesn’t matter what part of the day you have it in. In this heartwarming spot, a young boy gets up in the middle of the night to have “breakfast” with his dad – who is currently working a third shift. It’s a perfect moment for the two of them to reconnect and share a quiet laugh over a bowl of Cheerios.

You can see more on the spot over at the GenMills blog, A Taste of General Mills – and while you are there, check out some of the behind the scenes action!

 

7×7 10th Edition Speaker Announcement

Monday, September 15th, 2014

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With the excitement and anticipation ramping up, Saatchi & Saatchi is proud to announce our talented, driven, and creative group of speakers and performers for this Septembers’s 7×7 event.

The 10th edition of 7×7 will take place on September 30th during Advertising Week at B.B. Kings Blues Club in Times Square.  Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures, and this year we are exploring the creative connection between music and advertising.

For those of you who don’t know what 7×7 is, the idea is simple – Seven people from seven different backgrounds each present for seven minutes.  It’s fast, engaging and fun.

 

September 2014 Speakers list:

-Aloe Music (Matt Putrino, Co-founder)

 

-Kobalt Music (Julie Hurwitz, VP Commercial Synch)

 

-Butter Music (Ian Jeffreys – Producer)

 

-Cantora (Will Griggs, Co-founder)

 

-Martin Kierszenbaum (Cherry Tree/Cherry Cherry Boom Boom)

 

-Nick Thorburn (aka Nick Diamonds)

 

 

Category: 7X7

King St. Q&A W/ Elizabeth Fitzpatrick

Friday, September 12th, 2014

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Meet our new Executive Producer of Multimedia, Elizabeth Fitzpatrick!  Elizabeth loves porterhouse steak, the Yankees, and her daughter’s future karaoke career. You can tweet at her at @bethfitzpatrick, or you can stop by and say hello.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I will be helping to create an in-house post production department and it’s gonna be awesome so you should send me boards and come check it out, there will be snacks….

WHAT WAS YOUR FIRST JOB?
I started waiting table/bartending at 15.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
The help of some kind people.

WHAT ARE YOUR LOVEMARKS?
TABASCO!… Leigh & Perrins Worcestershire Sauce, Clorox Bleach, Tide, Campbell’s Soup (Tomato & Cream of Mushroom), Chips Ahoy Regular Blue Bag, Dolce & Gabbana Light Blue, New York Yankees, New York Jets.  (There are no substitues for those brands in my life.)

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Mastercard 1998 World Cup Spot.  I worked on it with Greg Dougherty, one of the kind people who helped lead me on this path. The spot was so high profile and beautiful, it was the first time I felt a true sense of pride in what I was doing everyday.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Buy an RV and a boat and explore America and then head to Europe.

FAVORITE PLACE YOU’VE BEEN TO?  
Orleans, Massachusetts.  Cape Cod RULES!

WHAT’S YOUR MOST PRIZED POSSESSION?
A silver medal my grandfather won in the 120 yard hurdles in 1935 at the NYAC Games on Travers Island.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
“Moo Moo Pow” (my then 4 year old singing Boom Boom Pow – she’s 10 now).

WHAT’S SOMETHING YOU MAKE REALLY WELL?
The bed

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Having a pint of Guinness outside of the Ear Inn or a glass of Pinot Grigio outside of Mezzogiorno – I’m Irish/Italian and I love lunch.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
The Ear Inn if it’s raining, Mezzogiorno or Cowgirl if it’s sunny.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).  
I have managed to make it all this way without ever singing Karaoke and everyone is grateful for that. My favorite Karaoke performance of all time was my brother and his friends doing Paradise City at his birthday almost 12 years ago.. that was the night he met his wife, clearly she was as impressed as I was by the performance.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
 My husband made me a Porterhouse on the grill with a baked potato a few years ago, I get chills and smile every time I think about it, it was THAT good. He’s an incredible cook.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Hula Hooping

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Knitting and I fashion myself a pretty good writer, but I’ve never had to guts to share anything.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I can’t pretend to be interesting, Instagram, Facebook, Twitter.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
The last game at the old Yankee Stadium. (Tears).

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Be yourself.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Probably the story of my last 19 years – ending with me getting this opportunity at Saatchi. “Bronx waitress becomes Executive at Global Ad Agency”.

Category: King St. Q&A

“Find Yourself” and “Love”

Wednesday, September 10th, 2014

“Find Yourself” is the sweet story of Daddy’s little girl and her discovery of football.

“LOVE” is the second spot in our campaign and is all about how small gifts inspire joy.  It aired Monday evening during Bear Grylls on NBC at 8PM but was first published on YouTube and Facebook on Sunday in honor of Grandparent¹s Day.

Category: Clients

Honor The Uniform

Tuesday, September 2nd, 2014

We hope you enjoyed your Labor Day!

Please join us and Tide in honoring the uniforms and the heroes who wear them. Help us celebrate those in uniform by sharing their incredible stories.

A Young Couple Makes A New Friend

Thursday, August 14th, 2014

Saatchi & Saatchi NY has launched a new campaign for Charter Spectrum, showing us that with the power of an advanced fiber network, people are capable of doing more, experiencing more and becoming more than they ever imagined. The first three stories follow how Charter Spectrum enables a young couple to make an unexpected friend.

So long, Class of 2014 Interns!

Monday, August 11th, 2014

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After two weeks preparation, last Wednesday and Thursday the interns presented their final brief project in front of the whole agency at the atrium. The intern group competition is held annually, where they are briefed on a project and present their findings at the end of the program. It was quite a big (and nerve-racking!) day for the 2014 interns, as the judges included team leaders such as Brent Smart, Jay Benjamin, and Natalia Schultz. The individual intern teams brought all different kinds of ideas to the table, each expressed their own personalities and skills in front of the judges and the audience who came to cheer them on. The judges announced the winner during our happy hour- and congratulations to Group 4- Carson Allen, Adrian Womack, Chase Stevens, Guillermo Sosa, Abby Michaelsen, and May Moribe!

This intern group competition was fun but definitely a rewarding experience, as the interns were able to end their summer internship with a bang. Moreover, they were able to leave the agency with valuable advice and feedback from our team leaders and judges. The interns would like to thank not only the team leaders and judges, but also Courtney Fagan, Christine Hasbun, Taylor Cavallo, Kathleen Giacobello, and all the mentors for organizing and helping out on this project!

On behalf of all the 2014 interns, we would like to thank each and one of the people here at Saatchi who mentored us during this summer. Everyone was so welcoming and inviting from day one, and every day we were able to challenge ourselves and learn from all of you. We really valued our 10 weeks here at SaatchiNY and hope to see you all soon! Thank you!!

-May Moribe

King St. Q&A W/ Katie Schad

Friday, August 8th, 2014

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Please welcome our new Content Production Coordinator, Katie Schad. Her favorite day of the week is Wednesday, she has three brothers, and loves sushi! You can get connected with her on LinkedIn here, or you can simply stop by and say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Coordinate Content Production

WHAT WAS YOUR FIRST JOB?
Tutoring K-8th graders. One of the most difficult jobs I’ve ever had.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Growing up just down the street from CBS and Universal Studios, I fell in love with film as a medium and industry. I moved to New York after graduating from Wesleyan University and a combination of internships, my interest in production, and guidance from mentors led me to Saatchi.

WHAT ARE YOUR LOVEMARKS?
The New York Times, NPR, Trader Joes

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Mercedes’ Chicken

Or Hump Day

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Learn as many languages as I could.

FAVORITE PLACE YOU’VE BEEN TO?
Copenhagen

WHAT’S YOUR MOST PRIZED POSSESSION?
My relationship with my three brothers. Does that count?

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Anything with Amy Schumer or cats.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Tuna salad

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Beach day at the Rockaways

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
To be determined.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
The Way You Make Me Feel -MJ

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Nothing beats sushi at Katsu-Ya

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Funniest person of all time.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Research design

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Jezebel, The New York Times, Time Magazine

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
First Saturday at the Brooklyn Museum

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Lean in

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I made it to New York!

Category: King St. Q&A