Recently we had the privilege of hosting MECA, the Manhattan Early College School for Advertising, at the Saatchi New York offices for their Industry Intensive session with 9 students. As a part of our partnership with the 4 A’s, we are always excited to welcome students and people of learning into 375 Hudson to see the people and process that goes behind our work.
The purpose of the Industry Intensive is to give students a first hand experience to learn about the process, procedures and specific department functions needed to develop advertising campaigns. This experience is also meant to expose students to industry nuances like company culture and how that varies from agency to agency.
Executive Chairman Kevin Roberts was also around and talked to the students to give them his always lively words of wisdom. We gave them a tour, hosted a delicious lunch, showed some work, and really enjoyed our time with this group of passionate young adults.
Thank you to all the volunteers that made this day possible! More than the experience, it is all about education people about passion, and the power of an idea. Thank you so much to the MECA team for the kinds words (thank you notes below), we are looking forward to the next visit!
Highlights from last year’s “Feel The Reel” New Director’s Showcase
The 25th legendary Saatchi & Saatchi New Director’s Showcase is rapidly approaching its annual debut at the Cannes Lions International Festival of Creativity, and we can’t wait to share what is in store for this year’s event!
Leading up to the NDS on June 25th, we are releasing 25 films from previous winners to honor the 25th anniversary of the event. Stay tuned to our global site and our worldwide twitter account for the a new video each day.
If you want to see more, just head over to the New Director’s Showcase YouTube Channel and you can go as far back as 2003 to see all the winners from past years (still working on digitizing the others).
Since its inception it has forged a reputation for kick-starting the careers of some of the leading directors working in the film industry today. High profile personalities selected in the past include: Michel Gondry, David La Chappelle, Jason Reitman, Mark Romanek, Tarsem, Spike Jonze and Chris Cunningham. It is about celebrating creativity and identifying the next generation of directors who are set to shape our digital and cinematic worlds.
Check out Saatchi NY’s latest work for Chase which launched last night during The Bachelor. It’s build on our strategy that Chase “Freedom” is for the essentials, the cash back is for the fun things in life.
Meet one of our new Assistant Account Executives for Olay, Nick Wachs. Nick grew up on Eminem, drives a Jeep Wrangler, is the next great American novelist. You connect with him on LinkedIn, or simply stop by to say hello!
WHAT DO YOU DO AT SAATCHI & SAATCHI?
I contribute to and learn from Saatchi NY’s Olay account.
WHAT WAS YOUR FIRST JOB?
Busboy at Niche Restaurant in Geneva Illinois
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I felt a calling to work in advertising, and my desire to make great Ads brought me to Saatchi & Saatchi.
WHAT ARE YOUR LOVEMARKS?
Wilson Tennis, Jeep Wrangler, Oreo Cookie, Chicago Bulls, Boulder CO
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Think small. (Bill Bernbach’s Volkswagen Campaign)
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would sail around the world, build a cabin in the mountains, and write the great American novel.
FAVORITE PLACE YOU’VE BEEN TO?
WHAT’S YOUR MOST PRIZED POSSESSION?
My 2004 Jeep Wrangler
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
A video I like to show people is “What American English Sounds Like to Non-English Speakers”
WHAT’S SOMETHING YOU MAKE REALLY WELL?
Small talk and stories
WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Waiting for the train to take me to East Hampton
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
100 Acres is a terrific farm to table restaurant near Hudson/Houston.
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Eminem – Loose Yourself (that’s easy)
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Lunch at the top of the Eifel Tower
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Jeopardy’s longest streak of all time
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I really enjoy writing.
WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Economist, Wired, New Yorker, Pitchfork, National Geographic, Call of the Wild, The Power of One, The Great Gatsby, City of Theives, YouTube, and Yahoo!
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Iceland Airwaves in Reykjavik
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Work hard, and be nice to people. This will take you far.
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
A lot of my early career experience comes from startup companies. I was lucky to be a part of these organizaitons. The successes and failures I encountered taught me a lot about life. I was an intern, innovator, and inspired young professional. My greatest “Nothing is Impossible” story comes from a technology startup called Beneath the Ink.
The company enhanced ebooks and connected authors with their readers in exciting new ways. I was able to see ideas turn into vision, and then into a final product. We started with concepts, then we gained momentum with investors, and finally we published our very own ebooks. I worked with a team that started from nothing and created a company that boasted thousands of book downloads and generated revenue for investors. The best part of this story comes from the team’s drive and determination to build a publishing company that does something different.
Just a friendly reminder that Saatchi New York is hosting a big agency meeting this afternoon at 3:00pm. Festivities will get under way in the S Space and we strongly encourage any/all to come by. As always we will have delicious food and drink for all to enjoy. Plus our 2014 holiday party this evening to top it all off!
New work will be shown, insights will be given, and fun will be had. Come early, stay late, etc.
Please join us Wednesday, December 10th at 12:30pm in the atrium boardroom for the screening of the documentary Kenhinde Wiley: An Economy of Grace (TRT 38 minutes), one of this year’s NOTHING IS IMPOSSIBLE Producer’s Award finalists. Make sure to stick around following the screening, we will have a Q&A with the director/producer as well. As always, lunch will be provided.
If you haven’t done so already, please RSVP to email@example.com so that we can prepare a delicious lunch for you during the film. And be sure to check out the video above for a sneak peak at what is in store!
ABOUT THE FILM:
Known for his vibrant, larger-than-life reinterpretations of classical portraits featuring young African American men, New York-based visual artist Kehinde Wiley has turned the practice of portraiture on its head—and in the process, has taken the art world by storm.
Wiley recently embarked on an exciting new project: a series of classical portraits of African-American women—something he’s never done before. The film, KEHINDE WILEY: AN ECONOMY OF GRACE, documents the project as it unfolds, tracking Wiley’s process from concept to canvas, and coming to know the women whom he selects to paint. Produced by Show of Force.
ABOUT THE AWARD:
The Saatchi & Saatchi Nothing is Impossible Producer’s Award recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.
Our latest fun work for Chase features indie-rock band, Bleachers and was shot to feel like a mini-music video by Director Gustav Johansson.
As reported in Ad Age, the ad features lead Jack Antonoff and each member of the band –as they make their way across town towards a rooftop gig in LA. Along the way, everyone uses Chase and Apple Pay for something different. The band’s high energy hit track, Rollercoaster, scores the spot.
Saatchi & Saatchi New York
375 Hudson Street
New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.