Cover image: C Jannou
We were enticed by the signups for the Saatchi & Saatchi global daily/weekly media scans following last week’s HH post inviting team to subscribe (it’s free naturally, and a 32 second daily or <3 minute weekly activity). People said to us “show me the content so I can decide”, so here we go, this is a week’s news from the worldwide Saatchi & Saatchi family.
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Saatchi NY Elevates Wanda Pogue To Chief Strategy Officer Saatchi New York has appointed Wanda Pogue as Chief Strategy Officer where she will work closely with CEO Brent Smart and Chief Creative Officer Jay Benjamin. Smart said that Pogue “has a very human approach to planning and she makes the complicated simple. But mostly she makes the work better. There is a great chemistry between Jay, Wanda and me.” MediaPost, USA, 23 July
Del Campo Saatchi & Saatchi Madrid: Itzkoff and Serkin, New Creative Responsibility in Europe After eight years heading Del Campo Saatchi & Saatchi in Buenos Aires, multiple award-winning Argentine creative team Maxi Itzkoff and Mariano Serkin move to Europe to make Del Campo Saatchi & Saatchi Madrid their home base, and reinforce the creative leadership of Saatchi & Saatchi in Europe. Prensario Internacional, Argentina, 22 July
Kevin Chiu and Paul Ho Join Saatchi & Saatchi South China as Group Creative Directors in HK Saatchi & Saatchi continues to grow its creative capabilities in South China, enlisting Kevin Chiu and Paul Ho to further raise the profile of the agency with their digital creative expertise and shopper marketing savvy. Working in Saatchi & Saatchi’s Hong Kong office. Campaign Brief Asia, Australia, 22 July
BBR Saatchi Israel calls for Peace A new video from the Parents Circle – Families Forum for bereaved Israeli and Palestinian families supporting peace is the currently most watched YouTube video in Israel. The powerful 40-second clip was produced pro-bono by the Baumann Ber Rivnay/Saatchi & Saatchi. The Times of Israel, 19 July
The 8 Biggest Mobile Mistakes Companies Make Tom Eslinger, Saatchi & Saatchi’s Worldwide Director of Digital and Social is an expert on mobile marketing. His recent book The Saatchi & Saatchi Guide to Mobile Marketing got my attention. Here, he speaks about why he is enthusiastic about mobile and what top mistakes companies are making with mobile. Skip Pritchard (blog), USA, 21 July
These Wristbands Could Predict The Future Of Advertising This year Saatchi & Saatchi – responsible for an annual Cannes debut of a showreel that features the best and brightest directors of new content – unleashed an emotional response-measuring wristband that could potentially alter forever the landscape of exit polling and market research. The Creators Project, USA, 18 July
Advertisement Focus Will Return to Consumer, says Brian Sheehan, Former Saatchi CEO Brian Sheehan spoke to Economic Times on the shifts in advertising and his association with Toyota, the agency’s biggest client. “Right now there is a real focus on technology, data and things that help you reach consumers. But what is lost in all of those is what’s the real need of the consumer.” The Economic Times, India, 24 July
Future Innovators Design Vehicles for Change The next generation of innovators have designed vehicles for the Dream Car Art Contest, a collaborative campaign between Saatchi & Saatchi Fallon and Toyota. This year, 660,000 kids between ages 4 to 15 from over 75 countries submitted their drawings of future vehicles and the results are inventive, progressive, and heartwarming. Public Interest Design, USA, 23 July
Toyota and BzGA Win 2014 Edgar Awards A public jury of readers and internet users have chosen the winners of the 23rd Edgar Awards, with Saatchi & Saatchi Germany and Zenith Media winning gold for most popular TV commercial for Toyota Germany. Markenartikel, Germany, 18 July
L&K Saatchi & Saatchi Wins HSBC Premier HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. HSBC Premier is the group’s premium financial services product targeting HNIs. A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’. Campaign India, 22 July
Mizuno Brasil Launches Ad for 2014 Uphill Marathon With the film showing real runners and set against the cinematic background of the Serra de Rio Rastro road in Santa Catarina, F/Nazca Saatchi & Saatchi and Mizuno have launched a new campaign to mark the registration call for one of the most challenging tests in Brazil. The campaign includes outdoor and digital media, hashtag #ninjarunners. Portalda Propaganda, Brazil, 22 July
Video: Tarp-Surfing Giant Wave in Paris! Saatchi & Saatchi + Duke’s campaign for Hollywood Chewing Gum involved the installation of a large tarp in the middle of Paris to make a surfing area for a “new wave of freshness”.focuSur, France, 18 July
Visa Teams Up with Kaufland and Saatchi for Interactive Game Saatchi & Saatchi are conducting a campaign for an in-store Kaufland’s competition in collaboration with Visa, beginning early November. People will earn a sticker for each payment over a hundred crowns, where they can save up for rewards; earning more stickers if they pay with Visa. Strategie, Czech Republic, 23 July