Posts Tagged ‘Saatchi New York’

Chase and Apple Pay Let You Get On With The Show

Tuesday, November 25th, 2014

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Our latest fun work for Chase features indie-rock band, Bleachers and was shot to feel like a mini-music video by Director Gustav Johansson.

As reported in Ad Age, the ad features lead Jack Antonoff and each member of the band –as they make their way across town towards a rooftop gig in LA.   Along the way, everyone uses Chase and Apple Pay for something different. The band’s high energy hit track, Rollercoaster, scores the spot.

Be sure to tweet & share the Love!

Category: Brand Building, Clients

King St. Q&A W/ Catherine Eccardt

Friday, November 21st, 2014

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Meet one of our new Senior Copywriters, Catherine Eccardt.  She aspires to write the great American blog, be queen of the Meowarchy, and wants to work as a part time astronomer.  Come by and welcome Catherine to the Agency!!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Senior Copywriter on Head & Shoulders

WHAT WAS YOUR FIRST JOB?
Junior Copywriter at Havas (The agency formally known as Euro RSCG)

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Lots of laughing, reading and writing.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The new Starbucks TV spots “Sometimes the best way to connect is to get together.”

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Go back to school, learn languages and become an astronomy expert.

FAVORITE PLACE YOU’VE BEEN TO?
Dublin. Beautiful, historical, delicious.

WHAT’S YOUR MOST PRIZED POSSESSION?
My brain.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Meowarchy.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
A mess while eating.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Walking, sitting, drinking something cold.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
12 chairs.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Anything Nsync, Spice Girls or Britney Spears.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Bacon wrapped dates in Mallorca.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Longest walk the dog while yoyo-ing.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Writing the great American novel. Or blog.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Hemingway, Fitzgerald, Nabokov, Buzzfeed & Refinery29.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Friend’s band playing at Bowery Electric.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
It doesn’t matter how far or hard you fall, it matters how well you recover.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I’ve lived in New York City since the day I was born. And I’m still madly in love with it.

Category: King St. Q&A

Blurred Lines

Wednesday, November 12th, 2014

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Please join Saatchi & Saatchi as well as Publicis diversity group Egalite on on Monday, November 17th at 6:00-8:30pm for “Blurred Lines”, A panel discussion on marketing to the LGBT community.

The panel will feature Marc Santa Maria, National Group Fitness Director of Crunch Fitness – Jeffrey Marsh, Director of Marketing of Orbitz – Danielle Cherry, VP Human Experience Strategiest of SMG Multicultural – and Stephen Murray, SVP of Marketing of HERE Media.

There will be canapes & cocktails sponsored by Smirnoff and a lively conversation surrounding the very large, and active LGBT population.

Space is limited so please RSVP to egalite@publicis-usa.com

We look forward to having you there!

 

Category: Uncategorized

Saatchi Eats: The Little Owl

Wednesday, October 29th, 2014

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Seasonal menus are bittersweet. They are exciting and offer new options for the foodie ready to change up their current palette, but are also a bit disappointing. If you fall in love with something on a seasonal menu, who knows when it will be seen, tasted and smelled again?

Little Owl, a quaint, cozy restaurant on Bedford St., boasts a seasonal menu for vegetarians, meat lovers and fish fans alike. While reservations for lunch seem to be a must (especially towards the end of the week when a cocktail with lunch sounds a teensy bit more appealing), the lunch spread fit for a king is well worth the wait.

While the menu isn’t terribly long, every option requires thought – kale or brussel sprouts? Pasta with mussels ,or a cod dish? (this last question is a trick, we chose both).

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We ended up going with the latter of the two veggie options as a side dish to split. The fried sprouts that are now seen as the trendiest of the greens lately in downtown restaurants, were seasoned and spiced to perfection, giving the polarizing food the kick it needed.

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Meatballs sliders and a fresh seasonal salad fully equipped with chick peas ended up being the perfect balance of a heavy and light appetizer spread. I have to say, the cheese lover in me appreciated the melted parmesan cheese on the soft slider bun. Nice touch.

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For main dishes, we chose a tasty spaghetti dish with assorted roasted vegetables along with a wonderfully flaky cod – the two together ended up being a perfect portion size.

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I have to say: a wonderful addition to this meal that I could not resist were the French fries and (necessary) aioli dip.  The French fry lover in me could not say no. And there was no question, I wanted the fries more than the kale.

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And Don’t forget dessert! An apple crisp with some vanilla ice cream did the trick.

Summary: go give Little Owl a shot for a special, slightly long lunch to celebrate the Friday (or Thursday) ending to a hard, but successful week. While the seasonal menu trend can be a bit frustrating (I’m sad I may never see that cod again) it’s almost a perfect way to celebrate the fleeting season of fall.

-Taylor Cavallo

Recap: Lacey’s Visit to Saatchi

Monday, October 27th, 2014

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Last week we had the pleasure of welcoming Lacey Schwartz to our offices for a screening of her award winning A Little White Lie.  As those who attended can attest, the film is moving, and intelligently introspective – all in all a real winner! You can check out some more about the film in one of our previous posts.

Most importantly however, we were able to have a conversation after the screening with Lacey and pick her brain about the through processes that went into the film.  You can check out some of the pictures from the event below, and be sure to join us next month for the screening of another on of our nominees, Tobacco Burn directed by Justin Liberman.

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Arts and Crafts

Wednesday, October 15th, 2014

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As you may have already seen on H/H, we have been very excited to collaborate with Free Arts NYC with bringing a group of students to the agency for some good old fashioned fun! On Monday we had the privileged of welcoming students and mentors alike into the atrium for a day of laughs, food, and most importantly arts and crafts! After a short introduction, we all sat down for some Dali and Picasso themed art project and had a blast.

Free Arts NYC continues to do great things for our community, and we cant wait to have them back in the near future!  In the mean time check out some of the photos from yesterday’s activities:


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King St. Q&A W/ Teo Bazgu

Friday, October 10th, 2014

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Meet one of our new Art Directors, Teo Bazgu!  She is a big fan of gifs, still dreams of being the president, and plans on setting the record for the most ads with subliminal messages involving cats.  You can get connected with Teo on LinkedIn, or you can stop by, introduce yourself, and say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I’m an art director.

WHAT WAS YOUR FIRST JOB?
I was working on promotions in stores, stalking people and convince them to buy stuff to get other free stuff.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
When I was little when someone would ask me what I want to be, I would say “I want to be the president.” When that didn’t work out, I decided to do advertising.

WHAT ARE YOUR LOVEMARKS?
Uber, Gilt, Trader Joe’s, Madewell.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
As a big GIF fan I love all the new Fiat ads.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would travel the world, write stuff, and do something related to movies.

FAVORITE PLACE YOU’VE BEEN TO?
San Francisco and a place in the mountains of Romania.

WHAT’S YOUR MOST PRIZED POSSESSION?
My iPhone and my cat.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
This one:

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Hot tea.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Anything water related or active stuff like hiking, biking and tennis.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I still have to find one. I’m open to good suggestions though.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
I forget the names of any songs I might have heard as soon as walk in a karaoke place. So often I go by the rule “Point to the playlist and sing it”.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Anything with coconut milk or weird fancy sauces.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
The world record for the most ideas with cats.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I love comedy shows and any kind of artsy stuff.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Mashable, Jezebel, Facebook, Twitter, Google, Google Maps and Seamless. Also all the apps on my iPhone.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
I went to a legit party for dogs.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
“What would you do if you wouldn’t be afraid?”

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
As a kid I would be often fascinated by the ads on TV and yell at anyone who would dare to fast forward through them. Now I make them.

Category: King St. Q&A

King St. Q&A W/ Christine Prins

Friday, October 3rd, 2014

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We are so excited to have Christine Prins join us in New York office as our new Chief Marketing Officer.  Christine hails from kbs+ where she was the Chief Growth Officer.  In her new role here st Saatchi, Christine will also becomes a member of our Agency Leadership Team. Christine has a knack for new business and is a proven winner who will add to our already stellar group of talented leaders.

Today is a unique King St. Q&A. We have Christine’s professional resume, but also Christine’s description of herself as well. Please stop by, introduce yourself, and help make Christine feel at home!

About Christine Prins:

Christine Prins joins Saatchi NY from kbs+, where she was most recently Chief Growth Officer. Throughout her six-years at the agency she built and ran the new business department helping attract key clients such as BMW, Vanguard, HomeGoods, American Express, Harman Kardon, and Bank of Montreal, among many others. Christine had previously held various new business positions at Publicis USA leading up to her stint at kbs+.

Prior to jumping into agency new business, Ms. Prins spent several years at a merchant services start-up where she managed marketing and sales as well as day-to-day operations and customer service.

Originally from Miami, Christine is fluent in Spanish and holds a BS in Marketing from the WP Carey School of Business at Arizona State University. She is an active member of the 4A’s agency new business committee and lives in NYC  with her husband.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Agency growth/new business & marketing

WHAT WAS YOUR FIRST JOB?
Lifeguard/swimming instructor

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A company that relocated and a craigslist ad

WHAT ARE YOUR LOVEMARKS?
Seamless, Bar Method, AmEx, Gilt

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I‘d say Cadbury’s Gorilla

Cadbury Gorilla Drummer Drums To Phil Collins from Adpressive on Vimeo.

and Volvo’s Epic Split

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel

FAVORITE PLACE YOU’VE BEEN TO?
Rio

WHAT’S YOUR MOST PRIZED POSSESSION?
Family & friends

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Not at the moment

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Meatballs

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Al fresco drinking & dining, urban hiking, basically anything in the sun

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Depends on my mood – I like Boqueria, Mezzogiorno, Bar Pitti, Toro Blanco, The Dutch, Hundred Acres, Blue Ribbon….

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Nope.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Homemade Cuban made by my great aunts

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
I’m probably in contention for world’s worst bowler

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I love the ballet

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I like the usuals, instagram, twitter, pinterest. I also read a lot of industry news/blogs, classic books and thrillers, fashion blogs/news like theCut, into the gloss. I’ve been known to be addicted to Gilt, although I’m recovering.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Probably the ballet

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Do your best and then let go.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I stumbled onto my career via craigslist… ya just never know.