Posts Tagged ‘Saatchi New York’

SAATCHIWORLD

Thursday, July 24th, 2014
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Cover image: C Jannou

We were enticed by the signups for the Saatchi & Saatchi global daily/weekly media scans following last week’s HH post inviting team to subscribe (it’s free naturally, and a 32 second daily or <3 minute weekly activity). People said to us “show me the content so I can decide”, so here we go, this is a week’s news from the worldwide Saatchi & Saatchi family.

If you wish like to receive this content, please send an email to reid.whelan@saatchiny.com Subject: Register Me, and state whether you would like to receive this summary Daily or Weekly (put this in the subject line, no other correspondence needed). Be informed!


PEOPLE

Saatchi NY Elevates Wanda Pogue To Chief Strategy Officer Saatchi New York has appointed Wanda Pogue as Chief Strategy Officer where she will work closely with CEO Brent Smart and Chief Creative Officer Jay Benjamin. Smart said that Pogue “has a very human approach to planning and she makes the complicated simple. But mostly she makes the work better. There is a great chemistry between Jay, Wanda and me.” MediaPost, USA, 23 July

Del Campo Saatchi & Saatchi Madrid: Itzkoff and Serkin, New Creative Responsibility in Europe After eight years heading Del Campo Saatchi & Saatchi in Buenos Aires, multiple award-winning Argentine creative team Maxi Itzkoff and Mariano Serkin move to Europe to make Del Campo Saatchi & Saatchi Madrid their home base, and reinforce the creative leadership of Saatchi & Saatchi in Europe. Prensario Internacional, Argentina, 22 July

Kevin Chiu and Paul Ho Join Saatchi & Saatchi South China as Group Creative Directors in HK Saatchi & Saatchi continues to grow its creative capabilities in South China, enlisting Kevin Chiu and Paul Ho to further raise the profile of the agency with their digital creative expertise and shopper marketing savvy. Working in Saatchi & Saatchi’s Hong Kong office. Campaign Brief Asia, Australia, 22 July


CURRENT/RELEVANT/PRESSING

BBR Saatchi Israel calls for Peace A new video from the Parents Circle – Families Forum for bereaved Israeli and Palestinian families supporting peace is the currently most watched YouTube video in Israel. The powerful 40-second clip was produced pro-bono by the Baumann Ber Rivnay/Saatchi & Saatchi. The Times of Israel, 19 July

The 8 Biggest Mobile Mistakes Companies Make Tom Eslinger, Saatchi & Saatchi’s Worldwide Director of Digital and Social is an expert on mobile marketing.  His recent book The Saatchi & Saatchi Guide to Mobile Marketing got my attention. Here, he speaks about why he is enthusiastic about mobile and what top mistakes companies are making with mobile. Skip Pritchard (blog), USA, 21 July

These Wristbands Could Predict The Future Of Advertising This year Saatchi & Saatchi – responsible for an annual Cannes debut of a showreel that features the best and brightest directors of new content – unleashed an emotional response-measuring wristband that could potentially alter forever the landscape of exit polling and market research. The Creators Project, USA, 18 July

Advertisement Focus Will Return to Consumer, says Brian Sheehan, Former Saatchi CEO Brian Sheehan spoke to Economic Times on the shifts in advertising and his association with Toyota, the agency’s biggest client. “Right now there is a real focus on technology, data and things that help you reach consumers.  But what is lost in all of those is what’s the real need of the consumer.” The Economic Times, India, 24 July

Future Innovators Design Vehicles for Change The next generation of innovators have designed vehicles for the Dream Car Art Contest, a collaborative campaign between Saatchi & Saatchi Fallon and Toyota. This year, 660,000 kids between ages 4 to 15 from over 75 countries submitted their drawings of future vehicles and the results are inventive, progressive, and heartwarming. Public Interest Design, USA, 23 July


WINNING

Toyota and BzGA Win 2014 Edgar Awards A public jury of readers and internet users have chosen the winners of the 23rd Edgar Awards, with Saatchi & Saatchi Germany and Zenith Media winning gold for most popular TV commercial for Toyota Germany. Markenartikel, Germany, 18 July

L&K Saatchi & Saatchi Wins HSBC Premier HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. HSBC Premier is the group’s premium financial services product targeting HNIs. A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’. Campaign India, 22 July


CREATIVE

Mizuno Brasil Launches Ad for 2014 Uphill Marathon With the film showing real runners and set against the cinematic background of the Serra de Rio Rastro road in Santa Catarina, F/Nazca Saatchi & Saatchi and Mizuno have launched a new campaign to mark the registration call for one of the most challenging tests in Brazil. The campaign includes outdoor and digital media, hashtag #ninjarunners. Portalda Propaganda, Brazil, 22 July

Video: Tarp-Surfing Giant Wave in Paris! Saatchi & Saatchi + Duke’s campaign for Hollywood Chewing Gum involved the installation of a large tarp in the middle of Paris to make a surfing area for a “new wave of freshness”.focuSur, France, 18 July

Visa Teams Up with Kaufland and Saatchi for Interactive Game Saatchi & Saatchi are conducting a campaign for an in-store Kaufland’s competition in collaboration with Visa, beginning early November. People will earn a sticker for each payment over a hundred crowns, where they can save up for rewards; earning more stickers if they pay with Visa. Strategie, Czech Republic, 23 July

 

Welcome Wanda!

Wednesday, July 23rd, 2014

Wanda Pogue

It’s officially confirmed, Wanda Pogue has been announced as the new Chief Strategy Officer, Saatchi New York (see Adweek yesterday). Congratulations Wanda.

Brent was quoted as saying: “Wanda is a special talent. She has a very human approach to planning and she makes the complicated simple. But mostly she makes the work better. There is a great chemistry between Jay, Wanda and me. I’m excited about this partnership to lead the agency forward.”

And Wanda responded: “I’m thrilled to be contributing to the leadership of a company I have loved for many years. There has never been a more exciting time to be in this role. As strategist, we now have to look at business situations from every angle and understand the brand experience from every angle to create ideas that people can truly connect with. And that’s exciting. I look to understand what inspires people because this is the essence of great communication.”

Category: New York, Our People

Saatchi Media Scan

Wednesday, July 16th, 2014

ssny1 It is easy to find a Saatchi & Saatchi New York presence in places like social media, blogs, news outlets, and other websites.  However, we wanted to post a friendly reminder of where you can find Saatchi, our people, and our best work online! Perhaps the simplest way to keep connected to the global Saatchi network is through our daily Media Scan.  Consisting of links that connect to all of the best work, articles, and updates on our global compatriots, the daily Media Scan is a great way to get inspired from some of the great things we are doing internationally. Please let us know if you would like to subscribe at reid.whelan@saatchiny.com

Category: Media Scan

The 1X7 Series

Thursday, June 19th, 2014

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Although we all work in the advertising industry, at Saatchi New York our interests and talents extend well beyond the realm of TV and digital spot production.  In many cases, some people are more multifaceted and interesting than they know or would like to admit!  That is why we are going to start a new “1×7″ series during our agency meetings to showcase the hidden genius and expertise of the people with whom we work most closely. Like our 7×7 showcase, the trick is to show why you are interesting, why it matters, and re-frame it within a 7 minute window.

To get us started, our in house public speaking and  presentation superstar Claudine Cheever gave her 7 tips on how to deliver a powerful message in only 7 minutes.  Drawing upon her past experience from two 7×7 appearance, Claudine gave us the following guidelines on how to knock your audience’s socks off, so take notes!

Claudine’s 7 tips:

  • Remember you are interesting
  • Talk about something you really care about
  • Make it about something that you do that is NOT advertising
  • Reframe it
  • Find a trigger or starting point to make your talents relevant
  • Failing all that make a list of 7 things
  • Do it in 7 minutes!

Or if you prefer, here is the visual version:

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Category: 1X7

Saatchi NY Interns

Thursday, June 12th, 2014

You might see some bright new faces around the NY Saatchi office, as the 2014 Saatchi NY interns have begun their first day on June 9th!

Though they all bustled through the streets of New York on a very gloomy and rainy day to get to the Saatchi & Saatchi building, they were all amped up for their anticipated internship. They started off strong by introducing themselves and sharing their own Lovemarks to the agency at a “Welcome 2014 Intern” breakfast, which was opened by a spontaneous yet warm welcome from Brent. According to Brent, twenty-four interns were selected out of a competitive pool of five hundred applicants. The selected interns range from current college students to recent graduates travelling from both coasts of the United States. With this impressive note in mind, we congratulate our new interns, and we are very excited to welcome and get to know them!

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Category: New York

Advertising And Academia

Wednesday, June 11th, 2014

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This week, through the Advertising Educational Foundation’s Visiting Professor Program, Professor Cathy Bullock is visiting Saatchi & Saatchi New York from Utah State University! Cathy is here to seek a learning experience within the advertising industry, however we can learn from her as well.  There will be a lunch-in at 12:30 on Thursday where Cathy will give a presentation on the Vanishing Middle Class. Cathy has also written a short blog post for us on what she does and why she is excited to be in New York, check it out below.

Cathy is Part of USU’s Journalism and Communications faculty where she teaches Introduction to Mass Communication, Communication Research Methods, an upper-division Mass-Media Ethics course, and an upper-division Magazine Freelancing course through which students develop articles for submissions to local, regional, and national magazines.  Beyond her professorial duties Cathy also advises the student-run Aggie BluePrint magazine, serves as an open line contact for undergraduate advising, and directs the Westminster Bell Choir on Logan UT on her free time.

We are lucky to have Cathy here, so if you see her around the office please say hello. There is much to be learned through collaborations between the advertising and academic worlds, so listen carefully if she lets you in on some of her secrets!

 Note to Saatchi & Saatchi New York:

Many thanks to Saatchi & Saatchi for hosting me through the Advertising Educational Foundation’s Visiting Professor Program. I suspect I was chosen, first, because I know so little about the advertising industry and, second, because there is great potential to incorporate information about the industry into the classes I teach.

In my early career, I worked as a writer and photographer for agricultural magazines. I returned to academia 25 years ago, teaching at Cornell University and Seattle Pacific University (yes, the site of the most recent campus shooting) before earning a PhD from the University of Washington. I joined Utah State University’s Journalism & Communication faculty in 2001. My goal is to use information gleaned during my two weeks in New York to strengthen the ad/PR portion of my Introduction to Mass Communication class and to show the math-phobic students in my Communication Research Methods class that research and numbers really are relevant within the communication industries. If I also happen to pick up an idea or two for my Mass Media Ethics class or my Honors section of Media and Democracy, so much the better.

All 14 visiting professors spent the first two days of the program touring four agencies (JWT, d’Exposito & Partners, R/GA, and Ogilvy). This experience helped highlight a range of niches, from traditional to multicultural to digital/interactive. I was then placed with the Advertising Council, where I had an opportunity to see some of the fine creative work the Saatchi team has developed for the Goodwill campaign. Perhaps the thing that resonated most was the time, effort, and resources the advertising industry as a whole invests in pro bono work designed to help society. My research deals with media coverage of issues such as intimate partner violence and child abduction, so I’m particularly grateful for the Ad Council’s campaigns dealing with topics such as the prevention of teen dating violence.

Now I’m at Saatchi. When told I would be placed here, I researched the organization and discovered that some of my favorite ads (for example, Gracie and the Cheerios) came to life here. I’m looking forward to meeting and learning from everyone this week.

-Cathy Bullock

Our Creative Vision

Thursday, June 5th, 2014

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Our Chief Creative Officer Jay Benjamin gave a stirring speech at last week’s agency meeting about our creative ambition at Saatchi New York. Here’s a recap. Light the fires!

It’s time to set our creative ambition.

One of the reasons I was most excited to join Saatchi New York was the appointment of Pablo Del Campo as Worldwide Creative Director. He’s someone whose work I’ve respected for a long time and someone I believed would set a vision that would bond us together as a network.

After sitting with the Worldwide Creative Board I’m happy to say we have a very clear ambition that I think will help motivate us all and get us going in the same direction.

AMBITION: 

Create the most Loved and Shared work in the world

- This is a simple and clear ambition that has nothing to do with the mediums we work in but everything to do with the people we are talking to.

- As the Lovemarks agency, we’re doing work people love, and we’re starting to get toward the most shared work.

- Sharing is about doing work with strong cultural relevance and human understanding, it’s not about gimmicks or tricks to incentivize people to share.

- People don’t share because they love your brand; they share because they love their friends.

We need to instill the spirit of a maker culture.

AWARDS:

Don’t chase the awards, let the awards chase you.

- Create big, brilliant, transformative ideas, and the recognition will come.

INTERNAL COMPETITION:

- We need a sense of internal competition to push ourselves to be the best.

- Every great sport team has it. You have to fight to make the team, then fight for your spot as a starting player, fight to make the playoffs and then fight for the championships. All that competition is what makes the best teams brilliant.

- Pablo has identified 10 offices to lead the charge, and Saatchi New York needs to set an example.

- Pablo is making a book for the end of the year, 30 pages of the best work from these 10 lead agencies, covering film, social epidemics, case studies – all ideas bigger than advertising.

- That’s 3 potential pages per agency – we want 6 of them!

 

Category: Creative, New York

Delayed Gratification Graduation

Wednesday, June 4th, 2014

Ian Kelly

Meet Ian Kelly, Mr. content producer himself.  He is a bright young man who was faced with quite a conundrum last month.  As Ian was just finishing up his Masters in Fine Arts in film from Columbia University, preparing for his graduation, he was also given the chance to take a trip to the Peruvian Amazon to film a new detergent spot here at Saatchi New York.  The problem was, a once in a life time trip coincided with his graduation ceremony, the culminations of his higher education and all his hard work!

Although he was encouraged to dress in cap and gown and attend his well deserved commencement, Ian chose what he loved and opted to take the trip to Peru with the team.  As a thank you to his admirable passion and hard work, those who had witnessed Ian’s sacrifice organized his very own Saatchi Graduation!  Although less extravagant, Brent Smart presented Ian with a diploma and a check for $1000 as a token of his commitment during our May agency meeting.

So we wanted to ask Ian the all important question, Why did you do it!?  Check out what he had to say:

Q&A:

- What do you do at Saatchi?
I’m a content producer. In other words, I produce content. So much content. All shapes and sizes.

- Where did you graduate from and what was your degree?
I just recently graduated from Columbia University with a Masters of Fine Arts in Film, emphasis in screenwriting.

-What was the conflict surrounding your trip to Peru and your graduation?
The trip to Peruvian Amazon totally came out of left field. We literally put it all together in a matter of four days or something insane like that. And of course, graduation and our shoot were happening on the same day.

-Who did you work most closely with on the project?
I don’t remember any names. Just faces. It was all a blur. Kidding. Lauren McCrindle (Associate Creative Director) was the brave creative who jumped at the opportunity to head to the Amazon. She was amazing! We were joined on the shoot by Jason Baffa (Director) from Farm League, a production company based in LA. Jason is a world-traveling filmmaker who surfs amongst the whales, no joke. We first spoke to him on a Friday night. The following Tuesday we were in Lima together along with Amado Stachenfeld (Assistant Camera) and Wade Brandenberger (Line Producer). Jonathan Shanin (Executive Director of AidJoy) also helped out a ton. He was instrumental in introducing us to the incredible people of Peru.

And of course we had a ton of support from our Saatchi family who hung back in New York: Laura Mulloy (creative director), Mark Rolland (Global Tide Account Master & Commander—sorry, I don’t know his title!), Erin Wendel (ACD), Matt Bloem (Account Supervisor?), Tanya Lesieur (Chief Production Officer), and John Doris (Head of Production). I’m certain I’m leaving people out.

Why did you choose Peru over graduation?
C’mon. It was a no brainer. Rock beats scissors, scissors beat paper, and the Peruvian Amazon beats long-winded commencement speeches. Isn’t that what the kids say on the school yard?

What did the trip mean for you?
It was absolutely surreal to go from, “We want to shoot in the Peruvian Amazon in four days? That’s ludicrous.” to “Well, here we are on the Amazon River. Let’s roll camera!” Prepping the shoot was insane. We didn’t have much time but couldn’t afford to be lackadaisical at all. But I think we all approached it with a film school mentality of, “So what if we don’t have the budget or time? We have an incredible idea and we’re gonna make this work.”

Can you tell us a little bit about how your team operated on the short deadline, and how it all came together?
We were decisive. Mostly because we didn’t have the time to second guess ourselves. Everything was happening so fast that and we could only rely on our instincts and the person next to us. Fortunately, everyone had fantastic instincts and were all on the same page–from our creative team to our account team to Jason and his production team.

Were you surprised by Brent’s presentation?
Goodness gracious, I was absolutely floored. When he came out in that cap and gown, he put on this really serious face—he had the exact countenance of a Dean at an Ivy League university. And then they brought out an actual Columbia University cap and gown for me? And then the check? And the sheet cake? It was super loco crazy. I was choking back tears.

What will you do with the $1000?
I should seriously put it towards my student loans. But I’m trying to convince my wife to let me buy a new set of golf clubs.

Category: Our People