Posts Tagged ‘Saatchi New York’

King St. Q&A W/ Nick Wachs

Friday, December 5th, 2014

Nick Wachs

Meet one of our new Assistant Account Executives for Olay, Nick Wachs.  Nick grew up on Eminem, drives a Jeep Wrangler, is the next great American novelist.  You connect with him on LinkedIn, or simply stop by to say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?  
I contribute to and learn from Saatchi NY’s Olay account.

WHAT WAS YOUR FIRST JOB?  
Busboy at Niche Restaurant in Geneva Illinois

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I felt a calling to work in advertising, and my desire to make great Ads brought me to Saatchi & Saatchi.

WHAT ARE YOUR LOVEMARKS?
Wilson Tennis, Jeep Wrangler, Oreo Cookie, Chicago Bulls, Boulder CO

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Think small. (Bill Bernbach’s Volkswagen Campaign)

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?  
I would sail around the world, build a cabin in the mountains, and write the great American novel.

FAVORITE PLACE YOU’VE BEEN TO?
Berlin

WHAT’S YOUR MOST PRIZED POSSESSION?
My 2004 Jeep Wrangler

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
A video I like to show people is “What American English Sounds Like to Non-English Speakers”

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Small talk and stories

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Waiting for the train to take me to East Hampton

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
100 Acres is a terrific farm to table restaurant near Hudson/Houston.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).  
Eminem – Loose Yourself (that’s easy)

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Lunch at the top of the Eifel Tower

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Jeopardy’s longest streak of all time

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I really enjoy writing.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Economist, Wired, New Yorker, Pitchfork, National Geographic, Call of the Wild, The Power of One, The Great Gatsby, City of Theives, YouTube, and Yahoo!

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Iceland Airwaves in Reykjavik

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Work hard, and be nice to people. This will take you far.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
A lot of my early career experience comes from startup companies. I was lucky to be a part of these organizaitons. The successes and failures I encountered taught me a lot about life. I was an intern, innovator, and inspired young professional. My greatest “Nothing is Impossible” story comes from a technology startup called Beneath the Ink.

The company enhanced ebooks and connected authors with their readers in exciting new ways. I was able to see ideas turn into vision, and then into a final product. We started with concepts, then we gained momentum with investors, and finally we published our very own ebooks. I worked with a team that started from nothing and created a company that boasted thousands of book downloads and generated revenue for investors. The best part of this story comes from the team’s drive and determination to build a publishing company that does something different.

Category: King St. Q&A

Agency Meeting Today

Thursday, December 4th, 2014

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Just a friendly reminder that Saatchi New York is hosting a big agency meeting this afternoon at 3:00pm. Festivities will get under way in the S Space and we strongly encourage any/all to come by. As always we will have delicious food and drink for all to enjoy. Plus our 2014 holiday party this evening to top it all off!

New work will be shown, insights will be given, and fun will be had. Come early, stay late, etc.

See you there!

Category: Saatchi NY Office

Kenhinde Wiley: An Economy of Grace

Tuesday, December 2nd, 2014

Please join us Wednesday, December 10th at 12:30pm in the atrium boardroom for the screening of the documentary Kenhinde Wiley: An Economy of Grace (TRT 38 minutes), one of this year’s NOTHING IS IMPOSSIBLE Producer’s Award finalists. Make sure to stick around following the screening, we will have a Q&A with the director/producer as well. As always, lunch will be provided.

If you haven’t done so already, please RSVP to danica.rosen@saatchiny.com so that we can prepare a delicious lunch for you during the film. And be sure to check out the video above for a sneak peak at what is in store!

ABOUT THE FILM:
Known for his vibrant, larger-than-life reinterpretations of classical portraits featuring young African American men, New York-based visual artist Kehinde Wiley has turned the practice of portraiture on its head—and in the process, has taken the art world by storm.

Wiley recently embarked on an exciting new project: a series of classical portraits of African-American women—something he’s never done before. The film, KEHINDE WILEY: AN ECONOMY OF GRACE, documents the project as it unfolds, tracking Wiley’s process from concept to canvas, and coming to know the women whom he selects to paint. Produced by Show of Force.

ABOUT THE AWARD:
The Saatchi & Saatchi Nothing is Impossible Producer’s Award recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.

Category: Film & Television

Chase and Apple Pay Let You Get On With The Show

Tuesday, November 25th, 2014

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Our latest fun work for Chase features indie-rock band, Bleachers and was shot to feel like a mini-music video by Director Gustav Johansson.

As reported in Ad Age, the ad features lead Jack Antonoff and each member of the band –as they make their way across town towards a rooftop gig in LA.   Along the way, everyone uses Chase and Apple Pay for something different. The band’s high energy hit track, Rollercoaster, scores the spot.

Be sure to tweet & share the Love!

Category: Brand Building, Clients

King St. Q&A W/ Catherine Eccardt

Friday, November 21st, 2014

Catherine Eccardt photo

Meet one of our new Senior Copywriters, Catherine Eccardt.  She aspires to write the great American blog, be queen of the Meowarchy, and wants to work as a part time astronomer.  Come by and welcome Catherine to the Agency!!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Senior Copywriter on Head & Shoulders

WHAT WAS YOUR FIRST JOB?
Junior Copywriter at Havas (The agency formally known as Euro RSCG)

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Lots of laughing, reading and writing.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The new Starbucks TV spots “Sometimes the best way to connect is to get together.”

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Go back to school, learn languages and become an astronomy expert.

FAVORITE PLACE YOU’VE BEEN TO?
Dublin. Beautiful, historical, delicious.

WHAT’S YOUR MOST PRIZED POSSESSION?
My brain.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Meowarchy.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
A mess while eating.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Walking, sitting, drinking something cold.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
12 chairs.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Anything Nsync, Spice Girls or Britney Spears.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Bacon wrapped dates in Mallorca.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Longest walk the dog while yoyo-ing.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Writing the great American novel. Or blog.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Hemingway, Fitzgerald, Nabokov, Buzzfeed & Refinery29.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Friend’s band playing at Bowery Electric.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
It doesn’t matter how far or hard you fall, it matters how well you recover.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I’ve lived in New York City since the day I was born. And I’m still madly in love with it.

Category: King St. Q&A

Blurred Lines

Wednesday, November 12th, 2014

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Please join Saatchi & Saatchi as well as Publicis diversity group Egalite on on Monday, November 17th at 6:00-8:30pm for “Blurred Lines”, A panel discussion on marketing to the LGBT community.

The panel will feature Marc Santa Maria, National Group Fitness Director of Crunch Fitness – Jeffrey Marsh, Director of Marketing of Orbitz – Danielle Cherry, VP Human Experience Strategiest of SMG Multicultural – and Stephen Murray, SVP of Marketing of HERE Media.

There will be canapes & cocktails sponsored by Smirnoff and a lively conversation surrounding the very large, and active LGBT population.

Space is limited so please RSVP to egalite@publicis-usa.com

We look forward to having you there!

 

Category: Uncategorized

Saatchi Eats: The Little Owl

Wednesday, October 29th, 2014

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Seasonal menus are bittersweet. They are exciting and offer new options for the foodie ready to change up their current palette, but are also a bit disappointing. If you fall in love with something on a seasonal menu, who knows when it will be seen, tasted and smelled again?

Little Owl, a quaint, cozy restaurant on Bedford St., boasts a seasonal menu for vegetarians, meat lovers and fish fans alike. While reservations for lunch seem to be a must (especially towards the end of the week when a cocktail with lunch sounds a teensy bit more appealing), the lunch spread fit for a king is well worth the wait.

While the menu isn’t terribly long, every option requires thought – kale or brussel sprouts? Pasta with mussels ,or a cod dish? (this last question is a trick, we chose both).

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We ended up going with the latter of the two veggie options as a side dish to split. The fried sprouts that are now seen as the trendiest of the greens lately in downtown restaurants, were seasoned and spiced to perfection, giving the polarizing food the kick it needed.

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Meatballs sliders and a fresh seasonal salad fully equipped with chick peas ended up being the perfect balance of a heavy and light appetizer spread. I have to say, the cheese lover in me appreciated the melted parmesan cheese on the soft slider bun. Nice touch.

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For main dishes, we chose a tasty spaghetti dish with assorted roasted vegetables along with a wonderfully flaky cod – the two together ended up being a perfect portion size.

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I have to say: a wonderful addition to this meal that I could not resist were the French fries and (necessary) aioli dip.  The French fry lover in me could not say no. And there was no question, I wanted the fries more than the kale.

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And Don’t forget dessert! An apple crisp with some vanilla ice cream did the trick.

Summary: go give Little Owl a shot for a special, slightly long lunch to celebrate the Friday (or Thursday) ending to a hard, but successful week. While the seasonal menu trend can be a bit frustrating (I’m sad I may never see that cod again) it’s almost a perfect way to celebrate the fleeting season of fall.

-Taylor Cavallo

Recap: Lacey’s Visit to Saatchi

Monday, October 27th, 2014

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Last week we had the pleasure of welcoming Lacey Schwartz to our offices for a screening of her award winning A Little White Lie.  As those who attended can attest, the film is moving, and intelligently introspective – all in all a real winner! You can check out some more about the film in one of our previous posts.

Most importantly however, we were able to have a conversation after the screening with Lacey and pick her brain about the through processes that went into the film.  You can check out some of the pictures from the event below, and be sure to join us next month for the screening of another on of our nominees, Tobacco Burn directed by Justin Liberman.

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