Posts Tagged ‘Saatchi New York’

Labor Day – Honor The Uniform

Tuesday, September 2nd, 2014

We hope you enjoyed your Labor Day!

Please join us and Tide in honoring the uniforms and the heroes who wear them. Help us celebrate those in uniform by sharing their incredible stories.

A Young Couple Makes A New Friend

Thursday, August 14th, 2014

Saatchi & Saatchi NY has launched a new campaign for Charter Spectrum, showing us that with the power of an advanced fiber network, people are capable of doing more, experiencing more and becoming more than they ever imagined. The first three stories follow how Charter Spectrum enables a young couple to make an unexpected friend.

So long, Class of 2014 Interns!

Monday, August 11th, 2014

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After two weeks preparation, last Wednesday and Thursday the interns presented their final brief project in front of the whole agency at the atrium. The intern group competition is held annually, where they are briefed on a project and present their findings at the end of the program. It was quite a big (and nerve-racking!) day for the 2014 interns, as the judges included team leaders such as Brent Smart, Jay Benjamin, and Natalia Schultz. The individual intern teams brought all different kinds of ideas to the table, each expressed their own personalities and skills in front of the judges and the audience who came to cheer them on. The judges announced the winner during our happy hour- and congratulations to Group 4- Carson Allen, Adrian Womack, Chase Stevens, Guillermo Sosa, Abby Michaelsen, and May Moribe!

This intern group competition was fun but definitely a rewarding experience, as the interns were able to end their summer internship with a bang. Moreover, they were able to leave the agency with valuable advice and feedback from our team leaders and judges. The interns would like to thank not only the team leaders and judges, but also Courtney Fagan, Christine Hasbun, Taylor Cavallo, Kathleen Giacobello, and all the mentors for organizing and helping out on this project!

On behalf of all the 2014 interns, we would like to thank each and one of the people here at Saatchi who mentored us during this summer. Everyone was so welcoming and inviting from day one, and every day we were able to challenge ourselves and learn from all of you. We really valued our 10 weeks here at SaatchiNY and hope to see you all soon! Thank you!!

-May Moribe

King St. Q&A W/ Katie Schad

Friday, August 8th, 2014

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Please welcome our new Content Production Coordinator, Katie Schad. Her favorite day of the week is Wednesday, she has three brothers, and loves sushi! You can get connected with her on LinkedIn here, or you can simply stop by and say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Coordinate Content Production

WHAT WAS YOUR FIRST JOB?
Tutoring K-8th graders. One of the most difficult jobs I’ve ever had.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Growing up just down the street from CBS and Universal Studios, I fell in love with film as a medium and industry. I moved to New York after graduating from Wesleyan University and a combination of internships, my interest in production, and guidance from mentors led me to Saatchi.

WHAT ARE YOUR LOVEMARKS?
The New York Times, NPR, Trader Joes

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Mercedes’ Chicken

Or Hump Day

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Learn as many languages as I could.

FAVORITE PLACE YOU’VE BEEN TO?
Copenhagen

WHAT’S YOUR MOST PRIZED POSSESSION?
My relationship with my three brothers. Does that count?

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Anything with Amy Schumer or cats.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Tuna salad

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Beach day at the Rockaways

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
To be determined.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
The Way You Make Me Feel -MJ

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Nothing beats sushi at Katsu-Ya

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Funniest person of all time.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Research design

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Jezebel, The New York Times, Time Magazine

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
First Saturday at the Brooklyn Museum

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Lean in

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I made it to New York!

Category: King St. Q&A

Advertising Meets Academia: Cathy Bullock

Thursday, August 7th, 2014

Recently, through the Advertising Educational Foundation’s Visiting Professor Program, Professor Cathy Bullock visited Saatchi & Saatchi New York from Utah State University! Cathy joined us in an effort to seek out a learning experience within the advertising industry, however we learned a lot from her as well. During her time here Cathy gave an interesting presentation on the Vanishing Middle Class in which she explored the future of American socioeconomic transformation. Cathy also hosted a Q&A session afterward and was patient enough to take part in a conversation with us, check it out below.

Cathy is Part of USU’s Journalism and Communications faculty where she teaches Introduction to Mass Communication, Communication Research Methods, an upper-division Mass-Media Ethics course, and an upper-division Magazine Freelancing course through which students develop articles for submissions to local, regional, and national magazines.  Beyond her professorial duties Cathy also advises the student-run Aggie BluePrint magazine, serves as an open line contact for undergraduate advising, and directs the Westminster Bell Choir (YT: Westminster Bell Choir) in Logan UT on her free time.

We were lucky to have Cathy here, so on behalf of everyone at Saatchi New York, thank you! There is much to be learned through collaborations between the advertising and academic worlds, and if you take the time to listen carefully, people like Professor Cathy Bullock can teach you how to immerse yourself in a new realm of knowledge.

The Interns Catch A Few Innings

Monday, August 4th, 2014

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Saatchi & Saatchi NY treated the interns to a New York Mets baseball game last Tuesday!

It’s already August and that means that the SaatchiNY Intern Class of 2014 is almost wrapping up. But before they bid their adieu this Friday, they welcome everyone at the agency to see their final brief project on Wednesday and  Thursday! Not only is it a great way to end their internship, but it is a great opportunity for them to show and thank the agency for all they have learned from each department.

In the mean time all of the interns took a trip to the Mets game.  Not only was it a great way to get out and see some of what NYC had to offer, we all got to spend some quality time together before the summer comes to a close.

-May Moribe

 

Dirty Little Habit

Wednesday, July 30th, 2014

In our latest new spot for Tide, we show how easy it is to clean up that dirty little habit you may have.    After all, using Tide Washing Machine Cleaner makes everything smell divine.

SAATCHIWORLD

Thursday, July 24th, 2014
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Cover image: C Jannou

We were enticed by the signups for the Saatchi & Saatchi global daily/weekly media scans following last week’s HH post inviting team to subscribe (it’s free naturally, and a 32 second daily or <3 minute weekly activity). People said to us “show me the content so I can decide”, so here we go, this is a week’s news from the worldwide Saatchi & Saatchi family.

If you wish like to receive this content, please send an email to reid.whelan@saatchiny.com Subject: Register Me, and state whether you would like to receive this summary Daily or Weekly (put this in the subject line, no other correspondence needed). Be informed!


PEOPLE

Saatchi NY Elevates Wanda Pogue To Chief Strategy Officer Saatchi New York has appointed Wanda Pogue as Chief Strategy Officer where she will work closely with CEO Brent Smart and Chief Creative Officer Jay Benjamin. Smart said that Pogue “has a very human approach to planning and she makes the complicated simple. But mostly she makes the work better. There is a great chemistry between Jay, Wanda and me.” MediaPost, USA, 23 July

Del Campo Saatchi & Saatchi Madrid: Itzkoff and Serkin, New Creative Responsibility in Europe After eight years heading Del Campo Saatchi & Saatchi in Buenos Aires, multiple award-winning Argentine creative team Maxi Itzkoff and Mariano Serkin move to Europe to make Del Campo Saatchi & Saatchi Madrid their home base, and reinforce the creative leadership of Saatchi & Saatchi in Europe. Prensario Internacional, Argentina, 22 July

Kevin Chiu and Paul Ho Join Saatchi & Saatchi South China as Group Creative Directors in HK Saatchi & Saatchi continues to grow its creative capabilities in South China, enlisting Kevin Chiu and Paul Ho to further raise the profile of the agency with their digital creative expertise and shopper marketing savvy. Working in Saatchi & Saatchi’s Hong Kong office. Campaign Brief Asia, Australia, 22 July


CURRENT/RELEVANT/PRESSING

BBR Saatchi Israel calls for Peace A new video from the Parents Circle – Families Forum for bereaved Israeli and Palestinian families supporting peace is the currently most watched YouTube video in Israel. The powerful 40-second clip was produced pro-bono by the Baumann Ber Rivnay/Saatchi & Saatchi. The Times of Israel, 19 July

The 8 Biggest Mobile Mistakes Companies Make Tom Eslinger, Saatchi & Saatchi’s Worldwide Director of Digital and Social is an expert on mobile marketing.  His recent book The Saatchi & Saatchi Guide to Mobile Marketing got my attention. Here, he speaks about why he is enthusiastic about mobile and what top mistakes companies are making with mobile. Skip Pritchard (blog), USA, 21 July

These Wristbands Could Predict The Future Of Advertising This year Saatchi & Saatchi – responsible for an annual Cannes debut of a showreel that features the best and brightest directors of new content – unleashed an emotional response-measuring wristband that could potentially alter forever the landscape of exit polling and market research. The Creators Project, USA, 18 July

Advertisement Focus Will Return to Consumer, says Brian Sheehan, Former Saatchi CEO Brian Sheehan spoke to Economic Times on the shifts in advertising and his association with Toyota, the agency’s biggest client. “Right now there is a real focus on technology, data and things that help you reach consumers.  But what is lost in all of those is what’s the real need of the consumer.” The Economic Times, India, 24 July

Future Innovators Design Vehicles for Change The next generation of innovators have designed vehicles for the Dream Car Art Contest, a collaborative campaign between Saatchi & Saatchi Fallon and Toyota. This year, 660,000 kids between ages 4 to 15 from over 75 countries submitted their drawings of future vehicles and the results are inventive, progressive, and heartwarming. Public Interest Design, USA, 23 July


WINNING

Toyota and BzGA Win 2014 Edgar Awards A public jury of readers and internet users have chosen the winners of the 23rd Edgar Awards, with Saatchi & Saatchi Germany and Zenith Media winning gold for most popular TV commercial for Toyota Germany. Markenartikel, Germany, 18 July

L&K Saatchi & Saatchi Wins HSBC Premier HSBC has assigned its communication mandate to L&K Saatchi & Saatchi for the re-launch of its offering ‘Premier’ in India. HSBC Premier is the group’s premium financial services product targeting HNIs. A global campaign is about to be launched, with the positioning ‘Personal support, for your Personal Economy’. Campaign India, 22 July


CREATIVE

Mizuno Brasil Launches Ad for 2014 Uphill Marathon With the film showing real runners and set against the cinematic background of the Serra de Rio Rastro road in Santa Catarina, F/Nazca Saatchi & Saatchi and Mizuno have launched a new campaign to mark the registration call for one of the most challenging tests in Brazil. The campaign includes outdoor and digital media, hashtag #ninjarunners. Portalda Propaganda, Brazil, 22 July

Video: Tarp-Surfing Giant Wave in Paris! Saatchi & Saatchi + Duke’s campaign for Hollywood Chewing Gum involved the installation of a large tarp in the middle of Paris to make a surfing area for a “new wave of freshness”.focuSur, France, 18 July

Visa Teams Up with Kaufland and Saatchi for Interactive Game Saatchi & Saatchi are conducting a campaign for an in-store Kaufland’s competition in collaboration with Visa, beginning early November. People will earn a sticker for each payment over a hundred crowns, where they can save up for rewards; earning more stickers if they pay with Visa. Strategie, Czech Republic, 23 July