Happy Easter! To celebrate the holiday, as well as all of the hard work everyone at Saatchi New York has put into The Big Egg Hunt, part of our team made it to the unveiling of all the eggs at the Rockefeller Center. Last Friday all the eggs came together in one place after the hunt, giving the public a free art gallery of 267 unique eggs at one of the most popular destinations in New York City.
Although it was part of our job to be there, it felt like anything but work. We all walked the expanse of the Rockefeller center taking in the atmosphere, joining the public, and snapping photos. We were honored to take our time soaking it all in with some of the artists of the eggs; it was an unforgettable experience to join the people behind the city wide effort to raise money for the non-profit organizations Elephant Family and Studio in a school. You can see an article on the event at Adage, and you can check out some of the photos from the event below!
Our CEO Brent Smart has solved one of the mysteries of the modern world, he found Waldo! The Fabergé Big Egg Hunt is halfway through and still going strong, and one egg in particular has continued to be in the spotlight throughout the hunt: The Where’s Waldo egg designed by children’s author, illustrator, and Where’s Waldo creator Martin Handford.
The Where’s Waldo egg has been quite tough to track down for the egg hunters of New York City. All 260+ eggs are unique, but where the Waldo egg differs is its ever-changing location. Staying true to the theme and essence of the Where’s Waldo series, the egg is moved every day to a new park, hotel, shop, gallery, or tourist attraction to make it exceptionally hard to locate. Still, there is no reason to despair! The Big Egg Hunt NY has been sending out daily hints via Twitter and Facebook to give egg hunters in all 5 boroughs a chance to track him down.
If you see him say hello for us, and be sure to share with adventurers and egg hunters everywhere!
Meet one of our Junior Art Director’s Tara Iannotti! She is super cool and believes that if you can’t laugh at yourself you won’t make it far in life. You can chirp your heart out at @Tara_TheTerror on twitter, get super professionally aquainted with her on LinkedIn here, and gawk at her awesome work on her personal website over there ——-> taraiannotti.com
WHAT DO YOU DO AT SAATCHI & SAATCHI?
I’m a Junior Art Director on Pampers and Iams.
WHAT WAS YOUR FIRST JOB?
When I was 16 I life-guarded at a private pool by my house for three summers. You could pretty much say I got paid to tan all day. Not a bad job!
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
An awesome art teacher in high school and the movie What Women Want (don’t judge me). Helen Hunt played a Creative Director on the Nike account. To me she had the coolest job!
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I really loved the spots that P&G had for the 2012 summer olympics, thanking mom. They took a simple truth and told a genuine, inspiring, and beautiful story. It was a great insight!
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I always had this obsession with becoming a flight attendant. You’re probably always jet lagged but hey at least you get to see the world! I’m also pretty determined to become the voice of a cartoon character.
FAVORITE PLACE YOU’VE BEEN TO?
This summer I had the opportunity to go to Berlin, Germany for a Pampers shoot. It was my first time out of the country and the first time my partner and I produced a spot. So, Berlin is definitely my favorite place for a few reasons.
WHAT’S YOUR MOST PRIZED POSSESSION?
My voice, obvi! My New York accent is just music to your ears. Oh, and I can’t forget about my Taraisms jar, it’s filled with words of wisdom.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
You just can’t go wrong with Jimmy Fallon and Justin Timberlake rapping. Epic!
WHAT’S SOMETHING YOU MAKE REALLY WELL?
When I was younger my grandma use to tell me that I made the best coffee. When I got older I discovered the harsh reality that she told everyone that, so that they would make it for her. So, I might not make the worlds best coffee but I do make THE BEST banana bread. Granny taught me well!
WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Well if you enjoy the fresh scent of garbage and sweat NYC is the best place to be during the summer. I live in Rockaway so I’ll choose the beach any day!
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I like the food trucks around the office. The hibachi and falafel trucks are good choices.
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
I never sang karaoke alone before out of respect for people’s ears, but my go to with my friends would be Don’t Stop Believing by Journey.
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
My grandmas pasta sauce and egglant parmesan is the best! I could also probably eat sushi for breakfast, lunch and dinner if it wasn’t frowned upon.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Most instagram pictures taken from around the world.
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Traveling has become my new favorite creative pursuit. I just came back from a trip to Guam. Yes, Guam really does exist and it takes 24 hours to get there!
WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Pinterest, This Advertising Life, Buzzfeed, Creativity, and Glamour magazine (sorry I’m not sorry).
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
I won Legends seats at work for a Yankee game. That was pretty awesome! Beer and baseball win for me.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
I’m reading this book called, “101 Secrets For Your Twenties” and this piece of advice rang true to me, probably because I embarrass myself on the regular:
“The possibility for greatness and embarrassment both exist in the same space. If you’re not willing to be embarrassed, you’re probably not willing to be great.” Also, “liquor before beer you’re in the clear”.
That has saved me countless times!
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
When I went to Guam at the end of September I went skydiving one day and the next day I got certified for scuba diving. It was my first time skydiving and my first time scuba diving. Talk about going from one extreme to another within 24 hours! I may not have my driver’s license but at least I have my scuba diving license.
Benjamin is a new breed of creative leader whose body of work transcends mediums and blurs the lines between advertising, entertainment, art and utility. Benjamin was most recently Chief Creative Officer at Leo Burnett New York and previously co-ECD of Leo Burnett Sydney. This is a homecoming for Benjamin as he previously spent several years at both Saatchi & Saatchi Sydney and Auckland. If you stop by the office don’t be shy and say hello to our new team member! Jay is a really cool guy and we are ecstatic to have him back in the Saatchi family!
It’s time for the SaatchiNY mixtape of the month, courtesy of our music producer and all-around tastemaker Christine Hunt. This is no April fools joke, but we are a few days late so that we could bring you news of The Big Egg Hunt NYC! You can download the March playlist here, and Christine has written up some listening notes for you below. Happy listening!
~ Though it’s only March, the new release from synthpop band Future Islands, Singles, is already at the top of my list of Best Albums this year. Their first single kicks off this month’s playlist, but the entire album is worth a listen from front to back. Closing out the playlist comes from another Best Album contender on my list: I featured a track on the November playlist from Icelandic artist Asgeir Trausti, in anticipation of his album release here in the States. This month, we finally get to hear his translated album in words that the English-speaking population can understand, while the music itself remains untouched and as beautiful as it was before. I’ve included “In The Silence” here, but do yourself a favor and check out the other 9 tracks on the album too. You won’t be disappointed.
~ Jack Antonoff, lead guitarist for the band fun., has created his own side project with Bleachers. The group had their first show ever this year during SXSWs’ music portion, and quickly became the talk of the town with their catchy pop tunes and endearing performance. Check out the band’s first single, “I Want To Get Better”.
~ Young musicians are making their presence known in music so far this year: featured on March’s playlist is “Feed My Brain” from the brothers making up garage-punk band, Radkey – you’d never know they’re all still in their teens. And on “Can’t Leave The Night”, a trio of college friends teamed up to form BADBADNOTGOOD, blending their tremendous talents as jazz musicians with their love of hip-hop beats.
~ If you like The National, you might like Los Angeles band NO (listen to “Hold On”). If you like Kid CuDi, you might like New Zealand group The Wyld (listen to “The Odyssey”, which you may also recognize from the recent McDonald’s commercial that ran during the Olympics). And if you love Prince and/or Zooey Deschanel, then you’ll be happy to know that their duet – which aired on a recent episode of New Girl – is now streaming on Spotify too, with “FALLINLOVE2NITE”.
And here are a few goodies that can’t be found on Spotify, but are too good to leave unmentioned:
Keep your ears open for Brooklyn band, Future Of What – they’ll finally be releasing their debut album this year, having previously only an EP to their name (a 4-song release titled ‘Moonstruck’ which caught my attention a few years back). They tease us now with the first single off the album, “The Rainbowed Air”. Wonderful pop music: Listen here
In preparation for her debut album out later this year, BANKS has been gaining attention with her various single releases and a recent performance on BBC Radio, where she sang her own acoustic version of Aaliyah’s “Are You That Somebody?” – check it out here
Dana Falconberry’s latest track comes to us as part of the second installment of Public Hi-Fi Sessions singles series. More commonly known for her folk music, Falconberry shows off a new side to her music with more of a synthpop sound on “Palmless”, displaying the strong influence that Spoon drummer Jim Eno (who founded Public Hi-Fi Studio in his own home some years ago) had on the recording process. Listen for yourself
The day two keynote speaker was the famous astrophysicist Dr. Neil Degrasse Tyson – contemporary flag bearer for all things space.
Neily-T has made a name for himself with his always interesting and often hilarious podcast Star Talk, but he was in Austin draw attention to the release of Cosmos, a 13 episode journey to the edge human knowledge as we discover our place in the universe – which debuted on Fox last Sunday. He seemed to have a good grip on the average SXSWi attendee, and his talk was squarely aimed at the curious explorer and dreamer types who are already familiar with who he is and what he represents. The theme of the day – Remain forever curious, and never lose your child like wonder.
And wonder is something he has in large supply. He’s excited about stars, dark matter, and the possibility of aliens no matter the weather, day in and day out – with no sign of waning enthusiasm.
TALKING SMACK ABOUT RED BULL
One of his most entertaining moments came at the expense of daredevil and Red Bull spokesperson Felix Baumgartner. Tyson took out a beach ball sized inflatable Earth and pointed out that if the Earth he was holding was to scale, Felix’s jump would have been about 3mm off the surface. He also noted that Felix used a wide angle lens to make the curvature of the Earth seem greater than it actually is at that height, to which the crowd exploded in laughter.
We all know that Felix’s 39 km sky dive was amazing, a feat that no other human has accomplished. What Dr. Tyson was demonstrating was that in order to make the next great discovery, we have to put humans and what we do into perspective. He dared the crowd to both think outside the box and to (literally) take the plunge into deep space.
FOR THE FUTURE
He may balk at the simplicity of gravity when it comes to massive objects in space, but it’s undeniable that Neil commands the same kind of gravitational pull when he speaks. in his mind (and if we’re being honest, in real-life) science education is essential to a bright future, and it is an encouraging sign that there’s someone leading the charge to make it a priority. He’s brilliant and funny and a really excellent speaker. If you’re lucky enough to see him speak make sure to pay attention, you might just learn something. An astrophysicist who can command a room with his personality is a rare thing, and Neil Degrasse Tyson is that special blend of awe inspiring genius.
Some fresh news on our latest from Evolve – this time out of Kansas City. The local CBS affiliate there showed the spot to patrons of a local gun range and asked for their reactions. They were also kind enough to use a phone interview w/ our own Claudine Cheever. It makes for a good watch!
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Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.