Meet our group of unique and magnetically talented speakers for this years 7×7 event!
The 10th edition of 7×7 will take place on September 30th during Advertising Week at B.B. Kings Blues Club in Times Square. Advertising Week transcends standard industry conferences and The Week moves the needle on key industry challenges like talent and diversity via GeneratioNext and Advertising Futures, and this year we are exploring the creative connection between music and advertising.
Please RSVP to: firstname.lastname@example.org
Host: Saatchi New York CEO, Brent Smart
Brent is CEO of Saatchi & Saatchi New York and sits on the Worldwide Executive Board. Before rising to CEO, Brent spent two years heading up the General Mills business globally and leading integration across the Publicis Groupe. And he still gets to work on those iconic American brands like Cheerios, Green Giant and Yoplait. Previously, Brent spent 7 years with BBDO. He ran Colenso BBDO in New Zealand, one of the network’s most creative agencies, then transferred to the States to head up BBDO’s West Coast operations as Managing Director of BBDO San Francisco. Across both agencies he led a body of award winning work that won over 20 Cannes Lions and 40 Effies. Brent is an Aussie based in New York with an Australian wife, a Kiwi son, an American son and another boy on the way. The further he lives away from Australia, the more passionate he gets about Aussie Rules footy.
Record Label: Aloe Music (Matt Putrino, Co-founder)
Matt Putrino is the co-founder and label manager of Aloe Music, a new record label based in Greenpoint, Brooklyn. In the past year their releases have been covered in publications like Stereogum, Pitchfork, The Fader, SPIN, and NME. Consistent with their emphasis on collaboration and transparency, this past summer Matt Putrino signed the Fair Digital Deals Declaration on behalf of Aloe Music, joining over 900 independent labels around the world to protect artists’ rights to digital royalties. Matt is a graduate of Pratt Institute in Brooklyn, New York.
Music Publishing/Licensing: Kobalt Music (Julie Hurwitz, VP Commercial Synch)
Julie Hurwitz began her music career at age 10 when she made a bootleg mix tape by recording Stray Cat Strut, The Stroke and Gloria off the transistor radio in her mother’s kitchen. Soon thereafter a passion for music developed into a career. A stint at MCA Records International in London and a publicist position at TVT Records in New York led to a six year stay as a music producer at the ad agency, Ogilvy. There she worked on both music supervising and producing composed pieces of music for Fortune 500 clients right as mp3s were swallowing up record sales forcing bands to reconsider partnering with brands. From there Julie became the founding Executive Creative Director at the music production company, Q Department, hiring and directing composers. Next, as a VP at Nettwerk Music Group, Julie handled sync licensing on behalf of the label, publishing and management clients. Currently, she is VP of Commercial Sync at Kobalt Music Group pitching songs and negotiating deals for brand-related licenses. The roster includes Dr. Luke, James Murphy, Beck, 50 Cent, Stevie Nicks, Steve Winwood, Skrillex, The Lumineers, Miles Davis, Fleet Foxes, David Gray, Bon Iver and DJ Shadow, among others. She lives in Jackson Heights, NY with her husband and two young sons.
Music House: Butter Music (Ian Jeffreys – Producer)
Prior to his career in advertising, Ian Jeffreys dallied with record companies, film production, and for a brief stint, professional cooking. While in those respective fields he gave Elvis Costello sour milk, served Dan Rather the meat straight from a pig’s ass, and was told by Kevin Kline to “stop doing that!” A trained singer-songwriter and graduate of the Berklee College of Music, he has fronted various pop, swing, and blues bands. In 2005, he released a self-titled album of original songs. Much to his surprise, these disparate experiences were perfect preparation for a career as an advertising producer. 9 years and thousands of commercials later, he has developed a nuanced appreciation for table-top footage and ukulele melodies. In 2010, he started a new chapter of his career as Executive Producer of the newly launched Butter Music & Sound. In 2012, he wrote and sang the well-known jingle for the Ragu “Long Day of Childhood” campaign, which garnered a flurry of media attention and went on to win gold at The One Show, Clios, Ciclope Festival, Art Directors Club, & Cannes Lions. Today, as Butter’s Managing Director, Ian oversees the company’s next steps for the future, while staying very hands-on in the present; and when he has time, he still loves to get in front of the mic and sing. He lives in Brooklyn and drinks Manhattans.
Music Tech Company: Cantora (Will Griggs, Co-founder)
Will Griggs is co- founder of Cantora. Launched in 2005 after discovering Grammy nominated group MGMT and issuing their first release, Cantora has grown into a cutting-edge music company incorporating a tech investment fund, a record label and immersive live events business. By leveraging their unique position within the traditional music and start up worlds, Cantora creates and develops entertainment projects that bring new experiences to music fans via technology.
Music Business/A&R: Martin Kierszenbaum (Cherry Tree/Cherry Cherry Boom Boom)
An Emmy winner and Grammy nominee, Martin Kierszenbaum was born in California and grew up in South America and Europe before returning to the US where he lived in New York, Washington D.C. and East Lansing, Michigan. He attended the University of Michigan in Ann Arbor and received a Master of Arts degree from the Annenberg School for Communication USC while working at the mailroom of PolyGram Records. In 2005, Kierszenbaum started his Cherrytree Records imprint through Interscope. Since its inception, Cherrytree has signed and introduced to the world artists like La Roux, Tokio Hotel, Far East Movement, Ellie Goulding, Robyn and LMFAO as well Lady Gaga and the release of her first two albums whom Kierszenbaum wrote and produced 4 songs including Gaga’s debut album title track “The Fame.” Kierszenbaum also runs the live performance programs “The Cherry Tree House”, Cherrytree Radio among other entrepreneurial tours, products, and endeavors.
Performer: Nick Thorburn (aka Nick Diamonds)
Nick Thorburn is a Canadian musician, composer and producer best known for starting and co-fronting the cult indie rock band The Unicorns when he was still a teenager. The band’s first full length album Who Will Cut Our Hair When We’re Gone? was named one of the “Top 10 Albums” by Pitchfork in 2003, receiving critical praise from around the world. After only one year of touring, the band imploded on stage in Texas in 2004, due to internal friction. Thorburn immediately went on to form the band Islands, signing with Anti- Records and eventually releasing 5 full length studio albums and touring the world, with appearances at festivals as diverse as Coachella, Primavera Sound and La Route Du Rock. Over the years Thorburn has released more records, collaborating with various artists on projects like Mister Heavenly (with Honus Honus of Man Man), El-P, Human Highway, Reefer, and others.
This summer Thorburn re-united The Unicorns after ten years to re-issue their seminal album, opening five shows for Arcade Fire and closing out the POP Montreal festival. Thorburn also composes music for film, television and radio, most recently scoring the entire first season of the new This American Life offshoot, Serial. He is currently a featured composer at the commercial music house Surname.