Posts Tagged ‘Saatchi NY’

The Women of Saatchi NY

Monday, January 25th, 2016

Though women hold the purse strings in most family households and control the majority of the nation’s consumer spending, the advertising industry has traditionally been considered an old boys’ network that’s lagged behind in terms of employment opportunities for women executives. Indeed, to combat this issue the 3% Conference launched in 2012 specifically to support the entrance of more female creative leadership in advertising agencies…and more recently Campaign U.S. reported that the problem hasn’t gotten much better.

As of the end of 2015, Saatchi & Saatchi New York appointed Andrea Diquez as President. With that latest appointment, four of the six top leadership roles at the agency are now held by women (with three of these four leaders also hailing from Hispanic backgrounds)—making Saatchi & Saatchi New York the only major U.S. advertising agency that currently has a majority of women in key leadership roles.  These enormously talented industry veterans are:

Inspiring women in advertising and business is very important, as is bringing more diversity to the advertising industry. Some of that commitment comes through in the work itself—insisting that we not do lowest common denominator stuff, and helping to break down some of those media stereotypes.

Super Bowl “Top 50”

Thursday, January 21st, 2016

With only four teams left vying for a spot in the Super Bowl, the big advertisers are similarly locking up spots that are costing upwards of 5 million dollars. We have done a lot of Super Bowl work in the past and are proud of what we have accomplished.

Recently Advertising Age has been putting together a “top 50” list of the best spots from previous Super Bowls. As they announce ten spots at a time leading up to the big game, one of our spots has made the list thus far, “Gracie”.

Check out 50 – 41, and 40-31 of the “top 50” to see who else made the list!

Category: Uncategorized

The Living Billboard

Tuesday, January 19th, 2016

The first billboard to make real honey, became the first billboard to make Honey Nut Cheerios with local honey.

It took more than 100,000 bees and a local Florida beekeeper to show how our boxes of Honey Nut Cheerios are made with real honey. You can check out the coverage on Creativity from last week.

Category: Brand Identity

MLK Jr. Day

Monday, January 18th, 2016

MLK_day

Have a wonderful three day weekend and enjoy observing MLK Jr. Day. We will see you back here tomorrow morning!

Category: Holiday, Uncategorized

Cheerios box 2.0

Friday, January 15th, 2016

There are some questions that have plagued humanity for ages. What is the meaning of life? Who created us? How can I build a vending machine made of LEGO blocks to pour my milk and Cheerios in the morning?

We are still searching for the answers to the first two questions, however we finally have the step-by-step guide to a LEGO cereal box courtesy of 16 year old Marcel. You can find the original story on Gizmodo as well as the General Mill’s blog. Marcel’s YouTube channel (Astonishing Studios) gained followers once he began building machines using global food brands. He now has more than 91,000 subscribers and says only about 20 percent of them are American.

He chose Cheerios because it is an internationally recognized brand, and an American classic. Marcel is an example of how creativity knows know limits, and we applaud him for his innovative engineering/branding expertise. Well done!

Category: Brand Building

TALENT ENGAGEMENT AND INCLUSION

Thursday, January 14th, 2016

The launch of the Talent Engagement & Inclusion Quarterly newsletter last July was by all accounts a huge success. The 4,000+ views and the positive feedback the team has received were both inspiring and heartwarming. It speaks to a need for more collective communications. As you read the Q4 issue of the Talent Engagement & Inclusion Quarterly, We hope you take pride in being part of the Publicis Groupe, its agencies and its talent.

Take a look and download here.

Enjoy!

Moms & Marketing

Tuesday, January 12th, 2016

moms_and_marketing_1

Recently Saatchi & Saatchi conducted a study that focused on how to market to moms in 2016, and avoid the tropes of saintly motherhood all marketers have been guilty of in the past. The Global Moms and Marketing study was designed to provide a globally consistent view on the inadequacies of marketing to women with kids.

We aimed to debunk a number of myths about moms that marketers have clung to for far too long. And we identified a way forward to enable brands to find clear strategic territory with which to reposition themselves.

You can take a look at Adweek’s coverage here, or you could download the study’s highlights and inquire for more information on the Saatchi & Saatchi Worldwide website.

Category: Thought Leadership

King St. Q&A W/ Dennis Marchesiello

Friday, January 8th, 2016

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WHAT DO YOU DO AT SAATCHI & SAATCHI?  
I am the Production Manger on all Saatchi print projects. I will coordinate and facilitate with the Account Teams and Project Managers to initiate jobs, open job numbers, estimate, and mentor on the print processes and how to work with the studio.

WHAT WAS YOUR FIRST JOB?
My first job was as at a small agency named Carino & Philips as a Art Driector, I work on Manufacturs Hanover Bank account.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?  
I have always loved art and design since I was a little child.

WHAT ARE YOUR LOVEMARKS?
Leonardo DaVinci, Apple, Chocolate, and Perfume scents.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Currently I like the Target Plaid spots with the song “I can’t wait” by Nu Shooz

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Work with children on a coach level either in sports or art way.

FAVORITE PLACE YOU’VE BEEN TO?  
Italy. I thought the artwork was magnificent. The melding of Ancient Rome, the Renaissance period and modern Italy is such amazing history the people live and breath.

WHAT’S YOUR MOST PRIZED POSSESSION?
I don’t know. I think more along the lines of people, relationships and experiences.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Yes. Currently the video using the song “Uptown Funk” but using Golden Age Hollywood dancing clips.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
I make really good rice. One of my friends in college was from the Mid-east and taught me.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?  
Running in Central Park in the morning.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I like the Nobu, excellent sushi!

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Landslide by Fleetwood Mac

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Too many to name one. I love good food.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Wow, what a task. Fastest man in the world.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Drawing.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
NY Times, ESPN, Google, Netflix, Ebay, Facebook and many more.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Went to the Nutcracker at Lincoln Center.  Pure Magic.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Live in the moment. Enjoy the path.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
I have made it this for in advertising when my father never thought I could make a living with my art and design interest.

Category: King St. Q&A