Posts Tagged ‘Saatchi NY’

Happy #Hallowclean

Thursday, October 30th, 2014

For Halloween, Tide haunted all of its creative. From TV spots to online videos to digital banners & social skins – everything has been made spooky… What better way to be celebrate Halloween than with Frankenstein, a werewolf and some ghosts? Happy #HallowClean!

Check out the playlist of all the spots:

Category: Clients, Creative

Back To School

Tuesday, October 28th, 2014

Parker_Barnum

As some of you already know, Saatchi has had the privileged of participating in a fabulous relationship with the AEF and their Ambassador Program. This summer we welcomed Professor Cathy Bullock from Utah State University and had the opportunity to get a little slice of academia in the workplace.  This time it was our turn to send someone from the Agency to Stony Brook University where our very own Parker Barnum spent some time imparting wisdom on the students, but also learning from the experience.

While he was there Parker shared our Agency Reel, some background on who we are, and what we believe as the Lovemarks company.  He followed it all up with a Q&A to answer some of the questions the students had about the industry, getting a job, how to build a CV, and the magic behind making a commercial.

Here are a few comments from a note we received from the students about the experience:

“The speaker was informative, entertaining and he really bonded with students. He loved our questions and answered them with enthusiasm.”

“I’m excited to graduate and go into the industry because it seems interesting despite all the work. I want to love my job the way he loves his.”

A commitment to education is always valuable, and we can’t wait to continue the tradition.  Thanks for having us!

Category: Uncategorized

King St. Q&A W/ Kassanda Pollard

Friday, October 24th, 2014

Kassandra pollardMeet one of our new Copywriters for Tide, Kassandra M. Pollard. She loves to travel, enjoys classic Seattle rappers, and can’t get enough romantic comedies featuring Mel Gibson. Stop by, introduce yourself, and you might be lucky enough to to try Kassandra’s famous Baked macaroni and cheese! 

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Not sure, yet. But I assume I’ll being writing stuff for Tide.

WHAT WAS YOUR FIRST JOB?
Bookseller and Café Assistant, Barnes & Noble

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
The movie “What Women Want”.

WHAT ARE YOUR LOVEMARKS?
Google, HTC, Disney

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I have many. But one of my favorites is the Navy Seal’s “Footprints” ad from 2006.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Craft, write, and create things just for fun.

FAVORITE PLACE YOU’VE BEEN TO?
Barcelona, Spain

WHAT’S YOUR MOST PRIZED POSSESSION?
My television.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
No. There are too many gems out there.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Baked macaroni and cheese

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Eating brunch outside

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
“Baby Got Back”, Sir Mix-A-Lot

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
I eat too much. So I have no idea.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Number of cities visited by one person in a year

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Writing

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Buzzfeed, Facebook, Gawker, Fast Company, etc.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Never be embarrassed to be yourself.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Not sure. But there was this one time when my boss told me I should try finding a different career path because advertising wasn’t for me. And then I won a job as a copywriter in NYC. Yea, that was cool.

Category: Uncategorized

King St. Q&A W/ Michael Galaburda

Friday, October 17th, 2014

MichaelGalaburda2

Meet our Luvs and Dreft Account Supervisor, Michael Galaburda! Michael is an excellent musician and he loves drunken noodles, but no as much as his mother’s lasagna.  Stop by and say hello to Michael, or if you are the less social type you can always follow him on Twitter (@mgburda) or get connected on LinkedIn.

WHAT DO YOU DO AT SAATCHI & SAATCHI?
As an Account Supervisor on Luvs and Dreft, I will be the office guru on baby hygiene.

WHAT WAS YOUR FIRST JOB?
Andover Flower Farm and Country Store. I don’t think I was deemed mature enough to operate the cash register so my main duties included picking dead flowers out of rows of potted plants and bringing heavy lawn ornaments out to people’s cars. I’ll never forget this quote from my boss:

BOSSMAN: What do you want to study in college?

ME: English.

BOSSMAN: That’s fine, but you won’t pay the bills with a degree in English.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Work-wise, as an English and Psychology major in college, I wanted to pursue a career that required an understanding of both communications and the human experience. Advertising was a natural choice. Life-wise, I attribute my current path to an upbringing in and love for the Northeast, a supportive and influential network of family and friends, and a finger on the pulse of my own happiness.

WHAT ARE YOUR LOVEMARKS?
Patagonia, Trader Joes, Apple, ESPN, Banana Republic, Cadbury, Spotify, Volkswagen, Peets Coffee and Tea, Harrison’s Roast Beef (N. Andover, MA)

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Jameson’s “taste above all else” campaign, which recounts the tales of the brand’s legendary founder, John Jameson, as he fights to preserve the integrity of each barrel of his whisky. The long running campaign has it all: high production value TV spots, stunning artistry in print, brilliantly witty copy, a brand story, a product story, all clearly serving simple but poignant proof points – strong heritage and a product worth preserving. The Effie was icing on the cake.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would run a gourmet soup kitchen out of a food truck, build an app that works like Tinder to place shelter dogs in good homes (I think this idea was recently taken), or start a soccer camp for inner city kids. Ideally all three. I love to cook, I love dogs, and I love soccer, but above all, I’d love to give back to the community.

FAVORITE PLACE YOU’VE BEEN TO?
South Africa. Amazing geography and wildlife, rich culture and history, friendly locals – what more could you want?

WHAT’S YOUR MOST PRIZED POSSESSION?
My Taylor 210 acoustic/electric guitar. It was one of the first substantial purchases I made with my own hard-earned money that’s still in my possession today. I’m no Clapton, but I love to play and it’s a sure-fire mood-booster whenever I pick it up.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I’m not a die-hard YouTuber, but I guess I’d have to say my favorite video is “Shark Cat on Roomba Chasing Duck”. It’s simultaneously the strangest and silliest thing I think I’ve ever seen.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
I make a pretty spot-on playlist. I know music is subjective, but whether it’s a road trip or your grandma’s 86th birthday party, I’ll put together a real ear-pleaser. Oh, and I also make killer omelettes.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Sports in all shapes and sizes. I’ve played in a few soccer and dodgeball leagues around the city and I’m always game for some football in Central Park or pickup basketball in Thompkins Square Park.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Potjanee is a hole in the wall Thai place that makes a mean drunken noodle (48 Carmine St.).

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
During my first week at an agency in NYC, my coworkers coaxed me into singing “I’m a Barbie Girl” by Aqua. Anything but that. Please. I beg of you.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Upon request, my mom made me her signature lasagna after I had just come home from an intense 19-day backpacking trip in the wilderness of the Blue Ridge Mountains. Nothing will ever taste as good.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
The person who induced the longest continuous stream of laughter from any other person or group of people. I doubt Guinness even tracks that but it won’t stop me from trying to be funny.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Songwriting. I’ve composed and recorded a handful of songs under my solo project name, “Mikey Likes It”. I think they’re pretty decent considering the most sophisticated software I know how to use is Garageband. Now if only I could sing…

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
These days, I use Twitter to aggregate most of my favorite sources, a few of my favorites being: Fast Company, Pitchfork, Supercompressor/Thrillist, Ypulse, Nir & Far, GreenBiz, TechCrunch, Mashable, CNN, Contagious, and of course, Adage.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
The World Cup in Brazil, combining my love for soccer, travel, beaches, and caipirinhas. It was great to see Brazil pull it off rather successfully amidst considerable criticism and doubt.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
That your biggest fan needs to be yourself. It may seem like a “well duh” piece of advice, and I don’t mean it in a narcissistic way, but I’ve found that it serves as a great overall decision-making framework and has led me to genuinely approve of the person I see in the mirror each morning. This is paramount to building confidence and general wellbeing.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
In high school I was heavily involved in a program called ARC, which paired students with special needs teens and adults with the aim of fostering mentorship and lasting relationships. It was hugely inspirational to see my buddy, Russell, achieve quite a few important milestones over the course of our long relationship, including gaining his drivers lisence and getting accepted into a competitive education program.

Category: King St. Q&A

Martha’s Vineyard Screenings Are Here!

Thursday, October 16th, 2014

The Martha’s Vineyard African American Film Festival Finalists Screenings are Back!

2014 marked the sixth consecutive year that Saatchi & Saatchi has been a proud sponsor of the 12th annual Run & Shoot Filmworks Martha’s Vineyard African American Film Festival. This was also the sixth year we’ve presented the NOTHING IS IMPOSSIBLE Producer’s Award, and the 2014 entries were amazing.

We welcome you to join us at 12:00pm, October 22nd in the atrium boardroom for a free lunch and the screening of this year’s winning film, Little White Lie directed by Lacey Schwartz.

Sheldon and Lacey

Following the screening Lacey has been kind enough to join us for a Q&A moderated by our very own Sheldon Levy.

Please RSVP to danica.rosen@saatchiny.com so that we can provide you a lunch during the film.

The films are moving, the screenings are a lot of fun, and we look forward to seeing you all there!

The Screening Schedule:

MVAAFF_screening_schedule

About the Award:

The Saatchi & Saatchi Nothing is Impossible Producer’s Award  recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.

About the Festival:

In 2002, RSF established the Martha’s Vineyard African American Film Fesitval which was designed to provide an upscale platform dedicated to showcasing and honoring emerging filmmakers in a relaxed environment.  The Run&Shoot Filmworks Martha’s Vineyard African American Film Festival also known as”The Summer’s Finest Film Festival” is now entering it’s 12th year on Martha’s Vineyard. They have screened and promoted some of the most outstanding and emerging Feature, Documentary and Short films produced by and starring African Americans from across the world. All screenings and events take place at Martha’s Vineyard Performing Arts Center (MVPAC). Formerly a terminus for the Underground Railroad, Martha’s Vineyard has served as a hub for the African American community for centuries.

Spirit Day

Tuesday, October 14th, 2014

spirit_day

Millions of people will be wearing purple on Thursday October 16th to show support for the young LGBT community in an effort to end bullying, and Saatchi along with other Publicis agencies will be joining them. If you are so inclined, we encourage you to join us and support those who face bullying and discrimination challenges everyday.

Here are a couple of ways you can show support:

- Clothing: Wear something purple to work on Thursday.

- Pledge: Take the online pledge to “go purple” on October 16th.

- #SpiritDay: Tweet/gram pictures of you, your friends and colleagues in purple using the hashtag.

- Pose: Stop by our Spirit Day “step and repeat” in the 375 Hudson St. lobby downstairs at 11:30am – 1:30pm where all Publicis group employees can show off their best poses and take pictures.

 

 

Free Arts NYC Is Here

Monday, October 13th, 2014

This morning we are being joined by one of our favorite charity organizations, Free Arts NYC. Thank you to all of our volunteers who will be part of an exciting and fun filled morning with their younger student counterparts. We will be serving breakfast at 9:30am followed by a a one-on-one Fall themed art project.  You better get your glue sticks and colored pencils ready because the foliage is changing and the creative spirit is in the air.

For those of you who were not lucky enough to be partnered with a student, please stop by and give us your encouragement. Today will be the highlight of the visiting’s students fall season, so lets make it a day to remember for everyone involved – see you there!

About Free Arts:

Free Arts NYC provides under-served children and families with a unique combination of educational arts and mentoring programs that help them to foster the self-confidence and resiliency needed to realize their fullest potential.

Their Impact:

  • 97% of youth reported that they felt pride in their work
  • 80% of youth said they got to do something at a Free Arts Day that they had never done before
  • 100% of kids said PACT helped their family learn about working as a team
  • 99% of parents reported using problem solving skills learned in PACT in other areas of their lives
  • 97% of youth reported that they respected their peers and mentors
  • 99% of youth said that they believe when they grow up they’ll do something important

Saatchi Volunteers Needed!

Thursday, October 2nd, 2014

Calling all of Saatchi New York, we have an amazing opportunity coming up on Oct. 13th to volunteer and work with one of our favorite charity organizations, Free Arts NYC. They do some really cool stuff throughout the city by creating regular opportunities for youth and families to build the skills, creativity, and resilience that will help them overcome challenges and live happy, healthy, successful lives.

Since we know your time is precious, here is a little incentive to join and contribute to our continued effort to mentor and encourage the bright youngsters in our community.

If you are one of the first 35 volunteers, you will get an additional vacation day effective immediately.

That’s right, an extra vacation day, imagine what you can do with it! Free Arts is making some compelling change in peoples lives, and we encourage you all to join us in contributing to their admirable cause.  Who knows, maybe you will use your extra day to hang out with Free Arts NYC again?!

Please email taylor.cavallo@saatchiny.com for more information

About Free Arts NYC:

Free Arts NYC provides under-served children and families with a unique combination of educational arts and mentoring programs that help them to foster the self-confidence and resiliency needed to realize their fullest potential.

Their Impact:

  • 97% of youth reported that they felt pride in their work
  • 80% of youth said they got to do something at a Free Arts Day that they had never done before
  • 100% of kids said PACT helped their family learn about working as a team
  • 99% of parents reported using problem solving skills learned in PACT in other areas of their lives
  • 97% of youth reported that they respected their peers and mentors
  • 99% of youth said that they believe when they grow up they’ll do something important