Today we’ve got some great news from our friends at the Publicis LGBT employee resource group, Égalité. The folks from Égalité participated in last Sunday’s rainy (yet fun & uplifting) annual AIDS Walk NY, where they fielded the group of 87 people. The team raised $19,420 for the event, surpassing their goal by almost 2,000 dollars!
For more info on Égalité’s involvement in the walk, be sure to check out our preview post from last week. We’ve also included a few photos of the team for you below.
This month Olay launched a Facebook application that let’s women become a model on a real-life billboard in Times Square. It’s a simple, effective way to give fans of the brand a chance to see themselves (or at least their eyes) larger than life in one of the busiest places on earth.
And in true dedication to Olay’s brand – our Times Square models don’t have to fit the unrealistic standards of perfectly smooth hair, pencil-thin figure and a size zero dress size. All that’s required is a photo of the one beautiful feature that almost every women is comfortable showcasing – their eyes.
HOW IT WORKS
To start – a user snaps a photo of their eyes with their smartphone or digital camera. Next, After the photo gets uploaded to the Olay Facebook application, where it’s placed in rotation with all the other submitted images. When it’s your turn – a camera positioned in Times Square captures the “WOW” moment live for you to both see and share on social media.
DO IT LIVE
For those that live in the tri-state area – Olay has also set up an on-site beauty truck where users can have their picture taken, party with a live DJ, receive giveaways and makeup tips from beauty specialists, and witness your WOW moment live as it goes up.
So far the application has been a huge success. Women across the country are tweeting and sharing their 15 seconds of fame with their friends and family. We’re giving the everyday woman a chance to feel like a celebrity.
7×7: Seventh Edition has come and gone, but that doesn’t mean we can’t still enjoy the memories. We’re working on videos of each of our presenters . . . but in the meantime you’ll have to settle for good old-fashioned photography. Have a look, and stay tuned for more vibrant content to consume in the coming weeks. Special thanks to Angela Kuo for taking these lovely images.
NICK CARR – on the many castles and lesser-known places of NYC
TAYLOR MALI – slams poetry on a three legged dog
ORLY WAHBA – Stresses the power of kindness
GARETH GOODALL – on what’s good for governments is good for brands
SARAH AUSTIN – on how doing good = good business
JEN RUBIO – talks bridges and brands.
SPIKE MENDELSOHN on the importance of washing dishes
We’re excited to host the third installment of our NOTHING IS IMPOSSIBLE Award screening series tomorrow. For those of you that missed the first two occasions, the series gives SaatchiNYers the chance to see finalists from the NOTHING IS IMPOSSIBLE Producer’s Award we dole out at each year’s Martha’s Vineyard African American Film Fest. All of the films are fantastic, but even better is that screenings are often paired with a discussion with the people who make the films.
Tomorrow we’ll be screening Versailles ’73: American Runway Revolution (trailer above) – a fantastic documentary about the legendary 1973 face-off between American and French fashion designers. The show was turned on its head by a group of African American models who forever changed the face of the industry.
The screening starts at Noon tomorrow and will be immediately followed by a Q&A w/ the director and producer Deborah Riley Draper. Food and drink will also be served. If you’re interested in joining, please RSVP here.
Prepare yourselves for some rock, because The Features are coming to town. And by town we mean our building. And by our building we mean the SaatchiNY offices.
The Tennessee trio (who play some of the best high energy indie rock you’ll hear this year) will be playing a set for the agency at 12:30 tomorrow. Did we mention that we’ll be providing lunch and beverages as well?
Kimi Peterson is another new addition to the SaatchiNY team, joining us as Integrated Senior Art Director. If you’re interested in seeing some of her previous work, you can check out her portfolio at rachelandkimi.com. She can be found elsewhere on the internets on Twitter @kimikims and on Instagram at kimikims3.
WHAT DO YOU DO AT SAATCHI & SAATCHI?
My partner (Rachel Hutchison) and I are going to try to revolutionize Olay and the way we interact with beauty brands.
WHAT WAS YOUR FIRST JOB?
First job ever? I was a lifeguard for years. Consequently, I’m a pretty good swimmer.
My first ad job was a creative assistant position at McCann NY. Consequently, I’m still pretty good at booking travel and filing expenses.
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My mom is a fantastic artist. She taught me to love good design at a young age.
WHAT ARE YOUR LOVEMARKS? Tillamook Cheese! Everyone who visits from Oregon knows to come packing cheese.
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
I’m totally loving the Subaru work. It’s so genuine and so sweet.
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I’d love to have my own letterpress. I’d be content printing everyday.
FAVORITE PLACE YOU’VE BEEN TO?
Greece! I’ve spent a lot of time there. And it’ll always be on the top of my list because I had a destination wedding in Santorini.
WHAT’S YOUR MOST PRIZED POSSESSION?
Do I sound crazy if I say my two cats? They’re the only things I’d be sure to grab in case of a fire. So yeah – Atti & Penny top the list.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
“Sound and Vision” by Beck and the Lincoln Motor Company. I’ve watched it on repeat a dozen times.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
I’ve made some pretty cool letterpress cards and journals.
WHAT’S YOUR FAVORITE COLD-WEATHER NYC ACTIVITY?
I’m an Oregonian, so I’m a cold-weather girl. No joke, my comfort zone is about 50 degrees. I wish the mountains were closer (and bigger!) on the east coast so I could snowboard more often, but I’d have to say staying in – drinking good beer and watching HBO.
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
This is a new neighborhood for me, so I’ll take any and all suggestions!
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
“I Want to Know What Love Is” by Foreigner. Why not?
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Lamb Souvlaki in Olympia, Greece.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Hmmm…. Skydiving with kitties?
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I really like printmaking. Screenprinting is next!
This year marks the 28th annual AIDS Walk New York. It also marks the 2nd year that Publicis Groupeʼs network of agencies will take part. The Publicis Groupe team isorganized and coordinated by the LGBT employee resource group, Égalité, and we’d like to invite you to get involved too.
AIDS Walk NY raises vital funds more than 40 AIDS service organizations in the tri-state area. The event is one of the largest, most diverse, and highly anticipated annual events in New York City. Last year, 45,000 walkers and 2,500 volunteers raised nearly $6 million for HIV/AIDS prevention, treatment, and advocacy programs.
Last year our group raised over $25,000 with over 80 walkers – significantly exceeding our goals. Our team placed 17th in fundraising out of over 3500 teams, and in the process earned the designation of “Gold Team” for this yearʼs walk. We are extremely proud of our groupʼs contribution and plan to surpass last yearʼs success. This year we’re aiming to recruit 100walkers and raise at least $35,000!
If you’d like to donate or join us for this year’s walk – you can sign up to do either by visiting our Fundraising Page.
Saatchi & Saatchi New York
375 Hudson Street
New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.