Here at Saatchi New York we try to maintain a culture that values and participates in community programs focused on environmental sustainability. Part of that mission is the ‘Create & Impact’ movement, a global initiative of the Publicis Groupe. Launched in 2013, the ‘Create & Impact’ campaign was created to encourage all Groupe agencies around the globe to celebrate World Environment Day and participate in CSR activities in their communities.
For our 2013 event you may have noticed SaatchiNY and our friends biked from home to work in an effort to reduce our overall environmental footprint, and we encouraged others to do the same. Our goal is to diversify our efforts within the four spheres of impact: society, economy, environment, and culture. In order to enhance our sustainable actions as an agency, we think it is important to start in one’s backyard and develop a partnership with our growing community here in NYC.
So, as we begin another month of ‘Create & Impact 2014’, we once again ask ourselves: how can we coordinate our efforts, and follow our mission to make sustainability irresistible within our busy lives in the city? In ‘the city that never sleeps’, we need to take advantage of all the opportunities we have to help others, and the ‘Create and Impact’ movement is just one piece of the puzzle.
We want to hear what you have to say, so if you have a great idea for a creative and sustainable activity that you and your co-workers would enjoy, get your last minute suggestions in to Kimbery Yih and together we will make good things happen!