Posts Tagged ‘Saatchi NY’

King St. Q&A W/ Lindsey Aquino

Thursday, March 3rd, 2016

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 Meet our new Senior Copywriter, Lindsey Aquino! She used to be a door-to-door knife salesman, knows that going West to the Poconos is way better than going East to the Hamptons, and would gladly meet you at Bubby’s for lunch if you want. Stop by and introduce yourself!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Senior Copywriter

WHAT WAS YOUR FIRST JOB?
I was a door-to-door knife salesman. Willy Loman-style.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I went to school for illustration, and one of my teachers thought I might be into the idea of Advertising. Turns out, I was. So I went to Miami Ad School in South Beach, and lived across the bay from Shaq.

WHAT ARE YOUR LOVEMARKS?
Family, NBA, Goodfellas, salad bars, Madewell, Food Network…

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENT)?
I’m currently loving the Little Caesar’s corporate scapegoat. Effing Chet.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Live for 3 months at every major city around the world.

FAVORITE PLACE YOU’VE BEEN TO?
Barcelona. Hands down.

WHAT’S YOUR MOST PRIZED POSSESSION?
Our cabin in the Poconos.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
These things tend to look old really quickly. I thought this was funny recently.

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Salted Chocolate Chip cookies

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Rooftop drinking.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Bubby’s.

WHAT’S YOUR GO TO KARAOKE SONG?
This is probably going to make me unpopular. But, I’m not a karaoke fan. There I said it.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Crispy Sea Bass on the side of a cliff in Santorini under a red moon.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Sleep. And I actually might be the world record holder. Definitely the unofficial one.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Screenwriting with my husband. And I still like to draw, even though I’m nowhere near good at it anymore.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Art magazines, like Juxtapoz. Every food blog on the Internet. And I’m a huge lover of comedy biographies.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
For the 30th Anniversary of Back to the Future, we went to see a screening of the movie at Radio City Music Hall with a live orchestra score. Bet everyone thought I would say Coachella.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Don’t worry be happy. It’s a simple song I wrote.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Side story…I’m a huge basketball fan. When I worked at 180LA, Kevin Garnett was an Adidas sponsored player. They won the championship in 2008, and Kevin was supposed to say Adidas’ tagline, “Impossible is Nothing.” Instead he said, “ANYTHING IS POSSIBLE!!” You had one job Kevin, one job.

Category: King St. Q&A

Black-ish on “the talk”

Friday, February 26th, 2016

As covered in the New York Times, the popular TV show Blackish went in depth talking about “The Talk.” A little while back we were lucky to work on this very issue with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPD’s “Stop & Frisk” policies — focused on raising awareness of “the Talk” that takes place in black households across America.

“The Talk” has not gone away, in fact race relations may seem to be getting worse in America. The show, as well as the spot we created are meant to draw attention to the dichotomy between how different communities experience interaction with law enforcement in this country, and ultimately asks, “Do we want one America, or two?”

We encourage everyone to continue to share and engage in a positive national discussion about race and equal treatment under the law, about respect and fairness. #talkaboutthetalk

Category: Uncategorized

Insta-Glam

Tuesday, February 23rd, 2016

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A new Insta-squad has arrived and is ready for your submissions. Led by crowd favorite Tiffany Kimicata and her team, our Instagram will be taking a new creative direction. However we can’t do it without your help!

Along with Tiffany, Jessie Shapiro, Whit Shaw, and Kaki Pope will be taking up the mantle. Ideas are always floating around on the 17th floor, so let the creative genie out of the bottle and make sure to send any SSNY Insta-worthy posts their way.

Category: Saatchi & Social

The Creative Circus

Friday, February 19th, 2016

Today our fearless creative leader and CCO, Jay Silver and Beth Armstrong, Creative Operations Manager are visiting The Creative Circus today for their Friday #circusforum where they aim to teach the students about the highs and lows of advertising, and what it takes to make a winning ad.

We can all learn from each other, and I am sure Jay and Beth will have just as many awesome ideas and inspirations from the students to bring back to Saatchi NY. We love these kinds of events and teaching opportunities, so for you educators out there, call us!

About the Creative Circus:

the Creative Circus mission is to graduate the best-prepared, most avidly sought-after creatives in the marketing communications industry. With all due respect to your Magna cum something status, the fact is, it won’t get you hired in the top creative departments. Portfolios do. Really good ones. Sure, there’s always an exception. That kid whose father knows someone. The talented freak of nature. But for everyone else, The Creative Circus is a great portfolio school to start and an even better place to finish. Because when you do, you’ll be well prepared to get hired at the best agencies in the world, and more importantly excel there.

Category: New York

The Women of Saatchi NY

Monday, January 25th, 2016

Though women hold the purse strings in most family households and control the majority of the nation’s consumer spending, the advertising industry has traditionally been considered an old boys’ network that’s lagged behind in terms of employment opportunities for women executives. Indeed, to combat this issue the 3% Conference launched in 2012 specifically to support the entrance of more female creative leadership in advertising agencies…and more recently Campaign U.S. reported that the problem hasn’t gotten much better.

As of the end of 2015, Saatchi & Saatchi New York appointed Andrea Diquez as President. With that latest appointment, four of the six top leadership roles at the agency are now held by women (with three of these four leaders also hailing from Hispanic backgrounds)—making Saatchi & Saatchi New York the only major U.S. advertising agency that currently has a majority of women in key leadership roles.  These enormously talented industry veterans are:

Inspiring women in advertising and business is very important, as is bringing more diversity to the advertising industry. Some of that commitment comes through in the work itself—insisting that we not do lowest common denominator stuff, and helping to break down some of those media stereotypes.

Super Bowl “Top 50”

Thursday, January 21st, 2016

With only four teams left vying for a spot in the Super Bowl, the big advertisers are similarly locking up spots that are costing upwards of 5 million dollars. We have done a lot of Super Bowl work in the past and are proud of what we have accomplished.

Recently Advertising Age has been putting together a “top 50” list of the best spots from previous Super Bowls. As they announce ten spots at a time leading up to the big game, one of our spots has made the list thus far, “Gracie”.

Check out 50 – 41, and 40-31 of the “top 50” to see who else made the list!

Category: Uncategorized

The Living Billboard

Tuesday, January 19th, 2016

The first billboard to make real honey, became the first billboard to make Honey Nut Cheerios with local honey.

It took more than 100,000 bees and a local Florida beekeeper to show how our boxes of Honey Nut Cheerios are made with real honey. You can check out the coverage on Creativity from last week.

Category: Brand Identity

MLK Jr. Day

Monday, January 18th, 2016

MLK_day

Have a wonderful three day weekend and enjoy observing MLK Jr. Day. We will see you back here tomorrow morning!

Category: Holiday, Uncategorized