Though women hold the purse strings in most family households and control the majority of the nation’s consumer spending, the advertising industry has traditionally been considered an old boys’ network that’s lagged behind in terms of employment opportunities for women executives. Indeed, to combat this issue the 3% Conference launched in 2012 specifically to support the entrance of more female creative leadership in advertising agencies…and more recently Campaign U.S. reported that the problem hasn’t gotten much better.
As of the end of 2015, Saatchi & Saatchi New York appointed Andrea Diquez as President. With that latest appointment, four of the six top leadership roles at the agency are now held by women (with three of these four leaders also hailing from Hispanic backgrounds)—making Saatchi & Saatchi New York the only major U.S. advertising agency that currently has a majority of women in key leadership roles. These enormously talented industry veterans are:
- Andrea Diquez, President
- Wanda Pogue, Chief Strategy Officer
- Christine Prins, Chief Marketing Officer
- Natalia Schultz, EVP, Chief Talent Officer of the Americas
Inspiring women in advertising and business is very important, as is bringing more diversity to the advertising industry. Some of that commitment comes through in the work itself—insisting that we not do lowest common denominator stuff, and helping to break down some of those media stereotypes.