Posts Tagged ‘Saatchi NY’

Trapeze Training

Monday, August 3rd, 2015

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On a hot and stormy July afternoon, the Saatchi NY Planning department and their fearless leader Wanda Pogue took off to embark on the first of several “nothing is impossible” activities.

Wanda was looking to do an activity that embodies our Nothing is Impossible spirit, something that would also help the team bond over a shared experience — one that requires a level of trust and mutual support and empathy. One with some valuable and applicable lessons (pictures from the trip below):

7 LESSONS LEARNED:

1. The can be great teamwork and communal support, even in a non-collaborative task.

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2. Seize the opportunity to surprise yourself. “This experience opened my eyes to the idea that my perceived self-awareness could be putting artificial obstacles in my way because I think I “know” what my limits are. Not only was I able to complete the task at hand, but I had fun doing it (the biggest shocker of the two).”

3. Always look where you’re going instead of where you’ve been: “While the merits of this statement are quite apparent when you’re scared of heights and quite high off of the ground, the lesson has a ton of ad-life application. Whenever things haven’t been stellar, its easy to look back and get mired in the negatives, but whats really important is making sure whats coming up will be amazing!”

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4. the edge is a scary place, but once you take the leap it’s exhilarating.

5. Sometimes you need to close your eyes to truly observe whats going on around you.

6 Exceptional experiences shared among a group bring people closer and foster loyalty. “How awesome would it be if we made it our mission to create those kind of activation ideas for our brands on a cultural level?”

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7. We all need a little trampoline and playtime in our lives to keep things in perspective.

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Category: Uncategorized

King St. Q&A W/ Mike Cassell

Friday, July 31st, 2015

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Meet our new Digital Account Director, Mike Cassell. His first job was working on his ginger tan, wants a duet partner for “A whole new world” from Aladdin, and makes a mean margarita. You can find fink on LinkedIn, or Instagram, but make sure to stop by and introduce yourself in person!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I will be a Digital Account Director working on Tide.

WHAT WAS YOUR FIRST JOB?
My first job was a lifeguard – gave me an excuse to work on my ginger tan.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
In college I participated in an AMA (American Marketing Association) contest where you worked with a team to develop a campaign. I loved the experience and was set on working in advertising ever since.

WHAT ARE YOUR LOVEMARKS?
Kona Bikes, Rainbow Sandals, and Newport, RI.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
That’s tough but my favorite ad this year was Samsung Mom Texts because it is so accurate

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Do I also have unlimited funds? If yes, buy land in CA and open a winery.

FAVORITE PLACE YOU’VE BEEN TO?
Cinque Terre in Italy.

WHAT’S YOUR MOST PRIZED POSSESSION?
I’ll go with my bike (it was tough to find one that fits my tall frame so I definitely don’t want to lose it).

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
No, but Hook is my Favorite movie so I’ll use my favorite scene that I found on YouTube

WHAT’S SOMETHING YOU MAKE REALLY WELL?
I was a bartender for a few years and I have to say that I make a mean margarita.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Jumping on my bike and exploring new areas, parks, bars and boroughs.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I haven’t been to too many lunch spots near the office yet but I’ve heard “Better Being Underground” is good, so I’m excited to try that.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Get me a duet partner and “A Whole New World” from Aladdin.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
That’s also tough but it was probably New Haven Pizza (best pizza out there…).

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Most miles traveled and most cities visited.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Probably graphic design, I am no longer a designer but I did take a bunch of classes in college and really enjoyed them.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Mashable, Ad Age, Creativity, Barstool, HBO Go, YouTube, Instagram, Facebook (hate to admit it but it’s true).

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
I went to a “Low-Country Boil” event while I was in Charleston, SC over Memorial Day weekend and it was pretty tasty and very fun.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Listen before you speak.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
When I was 6 years old I broke both of my arms at the same time and still swam competitively throughout the summer. My mom used to put the big yellow dishwashing gloves over my casts to keep the water out.

Category: Uncategorized

Saatchi Ink

Thursday, July 30th, 2015

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As part of our Intern Instagram Takeover for the @saatchiny account we have asked that our undergraduate friends do a write-up discussing their weekly themes, the stories behind the photos, and to break down the finer details involved in each image. Take a look at the Saatchi Desk Diaries, #OOTD, and Traveling Tummy posts if you missed our first few installments.

A lot of offices out there are stuffy, uninviting, and filled with biz-cas automatons. Saatchi NY is different; and you can get a taste of each individual’s unique style in every corner of the office. This week on @Saatchiny we’re documenting some of our agency’s fun and interesting tattoos.

Our crack team of interns have been peering around the office, asking about your permanent art. Check out what they’ve done with the first few installments of…

#SAATCHIINK

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“Stop thinking about the destination and start thinking about the journey”

These striking tattoos belong to our own Deb Botkin, the Director of Creative Operations. The quote on her right arm is from her father, and written in her own handwriting. Her tattoos are always at hand for a little motivation, and they fit her style.

Follow Deb @debevenyc

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Have you ever met a lawyer with tattoos?  Here’s a rare glimpse of Jeff Farmer’s ink, the Senior Council at Saatchi NY. His tattoos are for his family and major changes in his own life. Being from Oregon, Jeff grew up under towering trees. Now living in New York, the skyline dwarfs the tree line. His two-sided Doug Fir is one of the most interesting tattoos we’ve seen, and a great homage to his home state.

Follow Jeff @majurdude

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Jedrek Karnowski, one of Saatchi NY’s up and coming Account Managers, has themed tattoos. Born in Poland, Jedrek moved to Philly when he was a teenager. From all his experience he’s learned that “Life is not a fairy tale.” People might assume you like baseball, or maybe you wish your pet rabbit was a different color. Things aren’t always what they seem. His ankle tattoo is of the Tin-man holding his heart, because you always have to follow your heart.

Follow Jedrek @jenvonrak

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Domenique Osborne is one of Saatchi NY’s Senior Copywriters, and a big tattoo fan. A lot of her ink represents her family, like her bird tattoo and her Edelweiss tattoo (not pictured). Domenique moved to Brooklyn from Detroit, besides getting more tattoos, she plans on cataloging the lives of Brooklyn’s street cats @streetcatsofbrooklyn. Not saying crazy cat lady…but maybe a little.

Follow Domenique @rackofages

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“We ran as if to meet the moon”

Emily Woolf, Planning Director, has Robert Frost’s beautiful line from Going for Water tattooed on her side. She grew up in Vermont playing in the same woods where Frost wrote much of his poetry and was a creative writing major in school. We felt much more cultured after talking to her.

Follow Emily @waswoolfnowwife

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“If it doesn’t kill you….”

That smiley guy is Iain Nevill, Saatchi’s Scottish/Botswana Creative Director.While his sleeve looks very botanical, a quote from his mother also has special significance.

Follow Iain @iainnevill

Category: Uncategorized

The Salt Shed

Tuesday, July 28th, 2015

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Since the late 80’s, Saatchi & Saatchi has called Hudson Square home. At the time of the move, this was the furthest south an agency had decided to call home which seems wild since now “Madison Avenue” runs the length of the island. To celebrate our local roots, we thought it would be fun to take a look at the new growth popping up in Hudson Square, an area that keeps growing, changing and improving.

Conceived to look like an actual salt crystal, the Salt Shed is beginning to jettison its scaffolding in what will be a summer long unveiling of a new corner fixture in Hudson Square.

Although it is a controversial structure considering its unique and dominating architectural personality, the Salt Shed will play host to one of the winter life-bloods of New York City, Salt! Better than a simple silo, or warehousing the much needed mineral, the Salt Shed will be lit up at night letting the light play off its fractalesque exterior.

The epitome of literal architectural design. The Salt Shed, which will hold salt, is certainly beginning to look like salt.

ABOUT THE SALT SHED:

Rising nearly 70 feet along the Hudson River at the intersection of Canal Street and West Street, this highly visible structure will house 4,000 tons of salt. The Salt Shed’s crystalline, faceted planes enliven the reinforced concrete enclosure. The structure tapers toward the bottom, creating more pedestrian space. The Salt Shed’s solid, crystalline form acts as a counterpoint to the diaphanous, scrim-like façade of the Manhattan 1/2/5 Garage directly across Spring Street to the north.

Category: Uncategorized

Don’t Fight Your Instincts

Monday, July 27th, 2015

“Craving something sweet? Check out our new spots for Fiber One bars that are 150 calories or less each. Go on, have one!”

Category: Clients

“Creative 100″

Tuesday, July 21st, 2015

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Some of you may have already seen yesterday’s Adweek article on the 30 Creatives Whose Smart, Funny and Innovative Work Keeps Advertising Interesting. There are a lot of big hitters on that list, but we are glad to see our very own Peter Moore Smith near the top. A relentlessly hard worker, a kind soul, and an advocate of the power of the story, Peter is known for his ability to find something human and meaningful in every piece of work he lays his hands on.

When asked by Adweek about ideas in advertising Peter had this to say: “An advertising idea is nothing if it doesn’t make someone smile or laugh, or give rise to an emotion, or change someone’s view of something, The ideas I like the best are [the ones] that transcend the threshold of the rational mind and put the message in the context of something human and meaningful. Usually, and for me at least, that’s a story, but it can also be an image or a joke, a new thought or point of view, sometimes even just a handful of well-chosen words. The continuously exploding and expanding media landscape has made these options infinite. The real challenge is whether our creativity will keep up.”

Congrats on the recognition Peter! You can check out some of his most recent work here. We have also added a few highlights below for you to enjoy.

Category: Our People

Saatchi Eats: Jack’s Wife Freda

Monday, July 20th, 2015

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For this edition of Saatchi Eats we had a late lunch at Jack’s Wife Freda. This charming little restaurant on Carmine Street is a short walk from the office but feels like a world away. July in NYC can be hot, but the big open doors let in a welcome breeze and lots of light.

Watermelon juice

Watermelon is finally in season so we started with a variety of refreshing watermelon-based drinks.

Mediterannean salad 1

 

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Jack’s Wife Freda is Mediterranean so we made sure to try the Greek Salad and the Grilled Haloumi. The Greek Salad was made with kale creating a tasty twist and the dressing was light but flavorful. The display of the Grilled Haloumi was exquisite and delicate-looking, yet flavorful and well-salted which complimented the grapes and olive oil.

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I ordered the Chicken Kebab which is laid on top of a bowl of couscous, chopped salad, and avocado. The result is a perfect summer lunch. I’ve decided the best eating strategy is to take the chicken off the kebab and mix it all together.

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May ordered the Grain Bowl: Grain bowls are always great when you want a filling and a “kick of nutrition” kind-of lunch. The display was very appealing as the quinoa was underneath the sautéed kale, snow peas, asparagus, and summer vegetables topped with a soft hard-boiled egg. On the side, there was a soy-vinegerate dressing, which was tangy and transformed the salad into a more Asian dish than a Mediterranean dish. Every bite had a different taste so I never got tired of the flavor-thus I literally inhaled the grain bowl. I would definitely recommend it!

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Lastly, Reid got the Prego Roll: A Portuguese skirt steak sandwich with garlic butter and the fries to match. A heavy meal that might leave you wanting to take a nap afterwards, but the melt in your mouth favoring with tender steak makes it worth its sleepy side effects.

It was a great lunch, and it looked as good as it tasted.

Category: Saatchi Eats

King. St. Q&A W/ Gustavo Malagón

Friday, July 17th, 2015

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Meet Gustavo Malagón, a Creative Strategist who goes by Gus. He went from paperboy to NASA superstar and has since landed his rocket ship here at Saatchi NY and we couldn’t be happier to have him.  You can find him on Instagram here, Twitter there, and on LinkedIn over here. Stop by and say hello if you haven’t done so already!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Creative Strategy

WHAT WAS YOUR FIRST JOB?
I was a paperboy when I was like 14, but my first legit job was at NASA as a business advisor to scientist and engineers. Prior to joining NASA I did plenty of internships in finance and marketing as well.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A startup I tried to launch while working at NASA

WHAT ARE YOUR LOVEMARKS?
Puerto Rico, NASA, Entrepreneurship, Mixology, Neuropsychology

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Too many, but this is the first that comes to mind:

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I have always been into film and photography. I would probably make a documentary(topic tbd) and visit each country in the Americas.

FAVORITE PLACE YOU’VE BEEN TO?
Vieques, Puerto Rico

WHAT’S YOUR MOST PRIZED POSSESSION?
My bike

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Complex cocktails, research and analysis.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Bike riding, grilling and rooftops.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Don’t know yet.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Superstition by Stevie Wonder

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Grandmas –

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Holding my breath under water

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Photography/video editing/film

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Wired, Fast Co, Quartz, Tech Crunch

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Summer Stage: Jungle, Ibeyi – live

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Instead of trying to be better than the competition, focus on being the best version of yourself. Learn from your mistakes and invest in you.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Perhaps leaving my NASA job to pursue a different career, a more creative one.

Category: King St. Q&A