For those of you who missed it, Management Director Parker Barnum who heads up our Charter and Tecate work recently celebrated a big birthday, and his workplace loved ones threw him a party!
His office was decorated with streamers, balloons, a giant stack of birthday cookies lit with candles, and complete with a mariachi duo. The scene was set and Parker came back to a HUGE (and delightful) surprise from his team here at SaatchiNY. Three songs later, Parker certainly had a happy birthday.
This year’s Saatchi NY intern class of 2015 are here and have started the summer off with a bang and have already been enjoying all that Saatchi NY and New York City have to offer. Sunny days are ahead, and we wanted to congratulate the interns and give then a channel to express their unique and worldy perspectives through a Saatchi lens.
Over the next eight weeks we have given the interns a chance to be the sole contributors to the Saatchi NY Instagram account @saatchiny, so don’t be frightened if a few 20-somethings are pointing an iPhone in your face, it’s because they like you!
Cannes is a funny thing. An event/place that only a few get to attend, where people dip their toes in the northern waters of the Mediterranean sea both before and after the most prestigious awards in the industry are handed out, but what makes it so special? Good question! The reality is that it is tough to distill creativity, and that is precisely what Cannes is. Throw the veil of sandals, beach canopies, and endless champagne away and you have an annual collection of the best and most creativity minds in the industry all in one place.
Cannes is an opportunity to connect, to create, and bounce crazy ideas of people who are just as crazy to love advertising as much as you do. Yet for the majority of people who respectfully declined the invitation to to head to France, there is still value in the event. Here’s where you can start:
Refresh the Ad Trades:
No one will have quite the same journalistic feed coming out of Cannes 2015 as Adweek and Adage. Keep up to date on all the happenings and innovations via the predictions, analyses, and snapshots they provide.
Identify the Speakers You Love:
There is so much noise at an event like this, sometimes it is hard to pick out the people who aren’t wholly drowning in corporate buzzwords, but if you are listening you can catch the individuals you would like to listen to with genuine ideas. Head over to the Cannes speaker page, there you can see who might be worth following.
Pay Attention to the Winners:
Even if you can’t enjoy champagne on the beach, you can at least toast to the victors. See what works and what doesn’t, and come back next year with the winning spot!
Creative WW is a recurring post where we share the best and brightest work from around the Saatchi network. Today, we look to our friends in Brazil and Australia from F/Nazca Saatchi & Saatchi and M&C Saatchi Sydney, who have been predicted to take away some hardware at this year’s event by Adweek.
The Campaign – Leica “100”
A tasteful ode to the last 100 years of photography with a live-action 2 minute film featuring 35 of the most famous photos of the last century – see if you can spot them all.The spot boasts that Leica was able to move photography from inside the photographer’s studio and out into the world with its revolutionary technology. Therefore in a way, Leica has made possible every photo that you have ever seen. The film looks at photography and life alike in an unadulterated, human, yet monumental way. Well Done!
The Campaign – Introducing Clever Buoy, An Idea by Optus
Sometimes the best forms of marketing and advertising are done by actually making a difference. Harnessing Optus technology,the Clever Buoy protects Australian beaches from sharks, our misunderstood underwater, teeth-filled, predator friends, thus protecting the sharks in return. An innovation that could transform the way we enjoy the ocean worldwide, M&C Saatchi Sydney and Optus have hit the nail on the head. Well done!
Meet our new HR/Talent Coordinator, Jenny Rayne. She used to paint Fire Hydrants, has an adorable dog named Nellie, and recieved a scholarship as a violinist. When you get the chance, stop by and say hello!
WHAT DO YOU DO AT SAATCHI & SAATCHI?
I work in HR as the HR/Talent Coordinator
WHAT WAS YOUR FIRST JOB?
I literally took a job in the maintenance department at a college in my hometown as a professional “painter”. I went around painting sheds & fire hydrants. Hutch, my supervisor, was extremely impressed by my precision.
WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I love to interact and work with people. I fell into recruiting right out of college, and realized that the “people” business is what I wanted to do.
WHAT ARE YOUR LOVEMARKS?
Nike, Apple, Annie’s Mac and Cheese
WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Mayhem Commercials—Allstate; they’re hysterical.
IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
FAVORITE PLACE YOU’VE BEEN TO?
It is a tie between Cassis, France and Cape Town, South Africa!
WHAT’S YOUR MOST PRIZED POSSESSION?
My violin and my adorable dog, Nellie.
DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Christian the Lion video; when he is reunited with his previous owners. It’s just beautiful.
WHAT’S SOMETHING YOU MAKE REALLY WELL?
I can make the perfect omelette (cooking-wise that’s about it J )
WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Picnics in Central Park.
WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I will have to find out! To be determined.
WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
American Pie by Don McLean
WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Pear and Gorgonzola stuffed ravioli in a cheese sauce from Pasta Cosy in Aix en Provence, France. I still dream about it. Seriously.
IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Hold the world record for the most world records ever held!!!
WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Violin! It has always been an important part of my life.
WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Every Harry Potter book, Water for Elephants, The Skimm
WHAT’S THE LAST GREAT EVENT YOU WENT TO?
A Speakeasy tour of the lower east side learning about the history of prohibition at each stop.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Everyone makes mistakes. What sets you apart is how you deal with mistakes.
WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
By far my most proud moment would be the day I received a significant scholarship from Gettysburg to pursue music as a violinist. Although I realized the challenges in pursuing a career in music, it is still something I will always be passionate about.
The 2014 New Directors’ Showcase film, “Feel the Reel”
The Saatchi & Saatchi New Directors’ Showcase(NDS) has been a centerpiece of the Cannes Lions International Festival since 1991, where it has become a launch pad for talent synonymous with great filmmaking. On Wednesday, July 15, Saatchi & Saatchi will bring the New Directors’ Showcase to New York for an exclusive industry screening at the Museum of Modern Art’s 400-seat Titus 1 theater and after-party at the nearby China Grill.
Created to celebrate creativity and help identify the next generation of directors who are set to shape our digital and cinematic worlds, the New Directors’ Showcase defines the craft and will look to inspire audiences in Cannes, New York, Los Angeles, and beyond.
The NDS is an important event for our industry, and this promises to be a memorable night for New York City’s creative community.
About the New Directors’ Showcase:
The reel which will be revealed at the Cannes Lions International Festival of Creativity on Thursday, 25th June was created by 23 New Directors’ Showcase “illuminati”. To celebrate 25 years of the NDS, Saatchi & Saatchi invited 25 now distinguished directors to revisit their original film from the Showcase archive. The unique 25-minute film – titled ‘25×25’ – will be premiered at the Palais des Festivals during a one-off screening sponsored by Corbis, a leading digital media company.
25×25 is a celebration to thank the amazing directors who have made the NDS possible, and is testament to the enduring popularity of the Showcase.
Saatchi Eats is a recurring post where we explore some of the best foods NYC has to offer whether local, foreign, or fusion. This week we had the chance to take a seat at The Clam and taste a few items straight from the fisherman’s vessel and onto our plates. Specializing in all things “clam” (unsurprisingly) inspired by seasonal and local market offerings in a successful attempt to keep everything fresh!
First Up: Half a dozen East and West coast Oysters
Some people may not love the texture, but for those who enjoy the brine and unexpected sweetness of oysters, clam does it right. In a city founded on this shellfish staple, The Clam lives up to the expectation of nothing but the freshest half-shells!
Second Choice: The Clam Dip
Paired with some zesty potato chips, the clam dip is phenomenal. A “must have” at this little 50 seat restaurant, the chilled dairy based dip refreshes and brings you back for more. Where clam chowder leaves you wanting for more of the meat, this clam dip is like eating “New England” concentrate.
Main dishes: Sauteed Atlantic Cod and Fried Clam and Lobster Sliders
Although missing the marquee ingredient, this flaky dish serves well for the 375 Hudson street employee that doesn’t want to feel like taking a nap after lunch. Mild and satisfying, the cod is sure to be a good choice.
Fried and fresh, these sliders are a seafood lover’s delight. With thick sliced of fried clam, creamy Maine lobster salad, and buttered brioche buns, these little sandwiches are the perfect portion. Can’t fit a coastal cookout into your summer plans? No worries, just head to The Clam!
Saatchi & Saatchi New York
375 Hudson Street
New York NY 10014 USA
Tel: +1 212 463 2000
Fax: +1 212 463 9855
Who We Are
Saatchi & Saatchi New York is the largest agency in the 140-office Saatchi & Saatchi global network. We create loyalty beyond reason by transforming brands into Lovemarks—moving your brand from being “known for something” to being “known for things that people care about.”
Take a brand away and people will find a replacement. Take a Lovemark away and people will protest its absence. Lovemarks reach people’s hearts as well as their minds, creating an intimate, emotional connection that they just can’t live without. Ever.