Posts Tagged ‘Saatchi NY’

Born Bold

Thursday, March 26th, 2015

Introducing The Black Eagle, part of Tecate Light’s new ’Born Bold’ campaign. Working with Tecate Light we wanted to take the brand’s iconic Black Eagle and put it at the center of a campaign touting a full-flavored light beer that is worthy of the hunt.

Tecate Light is a brand that has a natural place in New America. The Born Bold campaign recognizes that boldness and we couldn’t be more excited to see where the Black Eagle flies.

Not all light beers are equal – Tecate Light was born with something extra. Share a Tecate Light with anyone you know who was #BornBold


Tecate Light will also release an eight-part episodic video series called “One Bold Night” where viewers will follow the Black Eagle through an incredible story where him and his crew experience the most extraordinarily epic night ever.

Later in the year, the Black Eagle will also be on the hunt for the boldest moment of the year for bi-cultural Americans and create a new holiday in a major media market for fans to celebrate that little something extra.

Category: Creative

Children’s Museum of Art: Look – Make – Share

Tuesday, March 24th, 2015


Our front hall artistic theme looks to be changing again just in time for the spring season (it’s going to be getting warmer here soon right?) This time we are excited to be enlisting the help of the boys and girls from the Children’s Museum of the Arts right around the corner who will be repainting and supplying works of art to our light boxes and reception hall.

To help continue the tradition of teaching art in school, and in support of the amazing partnership we have with the Children’s Museum of the Arts, we are asking those who are willing to please donate what supplies you can for our little artists in residence.

You will find the donation box located at reception this week leading up to our celebration of the event on Tuesday, March 31st at 5pm.

If anyone would like for their own children to get involved with CMA, please contact Taylor Cavallo.

CMA Mission:

The mission of the Children’s Museum of the Arts is to extend the benefits of the arts to all children and their communities and to secure the future of the arts by inspiring and championing the next generation of artists and art lovers. They work to fulfill our mission by providing authentic hands-on art experiences for children with artists, both in our art-filled interactive museum, in the community, and by collecting and exhibiting children’s art. We are committed to celebrating the artist in every child and promoting access to the arts for all children regardless of ability or socioeconomic status because we believe the arts are critical to child and youth development and to strong and vibrant communities.


Founded in October 1988 by Kathleen Schneider, the museum has been located in the Manhattan neighborhood of SoHo since its inception. As CMA’s audience grew in size, its young artists grew as well, eventually outgrowing the facility on Lafayette Street. CMA needed a larger space to expand its’ programming, reaching more communities and kids up to age 15. In 2010, CMA broke ground on a former loading dock west of SoHo, working with architects and developers to create a state-of-the art facility that would benefit a range of ages and abilities. Children’s Museum of the Arts opened the doors to its new 10,000sq ft. home on Charlton Street in 2011. Since then, CMA has served hundreds of thousands of children and families.


Monday, March 23rd, 2015

Please join us Wednesday 3/25 from 12:00pm – 2:00pm in the atrium boardroom for the screening of the film CRU (TRT 85 min) directed by Alton Glass – a finalists for this year’s NOTHING IS IMPOSSIBLE Producer’s Award. Following the screening, please stick around for a special Q&A with Alton!

If you haven’t done so already, please RSVP to so that we can prepare a delicious lunch for you during the film.


When four inseparable high school friends’ lives are dramatically changed on the night of a near-fatal accident, they gradually drift apart. A mysterious invitation reunites them and changes their lives once again in ways they could never have imagined.


The Saatchi & Saatchi Nothing is Impossible Producer’s Award recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.

Category: Film & Television

We Are Egalité

Wednesday, March 18th, 2015

We could not be more proud to be a part of the Publicis Groupe’s LGBT community, Egalité.  It is not just about being part of something bigger, it is about being surrounded by open and transparent allies in the work place and beyond.  Egalité is not just a group of people, it is whatever you want to make it – a support network, a sounding board, a drink after work, a community service opportunity, a walk in the park – Egalité is there for you as long as you need it, and it is all about the opportunity to be yourself.

Spread the word, share the love, Egalité is there for you here at Saatchi NY.


Égalité is committed to enhancing the company’s reputation as an employer of choice for LGBT employees and allies by promoting equality in the workplace, supporting the LGBT community and helping to develop leaders who can elevate our clients’ brands within the hearts and minds of the LGBT community. Our programming is focused around advocacy, education, community outreach (internal and external) and business development.


Category: Our People

The Jimmy Kimmel Show at SXSW

Tuesday, March 17th, 2015

Another day another keynote at SXSW, this time from comedian Jimmy Kimmel who will be hosting his show in Austin! For those of you lucky enough to be in the Texas state capital, the show is handing out tickets all week, and will have reserved spots for SXSW interactive badge holders – so there is still hope to get into see the show live.

However prior to the show, Saatchi NY had a chance to sit down and listen to Jimmy talk about his humble beginnings, his family, President Obama, and what brought him onto his path today.


Known for his comedic genius and mastery of the talk-show format, Jimmy Kimmel was not always successful, or thought to be funny for that matter.  Kimmel even says so himself that he is MAYBE the 3rd funniest person in his family behind his mother and his grandfather. For Jimmy, it has been a long hard road of dedication and lucky breaks that have lead him to be one of the most recognizable faces on TV.

His career started at radio stations as Jimmy proceed to be fired for five straight jobs before landing on a station that could tolerate him. For five years Kimmel assumed his role as Jimmy “the sports guy” on the Kevin and Bean Show before finding a few breaks on The Man Show, Win Ben Stein’s Money, and eventually landing his own late night talk show with guests as esteemed as President Obama.

However much Jimmy might say luck is what drove him to succeed, it should be said that luck is only a product of hard work.  Big breaks come from putting in the hard yards and reaping the rewards when someone recognizes the effort and expertise gained from maintaining a humble attitude. In a volatile industry Kimmel has managed to be consistent and has carved out a corner of the world for himself where satire, commentary, and humor are his skills.

Well done Jimmy, good luck in Austin!




Category: Events

Lessons from SXSW

Monday, March 16th, 2015


SXSW (also fondly referred to as “South By”) is an interesting mix of celebrities, marketers, brand masters, product activations, and business card exchanges over drinks.

It is easy to make fun of, yet to be here is certainly an experience that we suggest to anyone looking for inspiration regardless of the industry you work in. The beauty of SXSW is the collection of individuals, and the diverse backgrounds they come from. When everyone comes to a small town in Texas with open minds eager for learning, everyone wins.

A few notes from a keynote:

One of the more interesting speakers at SXSW has been Charles Barkley, a unique and magnetic personality.

Charles Barkley is known not only for his skills as one of the best power forwards of all-time, his NBA MVP award, his all-time leading scoring performance for “The Dream Team”, and his acting debut in Space Jam, he is now famous for his candid and honest view points as a TNT NBA analyst.

Charles certainly did not disappoint. In a time when everyone seems to be clamoring for their piece of the pie on social media, Charles had some great advice: “don’t participate”.  For Barkley, as a famous personality that can be polarizing because of his “take no prisoners” opinions, you figure that he would be a Twitter super star capable of hundreds of thousands of quotable 140 character nuggets.  However for Barkley, this is exactly why he wants to avoid the social media landscape.

To be polarizing means that 50% of the population is trying to bring you down.  When you love what you do, why allow any internet troll the ability to own a piece of what one has build up over their illustrious career? By participating Barkley would in essence give up a part of himself to the public.  Now it could be argued that this is almost a social responsibility of public figures – but on the other side, this would dilute the power opinions that makes Charles Barkley famous.

Food for thought:

Social media is not necessarily a requirement for individuals or brands – only if it makes sense and is relevant to what you do!

Category: Events

Making. Thinking. Dreaming.

Thursday, March 12th, 2015


South By South West  is here and Saatchi New York is ready to join in the fun. For those of you who already know what it is like to visit Austin, TX at this time of year, it will be a nice break from the doldrums of winter for us New Yorkers.  Still, other than the nice weather and great BBQ, SXSW is about the exchange of ideas, what awaits us in 2015, and all of the weird-wild-and incredible places technology and human innovation can take us.

Making. Thinking. Dreaming.  This is the tune to SXSW and we cant wait to connect with the creative minds behind the next big idea. Stay tuned for some H/H reporting while we are there!

You can find us in around SXSW interactive, but be sure to join us for Chief Creative Officer, Jay Benjamin’s Panel on The ABC’s: Artistry, Branding, Creativity.


Is content king? Does branding reign supreme? Where do creativity and inspiration fit into the mix? And how do you cut through all the noise? Innovative thinkers offer their experience in bringing original music to the market.


Welcome to the Neighborhood

Tuesday, March 10th, 2015

Since the late 80’s, Saatchi & Saatchi has called Hudson Square home. At the time of the move, this was the furthest south an agency had decided to call home which seems wild since now “Madison Avenue” runs the length of the island. To celebrate our local roots, we thought it would be fun to take a look at some new comers to the area.

Many of you know TED talks for being the famous creative organization/platform that aims to spread powerful ideas that seek to reshape the way we think in a diverse set of fields and professions.  In short, TED is all about ideas worth spreading – and they are moving into the Hudson Square area at 330 Hudson street, just down the road.  We are already in a blossoming section of New York City, and we are happy to add some more creative minds to the mix!

You can check out some articles on their move in the New York Post and The Real Deal.


TED is a global community, welcoming people from every discipline and culture who seek a deeper understanding of the world. They believe passionately in the power of ideas to change attitudes, lives and, ultimately, the world. They are building a clearinghouse of free knowledge from the world’s most inspired thinkers — and a community of curious souls to engage with ideas and each other, both online and at TED and TEDx events around the world, all year long.


Category: West Village View