Posts Tagged ‘Saatchi NY’

Get Smart at NYU!

Monday, November 24th, 2014

brent nyu 2

“It’s good to be global; It’s better to be good” was the title of Brent Smart’s presentation last week to an MBA class at the NYU Stern School of Business as part of a series organized by the Advertising Education Foundation. In his fun, funny, and far-ranging presentation, Brent described how he believes the best creative work gets into and shapes culture, why distinctions between global and local no longer really exist in an age where “digital disrespects borders,” and how “people are more connected by what they love than by where they live.”

Brent NYU

THE SPOTS:

Putting the MBA students through their paces, Brent deconstructed several brands and advertisements to show how “getting into the culture is the killer app.” Among the international industry case studies he shared were Saatchi & Saatchi NY’s Cheerios’ Super Bowl Spot, Johnnie Walker’s The Man Who Walked Around the World,” Volvo’s Jean-Claude Van Damme spot,  British Airways’ “A Ticket to Visit Mum,” Melbourne’s train safety ad (try getting the song “Dumb Ways to Die” out of your head after viewing), and his own Vodafone “Fold” spot from New Zealand.

“Great brands need to be purpose-led, though not purpose literal,” Brent explained. “And profit is not a good enough purpose.” During this master class in how brands become great by emotionally connecting with people, the CEO showed how brands “ladder up” from insight to purpose to storytelling that focuses on the important human truths that unite us.

THE TAKEAWAY:

If he left the class of future business leaders with a singular piece of advice it was that people, not companies, own brands—and that brands need to be more generous. (That means more story, less telling; and more story, less selling.) The students, who had likely never seen nor imagined a CEO who talked or presented in quite this way, were appropriately dazzled. The presentation concluded with a lively Q&A exchange with the students; Brent cursed a lot, and had pizza afterwards with the class.

Agency Meeting Today

Wednesday, November 19th, 2014

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Just a friendly reminder that Saatchi New York is hosting a big agency meeting this afternoon at 3:30pm. Festivities will get under way in the Atrium and we strongly encourage any/all to come by. As always we will have delicious food and drink for all to enjoy.

New work will be shown, insights will be given, and fun will be had. Come early, stay late, etc.

See you there!

Category: Saatchi NY Office

Saatchi Holiday Party 2014!

Tuesday, November 18th, 2014

Saatchi holiday party card

 

Calling all Saatchi New York folk – We cant wait to celebrate the holidays a little early with everybody, so get in the holiday spirit and dress to impress for this year’s festivities at Ganesevoort Park Avenue NYC on December 4th.  You might be thinking, wait a minute its not even Thanksgiving yet…and you’re right, it’s not! But that doesn’t matter, lets enjoy all the holiday’s at once.

Please RSVP to taylor.cavallo@saatchiny.com by 11/24 to reserve your spot!

 

Category: Events, Holiday

King St. Q&A W/ Federico Evangelista

Friday, November 14th, 2014

OLYMPUS DIGITAL CAMERA

Meet One of our New Planning Directors, Frederico Evangelista! He hails from the great nation of Italy, Loves Toto’s Africa, and would rather be in Tokyo.  You can find him on LinkedIn, Twitter, Instagram, check out his website, or you can simply stop by and introduce yourself! 

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Planning Director on Tecate Beer and Enfamil baby nutrition! Pretty good set of opposites. Not sure if one leads to the other?

WHAT WAS YOUR FIRST JOB?
First paid job was in the summer of 1998, making $100 a day painting the walls of my high school in Tokyo Japan. I felt like a millionaire!

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My passion for both business and “creativity” and knowing that deep inside I’m a wanna be creative. And never wanting to wear a suit!

WHAT ARE YOUR LOVEMARKS?
Patagonia. Monocle. Nutella. Fiat 500. Converse. Whole Foods.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Too many … here are a couple from new to old

Volvo Trucks “The Epic split” (if you were born in the early 80’s like me don’t tell me you don’t have a soft spot for Van Damme and Enya)

Fiat 500 “Italian invasion” (As an Italian I had to choose one that sells an Italian product here in the US!)

Budwiser Wazzuuuuup! (Very memorable, great insight, but I still hate the product!)

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel the world shooting pictures and taking cooking classes everywhere

FAVORITE PLACE YOU’VE BEEN TO?
Tough one…I’ve been to over 35 countries so I would hate to exclude some. They all have their unique plusses and minuses. But if I had to pick one only it would have to be my home country Italy!

WHAT’S YOUR MOST PRIZED POSSESSION?
My son. Too obvious? Out of the material things it would probably have to be my cameras

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Harlem Shake (and all the millions of verisons out there)

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Risotto and Pasta

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Going to Prospect Park. But I try to get out of the city as much as possible in the summer.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Dig Inn hands down. It’s yummy, it’s healthy, it’s local (or so they claim) and it’s reasonably priced.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Probably one of the Guns n’ Roses classics, or Toto Africa (even though I could never hit any of those notes even if I tried)

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
My moms cooking

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Most miles flown (hopefully not all in the back of the plane)

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
It’s split between 1. searching for new bands and making playlists (I got to make the official play list for the Arnold NY office where I worked) and 2. getting creative in the kitchen inventing recipes

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
All the industry blogs in my reader, Monocle, google, youtube, psfk, fastcompany, businessweek, Corriere Della Sera, mashable, bbc, and of course adage and agencyspy

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Just be yourself and give it a go!

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
When I was 6 years old I attended Japanese kindergarten in Tokyo; I was the only foreigner in the school and spoke no Japanese (or English as a matter of fact). But within days I was communicating, had tons of friends and was having a blast. The lesson learned was: just jump in and give it a shot, and often times you don’t need words to be able to communicate and understand eachother.

Category: King St. Q&A

Supporting The Arts

Thursday, November 13th, 2014

CMA_poster

Last week Saatchi & Saatchi was ecstatic to sponsor the Children’s Museum of Art auction to help raise funds and support some of their fantastic programs and exhibits – the event could not have gone any better.

Thanks to Jane Sutherland, Natalia Schultz, Lynne Collins, Cristine Prins, and Tanya Lesieur for joining in on the festivities and keeping this great partnership strong.

You can check details on the auction here.  And if you have children of any age, or even if you don’t, be sure to visit the Museum!

CMA Mission:

The mission of the Children’s Museum of the Arts is to extend the benefits of the arts to all children and their communities and to secure the future of the arts by inspiring and championing the next generation of artists and art lovers. They work to fulfill our mission by providing authentic hands-on art experiences for children with artists, both in our art-filled interactive museum, in the community, and by collecting and exhibiting children’s art. We are committed to celebrating the artist in every child and promoting access to the arts for all children regardless of ability or socioeconomic status because we believe the arts are critical to child and youth development and to strong and vibrant communities.

History

Founded in October 1988 by Kathleen Schneider, the museum has been located in the Manhattan neighborhood of SoHo since its inception. As CMA’s audience grew in size, its young artists grew as well, eventually outgrowing the facility on Lafayette Street. CMA needed a larger space to expand its’ programming, reaching more communities and kids up to age 15. In 2010, CMA broke ground on a former loading dock west of SoHo, working with architects and developers to create a state-of-the art facility that would benefit a range of ages and abilities. Children’s Museum of the Arts opened the doors to its new 10,000sq ft. home on Charlton Street in 2011. Since then, CMA has served hundreds of thousands of children and families.

Category: Events

King St. Q&A W/ Emily Green

Friday, November 7th, 2014

emily green photo

Meet one of our new Producers, Emily Green.  She loves Vegemite, rooftop tomfoolery in the summer, and belting the lyrics to Bon Jovi.  Check out her awesome website, follow her on twitter, get connected on LinkedIn, or stop by and say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Producer, specifically broadcast but eagerly racing towards integrated

WHAT WAS YOUR FIRST JOB?
Paper round

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A love of creativity, a masochistic passion for hard work, and the endless pursuit of a childhood dream

WHAT ARE YOUR LOVEMARKS?
Absolut, Ikea and Vegemite

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Phillips “Carousel”

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel the world

FAVORITE PLACE YOU’VE BEEN TO?  
NYC!

WHAT’S YOUR MOST PRIZED POSSESSION?
My passport

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
This is right up there

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Lasagne

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Rooftop tomfoolery

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Haven’t discovered one yet. My desk has been the hot favorite so far!

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).  
Livin’ on a Prayer by Bon Jovi

WHAT’S THE BEST MEAL YOU’VE EVER HAD?  
Mum’s casserole and mashed potato

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
First person to go on a holiday in space.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?   
Writing or photography

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
Buzzfeed, Sobadsogood, downforeveryoneorjustme, Vimeo, YouTube, Instagram

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
Yellowcard concert two days ago

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
“Never settle for mediocrity” (courtesy of Dad)

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Back in the early 90s a little blond girl from Australia dreamed of the big smoke; the lights, the sights, the sounds, the smells… New York beckoned. 20 years later she left the sun-soaked country to land in the dead of a New York winter. With high hopes and eternal shamelessness, she pounded the pavement, knocked on doors and, ultimately, fate led her to three fabulous people from Saatchi NY. Fireworks. Three months later they offered her a job and with that, the fulfilment of a childhood dream. Nothing is impossible.

Category: King St. Q&A

Never Settling

Tuesday, November 4th, 2014

In our latest spot for Olay, Katie Holmes was announced as their new Global Beauty Ambassador in a campaign that urges every woman to be their best beautiful.

Both Katie and the new spot has already gotten a lot of positive attention in places like Vogue Magazine – and the affirming sentiment of the campaign is something to be admired. We encourage you to share this with anyone who brings their best beautiful everyday!

Category: Brand Identity, Clients

Happy #Hallowclean

Thursday, October 30th, 2014

For Halloween, Tide haunted all of its creative. From TV spots to online videos to digital banners & social skins – everything has been made spooky… What better way to be celebrate Halloween than with Frankenstein, a werewolf and some ghosts? Happy #HallowClean!

Check out the playlist of all the spots:

Category: Clients, Creative