Recently we were lucky to work with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPD’s “Stop & Frisk” policies — focused on raising awareness of “the Talk” that takes place in black households across America. The centerpiece of the “Talk About The Talk” campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters—but ends with a white father reminding his teenage son that police officers are there to help.
The spot is meant to draw attention to the dichotomy between how different communities experience interaction with law enforcement in this country, and ultimately asks, “Do we want one America, or two?”
Please share and engage in a positive national discussion about race and equal treatment under the law, about respect and fairness using the hashtag #TalkAboutTheTalk.
ABOUT BROTHERHOOD SISTERSOL:
Founded in 1995, The Brotherhood/Sister Sol provides holistic, long-term support services for young people ages eight to twenty-one. Services include wrap-around, evidence-based programming such as four to six year rites of passage, thorough five-day-a-week after-school care, school and home counseling, summer camps, job training, college preparation, employment opportunities, community organizing training, and month long international study programs to Africa and Latin America.
Their mission is to provide multi-layered support, guidance, education and love to their members, to teach young people to have self-discipline and order in their lives, and then to offer opportunities and access so they may develop agency
Brotherhood SisterSol is also dedicated to reforming stop and frisk police policies in New York City and across America, to ending the “broken windows” approach to policing our communities, and to ensuring police practices that are fair and constitutional for all. The Brotherhood/Sister Sol has earned national recognition, including awards from Oprah Winfrey, the Ford Foundation, Brown University, New York Women’s Foundation, the Fund for the City of New York, Union Square Awards, and the New York State Department of Education.