Posts Tagged ‘Saatchi NY’

Ideas Bigger Than Ads: “The Talk”

Tuesday, December 16th, 2014

Recently we were lucky to work with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPD’s “Stop & Frisk” policies — focused on raising awareness of “the Talk” that takes place in black households across America. The centerpiece of the “Talk About The Talk” campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters—but ends with a white father reminding his teenage son that police officers are there to help.

The spot is meant to draw attention to the dichotomy between how different communities experience interaction with law enforcement in this country, and ultimately asks, “Do we want one America, or two?”

Please share and engage in a positive national discussion about race and equal treatment under the law, about respect and fairness using the hashtag #TalkAboutTheTalk.

ABOUT BROTHERHOOD SISTERSOL:

Founded in 1995, The Brotherhood/Sister Sol provides holistic, long-term support services for young people ages eight to twenty-one. Services include wrap-around, evidence-based programming such as four to six year rites of passage, thorough five-day-a-week after-school care, school and home counseling, summer camps, job training, college preparation, employment opportunities, community organizing training, and month long international study programs to Africa and Latin America.

Their mission is to provide multi-layered support, guidance, education and love to their members, to teach young people to have self-discipline and order in their lives, and then to offer opportunities and access so they may develop agency

Brotherhood SisterSol is also dedicated to reforming stop and frisk police policies in New York City and across America, to ending the “broken windows” approach to policing our communities, and to ensuring police practices that are fair and constitutional for all. The Brotherhood/Sister Sol has earned national recognition, including awards from Oprah Winfrey, the Ford Foundation, Brown University, New York Women’s Foundation, the Fund for the City of New York, Union Square Awards, and the New York State Department of Education.

Next Up: The NOTHING IS IMPOSSIBLE Screeing Series

Wednesday, December 10th, 2014

Please join us today at 12:30pm in the atrium boardroom for the screening of the documentary Kehinde Wiley: An Economy of Grace (TRT 38 minutes), part of our NOTHING IS IMPOSSIBLE Producer’s Award screening series.

Make sure to stick around following the screening, we will have a Q&A moderated by our very own Sheldon Levy with the director/producer as well. As always, lunch will be provided.

If you haven’t done so already, please RSVP to danica.rosen@saatchiny.com so that we can prepare a delicious lunch for you during the film. And be sure to check out the video above for a sneak peak at what is in store!

ABOUT THE FILM:
Known for his vibrant, larger-than-life reinterpretations of classical portraits featuring young African American men, New York-based visual artist Kehinde Wiley has turned the practice of portraiture on its head—and in the process, has taken the art world by storm.

Wiley recently embarked on an exciting new project: a series of classical portraits of African-American women—something he’s never done before. The film, KEHINDE WILEY: AN ECONOMY OF GRACE, documents the project as it unfolds, tracking Wiley’s process from concept to canvas, and coming to know the women whom he selects to paint. Produced by Show of Force.

ABOUT THE AWARD:
The Saatchi & Saatchi Nothing is Impossible Producer’s Award recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.

Category: Film & Television

Mixtape: October/November

Monday, December 8th, 2014

It’s time for the SaatchiNY mixtape of the month, courtesy of our music producer and all-around tastemaker Christine Hunt. Although the fall has come and gone, you can still listen to what was in Saatchi NY’s headphones as we get ready for the holiday season. You can download the October/Novemer playlist here, and Christine has written up some listening notes for you below. Happy listening!

Saatchi OctoberNovember 2014 Listening Notes:

-This month, some of your favorite 90s artists make a comeback with music for the present decade. Check out new singles from Foo Fighters, Gwen Stefani, Bush, Alanis Morisette, and the side project from Oasis frontman Noel Gallagher’s High Flying Birds.

-In pop news: Bruno Mars collaborates with Mark Ronson on the danceable “Uptown Funk”; Imagine Dragons returns with their triumphant new single that’s already been featured in yet another ad starring Lebron James (this time, for Sprite); Jessie J brings us her latest full-length on the heels of the hit song “Bang Bang”, on which she shared lead with fellow pop-stars Nicki Minaj and Ariana Grande; and UK X-Factor finalist Ella Henderson (whose voice has been compared to that of Adele’s) releases her new single “Ghost”.

-Meanwhile, the indie scene is buzzing with fresh releases from brand new artists to check out, alongside a number of veteran acts like Belle & Sebastian, Pains of Being Pure At Heart, Panda Bear, Stars, and Pat Mahoney; the drummer from LCD Soundsystem whose new side project Museum Of Love has a great debut album ready for your ears.

-Some rising female vocalists you might not know about (yet) make their presence known this month – check out new singles from the likes of Jhene Aiko, Frazey Ford, Mapei, Ibeyi, Abigail Washburn, Kat Edmonson, and the unexpected collaboration between folk singer Angela McCluskey and rapper Azealia Banks on “Ice Princess”.

-New Girl star Zooey Deschanel puts out yet another release with music-partner and guitar-master M. Ward; this time, it’s a full album of classic cover songs.

-Speaking of covers, The Flaming Lips released a Beatles cover album this month filled with a number of collaborations including the one featured here with Tegan & Sara. Check out even more classic artists with new music out this month, including David Bowie and Neil Diamond found on this playlist.

-Rounding out this playlist is a new single from Father John Misty that is not to be missed. And yes, the canned laughter is part of the track.

-And for something you won’t find on Spotify, check out the video at the top of this post for the killer cover version of Jeremih’s “Don’t Tell ‘Em” (featuring a sample of the 90s dance hit “Rhythm Is A Dancer” by Snap!), which Lorde performed live for BBC Radio this November.

Category: Uncategorized

Saatchi Holiday Party 2014

Wednesday, December 3rd, 2014
Saatchi holiday party card
We cant wait to celebrate the holidays a little early with everybody, so get in the holiday spirit and dress to impress for this year’s festivities at Ganesevoort Park Avenue NYC on December 4th starting at 6:00pm.
If you RSVP’d and plan on attending the festivities this Thursday, please pick up a wristband from reception starting this morning.
IF you have not RSVP’d yet, but want to join in on the fun, please do so as soon as possible by reaching out to taylor.cavallo@saatchiny.com
*YOU MUST RSVP & HAVE A WRISTBAND TO ENTER THE PARTY*
Category: Events, Holiday

Get Smart at NYU!

Monday, November 24th, 2014

brent nyu 2

“It’s good to be global; It’s better to be good” was the title of Brent Smart’s presentation last week to an MBA class at the NYU Stern School of Business as part of a series organized by the Advertising Education Foundation. In his fun, funny, and far-ranging presentation, Brent described how he believes the best creative work gets into and shapes culture, why distinctions between global and local no longer really exist in an age where “digital disrespects borders,” and how “people are more connected by what they love than by where they live.”

Brent NYU

THE SPOTS:

Putting the MBA students through their paces, Brent deconstructed several brands and advertisements to show how “getting into the culture is the killer app.” Among the international industry case studies he shared were Saatchi & Saatchi NY’s Cheerios’ Super Bowl Spot, Johnnie Walker’s The Man Who Walked Around the World,” Volvo’s Jean-Claude Van Damme spot,  British Airways’ “A Ticket to Visit Mum,” Melbourne’s train safety ad (try getting the song “Dumb Ways to Die” out of your head after viewing), and his own Vodafone “Fold” spot from New Zealand.

“Great brands need to be purpose-led, though not purpose literal,” Brent explained. “And profit is not a good enough purpose.” During this master class in how brands become great by emotionally connecting with people, the CEO showed how brands “ladder up” from insight to purpose to storytelling that focuses on the important human truths that unite us.

THE TAKEAWAY:

If he left the class of future business leaders with a singular piece of advice it was that people, not companies, own brands—and that brands need to be more generous. (That means more story, less telling; and more story, less selling.) The students, who had likely never seen nor imagined a CEO who talked or presented in quite this way, were appropriately dazzled. The presentation concluded with a lively Q&A exchange with the students; Brent cursed a lot, and had pizza afterwards with the class.

Agency Meeting Today

Wednesday, November 19th, 2014

ssny1

Just a friendly reminder that Saatchi New York is hosting a big agency meeting this afternoon at 3:30pm. Festivities will get under way in the Atrium and we strongly encourage any/all to come by. As always we will have delicious food and drink for all to enjoy.

New work will be shown, insights will be given, and fun will be had. Come early, stay late, etc.

See you there!

Category: Saatchi NY Office

Saatchi Holiday Party 2014!

Tuesday, November 18th, 2014

Saatchi holiday party card

 

Calling all Saatchi New York folk – We cant wait to celebrate the holidays a little early with everybody, so get in the holiday spirit and dress to impress for this year’s festivities at Ganesevoort Park Avenue NYC on December 4th.  You might be thinking, wait a minute its not even Thanksgiving yet…and you’re right, it’s not! But that doesn’t matter, lets enjoy all the holiday’s at once.

Please RSVP to taylor.cavallo@saatchiny.com by 11/24 to reserve your spot!

 

Category: Events, Holiday

King St. Q&A W/ Federico Evangelista

Friday, November 14th, 2014

OLYMPUS DIGITAL CAMERA

Meet One of our New Planning Directors, Frederico Evangelista! He hails from the great nation of Italy, Loves Toto’s Africa, and would rather be in Tokyo.  You can find him on LinkedIn, Twitter, Instagram, check out his website, or you can simply stop by and introduce yourself! 

WHAT DO YOU DO AT SAATCHI & SAATCHI?
Planning Director on Tecate Beer and Enfamil baby nutrition! Pretty good set of opposites. Not sure if one leads to the other?

WHAT WAS YOUR FIRST JOB?
First paid job was in the summer of 1998, making $100 a day painting the walls of my high school in Tokyo Japan. I felt like a millionaire!

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
My passion for both business and “creativity” and knowing that deep inside I’m a wanna be creative. And never wanting to wear a suit!

WHAT ARE YOUR LOVEMARKS?
Patagonia. Monocle. Nutella. Fiat 500. Converse. Whole Foods.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
Too many … here are a couple from new to old

Volvo Trucks “The Epic split” (if you were born in the early 80’s like me don’t tell me you don’t have a soft spot for Van Damme and Enya)

Fiat 500 “Italian invasion” (As an Italian I had to choose one that sells an Italian product here in the US!)

Budwiser Wazzuuuuup! (Very memorable, great insight, but I still hate the product!)

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Travel the world shooting pictures and taking cooking classes everywhere

FAVORITE PLACE YOU’VE BEEN TO?
Tough one…I’ve been to over 35 countries so I would hate to exclude some. They all have their unique plusses and minuses. But if I had to pick one only it would have to be my home country Italy!

WHAT’S YOUR MOST PRIZED POSSESSION?
My son. Too obvious? Out of the material things it would probably have to be my cameras

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
Harlem Shake (and all the millions of verisons out there)

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Risotto and Pasta

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Going to Prospect Park. But I try to get out of the city as much as possible in the summer.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
Dig Inn hands down. It’s yummy, it’s healthy, it’s local (or so they claim) and it’s reasonably priced.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Probably one of the Guns n’ Roses classics, or Toto Africa (even though I could never hit any of those notes even if I tried)

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
My moms cooking

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Most miles flown (hopefully not all in the back of the plane)

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
It’s split between 1. searching for new bands and making playlists (I got to make the official play list for the Arnold NY office where I worked) and 2. getting creative in the kitchen inventing recipes

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
All the industry blogs in my reader, Monocle, google, youtube, psfk, fastcompany, businessweek, Corriere Della Sera, mashable, bbc, and of course adage and agencyspy

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Just be yourself and give it a go!

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
When I was 6 years old I attended Japanese kindergarten in Tokyo; I was the only foreigner in the school and spoke no Japanese (or English as a matter of fact). But within days I was communicating, had tons of friends and was having a blast. The lesson learned was: just jump in and give it a shot, and often times you don’t need words to be able to communicate and understand eachother.

Category: King St. Q&A