Posts Tagged ‘Saatchi NY’

King St. Q&A W/ Adriana Mariella

Friday, September 26th, 2014

Adriana Mariella

Meet one of our new Assistant Account Executives, Adriana Mariella.  She enjoys sears commercials, her stuffed animal dog, and singing Shania Twain. When you get a chance, stop by and say hello!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I help manage the General Mills cereal account.

WHAT WAS YOUR FIRST JOB?
I did a lot of job hopping in high school as soon it was legal for me to work—I worked at Annie Sez and then Learning Express and then at a law firm.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
A combination of knowing that I’m definitely suited for a creative industry, having encouraging family and friends, and recognizing that giving up on what you love isn’t an option.

WHAT ARE YOUR LOVEMARKS?
Bruce Springsteen and the E Street Band, J.Crew, Ancestry.com, and the Boston College Eagles.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
There was that Sears Kenmore air conditioning commercial that played at some point in the 90’s (you know which ad I’m talking about, don’t act like you don’t.  It played so often that my sister and I would imitate the guy every time he ended the commercial with “another scorcher.” Of course, I don’t think it had too much advertising merit, but it’s a favorite nonetheless.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would probably still work in some capacity—I would try to be an adjunct professor of some sort. Or I would go live in Italy, eat pasta all day every day, and be exceptionally happy.

FAVORITE PLACE YOU’VE BEEN TO?
Florence, Italy—the people are warm and happy, probably because they live in Florence.

WHAT’S YOUR MOST PRIZED POSSESSION?
My stuffed animal dog, aptly named Puppy.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
My roommate and I went through a phase freshman year of college where we would watch YouTube videos for hours in wee hours of the morning. This was a perennial favorite:

WHAT’S SOMETHING YOU MAKE REALLY WELL?
I make nice sentences, does that count? If it has to be food, I make a mean tiramisu. (Thanks, Lucia).

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Doing anything that involves being anywhere near or in water.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
SanPanino.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
Man, I Feel Like a Woman” by Shania Twain. It’s a crowd pleaser.  

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Any time we had the square raviolis at Christmas dinner. I could eat raviolis and meatballs (with extra ricotta) every day for the rest of my life.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Number of times convincing people that I’m right (even if I’m not).

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
I write. All. the. time.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I love reading Carlo Rotella, a professor I had at Boston College, who is a columnist for the Boston Globe but also a brilliant essayist. Other than that, the NYT and the WSJ are standard fare, with an occasional Vogue (or Cosmo…) at the nail salon.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
I’d say my graduation from BC was a pretty good event.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
It wasn’t given to me personally, but the Jesuits at BC love to call on this prayer from Fr. Pedro Arrupe that ends “Fall in love, stay in love, and it will decide everything,” which is the best advice I’ve been given about how to live a life.

adriana text

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?

I don’t think I’m old enough to have one or at least I don’t feel that I’ve ever conquered something seemingly impossible. But I did finally master calculating elapsed time, and that seemed (was) impossible in third grade.

Category: King St. Q&A

Égalité End Of Summer Happy Hour

Wednesday, September 17th, 2014

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The Publicis Groupe Égalité is having their annual end of summer happy hour today right here at 375 Hudson on the 16th floor hosted by Brent Smart.
Please join us and remember to RSVP to egalite@publicis-usa.com.
Égalité has been doing great work to celebrate diversity in the workplace, and we want show our support here at Saatchi NY. It’s also a chance to meet our peers from other Publicis agencies and find out more about Égalité and how you can participate!
Saatchi & Saatchi has always been a big supporter of Égalité, and today will be a great way to get to know first hand about the organization.  We will be joined by the Égalité board members (including our very own Akash Sen) who plan on giving a presentation on who they are, how you can get involved, and some awesome upcoming events like Spirit Day on October 16th.
Come by, stop for some drinks, and stay for the good company!
You can find out more about Égalité in their quarterly newsletter.

Sheldon Levy On The Spot

Thursday, September 11th, 2014

Sheldon

Recently our very own Sheldon Levy took the time to chat with the Electronic Urban Report’s columnist Gil Robertson about His career, passion projects, and what the next generation of filmmakers can expect!

See what he had to say:

A co-creator of content across a variety of media platforms, Sheldon Levy is a longtime innovator in the advertising community, responsible for creating ad campaigns that generate powerful connections between consumers and a long list of well-known brands.

As the executive vice president and deputy director for broadcast production at the global creative powerhouse Saatchi & Saatchi (whose list of Fortune 100 clients includes Proctor & Gamble, General Mills and Novartis), Levy is an established player in the ad industry, who’s also deeply committed to developing the next generation of advertising thoroughbreds.

Robertson Treatment recently caught up with the advertising pioneer to talk about his long career and the special projects close to his heart.

The It Factor

A 30-year advertising veteran, Levy travels the world as an executive producer and administrator for Saatchi & Saatchi, hiring, training and mentoring the next generation of players in the creative industry. “I’m a big believer in changing the vocabulary of diversity within advertising,” says Levy. “The industry is experiencing a great deal of growth right now because of advances in technology, and I feel it’s important that we venture into this new stream of traffic with a diverse mix of talent who reflect the world that we live in, and also create campaigns that are competitive and comprehensive.”

New Frontiers

“The technology advances over the last five years has literally changed the creative face of advertising,” Levy continues. “Every year, we are getting new tools that are making our jobs easier—allowing us to integrate audio and video with a nimbleness and flexibility like never before. These exciting new opportunities ultimately allow us to deliver our final product a lot quicker to the marketplace. The challenge right now is how to create intimacy with our audience and deliver messages to them that are really relevant to their lives.”

Creating Transcendent Impressions

In an increasingly global economy, Levy stresses that next gen advertisers must be prepared to create brand ideas that “hit” their target audiences more intimately, as well as resonate with multicultural audiences on an international scale. “The creative community is going to have to create messages that jump off the screen and grab the consumer by the collar,” he says. “They are also going to have to learn how to effectively prepare global campaigns that transcend language and culture for worldwide audiences.”

Advice to Next Gen Filmmakers

Levy is heavily involved in a number of programs that identify and train the next gen professionals, such as the New Directors Showcase, hosted annually by Saatchi & Saatchi during the Cannes Ad Festival. He’s also a longtime supporter of the innovative Streetlights job training/placement program, and the annual Martha’s Vineyard Film Festival. “Having the right kind of access and support are useful resources anytime during your career, but especially at the beginning,” he says. “Competition for jobs and opportunities are now global. So individuals entering the creative field must strive for greater vision and ingenuity than ever before.”


Source: Robertson Treatment Syndicate Column (RTSC)

Behind The Uniform

Monday, September 8th, 2014

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You may have already seen our spot for Tide on honoring the uniforms and the heroes who wear them. We want to celebrate those individuals by sharing their incredible stories. Below you will find in depth videos on some of the people behind the uniform. Please share will the people who know who take pride in the clothes that get the job done.

King St. Q&A W/ Sebastian Ade

Friday, September 5th, 2014

Sebastian 2

Meet Sebastian Ade, former intern and current Integrated Production Assistant. He loves Denim, Beyonce, and jam sessions on the street. Stop by and say hello when you get a chance!

WHAT WAS YOUR FIRST JOB?
My first job was at Kmart. I hated it.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I studied media production in college and had so many internships. A professor encouraged me to apply to the Multicultural Advertising Internship Program, who knew that would lead me to my last internship at Saatchi.

WHAT ARE YOUR LOVEMARKS?
Songza, Yelp, Coldstone, and Beyonce

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
This always makes me smile.

Denim

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Have jam sessions around the world with street musicians.

FAVORITE PLACE YOU’VE BEEN TO?
Montreal is awesome. I want to go back.

WHAT’S YOUR MOST PRIZED POSSESSION?
My voice. I don’t know what I would do if I couldn’t talk, sing, and hum.  Thinking about it makes me cringe.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
This video makes me laugh every single time.

For Reference:

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Jogging around Brooklyn Bridge Park.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Singing and writing love songs.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I love Malcom Gladwell, Seth Godin, and David Sedaris. Also, VICE, StumbleUpon, Reddit, and Fast Company.

Category: King St. Q&A

Égalité End Of Summer Happy Hour

Thursday, September 4th, 2014
Egalite
The Publicis Groupe Égalité wants to invite you to their annual end of summer happy hour right here at 375 Hudson on the 16th floor hosted by Brent Smart.
Égalité has been doing great work to celebrate diversity in the workplace, and we want show our support here at Saatchi NY. It’s also a chance to meet our peers from other Publicis agencies and find out more about Égalité and how you can participate!
Please join us and remember to RSVP to egalite@publicis-usa.com.

‘Color Memory’ – Tonight At 6PM

Wednesday, September 3rd, 2014

Color Memory 2

Please join us tonight, from 6-8.30pm for an evening with the artist & friends.
Saatchi & Saatchi | 375 Hudson Street | New York NY 10014
RSVP to reid.whelan@saatchiny.com

Featuring a large scale, site-specific wall painting & accompanying reflective panels, Jason Woodside’s exhibition “Color Memory” explores the nostalgia of color & the places it takes us. Woodside’s visual journey speaks of memory both as a personal history along with that of the places & people he interacts with. Using his signature patterns & deep contrasting hues Woodside presents a visual memoir, reflecting the stories, lives & loves of the individuals & communities in which they live.

Jason Woodside is a painter living and working in New York City. Recent commissions & collaborations include Obey, Adidas, Brooks Brothers, Faberge & FreeARTS. Jason’s large scale works have graced exterior walls in New York City, Los Angeles & Paris.

King St. Q&A W/ Domenique Osborne

Friday, August 29th, 2014

Dominque Osborne

Meet our new Copywriter, Domenique Osborne.  She knows every word to Segar’s Night Moves, enjoys a good pun, and would sell her mother for an Alidoro sandwich. You can find Domenique on Instagram and Squarespace, but you should stop by and say hello when you get a chance!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I am going to be primarily working on Walmart with my partner Kristen.

WHAT WAS YOUR FIRST JOB?
I got a job as the counter tween at a dry cleaner when I was 13. Looking back, that’s completely insane because who would trust a 13 year old to do anything?

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Despite the fact that I once told my mom I wanted to be a waitress and a cheerleader when I grew up (I was 4), I’ve always wanted to be a writer. Even though I’m not exactly writing poetry in a charming garret in Paris, advertising has allowed me to make my living through writing.

WHAT ARE YOUR LOVEMARKS?
NPR, Trader Joe’s, Volvo (I swear that I’m not secretly a middle-aged mom from Vermont)

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The old ebay spot where the kid loses his toy boat at the beach and then finds it on ebay as an adult makes me weep like a weirdo EVERY TIME.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would open a lovely bookstore with comfy chairs, a couple of very fat cats and an excellent wine selection.

FAVORITE PLACE YOU’VE BEEN TO?
Rome. I left my heart at the bottom of a plate of gnocchi alla romana.

WHAT’S YOUR MOST PRIZED POSSESSION?
My wedding band is pretty special because it belonged to my grandpa and has my grandma’s nickname engraved inside. The non-sappy answer would be the enormous, hand-painted bust of Elvis that my little brother dug out of someone’s trash for me.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I love pretty much all cat videos.

Also, nothing beats a well-curated compilation of people falling down

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Tiramisu. Seriously, you’ll want to marry me when you try it.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Taking the ferry to Governors Island and eating a Mister Softee in the grass.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I would sell my mother for an Alidoro sandwich.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
I sing the pants off of Seger’s Night Moves.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Dinner at Fish & Game in Hudson is absolutely phenomenal. Oh, and anything made by either of my grandmothers. EVER.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Fastest completion of a very thorough getting-to-know-you Q&A

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Coming up with pun-tastic business names with my little brother.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
McSweeney’s and all their excellent offshoots, The Hairpin (quirky lady stuff), cuteoverload (puppies!), manhattan-nest (upstate house renovation porn and really hilarious writing), Mrs Lilien (caftan inspiration) and Rookie (for my pre-teen riot grrrl within).

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
This Spring, I went to a massive mod festival in London called Modstock. The music and outfits were seriously on point.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Live every week like it’s shark week.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Every piece of Ikea furniture I have successfully assembled.

Category: King St. Q&A