Posts Tagged ‘Saatchi NY’

Égalité End Of Summer Happy Hour

Wednesday, September 17th, 2014

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The Publicis Groupe Égalité is having their annual end of summer happy hour today right here at 375 Hudson on the 16th floor hosted by Brent Smart.
Please join us and remember to RSVP to egalite@publicis-usa.com.
Égalité has been doing great work to celebrate diversity in the workplace, and we want show our support here at Saatchi NY. It’s also a chance to meet our peers from other Publicis agencies and find out more about Égalité and how you can participate!
Saatchi & Saatchi has always been a big supporter of Égalité, and today will be a great way to get to know first hand about the organization.  We will be joined by the Égalité board members (including our very own Akash Sen) who plan on giving a presentation on who they are, how you can get involved, and some awesome upcoming events like Spirit Day on October 16th.
Come by, stop for some drinks, and stay for the good company!
You can find out more about Égalité in their quarterly newsletter.

Sheldon Levy On The Spot

Thursday, September 11th, 2014

Sheldon

Recently our very own Sheldon Levy took the time to chat with the Electronic Urban Report’s columnist Gil Robertson about His career, passion projects, and what the next generation of filmmakers can expect!

See what he had to say:

A co-creator of content across a variety of media platforms, Sheldon Levy is a longtime innovator in the advertising community, responsible for creating ad campaigns that generate powerful connections between consumers and a long list of well-known brands.

As the executive vice president and deputy director for broadcast production at the global creative powerhouse Saatchi & Saatchi (whose list of Fortune 100 clients includes Proctor & Gamble, General Mills and Novartis), Levy is an established player in the ad industry, who’s also deeply committed to developing the next generation of advertising thoroughbreds.

Robertson Treatment recently caught up with the advertising pioneer to talk about his long career and the special projects close to his heart.

The It Factor

A 30-year advertising veteran, Levy travels the world as an executive producer and administrator for Saatchi & Saatchi, hiring, training and mentoring the next generation of players in the creative industry. “I’m a big believer in changing the vocabulary of diversity within advertising,” says Levy. “The industry is experiencing a great deal of growth right now because of advances in technology, and I feel it’s important that we venture into this new stream of traffic with a diverse mix of talent who reflect the world that we live in, and also create campaigns that are competitive and comprehensive.”

New Frontiers

“The technology advances over the last five years has literally changed the creative face of advertising,” Levy continues. “Every year, we are getting new tools that are making our jobs easier—allowing us to integrate audio and video with a nimbleness and flexibility like never before. These exciting new opportunities ultimately allow us to deliver our final product a lot quicker to the marketplace. The challenge right now is how to create intimacy with our audience and deliver messages to them that are really relevant to their lives.”

Creating Transcendent Impressions

In an increasingly global economy, Levy stresses that next gen advertisers must be prepared to create brand ideas that “hit” their target audiences more intimately, as well as resonate with multicultural audiences on an international scale. “The creative community is going to have to create messages that jump off the screen and grab the consumer by the collar,” he says. “They are also going to have to learn how to effectively prepare global campaigns that transcend language and culture for worldwide audiences.”

Advice to Next Gen Filmmakers

Levy is heavily involved in a number of programs that identify and train the next gen professionals, such as the New Directors Showcase, hosted annually by Saatchi & Saatchi during the Cannes Ad Festival. He’s also a longtime supporter of the innovative Streetlights job training/placement program, and the annual Martha’s Vineyard Film Festival. “Having the right kind of access and support are useful resources anytime during your career, but especially at the beginning,” he says. “Competition for jobs and opportunities are now global. So individuals entering the creative field must strive for greater vision and ingenuity than ever before.”


Source: Robertson Treatment Syndicate Column (RTSC)

Behind The Uniform

Monday, September 8th, 2014

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You may have already seen our spot for Tide on honoring the uniforms and the heroes who wear them. We want to celebrate those individuals by sharing their incredible stories. Below you will find in depth videos on some of the people behind the uniform. Please share will the people who know who take pride in the clothes that get the job done.

King St. Q&A W/ Sebastian Ade

Friday, September 5th, 2014

Sebastian 2

Meet Sebastian Ade, former intern and current Integrated Production Assistant. He loves Denim, Beyonce, and jam sessions on the street. Stop by and say hello when you get a chance!

WHAT WAS YOUR FIRST JOB?
My first job was at Kmart. I hated it.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
I studied media production in college and had so many internships. A professor encouraged me to apply to the Multicultural Advertising Internship Program, who knew that would lead me to my last internship at Saatchi.

WHAT ARE YOUR LOVEMARKS?
Songza, Yelp, Coldstone, and Beyonce

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
This always makes me smile.

Denim

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
Have jam sessions around the world with street musicians.

FAVORITE PLACE YOU’VE BEEN TO?
Montreal is awesome. I want to go back.

WHAT’S YOUR MOST PRIZED POSSESSION?
My voice. I don’t know what I would do if I couldn’t talk, sing, and hum.  Thinking about it makes me cringe.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
This video makes me laugh every single time.

For Reference:

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Jogging around Brooklyn Bridge Park.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Singing and writing love songs.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
I love Malcom Gladwell, Seth Godin, and David Sedaris. Also, VICE, StumbleUpon, Reddit, and Fast Company.

Category: King St. Q&A

Égalité End Of Summer Happy Hour

Thursday, September 4th, 2014
Egalite
The Publicis Groupe Égalité wants to invite you to their annual end of summer happy hour right here at 375 Hudson on the 16th floor hosted by Brent Smart.
Égalité has been doing great work to celebrate diversity in the workplace, and we want show our support here at Saatchi NY. It’s also a chance to meet our peers from other Publicis agencies and find out more about Égalité and how you can participate!
Please join us and remember to RSVP to egalite@publicis-usa.com.

‘Color Memory’ – Tonight At 6PM

Wednesday, September 3rd, 2014

Color Memory 2

Please join us tonight, from 6-8.30pm for an evening with the artist & friends.
Saatchi & Saatchi | 375 Hudson Street | New York NY 10014
RSVP to reid.whelan@saatchiny.com

Featuring a large scale, site-specific wall painting & accompanying reflective panels, Jason Woodside’s exhibition “Color Memory” explores the nostalgia of color & the places it takes us. Woodside’s visual journey speaks of memory both as a personal history along with that of the places & people he interacts with. Using his signature patterns & deep contrasting hues Woodside presents a visual memoir, reflecting the stories, lives & loves of the individuals & communities in which they live.

Jason Woodside is a painter living and working in New York City. Recent commissions & collaborations include Obey, Adidas, Brooks Brothers, Faberge & FreeARTS. Jason’s large scale works have graced exterior walls in New York City, Los Angeles & Paris.

King St. Q&A W/ Domenique Osborne

Friday, August 29th, 2014

Dominque Osborne

Meet our new Copywriter, Domenique Osborne.  She knows every word to Segar’s Night Moves, enjoys a good pun, and would sell her mother for an Alidoro sandwich. You can find Domenique on Instagram and Squarespace, but you should stop by and say hello when you get a chance!

WHAT DO YOU DO AT SAATCHI & SAATCHI?
I am going to be primarily working on Walmart with my partner Kristen.

WHAT WAS YOUR FIRST JOB?
I got a job as the counter tween at a dry cleaner when I was 13. Looking back, that’s completely insane because who would trust a 13 year old to do anything?

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?
Despite the fact that I once told my mom I wanted to be a waitress and a cheerleader when I grew up (I was 4), I’ve always wanted to be a writer. Even though I’m not exactly writing poetry in a charming garret in Paris, advertising has allowed me to make my living through writing.

WHAT ARE YOUR LOVEMARKS?
NPR, Trader Joe’s, Volvo (I swear that I’m not secretly a middle-aged mom from Vermont)

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?
The old ebay spot where the kid loses his toy boat at the beach and then finds it on ebay as an adult makes me weep like a weirdo EVERY TIME.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?
I would open a lovely bookstore with comfy chairs, a couple of very fat cats and an excellent wine selection.

FAVORITE PLACE YOU’VE BEEN TO?
Rome. I left my heart at the bottom of a plate of gnocchi alla romana.

WHAT’S YOUR MOST PRIZED POSSESSION?
My wedding band is pretty special because it belonged to my grandpa and has my grandma’s nickname engraved inside. The non-sappy answer would be the enormous, hand-painted bust of Elvis that my little brother dug out of someone’s trash for me.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?
I love pretty much all cat videos.

Also, nothing beats a well-curated compilation of people falling down

WHAT’S SOMETHING YOU MAKE REALLY WELL?
Tiramisu. Seriously, you’ll want to marry me when you try it.

WHAT’S YOUR FAVORITE WARM-WEATHER NYC ACTIVITY?
Taking the ferry to Governors Island and eating a Mister Softee in the grass.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?
I would sell my mother for an Alidoro sandwich.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).
I sing the pants off of Seger’s Night Moves.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?
Dinner at Fish & Game in Hudson is absolutely phenomenal. Oh, and anything made by either of my grandmothers. EVER.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?
Fastest completion of a very thorough getting-to-know-you Q&A

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?
Coming up with pun-tastic business names with my little brother.

WHAT BLOGS/MAGAZINES/BOOKS/PAPERS/WEBSITES CAN YOU NOT LIVE WITHOUT?
McSweeney’s and all their excellent offshoots, The Hairpin (quirky lady stuff), cuteoverload (puppies!), manhattan-nest (upstate house renovation porn and really hilarious writing), Mrs Lilien (caftan inspiration) and Rookie (for my pre-teen riot grrrl within).

WHAT’S THE LAST GREAT EVENT YOU WENT TO?
This Spring, I went to a massive mod festival in London called Modstock. The music and outfits were seriously on point.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
Live every week like it’s shark week.

WHAT’S YOUR GREATEST NOTHING IS IMPOSSIBLE STORY?
Every piece of Ikea furniture I have successfully assembled.

Category: King St. Q&A

Mixtape: July/August

Monday, August 25th, 2014

It’s time for the SaatchiNY mixtape of the month, courtesy of our music producer and all-around tastemaker Christine Hunt. You can download the July/August playlist here, and Christine has written up some listening notes for you below. Happy listening!

 

Saatchi July/August 2014 Listening Notes:

On the playlist: Hear the latest from several recognizable rock acts this season, including Weezer, Ryan Adams, Cold War Kids, and Interpol. The hip–hop world put out some strong summer releases too, from the likes of T.I./Young Thug, A$AP Mob, Black Milk and more. Meanwhile, some exciting new stars are on the rise, so be sure to check out Benjamin Booker, Christopher Denny, and FKA twigs. There were also a few artists that came out of hiding this month, so don’t forget about Zola Jesus, Cymbals Eat Guitars, and Delta Spirit; and some classic favorites like Sinead O’Connor and Robert Plant made a comeback recently as well, with more great music for your ears.

Argentine musician, film composer, and producer Gustavo Santaolalla released Camino this month, his first collection of solo music since 1988. If you don’t recognize his name, you’ll surely recognize his work from the soundtracks for Brokeback MountainBabelInto The WildThe Motorcycle Diaries, and many more. This new album includes 11 stunning tracks that combine “traditional Argentinian music with a gentle influence of the complexity of progressive rock… that still retains the cinematic grandeur of his film work” [Allmusic]

Grimes makes a comeback this summer with the release of her new single, “Go”. It’s more melodic and pop-driven than her previous experimental work, which makes sense considering she had originally written the song for Rihanna to sing. When it was turned down by the famous pop-star, Grimes took to the mic herself.

After recently collaborating with Green Day’s Billie Joe Armstrong on Foreverly, Norah Jones has returned with yet another artist collaboration with her new side project Puss N Boots. Aside from Jones, the group also consists of Catherine Popper (best known as the former bassist and backing vocalist for Ryan Adams and Grace Potter) and jazz singer-songwriter Sasha Dobson. The trio decided to create a full-length album together after years of playing small shows around New York City; you’ll hear a mix of both studio and live recordings on No Fools, No Fun, including cover songs originally performed by Johnny Cash, Wilco, and Neil Young.

Meanwhile, a little something you won’t find on Spotify:  actor Michael Cera has surprised fans by creating his own lo–fi album True That, which he’s released to the public digitally. The release doesn’t come as a complete shock, however, as the actor has previously made a presence for himself in the indie music scene, touring with indie band Mister Heavenly and appearing on the soundtrack for Nick And Norah’s Infinite Playlist. Check out the full album on Michael Cera’s bandcamp page.