Posts Tagged ‘Saatchi NY’

King St. Q&A W/ Atain Ibia

Friday, January 23rd, 2015

Atain Ibia

Please welcome our new Junior Copywriter, Atain Ibia. He likes pastries more than most people, is spearheading a J Dilla tribute concert, and wants to travel the world – take photographs – and write poetry.  If you haven’t met the latest cool addition to the Saatchi NY team, stop by and say hello to Atain!

WHAT DO YOU DO AT SAATCHI & SAATCHI?

Junior Copywriter.

WHAT WAS YOUR FIRST JOB?

Cashier and Server at la Madeleine. I ate all of their pastries.

WHAT LED YOU ON THE PATH YOU’RE ON TODAY?

My gut.

WHAT’S YOUR FAVORITE AD (ALL TIME OR CURRENTLY)?

Canal+ “The Bear” by BETC Paris.

IF YOU NEVER HAD TO WORK AGAIN, WHAT WOULD YOU WANT TO DO?

Travel the world, take photographs, and write poetry.

FAVORITE PLACE YOU’VE BEEN TO?

New York City.

WHAT’S YOUR MOST PRIZED POSSESSION?

My life.

DO YOU HAVE A FAVORITE YOUTUBE VIDEO?

Every Dave Chappelle video.

WHAT’S YOUR FAVORITE LUNCHTIME SPOT NEAR THE OFFICE?

Anywhere with pastries.

WHAT’S YOUR GO TO KARAOKE SONG? (COME ON, WE KNOW YOU HAVE ONE).

“Too Hot” by Kool & the Gang.

WHAT’S THE BEST MEAL YOU’VE EVER HAD?

My mother’s cooking.

IF YOU COULD BE THE WORLD RECORD HOLDER OF ANYTHING, WHAT WOULD IT BE?

Most lives saved.

WHAT’S YOUR FAVORITE CREATIVE PURSUIT?

To learn how to play the drums.

WHAT’S THE LAST GREAT EVENT YOU WENT TO?

A tribute concert for J Dilla.

WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?

“It will be okay.”

Category: King St. Q&A

LiveOutLoud

Tuesday, January 20th, 2015

Egalite_photo

As part of an engagement with LiveOutLoud, Égalité will be hosting 20 LGBTQ high school students from NYC on Thursday Feb. 12th at MSL’s office from 4-6:30pm.

The students will be split into groups each facilitated by 1-2 Égalité members to experience a mock creative briefing session where they brainstorm to come up with ideas for an advertising/marketing campaign, and we are seeking volunteers from the Égalité membership to be a backup panelist and also be a participant to oversee a quick activity project amongst the group of high school students during their visit.

About LiveOutLoud:

LiveOutLoud is a non-profit organization dedicated to inspiring and empowering LGBTQ youth by connecting them with successful LGBTQ professionals in their community.

Event Agenda:

3:45pm – All Égalité participants arrive

4-4:30pm – Event begins…Intro and mingling:

  • High school student arrival to MSL office
  • Introductory remarks by LiveOutLoud MC
  • Introductory remarks by Publicis Groupe and Égalité

4:30-5pm – Panel: 5-6 Égalité speakers with diverse backgrounds share their personal experiences with being out in the workplace

5-6pm – Activity Project: 20 students are split into groups each facilitated by 1-2 Égalité members to experience a mock creative briefing session where they brainstorm to come up with ideas for an advertising/marketing campaign

6-6:30pm – Close: Kids present their activity project accomplishment and take a tour of the MSLGROUP office

 

Category: New York, Our People

Cheerios Crowned Brand of the Year

Wednesday, January 14th, 2015

*Video:cheerios case study

Congrats! Cheerios was named “Brand of the Year” in 2014 for the packaged goods category in Ace Metrix’s annual report, and we could not be more proud to be a part of the team.

You can check out what people are saying on the full report here.

About the Report:

The Survey was conducted by polling around 700,000 customers generating over 3.5 million responses.  Advertisements were measured on six attributes: persuation, likeability, information, attention, change, relevance, desire, and watchability.

 

The New Faces Of Creativity

Monday, January 12th, 2015

jay retouched

From left to Right: Luca Pannese, Luca Lorenzini, Jay Benjamin, Paul Bichler

Jay Benjamin, Saatchi NY’s Chief Creative Officer, kicks off the New Year in a bold way with three new creative hires, and we could not be happier to welcome them to the team. Our latest all-star additions include Paul Bichler, former Group Creative Director of Droga5, as well as Luca Lorenzini and Luca Pannese—the award-winning creative team affectionately known as Luca & Luca from Saatchi’s Milan office.   As part of a culture-making team these three will join 30 other integrated creative hires— which Benjamin has brought to the agency since assuming his role in April 2014. This is a great way to start the year – by infusing some of the best and boldest creative talent around we could not be more excited for what’s in store in 2015.

About Paul:

Paul Bichler served as Group Creative Director of Droga5 since February 2013, leading creative for the American Express and Hennessy brands. A graduate of the University of Michigan, Paul has held several senior creative management positions throughout his 20 year career, including Executive Creative Director at JWT New York (2008-2010), Creative Director at Barlet Bogle Hegarty (2006-2008), and Creative Director at Fallon (2002-2006).  During that time he has worked with some of the world’s most iconic brands including American Express, AXE, BMW, Dos Equis, Hennessy, and Sony. His work has been highly awarded by all the major award shows and recognized by The New York Times and The Wall Street Journal.

About “Luca & Luca”:

Global Creative Directors “Luca & Luca” are most recently known for their emotive storytelling work in the multiple Cannes-honored campaigns on behalf of Coordown, the Italian organization that champions the rights of people with Down Syndrome. This dynamic duo has also done esteemed international work on Toyota, Lexus, T-Mobile, Renault, and Novartis.  Luca & Luca have worked together since 2000, racking up numerous prestigious awards, including 17 Lions – nine of which were Gold in the last three years.  They recently bid Italy a fond farewell in a YouTube video, “Don’t Cry for Me Saatchi & Saatchi,” which describes their emotional journey and love for Saatchi & Saatchi by way of a hilarious Andrew Lloyd Webber parody.

Category: Saatchi NY Office

Happy Holidays from Saatchi NY

Wednesday, December 24th, 2014

Holiday Time

During this Holiday season, be close to all who are near and dear.

Our thoughts and prayers are with Robert Moon’s family. Robert was a valued and popular member of the SaatchiNY team.

Category: Holiday

Ideas Bigger Than Ads: “The Talk”

Tuesday, December 16th, 2014

Recently we were lucky to work with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPD’s “Stop & Frisk” policies — focused on raising awareness of “the Talk” that takes place in black households across America. The centerpiece of the “Talk About The Talk” campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters—but ends with a white father reminding his teenage son that police officers are there to help.

The spot is meant to draw attention to the dichotomy between how different communities experience interaction with law enforcement in this country, and ultimately asks, “Do we want one America, or two?”

Please share and engage in a positive national discussion about race and equal treatment under the law, about respect and fairness using the hashtag #TalkAboutTheTalk.

ABOUT BROTHERHOOD SISTERSOL:

Founded in 1995, The Brotherhood/Sister Sol provides holistic, long-term support services for young people ages eight to twenty-one. Services include wrap-around, evidence-based programming such as four to six year rites of passage, thorough five-day-a-week after-school care, school and home counseling, summer camps, job training, college preparation, employment opportunities, community organizing training, and month long international study programs to Africa and Latin America.

Their mission is to provide multi-layered support, guidance, education and love to their members, to teach young people to have self-discipline and order in their lives, and then to offer opportunities and access so they may develop agency

Brotherhood SisterSol is also dedicated to reforming stop and frisk police policies in New York City and across America, to ending the “broken windows” approach to policing our communities, and to ensuring police practices that are fair and constitutional for all. The Brotherhood/Sister Sol has earned national recognition, including awards from Oprah Winfrey, the Ford Foundation, Brown University, New York Women’s Foundation, the Fund for the City of New York, Union Square Awards, and the New York State Department of Education.

Next Up: The NOTHING IS IMPOSSIBLE Screeing Series

Wednesday, December 10th, 2014

Please join us today at 12:30pm in the atrium boardroom for the screening of the documentary Kehinde Wiley: An Economy of Grace (TRT 38 minutes), part of our NOTHING IS IMPOSSIBLE Producer’s Award screening series.

Make sure to stick around following the screening, we will have a Q&A moderated by our very own Sheldon Levy with the director/producer as well. As always, lunch will be provided.

If you haven’t done so already, please RSVP to danica.rosen@saatchiny.com so that we can prepare a delicious lunch for you during the film. And be sure to check out the video above for a sneak peak at what is in store!

ABOUT THE FILM:
Known for his vibrant, larger-than-life reinterpretations of classical portraits featuring young African American men, New York-based visual artist Kehinde Wiley has turned the practice of portraiture on its head—and in the process, has taken the art world by storm.

Wiley recently embarked on an exciting new project: a series of classical portraits of African-American women—something he’s never done before. The film, KEHINDE WILEY: AN ECONOMY OF GRACE, documents the project as it unfolds, tracking Wiley’s process from concept to canvas, and coming to know the women whom he selects to paint. Produced by Show of Force.

ABOUT THE AWARD:
The Saatchi & Saatchi Nothing is Impossible Producer’s Award recognizes an independent film producer who created the most remarkable, high quality film with a limited budget and resources.

Category: Film & Television

Mixtape: October/November

Monday, December 8th, 2014

It’s time for the SaatchiNY mixtape of the month, courtesy of our music producer and all-around tastemaker Christine Hunt. Although the fall has come and gone, you can still listen to what was in Saatchi NY’s headphones as we get ready for the holiday season. You can download the October/Novemer playlist here, and Christine has written up some listening notes for you below. Happy listening!

Saatchi OctoberNovember 2014 Listening Notes:

-This month, some of your favorite 90s artists make a comeback with music for the present decade. Check out new singles from Foo Fighters, Gwen Stefani, Bush, Alanis Morisette, and the side project from Oasis frontman Noel Gallagher’s High Flying Birds.

-In pop news: Bruno Mars collaborates with Mark Ronson on the danceable “Uptown Funk”; Imagine Dragons returns with their triumphant new single that’s already been featured in yet another ad starring Lebron James (this time, for Sprite); Jessie J brings us her latest full-length on the heels of the hit song “Bang Bang”, on which she shared lead with fellow pop-stars Nicki Minaj and Ariana Grande; and UK X-Factor finalist Ella Henderson (whose voice has been compared to that of Adele’s) releases her new single “Ghost”.

-Meanwhile, the indie scene is buzzing with fresh releases from brand new artists to check out, alongside a number of veteran acts like Belle & Sebastian, Pains of Being Pure At Heart, Panda Bear, Stars, and Pat Mahoney; the drummer from LCD Soundsystem whose new side project Museum Of Love has a great debut album ready for your ears.

-Some rising female vocalists you might not know about (yet) make their presence known this month – check out new singles from the likes of Jhene Aiko, Frazey Ford, Mapei, Ibeyi, Abigail Washburn, Kat Edmonson, and the unexpected collaboration between folk singer Angela McCluskey and rapper Azealia Banks on “Ice Princess”.

-New Girl star Zooey Deschanel puts out yet another release with music-partner and guitar-master M. Ward; this time, it’s a full album of classic cover songs.

-Speaking of covers, The Flaming Lips released a Beatles cover album this month filled with a number of collaborations including the one featured here with Tegan & Sara. Check out even more classic artists with new music out this month, including David Bowie and Neil Diamond found on this playlist.

-Rounding out this playlist is a new single from Father John Misty that is not to be missed. And yes, the canned laughter is part of the track.

-And for something you won’t find on Spotify, check out the video at the top of this post for the killer cover version of Jeremih’s “Don’t Tell ‘Em” (featuring a sample of the 90s dance hit “Rhythm Is A Dancer” by Snap!), which Lorde performed live for BBC Radio this November.

Category: Uncategorized