Posts Tagged ‘toyota’

2011 Effie Awards

Wednesday, June 8th, 2011

Miller High Life and IAVA

The 2011 Effies were awarded on Tuesday evening at Cipriani 42nd Street, and it was a great night for Saatchi & Saatchi!  Saatchi & Saatchi X brought home Gold for Gillette, while New York scored four awards – one Silver and three Bronze.  Congrats also to our West Coast colleagues at Saatchi & Saatchi LA on nabbing two Silver awards for their work on Toyota! Here’s the results line-up:

1 Gold in Shopper Marketing and Manufacturing for Gillette Fusion (SaatchiX)
2 Silvers in Goodworks – Brands and Beverages, Alcohol for MillerCoors and IAVA (SaatchiNY)
2 Silvers in Automotive, Vehicles and Single Impact Engagement for Toyota (SaatchiLA)
1 Bronze in Breakfast Foods for Wheaties (Saatchi NY)
1 Bronze in Household Supplies and Services for Tide (SaatchiNY)
1 Bronze in Media Innovation for Toyota (SaatchiLA)
1 Bronze in Shopper Marketing – Manufacturer for Febreze (SaatchiX)

Check out the award-winning work that SaatchiNY did with Miller High Life and IAVA here. It’s inspiring! Congrats to everyone on the Saatchi team!

Category: Awards, Clients

Life After Santa

Wednesday, January 19th, 2011

Tim Leake is a Creative Director at SaatchiNY. Since December, he and a number of other members of the Toyota Dealers Association team have been working on a huge grassroots project for the TDA built around the announcement that Santa’s official vehicle for 2010 was the Toyota Prius. Below is a breakdown of the campaign, as well as number of photos and links to check out.

SANTA BOUGHT A PRIUS
In December, the Greater New York Toyota Dealers got a huge show of support when (the one and only) Santa Claus himself upgraded to a new 2011 Toyota Prius.  The twist? The dealers were concerned about what would happen to the reindeer. They asked our team at SaatchiNY to make sure they were taken care of.

LIVING THE DREAM
As it turns out, Santa’s Prius upgrade may be the best thing that ever happened to the reindeer. Since going their separate ways with the big guy, they’ve each moved to NYC to and pursue their dreams.

They’ve been seen all over town the last few weeks performing and passing out treats or flyers. If you were at the SaatchiNY Holiday party, you may have seen them hanging around (and performing). We’ve helped them set up a Life After Santa Blog and a YouTube channel where we’ll add content as their journey continues.

Blitzen is pursuing a music career. Dasher, a life as a personal trainer.

Blitzen & Dasher Rocking a Jets Rally

Cupid has discovered his inner artist.

Cupid's forthcoming coffee table book

Comet is running for public office.

Comet for MTA Chief

Donner has become a writer.

Donner goes academic

Vixen has started her own baked goods company.

Vixen selling cupcakes in NYC

Prancer is getting into real estate.

Prancer Realty - Under Construction

And Dancer has become… a dancer.

Dancer gets his dance on

Category: Creative, Guerilla Marketing, New York

Mark & Me

Monday, October 18th, 2010

Tim Leake is a Creative Director at SaatchiNY. He’s done a lot of exciting work on Toyota, including the below mentioned Mark & Me/Eli & I projects. Below are his thoughts on the launch of those sites.


The next best thing to hanging out with NY Jets quarterback Mark Sanchez is having a picture that makes it look Ike you did.

That’s the insight that led to “Mark & Me” — a website and in-stadium experience created by the Toyota Dealer Association group here at SaatchiNY (with help from digital studio Visual Goodness, and event group Gigunda).

A FAN-TASTIC EXPERIENCE
The online experience begins with fans selecting from a wide variety of backgrounds and poses they’d like to pair with their photo with Mark. Once they’ve made their choice, they upload a digital photo of themselves, which allows their image to be inserted right into the shot. Visitors can look like they’re hanging out with Mark in the Jets locker room, on vacation, on the red carpet, or even at their own backyard barbecue.

SHOWING RESULTS
It was a lot of fun working on the project, and traffic to the site has steadily increased since our launch date. Jets fans are really getting inventive with the site, so be sure to check it out for all the best shots. Kudos to the SaatchiNY team that brought this idea to life.

THE SAATCHINY TEAM
Account team: Bob Cotter, Ines Ramirez, Chloe Seitz and Amie LaRosa,

Media: Katherine Jaris, Jessie Swain and Yasmin Seecharan

Production: Jonathan Zimmerman and David Gerard

Creative: Katie Jensen, Bernadette Coughlin, Jeremy Yuricek and Tim Leake

Not a Jets fan? Check out our other site on this project, Eli & I.

Front Page Image from Reuters

Mark with fans at the Toyota Dealership (courtesy of Mark & Me)

Category: Clients, Creative, Digital & Interactive

Prius Harmony: Network Idea of the Year

Monday, June 21st, 2010

Saatchi & Saatchi New York congratulates our colleagues at Saatchi & Saatchi Los Angeles who last week were awarded Network Idea of the Year by our Worldwide Creative Board for the “Prius Harmony” campaign for Toyota’s gas-electric hybrid car.

“Prius Harmony” extols harmony between people, nature, and machine. An extensive Los Angeles team created outstanding work in conveying this theme through a campaign that employed social media, apps, print, installation, television, web, and out-of-home including electronic billboards, floral mural gardens, and 18-foot high solar flower installations featuring environmentally-friendly public seating, wi-fi hot spots, charging stations for phones and laptops, and street lights.

In May 2010, reported sales of the Prius were 14,248 units for the month, up 41.2 percent over May 2009.

Image source: Clean MPG

Category: Brand Building, Clients, Creative, Strategy

Fun & Flirty for JCPenney at the Oscars

Thursday, March 4th, 2010

Creative Work

Penney to Kick Off New Campaign During Oscars JCPenney says it will unleash its spring campaign, emphasizing its commitment to a higher level of fashion, during the Academy Awards presentation on Sunday. A company spokesperson says it makes sense to launch the Saatchi & Saatchi-created ads during the Academy Awards, since “we consider the Oscars the Super Bowl for women.” MediaPost.com, 01 March

JCPenney Pushing Style During Oscar Broadcast This is the ninth year that Penney has been the exclusive retail sponsor of the Academy Awards. It purchased six 30-second spots. The campaign, created by Saatchi & Saatchi, also uses social media venues such as jcp.com, Penney’s Facebook page and YouTube channel. DallasNews.com, 01 March

Memo Pad: Penney’s New Look for Spring JCPenney’s upcoming spring ad campaign focuses on the fun and flirty. The campaign, kicking off during the Academy Awards on Sunday with six 30-second spots created with Saatchi & Saatchi, introduces a new banner – “New look. New day. Who knew.” Wwd.com, 01 March

The Super-Branding Of Geneva As of March 1, 2010 Geneva, Switzerland, has its first protected logo created by Saatchi & Saatchi in tandem with a public/private sector pilot group that joined together cantonal, city, and local community representatives along with members of the hospitality and commercial sectors and Geneva’s tourism board. SwitzerlandTravel.com, 01 March

Case Study: Sightsavers At the end of 2008, the organization decided to create a new brand identity that would reflect their mission and increase awareness of the charity during its 60th birthday celebrations. Sightsavers chose Saatchi & Saatchi Design UK to develop the brand. The creative process was informed by internal research with staff from 20 country offices examining the identity of the organization and its future direction. SightSavers, 01 March

Extremely Long Lashes. LashBlast Extremely long brush. Extremely long lashes. LashBlast Length mascara. Advertising Agency: Saatchi & Saatchi Canada. Beauty-ADV, 26 February

Andes Beer: Teletransporter Oh if only the creatives of beer commercials could be inventors instead. Funny spot by Saatchi & Saatchi. WolfStories, 01 March

Labour Attacks George Osborne in New Print Campaign Shadow Chancellor George Osborne is the target of the latest Saatchi & Saatchi campaign for the Labour Party. The new press ad, which is running in Brighton to coincide with the Conservative Party spring conference, asks the public to consider whether Osborne has the level of competence needed to become the next Chancellor of the Exchequer. CampaignLive.com, 02 March

Sony and Canteen Launch Campaign to Raise $15m For Youth Cancer Centres Sony Foundation, the charity arm of the Sony group of companies, has launched an initiative in Australia in partnership with CanTeen to raise $15m over three years to fund youth cancer treatment centres. It is being promoted through TV, cinema, radio and press ads created by Saatchi & Saatchi, with media being handled by Starcom. Mumbrella.com, 02 March

Boy Next Door Becomes Star in Reality TV Campaign Some months ago, Saatchi & Saatchi Netherlands set out to shoot T-Mobile’s new TV campaign on the streets of Netherlands with real people. And the one question they had when they hit the streets was this – what would you do with all your extra minutes and texts? Saatchi.com, 03 March

Wellington Zoo: Meerkat There’s a new hospital drama in town. Our state-of-the-art animal hospital is now open. New episodes daily.” Advertising Agency: Saatchi & Saatchi Wellington, New Zealand.AdsOfTheWorld.com, 01 March

Awards

Saatchi & Saatchi is the Most Successful German Agency at One Show At this year’s One Show Entertainment Awards Saatchi & Saatchi Germany has been awarded two Pencils. The creative bunch in Frankfurt has received Gold and Bronze Pencils for their work for Piss Screen and Sony Ericsson. kulow-kommunikation.de, 27 February
Creative Work

10 Historic Marketing Breakthroughs and Their Legacy In January 2009, Saatchi & Saatchi launched T-Mobile’s ‘Life’s for Sharing’ campaign, which included flash mobs. In this case, it was a smartly choreographed dance routine in the middle of a London Tube station. The video became a YouTube phenomenon. Also including campaigns for Avis, the Marlboro Man and Barack Obama. MarketingNetwork.com, 26 February

Thought Leadership

For a “Crash Course” Sustainable MBA, Here’s Your Homework The results are in! The 3P reader poll we conducted 2 weeks ago received a lot of attention and traffic, and generated an interesting list of green business books that our readers consider important. The top vote getter was Strategy For Sustainability: A Business Manifesto, a strategy book, written by Adam Werbach, former President of the Sierra Club and Global CEO of sustainability consulting firm Saatchi & Saatchi S. Triplepundit.com, 01 March

In Conversation: Saatchi & Saatchi’s Bob Seelert In this edition of the Thought Leadership Project, I talk to Bob Seelert, who for the last 12 years has been the Chairman of Saatchi & Saatchi, one of the world’s leading creative ideas companies. His journey from small-town Connecticut to being CEO of five companies in three different industries, and a member of the board of directors of nine companies in the United States, England and France, reads like a script for “The Great American Success Story”. OperationsBuzz.com, 04 March

JCPenney Taps Most Promising Minority Students As part of the Company’s ongoing commitment to increasing the value of inclusion and diversity, JCPenney was the principal sponsor of the 14th Annual American Advertising Federation’s (AAF) Most Promising Minority Students Program. Participants learned first-hand the advertising and promotional execution surrounding the 2009 grand opening from those directly involved within the JCPenney marketing team as well as Saatchi & Saatchi, the company’s national advertising agency. MarketWatch.com, 03 March

New Business

Saatchi & Saatchi Wins Global Lurpak Account Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out against the UK incumbent, Wieden & Kennedy London. The agency will now handle Lurpak’s advertising and develop a global brand strategy for all of its markets outside the UK, where W&K will continue to handle the business. DesignTaxi.com, 26 February

Category: Clients, Media Scan